as Media studies- Primary research questionnaire

1. Primary audience research
1. How old are you?
2. What gender are you?
Male Female
3. Where do you normally watch films?
At home on DVD
Online
In the cinema
I don’t really watch films
In the TV
4. How much would you often spend to watch a film?
Nothing
£1-£5
£6-£10
£11-£20
£20+
5. Do the actors in the films affect whether or not you would
watch it?
Yes No
6. Explain why?
7. What is your favourite genre of film? (Please specify)
8. From 1 to 5 what is your opinion on thrillers? (circle
appropriately)
I hate them I really enjoy them
1 2 3 4 5
Now watch the accompanying intro to the Women in Black.
9. What was the mood depicted in this scene, in your opinion?
10. What about this scene was most effective in depicting this mood? In
your opinion (i.e the sound because…)
11. Would this be a type of
film you would enjoy?
Yes No
This is the end of the questionnaire, thank you.

2. PREFERED PRICE RANGE
class DE class C2 class C1 class AB
35%
12%
12%
41%
6
4
2
0
at home on
DVD
online I the cinema I don't really
watch films
in the TV
male female
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Opinions on thriller films
one two three four five
male female
When asked what their preferred price for a film was I ordered the
price brackets into class ranges and saw that a higher percentage of
people asked preferred a medium price range with the highest
percentage, 41% preferring a C1 price (as shown in graph 1) As a
result many others prefer to not watch films in the cinema but rather
at home or online at much cheaper prices (As shown in graph 2)
The subjects were al asked about their opinion on thriller films
by asking them to rate thrillers between one and five, five
being that they really enjoy them and one being that they are
not that interesting. The results showed that in the
percentage of people that rated thriller films highly the
majority were male, and the majority of those that rated
lower were female. This tells me that I should look for a way
of aiming my film towards the male demographic as they are
the key market for this genre of film.
Using these results and the comparable profiles of a variation
of thriller films in my secondary research I was able to create
my own predicted comparable profile for my film.