1. A CRASH COURSE ON
CREATIVITY
Assignment: Are You Paying
Attention ?
By
Professor Tina Seelig
Submitted by
Daniel Kiplagat

2. STORE ENTRANCE
The entrance door was open
shop attendants directing customers
customer service counter at
the entrance.
welcoming and assuring
customer conscious

3. ENVIRONMENT
The color scheme, red
Stimulates shopping appetite
You tend to loose track of time
The floor appeared clean with white tiles
The store was brightly lit and relaxing
Comforting background songs
Warm temperature
Sparsely arranged merchandise.
Cash register next to the exit door
Store security mainly at the entrance
You’ll want to stay long in the store

4. PERSONNEL
Self service
Two salespersons per shelf
Middle aged
both gender
With uniform
Matching The store image

5. PRODUCTS
First noticed kid’s bicycle
Supplier specific display tables
Small items displayed on the shelves
Bulky items displayed on the floor
Arranged by function
Free samples for consumables
Eye catching items at eye level
Hardware products least Accessible
Least expensive at ground floor
Most expensive at first floor
Price tags easily visible
Impulse items next to the cashier.

6. CUSTOMERS
Most customers not alone
Average age 40
Enters in the same direction
Average duration, 30 mins
Customers can touch products
Most customers came to buy
80% purchased products