WHY DO I HATE SHOPPING?             Yasmine M. Gaber         twitter.com/yasmine_mohamed          A Crash Course on Creati...
Description   Visit stores in your hometown   Pay attention to everything around you   Discover new things you missed b...
For MeI am a girl   I hate shopping   I hate visiting stores
You Know Why ?   I didnt have a clue till I finished this project   After I paid attention while going through stores,He...
I visited 9 stores; 5 clothes store, 2 shoes stores, 1         scarf store and 1 accessories store
Shop Appearance   All stores doors were opened   2 stores have invisible signs   Other stores have nice visible signs
Environment - 1   Ceiling is medium high   Most stores used a contrasted color either in floor    or walls   Floor is e...
Environment - 2   1 store was extremely brightly lit, which was    annoying and repulsive for me   Only 1 store played s...
Personnel   Salesperson initiates contact either immediately    or whenever you request him   Most salespeople have a sc...
Products - 1   Usually I noticed what is in front of the door first   There were no free samples or demonstrations   Pr...
Products - 2  Last season and less colorful items are located at   the end of the store Prices were clearly visible on p...
Products - 3   Other items were arranged based on function and    color, which had better presentation
Products - 4   Other items were just piled together, which had    the worst presentation
So, here is why I hate shopping   When I go shopping, I search for specific items   Few stores are well-designed so I ca...
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Why_do i_hate_shopping

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This is my submission for the second assignment "ARE YOU PAYING ATTENTION?" for "A Crash Course on Creativity" by Professor Tina Seelig, Stanford University

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Why_do i_hate_shopping

  1. 1. WHY DO I HATE SHOPPING? Yasmine M. Gaber twitter.com/yasmine_mohamed A Crash Course on Creativity by Professor Tina Seelig, Stanford University 1 November 2012
  2. 2. Description Visit stores in your hometown Pay attention to everything around you Discover new things you missed before Find new insights and hidden opportunities
  3. 3. For MeI am a girl I hate shopping I hate visiting stores
  4. 4. You Know Why ? I didnt have a clue till I finished this project After I paid attention while going through stores,Here is what I found out !!
  5. 5. I visited 9 stores; 5 clothes store, 2 shoes stores, 1 scarf store and 1 accessories store
  6. 6. Shop Appearance All stores doors were opened 2 stores have invisible signs Other stores have nice visible signs
  7. 7. Environment - 1 Ceiling is medium high Most stores used a contrasted color either in floor or walls Floor is either white tiles or marble.
  8. 8. Environment - 2 1 store was extremely brightly lit, which was annoying and repulsive for me Only 1 store played soothing music, others were just quiet 1 store was cold, 2 stores were hot and others were normal Only 1 store had distinctive smell Cash register is always near the door No store had security I would stay between 2 – 10 minutes in each store
  9. 9. Personnel Salesperson initiates contact either immediately or whenever you request him Most salespeople have a script to follow with customers Employees are 20-30 years old None of the salespeople had a uniform
  10. 10. Products - 1 Usually I noticed what is in front of the door first There were no free samples or demonstrations Products with average price are located at eye- level “for sale” items are located at the center of the store
  11. 11. Products - 2 Last season and less colorful items are located at the end of the store Prices were clearly visible on products like clothes only Some items werearranged based onfunction only, whichlead to an awfulpresentation
  12. 12. Products - 3 Other items were arranged based on function and color, which had better presentation
  13. 13. Products - 4 Other items were just piled together, which had the worst presentation
  14. 14. So, here is why I hate shopping When I go shopping, I search for specific items Few stores are well-designed so I can find what I search for in no time Stores with bright lights drive me crazy :) Salespeople by your side all the time is irritating for me I automatically overlook piled products, which is the case in most stores Hot and normal stores are unbearable when crowded with customers
  15. 15. Thanks

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