2.paying attention
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A ppt made for the 2nd exercise in a Venture Lab course - A Crash Course on Creativity by Professor Tina Seeling, Standford University
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Store adventures
1. Store environments can influence customer behavior - relaxing music and scents can encourage customers to spend more time browsing, while intense lighting and cramped aisles can make customers feel rushed.
2. Product placement and pricing strategies aim to maximize sales - expensive items are placed at eye level while discounts are tucked away, and arranging by color, price or similarity can help customers find what they want.
3. Customer demographics provide insights - most shoppers are women between 20-50, alone for necessities but accompanied for luxury purchases, and only about half complete a purchase after browsing.
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The document observes consumer behavior in stores and notes that stores draw in customers through creative window displays, natural lighting, attractive color schemes, and salespeople who are neat in appearance. Certain scents, wooden floors, and sparse merchandise that implies higher prices make stores feel more comfortable and upscale. Personnel, product diversity and displays, and the social nature of shopping influence customer experiences in stores.
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The document discusses observations made about the storefront displays and interior designs of several stores - a sports store, toy store, decoration store, and coffee shop. Some effective techniques noted include using big mirrors and storage boxes to encourage trying on clothes, arranging toys on the floor for easy access, decorating the outside of the store to set the theme, and exhibiting baked goods to attract customers. Potential weaknesses identified are signs that did not fit the store's image and a ladder between toys that could be a safety hazard.
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The document describes observations of six different stores - Powell's Books, Tumbleweed, Cultured Pearl, French Quarter, Cargo, and Eden. It discusses the entrance, environment, personnel, products, customers, and other notable aspects of each store based on in-person observations. The stores ranged from large bookstores to small specialty shops with different appearances, merchandise, customer bases, and shopping experiences.
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The document discusses observations made about different retail stores. It notes things like store layouts, signage, decor, music, personnel, product placement, customer demographics, and insights. Specifically, it discusses how stores use colors, smells, materials, and atmospherics to target different customer groups and influence perceptions of products. It also provides insights like challenging standard product display patterns and giving customers free samples and seating areas to improve their shopping experience.
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The document describes observations from six different stores. It notes key details about the layout, design elements, merchandise, and customers in each store. The stores range from highly polished and symmetrical branded stores to more casual stores with asymmetric designs and handwritten signs. Some focus on attracting and assisting many customers while others have fewer customers but more expensive items.
Are you paying attention? Creativity course, Stanford University
The document provides observations from a shopping trip to various stores including an Apple store, department store, clothing store, beauty store, and children's clothing store. Key details noted include store layouts, decor, product placement, customer demographics, and behaviors. The concluding section reflects on insights from the experience, such as the influence of store environment on shopping behaviors and potential opportunities for retailers to better utilize technology in promoting products.
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The document summarizes the key characteristics of several different retail stores including:
- An ice cream shop that has loud music, cold temperatures, and smells of candy with customers following a set path through the store.
- A university bookstore with a calm quiet environment, school colors, and easy to find cashiers but lower purchase rates.
- An electronics store with crowded merchandise, loud distracting music, impulse items by the register, and young browsing customers.
- A perfume store with pleasant smells, samples, friendly staff, and individual customers.
- A gift shop with a messy sign, loud music, well-aligned freaky products, and young reflective staff.
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Store adventures
1. Store environments can influence customer behavior - relaxing music and scents can encourage customers to spend more time browsing, while intense lighting and cramped aisles can make customers feel rushed.
2. Product placement and pricing strategies aim to maximize sales - expensive items are placed at eye level while discounts are tucked away, and arranging by color, price or similarity can help customers find what they want.
3. Customer demographics provide insights - most shoppers are women between 20-50, alone for necessities but accompanied for luxury purchases, and only about half complete a purchase after browsing.
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The document observes consumer behavior in stores and notes that stores draw in customers through creative window displays, natural lighting, attractive color schemes, and salespeople who are neat in appearance. Certain scents, wooden floors, and sparse merchandise that implies higher prices make stores feel more comfortable and upscale. Personnel, product diversity and displays, and the social nature of shopping influence customer experiences in stores.
Paying attention
The document discusses observations made about the storefront displays and interior designs of several stores - a sports store, toy store, decoration store, and coffee shop. Some effective techniques noted include using big mirrors and storage boxes to encourage trying on clothes, arranging toys on the floor for easy access, decorating the outside of the store to set the theme, and exhibiting baked goods to attract customers. Potential weaknesses identified are signs that did not fit the store's image and a ladder between toys that could be a safety hazard.
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The document describes observations of six different stores - Powell's Books, Tumbleweed, Cultured Pearl, French Quarter, Cargo, and Eden. It discusses the entrance, environment, personnel, products, customers, and other notable aspects of each store based on in-person observations. The stores ranged from large bookstores to small specialty shops with different appearances, merchandise, customer bases, and shopping experiences.
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The document discusses observations made about different retail stores. It notes things like store layouts, signage, decor, music, personnel, product placement, customer demographics, and insights. Specifically, it discusses how stores use colors, smells, materials, and atmospherics to target different customer groups and influence perceptions of products. It also provides insights like challenging standard product display patterns and giving customers free samples and seating areas to improve their shopping experience.
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The document describes observations from six different stores. It notes key details about the layout, design elements, merchandise, and customers in each store. The stores range from highly polished and symmetrical branded stores to more casual stores with asymmetric designs and handwritten signs. Some focus on attracting and assisting many customers while others have fewer customers but more expensive items.
Are you paying attention? Creativity course, Stanford University
The document provides observations from a shopping trip to various stores including an Apple store, department store, clothing store, beauty store, and children's clothing store. Key details noted include store layouts, decor, product placement, customer demographics, and behaviors. The concluding section reflects on insights from the experience, such as the influence of store environment on shopping behaviors and potential opportunities for retailers to better utilize technology in promoting products.
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The document summarizes the key characteristics of several different retail stores including:
- An ice cream shop that has loud music, cold temperatures, and smells of candy with customers following a set path through the store.
- A university bookstore with a calm quiet environment, school colors, and easy to find cashiers but lower purchase rates.
- An electronics store with crowded merchandise, loud distracting music, impulse items by the register, and young browsing customers.
- A perfume store with pleasant smells, samples, friendly staff, and individual customers.
- A gift shop with a messy sign, loud music, well-aligned freaky products, and young reflective staff.
- A
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- World Market's layout feels like a swap meet with merchandise throughout but not overwhelming. Items are arranged to guide customers through the store.
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Assignment 2
The shop had a cluttered interior with disorganized merchandise and dirty floors, but friendly staff who gave preferential treatment to customers arriving in expensive cars. Signage was poor so it was difficult for customers to find items without assistance. A variety of customers from young families to older individuals visited the shop, browsing products and making purchases with little restriction.
Observation Zell-431
The document summarizes observations from visits to various retail stores, including Walmart, Lowes, Michaels, Tillys, Payless, Sams Club, and Total Wine and More. Key points mentioned include cleanliness, organization, music, customer service, and overall impressions of each store. Crowding and disorganization made navigation difficult at Walmart, while Lowes, Michaels, and Tillys provided positive shopping experiences through convenient parking, upbeat music, cleanliness, and helpful employees.
"A Crash Course on Creativity".Assignment 2: 'Are you paying attention?...in ...
The author evaluated several stores in Madrid to understand their customer attraction strategies. A Chinese store had colorful displays but difficult staff interactions. A soap and beauty store presented fun, food-like displays and friendly staff. A trendy clothing store conveyed exclusivity through decor and carefully selected products and customers.
Are you paying attention Melissa Chen
The document provides observations from store visits and insights. It describes the store environments, layouts, product displays and music at Sephora, Express, Track 'N Trail, Bare Escentuals and Pandora. Key insights include the importance of knowledgeable employees, clear organization, attractive displays, security for high-value items and consistency in store branding. The stores that engaged customers most effectively had welcoming environments and opportunities to interact with knowledgeable staff.
Payingattention
The document analyzes several retail stores using insights and opportunities frameworks. For each store, insights note positive aspects like brand consistency and customer engagement. Hidden opportunities identify areas for improvement such as increasing brand experiences, improving product visibility and organization, and enhancing staff training and uniforms. The conclusion emphasizes how applying these analytical frameworks reveals hidden details and opportunities that were previously overlooked, helping to broaden concepts of design.
Chash course on creativity
The document provides observations of the environments, personnel, products, and customers of 5 different stores - Desigual retail, Casa Viva home retail, Caprabo supermarket, Alain Affelou glasses store, and Base sports store. Key details are provided about the lighting, music, displays, personnel uniforms, product organization, and types of customers observed at each location. The stores are compared in terms of their invitingness, atmosphere, and perceptions they aim to portray to customers.
Observations
The document describes observations made during visits to different types of stores. It notes key details about the environment, products, personnel, and customers for each store. The stores included are a discount store, pharmacy, kiosk, grocery store, bakery, and open air market. Common themes across stores included the use of impulse items near the checkout, the role of smells in drawing customers, and how personnel treatment can influence return visits.
C Brookes Venture Lab Observant Exercise 10 30-12
This document contains observations the author made while shopping at various stores. Some key observations included:
1) A Walgreens store had many aisles filled with tables of items rather than clear pathways, and often displayed large quantities of the same product.
2) A Whole Foods store had upscale decor like wood surfaces and track lighting, and used plants and informational signs to create a natural environment.
3) The author realized they are not naturally observant but aims to practice being more observant when shopping in order to notice more details.
Assignment 2
The document analyzes 6 different stores - a bakery, skincare store, clothing stores, and a jewelry store - by observing details like the environment, personnel, products, and customers. Key opportunities identified include the bakery emphasizing its handmade process, the skincare store better guiding customers to products, clothing stores reducing lines and adding staff, and the jewelry store exploiting its exclusive image. The summary focuses on the high-level observations and opportunities across multiple stores.
TEM 431 Observation Lab-Whalen
The document summarizes observations from a retail observation lab conducted by the author. They visited several stores including Yankee Candle, Under Armour, Levi's, GAP, and The North Face. For each store, they described the environment, personnel, products, customers, and provided insights. The best store experience was at The North Face, which had a premium feel with unique displays and knowledgeable associates. GAP gave an underwhelming impression like a discount store. Levi's had crowded merchandise and associates that were overbearing.
Assignment #2. A Crash Course on Creativity, Professor Tina Seelig, Stanford...
The document provides an overview of a crash course on creativity taught by Professor Tina Seelig at Stanford University. It discusses how the course examines different aspects of creativity, including how to think creatively, recognize opportunities, and overcome obstacles to pursuing creative ideas. The course aims to help students develop their creative abilities and apply creativity to solve problems in various domains.
Paying attention
The document provides observations from visits to 6 different retail stores. Key points include: Stores varied in temperature, music volume, employee uniforms/ages, product placement, and sales approaches. Opportunities identified were improving signage, lighting, employee communication, and reducing clutter. The observations aim to understand different store environments and strategies.
Are You Paying Attention?
The document provides observations from several stores including Anthropologie, Barnes & Noble, J.Crew, H&M, Michael's, and Urban Outfitters. Key insights include that sale items are placed in different areas of stores, atmosphere and decor create unique store personalities, and customer service can be improved. Opportunities also exist to encourage more browsing through creative displays and reducing clutter on shelves.
Observations
The document describes observations made while visiting different types of stores. It notes key details about the environment, products, personnel, and customers for each store. The stores observed include a discount store, pharmacy, kiosk, grocery store, bakery, and open air market. Common themes across stores include the use of impulse items near the cash register to encourage additional purchases and the role of signage, smells, and open versus closed doors in attracting or discouraging customers from entering.
Paying attention
The document provides observations from visits to three different stores - a confectionery, a bookstore, and a shoes and bags store. For each store, observations are provided about the exterior and entrance, interior environment, personnel, products, customers, and other notable features. The stores are compared in terms of color scheme, lighting, noise level, cash register location, security visibility, personnel uniforms and demographics, product arrangement and pricing, and whether free samples are offered. Overall impressions and differences between the stores are highlighted.
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2.paying attention
- 1. Paying attention Crash Course on Creativity By Ana Curo, Croatia
- 2. Muller cosmetics Observations Surprises/Opportunities • The lights inside the store • Align the perfume were extremely bright department by alphabet so it • The store was crowded with seems less chaotic merchandise and there were • Remove the umbrella stand a lot of lined up items at the at the entrance since is perfume corner seems to fall out of place and • The sales people actually the stores’ image don’t match the store brand (everyone is not wearing a uniform) •Perfumes are the first thing in site and are the most expensive merchandise • Most customers are on a mission and are mid-aged
- 3. Elipso software & appliances Observations Surprises/Opportunities • There is a lot of space • Maybe offer “a friend which makes me feel free and discount” for ppl who visit comfortable the store in pairs • The music wasn’t too loud – just the right level • The store was very warm • The customers were around their 20s, 30s and were looking at the products in pairs (conclusion: ppl tend to ask for advice when buying tehnology)
- 4. New Yorker clothes Observations Surprises/Opportunities • Extremely messy – the • I would try to figure out merchandise isn’t sorted the stores’ branding message, • Has a bad smell of because it’ obviously merchandise confusing •There were no customers • Have the clothes neatly • The music was extremely sorted and organized instead loud of a mess • The salespeople aren’t wearing any store uniform
- 5. Loccitane cosmetics Observations Surprises/Opportunities • Earthly tones • The red tiled floow •There was no music, but it surprised me – it really was very comfortable communicates the brand • I like how the cash register essence “natural, gentle” isn’t near the door – it seems • I actually wouldn’t change a unobtrusive thing for now… • Salespeople are dressed in appropiate uniforms
- 6. Local store Maestral retail Observations Surprises/Opportunities • The doors were closed • Open the door if it’s not too • There was a lot of posters cold since it create a warmer and different advertising feeling outside on the stores’ door • Remove all of the posters which distracted me and brand the store with a • The store is really small and logo, moto crowded – everything is • Put a white bord outside as everywhere a “news board” where new •The fruit is outside in products would be introduced different crates - it’s sorted • Instead of crates put a lot of fruit baskets • Bring a tree and hang the fruit baskets on each branch
- 7. Local bakery Arena Observations Surprises/Opportunities • The doors were closed • Have daily specials and • There was no disctintive announce them on a bulleting branding materials in front of board, e.g. muffin and orange the store juice, roll and yogurt for a • Inside the stores there is a cheaper price huge plastic shelf that separates the salespeople from the customers and where the products are
- 8. Thank you for paying attention! Ana