4. CREATIVITY DEFINITION
Creativity can be defined as the generation of
new ideas.
Creativity often leads to new challenges, and
hence to personal and organizational growth.
9. Definition:
Innovation can be defined as the successful
implementation of creative ideas in an organization.
Innovation involves newness and usefulness, it
includes creativity.
10. INNOVATIVE PROCESS
IDEA
GENERATION
• DEVELOP IDEAS
SCREENING
• CHECKS
COMPATIBILIT
Y WITH
COMPANY
OBJECTIVES
FEASIBILITY
• CHECK
COMMERCIAL
AND
TECHNICAL
FESIABLITY
IMPLEMENTING
• INNOVATION
COMES AS
OUTPUT
11.
12. PROCESS
In a system characterized by high
levels of creativity there are
several creativity processes, inside
which innovation might flourish.
Then innovation is the outcome,
the result, while organizational
creativity is the condition and we
can say that a high level of
creativity necessarily generates
novelty