C’est la fin des marques telles que nous les concevions.
Elles ne doivent pas s’adapter au digital, au web et aux réseaux sociaux…mais à ce que cela a changé
définitivement dans notre société. Avec Brand story dimensions, le STJOHN'S Lab explore de nouvelles façons de penser les marques et de dépasser les brand-plateformes traditionnelles.
Jen Burkey, Sanders\\Wingo Advertising, "The Insight Begins with the Outlook" presentation from 4A's Strategy Festival 2013. More info at http://www.4asstrategyfestival.com/
The 10 most important things I learned in my first year as account planner Anna Lipmann
The ten things that stuck out as most important in my first year as an account planner. Some are pretty "DUH" but sometimes we all need to be reminded of things that are staring us right in the face.
C’est la fin des marques telles que nous les concevions.
Elles ne doivent pas s’adapter au digital, au web et aux réseaux sociaux…mais à ce que cela a changé
définitivement dans notre société. Avec Brand story dimensions, le STJOHN'S Lab explore de nouvelles façons de penser les marques et de dépasser les brand-plateformes traditionnelles.
Jen Burkey, Sanders\\Wingo Advertising, "The Insight Begins with the Outlook" presentation from 4A's Strategy Festival 2013. More info at http://www.4asstrategyfestival.com/
The 10 most important things I learned in my first year as account planner Anna Lipmann
The ten things that stuck out as most important in my first year as an account planner. Some are pretty "DUH" but sometimes we all need to be reminded of things that are staring us right in the face.
The Royal Game is one of the most popular brands in classy fashion but accesible on price to all the people already have 25 licensees, here is the brand book of the brand so you can explore multiple possibilities on licensing
I put this together for a talk to the lovely people at the British Library. Which might explain why it's quite booky in places.
It makes a simple point. But maybe one that gets neglected.
The story of Mobile Vikings.
9/12/2011 Silosessies
20/3/2012 Stima Student Marketing Congress Mobile Revolution
10/5/2012 Manager @ Breakfast @ PHL Hasselt
Jonah Berger, PhD, Marketing Professor, The Wharton School at the University of Pennsylvania and author of Contagious: Why Things Catch On, presents at the 4A's Strategy Festival 2014, Monday October 6, 2014 in Chicago.
Don't Be The "Nice Guy" - how a confident tone of voice improves social media...Anthony Leung
Nice is boring and forgettable, be confident with your brand's tone of voice and build a memorable character. Presented by Anthony Leung during #Oi15 in Cardiff on 7 May, 2014.
I built this document in order to attract the attention of Planning Directors who could provide mentorship, who are working in agencies where creativity and innovation are core values, and therefore could provide me with valuable experience and opportunities to hone and perfect my planning skills.
I believe that showcasing some of the work I’ve been part of might be of value to such an individual. So here it is.
On the topic of one’s career path, Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne, wrote an essay on FastCompany and said that too many individuals «treat a career like a sprint, when in fact it is a 40-plus-year marathon...»
I agree.
Someday I hope to set on a path that will lead me to regional/global planning opportunities. Heck, maybe one day I’ll make partner of a hip and innovative shop! And I have the feeling I will eventually make a stellar lecturer and teach at a university!
But for now, I need to «take on rocket fuel» by accumulating skills, experiences and relationships.
If this document reached you, it is because I feel I could successfully achieve this with you and your team.
Peace.
Little Black Brand Book for RoxanneGilmore.comRoxanne Gilmore
Here is an abbreviated example of a Brand Book containing the Brand Standards and Strategy for my Branding & Web Design business.
This is the product that we work together to produce using my Signature Brand Development Process. We start by defining the person or businesses Brand Archetype and then build up from there. Once this foundation is created, designing a website is easy and fun!
Looking to Brand (or re-brand) your businesses brand & visual identity? Let's work together! Contact me at www.RoxanneGilmore.com/work-with-me
Creëer interactie op je Facebook Pagina, tips voor bewonersorganisatiesASW
Leren van succesvolle Facebook Campagnes. De voorbeelden in deze presentatie illustreren hoe je interactie kunt creeëren op je Facebook Pagina. Eenvoudige strategieën die ook door bewonersorganisaties zijn toe te passen. Deze workshop werd gepresenteerd door @petrafisher tijdens het 3e ASW Social Media Seminar in 2013
Facebook draait om interactie mét je fans. Uitdrukkelijk niet om het hebben van zo véél mogelijk fans. Maar hoe kom je tot die interactie? In deze praktische workshop leer je hoe je Facebook kunt inzetten voor het realiseren van je eigen (organisatie)doelen.
Met meer dan 1 miljard gebruikers is Facebook veruit het grootste sociale netwerk ter wereld. Hoewel het netwerk bekend staat als platform voor persoonlijk gebruik, biedt het voor organisaties enorme kansen. Zeker wanneer jouw organisatie producten of diensten levert aan consumenten of eindgebruikers, mag dit netwerk niet in je social media strategie ontbreken.
The Royal Game is one of the most popular brands in classy fashion but accesible on price to all the people already have 25 licensees, here is the brand book of the brand so you can explore multiple possibilities on licensing
I put this together for a talk to the lovely people at the British Library. Which might explain why it's quite booky in places.
It makes a simple point. But maybe one that gets neglected.
The story of Mobile Vikings.
9/12/2011 Silosessies
20/3/2012 Stima Student Marketing Congress Mobile Revolution
10/5/2012 Manager @ Breakfast @ PHL Hasselt
Jonah Berger, PhD, Marketing Professor, The Wharton School at the University of Pennsylvania and author of Contagious: Why Things Catch On, presents at the 4A's Strategy Festival 2014, Monday October 6, 2014 in Chicago.
Don't Be The "Nice Guy" - how a confident tone of voice improves social media...Anthony Leung
Nice is boring and forgettable, be confident with your brand's tone of voice and build a memorable character. Presented by Anthony Leung during #Oi15 in Cardiff on 7 May, 2014.
I built this document in order to attract the attention of Planning Directors who could provide mentorship, who are working in agencies where creativity and innovation are core values, and therefore could provide me with valuable experience and opportunities to hone and perfect my planning skills.
I believe that showcasing some of the work I’ve been part of might be of value to such an individual. So here it is.
On the topic of one’s career path, Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne, wrote an essay on FastCompany and said that too many individuals «treat a career like a sprint, when in fact it is a 40-plus-year marathon...»
I agree.
Someday I hope to set on a path that will lead me to regional/global planning opportunities. Heck, maybe one day I’ll make partner of a hip and innovative shop! And I have the feeling I will eventually make a stellar lecturer and teach at a university!
But for now, I need to «take on rocket fuel» by accumulating skills, experiences and relationships.
If this document reached you, it is because I feel I could successfully achieve this with you and your team.
Peace.
Little Black Brand Book for RoxanneGilmore.comRoxanne Gilmore
Here is an abbreviated example of a Brand Book containing the Brand Standards and Strategy for my Branding & Web Design business.
This is the product that we work together to produce using my Signature Brand Development Process. We start by defining the person or businesses Brand Archetype and then build up from there. Once this foundation is created, designing a website is easy and fun!
Looking to Brand (or re-brand) your businesses brand & visual identity? Let's work together! Contact me at www.RoxanneGilmore.com/work-with-me
Creëer interactie op je Facebook Pagina, tips voor bewonersorganisatiesASW
Leren van succesvolle Facebook Campagnes. De voorbeelden in deze presentatie illustreren hoe je interactie kunt creeëren op je Facebook Pagina. Eenvoudige strategieën die ook door bewonersorganisaties zijn toe te passen. Deze workshop werd gepresenteerd door @petrafisher tijdens het 3e ASW Social Media Seminar in 2013
Facebook draait om interactie mét je fans. Uitdrukkelijk niet om het hebben van zo véél mogelijk fans. Maar hoe kom je tot die interactie? In deze praktische workshop leer je hoe je Facebook kunt inzetten voor het realiseren van je eigen (organisatie)doelen.
Met meer dan 1 miljard gebruikers is Facebook veruit het grootste sociale netwerk ter wereld. Hoewel het netwerk bekend staat als platform voor persoonlijk gebruik, biedt het voor organisaties enorme kansen. Zeker wanneer jouw organisatie producten of diensten levert aan consumenten of eindgebruikers, mag dit netwerk niet in je social media strategie ontbreken.
Daan Sip en Joost Bazelmans hebben een workshop verzorgd over community marketing tijdens Kids- en jongerenmarketing op 13 mei in NEMO.
"hoe bereik je jongeren in hun eigen (online) sociale omgeving."
Hoe activeer en betrek je meer mensen? Alexy Markides - Marketing Adviseur RVOAlexy Markides
Meer mensen betrekken bij de burgerenergiebeweging, hoe doe je dat? Hoe benader je verschillende doelgroepen en welke middelen heb je daarvoor? En hoe zorg je dat mensen betrokken raken en zich ook verder gaan inzetten? Lokale initiatieven doen dit zonder groot budget. In deze sessie aandacht voor de basis van werven en marketing en succesvolle voorbeelden uit de praktijk. De sessie is onderdeel van het project ‘burgers betrekken’ van RVO.nl en HIER opgewekt.
Een voornamelijk visuele presentatie met de achtergrond van social media, de veranderingen in de marketing en de mogelijkheden van social shopping en location based services
Mobile Vikings Business Case for Social Media Club GroningenMobile Vikings
Sander Martijn Baart: Mobile Vikings: Het meest ʺsocially devotedʺ merk van onze zuiderburen omarmen social media en hun community. Ze vertellen waarom dat werkt.
During the Macbeurs in Genk, Tom Claus talked about the ‘Spots NG’ app for VikingSpots, which offers you relevant content, information or services on the go.
18/12 Macbeurs Genk
Community based marketing: The Viking approachMobile Vikings
Mobile Vikings' interpretation of community based marketing.
11/10/2012 Vlerick: Conversation Management Platform
12/10/2012 Duvel Moortgat Teammeeting
Pre-processing for Fronteers by Viking Kristof HoubenMobile Vikings
On 22/6/2012 Viking Kristof Houben gave a presentation at 'Fronteers' about 'Pre-processing'.
The organization 'Fronteers' wants to professionalize the job of front-end web development. It strives for the recognition and support of Dutch speaking front-end web developers.
'Fronteers' unites about 450 front-end web developers in Belgium and The Netherlands.
Enjoy!
22/6/2012 Fronteers by Kristof Houben
Ceo of Mobile Vikings Frank Bekkers (aka Chief Viking) did a 7 minute speech about Mobile Vikings at the Creativity World Forum in Hasselt 2011. He did that barefoot, and with helmet and axe. Like a true Viking ;-)
17/11/2012 Creativity World Forum Hasselt
12. ! Hou het persoonlijk
! Reik je leden de hand
! Werk verder op wat al bestaat
! Beloon trouw
! Doe aan Co-creatie
! Luister naar je leden
! Begrijp de noden van je leden