WHY DO I HATE SHOPPING? Yasmine M. Gaber twitter.com/yasmine_mohamed A Crash Course on Creativity by Professor Tina Seelig, Stanford University 1 November 2012
Description Visit stores in your hometown Pay attention to everything around you Discover new things you missed before Find new insights and hidden opportunities
For MeI am a girl I hate shopping I hate visiting stores
You Know Why ? I didnt have a clue till I finished this project After I paid attention while going through stores,Here is what I found out !!
I visited 9 stores; 5 clothes store, 2 shoes stores, 1 scarf store and 1 accessories store
Shop Appearance All stores doors were opened 2 stores have invisible signs Other stores have nice visible signs
Environment - 1 Ceiling is medium high Most stores used a contrasted color either in floor or walls Floor is either white tiles or marble.
Environment - 2 1 store was extremely brightly lit, which was annoying and repulsive for me Only 1 store played soothing music, others were just quiet 1 store was cold, 2 stores were hot and others were normal Only 1 store had distinctive smell Cash register is always near the door No store had security I would stay between 2 – 10 minutes in each store
Personnel Salesperson initiates contact either immediately or whenever you request him Most salespeople have a script to follow with customers Employees are 20-30 years old None of the salespeople had a uniform
Products - 1 Usually I noticed what is in front of the door first There were no free samples or demonstrations Products with average price are located at eye- level “for sale” items are located at the center of the store
Products - 2 Last season and less colorful items are located at the end of the store Prices were clearly visible on products like clothes only Some items werearranged based onfunction only, whichlead to an awfulpresentation
Products - 3 Other items were arranged based on function and color, which had better presentation
Products - 4 Other items were just piled together, which had the worst presentation
So, here is why I hate shopping When I go shopping, I search for specific items Few stores are well-designed so I can find what I search for in no time Stores with bright lights drive me crazy :) Salespeople by your side all the time is irritating for me I automatically overlook piled products, which is the case in most stores Hot and normal stores are unbearable when crowded with customers