There are 3 big pitfalls that organisations should pay close attention to before building out digital products, but rarely do. Taking a value led approach to digital product development can help you improve customer outcomes, speed up delivery and improve ROI.

1. Email: hello@digitalproduct.co.uk | Facebook: @digitalproductconsultancy

2. Email: hello@digitalproduct.co.uk | Facebook: @digitalproductconsultancy
“We’ve designed or
built a product but my
stakeholders don’t
support it, legal won’t
approve it and sales
say they can’t sell it.”
“I’ve built a product
but nobody uses it..”
“I designed a product
and it took longer than
I thought to deliver it,
or it we failed to
deliver at all”

3. Email: hello@digitalproduct.co.uk | Facebook: @digitalproductconsultancy
“We’ve designed or
built a product but my
stakeholders don’t
support it, legal won’t
approve it and sales
say they can’t sell it.”
“I’ve built a product
but nobody uses it..”
“I designed a product
and it took longer than
I thought to deliver it,
or it we failed to
deliver at all”

4. Email: hello@digitalproduct.co.uk | Facebook: @digitalproductconsultancy
“We’ve designed or
built a product but my
stakeholders don’t
support it, legal won’t
approve it and sales
say they can’t sell it.”
“I’ve built a product
but nobody uses it..”
“I designed a product
and it took longer than
I thought to deliver it,
or it we failed to
deliver at all”
Build or Value Trap

5. Email: hello@digitalproduct.co.uk | Facebook: @digitalproductconsultancy
“We’ve designed or
built a product but my
stakeholders don’t
support it, legal won’t
approve it and sales
say they can’t sell it.”
“I’ve built a product
but nobody uses it..”
“I designed a product
and it took longer than
I thought to deliver it,
or it we failed to
deliver at all”
Build or Value Trap

6. Email: hello@digitalproduct.co.uk | Facebook: @digitalproductconsultancy
“We’ve designed or
built a product but my
stakeholders don’t
support it, legal won’t
approve it and sales
say they can’t sell it.”
“I’ve built a product
but nobody uses it..”
“I designed a product
and it took longer than
I thought to deliver it,
or it we failed to
deliver at all”
Build or Value Trap Feasibility Trap

7. Email: hello@digitalproduct.co.uk | Facebook: @digitalproductconsultancy
“We’ve designed or
built a product but my
stakeholders don’t
support it, legal won’t
approve it and sales
say they can’t sell it.”
“I’ve built a product
but nobody uses it..”
“I designed a product
and it took longer than
I thought to deliver it,
or it we failed to
deliver at all”
Build or Value Trap Feasibility Trap

8. Email: hello@digitalproduct.co.uk | Facebook: @digitalproductconsultancy
“We’ve designed or
built a product but my
stakeholders don’t
support it, legal won’t
approve it and sales
say they can’t sell it.”
“I’ve built a product
but nobody uses it..”
“I designed a product
and it took longer than
I thought to deliver it,
or it we failed to
deliver at all”
Build or Value Trap Feasibility Trap Business Viability Trap

9. Email: hello@digitalproduct.co.uk | Facebook: @digitalproductconsultancy
“I’ve built a product
but nobody uses it..”
“I designed a product
and it took longer than
I thought to deliver it,
or it we failed to
deliver at all”
Build or Value Trap Feasibility Trap

10. Email: hello@digitalproduct.co.uk | Facebook: @digitalproductconsultancy
“I’ve built a product
but nobody uses it..”
Build or Value Trap

11. Email: hello@digitalproduct.co.uk | Facebook: @digitalproductconsultancy
Have clear, measurable
goals that all
stakeholders sign up
to
Work out who your
users really are, what
they need and build
that
Make sure design
collaborates
intensively with build,
right from the start
Build or Value Trap Feasibility Trap Business Viability Trap

12. Email: hello@digitalproduct.co.uk | Facebook: @digitalproductconsultancy