This document provides observations from visits to different stores, paying attention to details. It summarizes the key features of 5 stores: Wanama (vintage clothing store with worn wood floors and leather chairs), Cheeky (baby/kids store with bright lighting and games), Cabrales (coffee shop with wooden shelves and prominently displayed noodles), Bristol (comestible products store that is not very comfortable), and Suma (pharmacy with shelves of categorized products and featured items in well-lit areas). The document emphasizes the importance of close observation for gaining knowledge.

1. Paying attetion
GIULIANA DE ADA
ASSIGNEMENT 2
‘A CRASH COURSE ON CREATIVE’
STANFORD 2012

2. ARE YOU PAYING ATTETION?
when you're walking on the street...
do you see the trees?
flowers?
the animals?

3. ARE YOU PAYING ATTETION?
“Acute observation is a key skill for gaining
valuable knowledge about the world around
you. This knowledge is the fuel for your
imagination.”
We will visit different stores and pay attention
to detail that they might never have noticed!!

4. Store: ‘wanama’
prestigious trademark
the door is closed
The floors have carpets, making a
comfortable environment!!

5. Store: ‘wanama’
Worn wood gives it a
“VINTAGE” look!
Center table with
featured products
Basket of clothes on sale

6. Store: ‘wanama’
Rack with supply cartel
displayed on clothing racks
leather chairs (vintage look)

7. Store: ‘wanama’
the place smells
like perfume
The accessories are near there is only one seller
the cash register
customers are mainly young
leather chairs (vintage look)
No music playing

8. Store: ‘cheeky’
Baby and kids trademark
Bright lighting
makes a warm
the door is opened
environment
Space with games to entertain children
Dark wood floors contrast with white shelves

9. Store: ‘cheeky’
The accessories are near
the cash register
The cash register is located
behind a dark wood desk
Main products are displayed
in tables and white racks

10. Store: ‘cabrales’
Coffee shop and comestible products
Bright lighting
the door is opened makes a warm
environment
Comfortable place where
Products displayed on shelves
people want to spend much
time shopping

11. Store: ‘cabrales’
Cabrales products are of
very good quality
Wooden shelves
Noodles are prominently
displayed with a different
color of floor
Products are grouped by categories

12. Store: ‘Bristol’
Comestible products
the door is opened
Products displayed on shelves
above all is the most sold
the place is not very comfortable,
the customer wants to go fast!

13. Store: ‘Bristol’
sellers are old people
The store is full of
Specific sector where they sell all kinds of products
delicatessen located in
refrigerators
Near the cash register are candy
or small objects

14. Store: ‘suma’
pharmacy and perfumery
The door is opened
There are shelves with products
located by category!!
Featured products are located in
most lighting shelves