4. Accent on People have
the centre bought
of the shop sth, probably
due to light you’ll too.
5. Division by
types of clothes
on main colours
of the season
Bright colours
are near the
entrance/exit
6. Bright clothes are
mixed with dark one
to make the illusion
of great choice
Among dark
colors there is
one bright to
A women is
grab
touching clothes
attention
to see if they are
pleasant for skin
7. Free way to stroll in
the shop;
everything is visible
and reachable
25. You can try it
on, however
there is no one
near to help to
choose the right
26. The rows are
well
illuminated to
attract the
attention
You don’t need
to try everything
on to see how it
suits you
27.
28. Flashy shop
Consultants
window
always offer
their help
29. Hats are not so
You can easy to take
choose hats
matching Little things on
with bags the top, bigger
one are lower
Little things in
the zone of
impulse
purchases
Goods are
sorted by Fashionable
there kind atmosphere, lo
ud pop music
34. You are welcome to
smell everything you
like; goods are sorted
mostly by price and
their popularity
35. CONCLUSION
• The designers of shops actively use
knowledge of people’s psychology
• As usual, goods are well lighted
• Loud pop music creates the feeling of
going with the time and sets the pace
• Sometimes you need to go through a
whole shop to try a thing you like
• As a consequence, you are lead to buy
more than you have planned
