Low budget marketing: The Viking approach

•

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This document discusses how Mobile Vikings used swarm marketing with limited budgets. It involved ongoing dialogue with customers in a genuine human way to facilitate a community around their product. This created friendships and free positive publicity through social media, customer service, and presentations. It took time, energy, and creativity but focused on their brand and referred customers, allowing 78% of new members to come from referrals.

Business

Marketing

The way we know it/ used to know it?

Result:
Large audience + Maximal exposure
=

sales

Our Reality:

!   Limited budgets

!   Engagement in telco market

“78 % of our new members were referred by other
Mobile Vikings”

Ongoing Dialogue

IN Genuine and
human way

Facilitate a community
around your product

This mindset was key in our
low budget marketing
initiatives

Presentations

Our Mobile Vikings Flagship Store?

@theonehitwonder
0476/762 696
dorien@mobilevikings.com

@hanssim
0476/020 121
hans@mobilevikings.com

You can find this presentation
on

Slideshare.net/mobilevikings

All photo's from Flickr and Google+

under Creative Commons license

Social and mobile media has changed the way we do business FOREVER….. The rules of marketing have now changed and if you want to succeed in business, YOU must change too!! In this slide presentation you'll earn how to leverage the power of SoMoLo (social, mobile and location based marketing) to build a personal link with your customers. Forget old advertising tactics that don’t work in this new 'socially savvy' online world. We’ll teach you how to adopt the new rules of marketing and start a profitable relationship with your customers and those who influence them!

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