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14 Reasons We Fail At Content Marketing


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Most companies fail at content marketing - here are my 14 reasons why, and solutions to overcome them.

Published in: Marketing, Business, Technology
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14 Reasons We Fail At Content Marketing

  1. 1. 14 Reasons You Have Failed At Content Marketing Jeffrey Cammack – Head of SEO Delivery 1
  2. 2. A Major Diffence: Content Production vs. Content Marketing • Create 2013-12-15 • • • • Create Inspire Share Engage 2
  3. 3. Be Sucessful in Social To do this we need to get involved in the commuities that surround our product and meet the influencers. 2013-12-15 3
  4. 4. Don’t Mimick When we are busy it is very easy to down priorize creativity. Fun content is unique and contributes something new and challenges the reader. 2013-12-15 4
  5. 5. Know Your Product As marketers we need to know the product so well that our opinions on it can influence people and be respected by those who work in the field 2013-12-15 5
  6. 6. Set a Goal You need to know what sucess is. Sample Goal: To build trust and rapport with your audience Or To attract strategic partners 2013-12-15 6
  7. 7. Track Progress We do this using measurements directly connected to business goals. 2013-12-15 7
  8. 8. Know your audience vs. Most writers don’t write for their audience. 2013-12-15 8
  9. 9. Involve Others In Your Plan You probably don’t know the best information to share. You don’t know the product as well as others. 2013-12-15 9
  10. 10. Educate Educate Entertain 2013-12-15 Inspire 10
  11. 11. Be a though leader Trust is hard to get, and instant trust does not exist on the Internet. 2013-12-15 11
  12. 12. Be committed Content Marketing is a process that is justified when you have a sucessful outcome. It is takes dedication and committement. 2013-12-15 12
  13. 13. Storytelling The best pieces of content tell us a story. And to get the best stories you need to have some great writers. 2013-12-15 13
  14. 14. Have A Mission Statement The core audience target What will be delivered to the audience The outcome for the audience Sample Visions: IKEA Vision: To create a better everyday life for many people. Babyland: Babyland står för kvalitet och omtanke. 2013-12-15 14
  15. 15. You are what you publish What you choose to publish is going to have a long term impact on your brand. Everything needs to be good and on topic. 2013-12-15 15
  16. 16. Don’t Be Anonymous In all other forms of writing an author of a piece is publily available. 2013-12-15 16
  17. 17. 14 Reasons we Fail At Content Marketing Important There is a difference between content production and content marketing 1. Be Sucessful in Social 2. Don’t mimic 9. Be a thought leader 3. Know your product 10. Be committed 4. Set a goal 11. Tell stories 5. Track Progress 12. Have a mission statement 6. Know your Audience 13. You are what you publish 7. Involve Other Departments 2013-12-15 8. Educate 14. Don’t be anonymous 17