This document provides an overview of the ornamental fish industry in Sri Lanka. It discusses the current state of the Sri Lankan economy and outlines Sri Lanka's competitive advantages in the ornamental fish industry, such as its biodiversity. It also examines the worldwide ornamental fish market and the challenges faced by Sri Lanka's domestic industry. A SWOT and PESTEL analysis of the industry is presented. The document analyzes export/import policies and provides a country analysis of the US market. It concludes with recommendations to help Sri Lanka's ornamental fish industry expand internationally.
Handling is very important if fishing activity from catching to deliver it at consumer level. In this assignment i tried to give some appropriate information about good handling practice in fisheries
Handling is very important if fishing activity from catching to deliver it at consumer level. In this assignment i tried to give some appropriate information about good handling practice in fisheries
Post harvest handling and preservation of fresh fish and seafoodMaya Sharma
It describes about economic importance of fish production, trade and utilization, contribution of fish to human health, postharvest losses in fish and seafood
Fish Farming and Aqua farming (Fish Processing and Preserving, Fish Products ...Ajjay Kumar Gupta
Aquaculture has grown at an impressive rate over the past decades. It has helped to produce more food fish, kept the overall price of fish down, and made fish and seafood more accessible to consumers around the world. Fisheries and aquaculture depend on the use of natural renewable resources and other resources (e.g. aquatic species, land and water) as raw material. Other resources such as hatchery-produced seeds, feeds and fertilizers are artificially generated. Because fishery resources are finite, there is competition for them, within the sector and with other types of uses.
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Aquaculture, Aquaculture and Fisheries Technology, Aquaculture Business Ideas, Aquaculture Business Plan, Aquaculture Farming Technology, Aquaculture Production Technology, Aquaculture Small Business Startup, Aquaculture systems technology, Aquaculture Technology: Fish Farming, Best small and cottage scale industries, Business guidance for Fisheries and aquaculture, Business Plan for a Startup Business, Business Planning for Aquaculture, By-Products of Fishing Industry, Cold Water Fisheries of India, Composite Fish Culture, Construction of Fish Farms, Crustacean Fisheries, Culturable Fish and Shellfish, Culture of Fish Food Organisms, Culture of Ornamental Fishes, Culture of Trouts, Economic Importance of Fishes, Economics of Fish Culture, Fermented Fishery Products, Fish Aquarium, Fish business ideas, Fish business plan, Fish Diseases and Their Control, Fish Farming and Aqua farming, Fish Farming in India, Fish farming technology in India, Fish Farming with Agriculture and Livestock, Fish Meal, Fish Processing and Preserving, Fish Products and Fish By-Products, Fisheries and aquaculture Based Profitable Projects, Fisheries and aquaculture Business, Fisheries and aquaculture Industry in India, Fisheries and aquaculture Projects, Fisheries and Aquaculture, Fisheries business plan, Fisheries Technology, Fishing Based Small Scale Industries Projects, Fishing Technology, Hill Stream Fishes, How to start a fish and aqua farming?, How to Start a Fish Culture Business, How to start a successful Fisheries business, How to start farming fish on a small-scale, How to start fish farming, How to Start Fish Farming Business, How to Start Fisheries and aquaculture Industry in India, How to Start Your Own Fish Farming Business, Management of Fish Farms, Modern aquaculture Technology, Modern technology fish farming, Molluscan Fisheries, Most profitable fish to farm, Most Profitable Fisheries and aquaculture Business Ideas, New small scale ideas in Fish farming industry
Post harvest handling and preservation of fresh fish and seafoodMaya Sharma
It describes about economic importance of fish production, trade and utilization, contribution of fish to human health, postharvest losses in fish and seafood
Fish Farming and Aqua farming (Fish Processing and Preserving, Fish Products ...Ajjay Kumar Gupta
Aquaculture has grown at an impressive rate over the past decades. It has helped to produce more food fish, kept the overall price of fish down, and made fish and seafood more accessible to consumers around the world. Fisheries and aquaculture depend on the use of natural renewable resources and other resources (e.g. aquatic species, land and water) as raw material. Other resources such as hatchery-produced seeds, feeds and fertilizers are artificially generated. Because fishery resources are finite, there is competition for them, within the sector and with other types of uses.
See more
https://goo.gl/k1q3Mt
https://goo.gl/dcx0IR
https://goo.gl/DUAQ1a
Contact us
Niir Project Consultancy Services
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Fax: +91-11-23841561
Website: www.entrepreneurindia.co , www.niir.org
Tags
Aquaculture, Aquaculture and Fisheries Technology, Aquaculture Business Ideas, Aquaculture Business Plan, Aquaculture Farming Technology, Aquaculture Production Technology, Aquaculture Small Business Startup, Aquaculture systems technology, Aquaculture Technology: Fish Farming, Best small and cottage scale industries, Business guidance for Fisheries and aquaculture, Business Plan for a Startup Business, Business Planning for Aquaculture, By-Products of Fishing Industry, Cold Water Fisheries of India, Composite Fish Culture, Construction of Fish Farms, Crustacean Fisheries, Culturable Fish and Shellfish, Culture of Fish Food Organisms, Culture of Ornamental Fishes, Culture of Trouts, Economic Importance of Fishes, Economics of Fish Culture, Fermented Fishery Products, Fish Aquarium, Fish business ideas, Fish business plan, Fish Diseases and Their Control, Fish Farming and Aqua farming, Fish Farming in India, Fish farming technology in India, Fish Farming with Agriculture and Livestock, Fish Meal, Fish Processing and Preserving, Fish Products and Fish By-Products, Fisheries and aquaculture Based Profitable Projects, Fisheries and aquaculture Business, Fisheries and aquaculture Industry in India, Fisheries and aquaculture Projects, Fisheries and Aquaculture, Fisheries business plan, Fisheries Technology, Fishing Based Small Scale Industries Projects, Fishing Technology, Hill Stream Fishes, How to start a fish and aqua farming?, How to Start a Fish Culture Business, How to start a successful Fisheries business, How to start farming fish on a small-scale, How to start fish farming, How to Start Fish Farming Business, How to Start Fisheries and aquaculture Industry in India, How to Start Your Own Fish Farming Business, Management of Fish Farms, Modern aquaculture Technology, Modern technology fish farming, Molluscan Fisheries, Most profitable fish to farm, Most Profitable Fisheries and aquaculture Business Ideas, New small scale ideas in Fish farming industry
Sri Lanka - affectionately known as Ratna-Dweepa - Gem Island - a reflection of its natural wealth and beauty
The island had the best sapphires, topazes, amethysts, and other gems in the world
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Power sharing in belgium and Srilanka. Enjoy!!!!!Vinay Kumar
It took 4 hrs for me to make this content.So. please share and enjoy it.My mam appreciated it and I deserved it. Hard work worth it. Make your teacher too happy and your result will be well..............................................................................................................................
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2. Overview
1.
Outlook of the Sri Lankan Economy
2.
Ornamental fish industry of Sri Lanka
3.
World Ornamental fish industry
4.
Challenges, barriers and risks in the domestic industry
5.
Special Characteristics & trade terms in the Ornamental Fish Industry
6.
SWOT Analysis and PESTEL of the Ornamental fish industry
7.
Export and import policies implemented by the Sri Lankan government
8.
Country analysis
9.
Possible modes of entry to the market
10.
International Business Strategy
11.
Conclusion
12.
Recommendations
3. 01. Sri Lankan Economy
Finishing of the civil war 2009, Sri Lanka started to
development rapidly.
Development in the economic environment
Infrastructure development & Regional development
7.80% growth rate in GDP 2013
Inflation
Interest
rates
Unemployment
Exports
Imports
: - 4.70% as per 2013.12.31
: - 6.50% as per 2013
: - 3.80% as per 2013
: - 1031.80 USD million as per 2013
: - 1647.50 USD million as per 2013
Balance of payment USD 615.70 million
4. 02. Ornamental fish industry in Sri Lanka
The industry was first started in 1952, the country exports marine,
fresh water, brackish water fish species and marine invertebrates.
The fish has rich bio-diversity giving an competitive advantage to
the exporters.
Fresh water fish are guppies, swordtails, platys thorns tetras, angels,
gourami's, catfishes. These fish are colourful and eye-catching. The
most demanded fish in the global market are guppies.
Sri Lanka has two seasons, Northeast (December to March) and
Southwest (June to October) monsoons.
Animal Quarantine health standards goes to every shipment.
Hobbies and to reduce mental stress
5. 02. Ornamental fish industry in Sri Lanka
The industry is supported by coral reefs, sand bars,
lagoons around Sri Lanka and the island comprise of
inland water, streams, waterways and reservoirs help for
reproducing of marine, brackish water and freshwater
species in Sri Lanka.
Contribution from ornamental fish exports 0.4%
6.
7.
8.
9.
10. 03. World Ornamental Fish Industry
Aquaculture products are demanded all around the world. The
industry worth in 2003, US$ 3 Billion. Exports worth US$200 million.
Singapore is the market leader in exporting ornamental fish.
The leading importer is United States owning 25% of market share
Divers are finding new ways to catch fish without harming the
environment.
World demands for ornamental fish are of fresh water fish (90%)
and marine (10%).
New methods are introduced to importer, buyer and retailers.
Further many other industries are supported by the ornamental
fish industry.
11. 04. Challenges & Barriers
Quality of supply and holding facility
Packing method
High competition
Establishing a market
Lack of exporters
Risk in Ornamental industry
•
•
•
•
Vulnerability
Payments
Sudden changes in the market
Not entering in to contract
12. 05. Characteristics
Industrial rules and regulations by organizations, countries and
the local authority
Quarantine procedures taken by the exports.
Playing the supplier after reserving the shipment
Trade Terms
Industry prefers always direct payments.
Transportation and Export is done through air
Discounts.
No return policies
15. 07. The Import and export policies implemented by the
Sri Lankan government specific to the industry
Regulation in the imports due to invasive varieties being
introduced to the water
Endangered species available which are protected and not
allowed to export
Permits being issued for restricted verities
Certificates required in order to export and import
16. 08. Country analysis
United States (US) performance
US has European colonization from 16th to 18th century.
US has a large market, political-legal system, vast area to
cultivate, natural resources and entrepreneurial qualities and
material, capital and technology.
Early 1990 till late 2000, US began Globalisation.
During these the national debt expanded by 75%, GDP climbed
by 69%, and the stock market system as measured by the S&P
500 developed more than triple.
The country faced recession in 2008.
17.
The Gross Domestic Product (GDP)
3rd quarter 2013- 4.1 percent growth
4th quarter 2013- 3.2 percent growth
The personal income of in:
December 2013- 0.0 percent (individual income)
November 2013- 0.2 percent (individual income
In 2013, total 20 to 22 industry groups lead to 2.8 percent rise
in real GDP.
The Balance of Payments in US,
3rd quarter of 2013-$94.8billion
2nd quarter of 2013 -$96.6 billion.
The current account deficit decreased by $1.8 billion from
third quarter to the fourth
18.
State personal income, personal income growth has
2nd quarter 2013- 1.2 percent
3rd quarter 2013- 1.1 percent
In 2007 it was recorded that the service sector contributed
toward country nearly 78.5% and the industrial sector
contributed about 20.5% to GDP.
Economic drivers are exports, innovation, service sector.
Macro economic policies- Fiscal and Monetary Policy
19. United States Ornamental fish industry
1.
Ornamental fish industry is most popular in the State of
Florida, recording 95% of all ornamental produce in
United States.
The industry is worth US$47.2 million.
Warm weather to breed the fish. The industry is based in
Florida.
Ornamental fish industry in US jointly breeds hundreds of
different species and different kind of fish from different
geographic regions.
US is the largest importer in ornamental fish due to high
demand.
21. Performance of the US ornamental fish industry
United States considers ornamental fish industry to be a cash cow
to the country in the aquaculture economy.
The largest importer in ornamental fish is US with 25% market
share.
Southeast Asia accounting to about 75% freshwater fish. The
country imports approximately 1500 different species annually.
Most demanded Guppy, Neon Tetra, Platy, Siamese fighting fish,
Goldfish, Chinese Algae-eater, Short finned Molly, Cardinal Tetra,
Glassfish, Tiger Barb.
Approximately 201 million fish amounting to $44.7 million,
imported.
22.
The Los Angeles port handles 39% of all aquaculture
trade, Miami 22%, New York 16%, Tampa 6% and
Honolulu 6%.
Fresh water is amounted to about 96% of the total
capacity and 80% of imports.
Florida is the only State that produces ornamental
fish.
23. Country Analysis
Analyse the countries competitors, competitiveness
and the external factors:
Porter’s five forces
Diamond theory
PESTEL
24. Porter’s five forces
Rivalry among existing competitors- High
Singapore, Malaysia, Thailand, Philippines, Vietnam,
China, and Japan, China and Singapore.
Singapore is the largest exporter.
Threats of new entrant - High
1976 there have only been 28 exporters, and in 2004
there are 146 exporters.
The industry provides employment hence
government encourages.
25. Porter’s five forces
Bargaining power of the buyer- High
Long term suppliers who have created good
relationships.
Loyal customers
Threat of substitute products- High
Plastic fish tanks
Genetically injected fish
Bargaining power of suppliers- High
Wide variety of fish
High quality at low prices
Delivery without harming the fish
26. Diamond theory
Firm strategy, structure and rivalry
Private Limited Company
High competition, governments promote
Demand condition
Best quality
Best prices
Many varieties
27. Diamond theory
Related and supported industries
Live/dead coral, aquatic plant, sea weeds and live
rocks
Ceramic and plastic ornaments
Factor conditions
Technology- weather
Fresh water and sea water
Space
Food
Nutrition and aquatic diseases
28. Political
•High political pressure on local breeders and farmers.
•High rules and regulations on standardization of fish
•Low government sport to the industry
Economical
•Cost of production is high due to low price imports.
•High labor cost
Sociological
PESTEL
•Lack of awareness about the local industry
•The amount breading of species are less
•Waste water management policies
Technological
•Poor technical maintenance of the facility
•High cost on technology
Legal
•None updates acts and policies
•Lack of monitoring in fish handling
Environmental
•Bad weather conditions such as tornedos, floods, etc
•Lack of inadequate sewage management
30. 09. Possible Modes of Entry to International Markets
Exporting
1.
Direct
2.
Indirect
Demanded ornamental fish
Ways to get to know about the industry
1.
Internet
2.
Visiting international Exhibitions
3.
Magazines
31. 10. International Business Strategy
Exporting
Collaborating with legal bodies or legal institutes
Expanding the assortment of the ornamental fish
Healthy relationship with the exporters and the suppliers
33. Challenges, risks and barriers of the International arena
Challenges
Offering a better product
Competitive prices
long lasting business relationship
widest range of varieties of ornamental fish
Increase in the packing densities
Risks/Barriers
Non-payments of the invoices
Reporting of the dead fish on arrival without proper proof
Non signing of contracts
35. Recommendation
Finding and exporting new products
Participating in international exhibitions and pet shows
Reach new markets such as Japan, Middle East, Norway
Implement policies and standardization for the fish and the
industry
Introducing Insurance facilities and risk baring facilities.
Improving technology in transportation.
Government should find new byers and then encourage the
farmers to bread more fish
