The State of Corporate Reputation in 2020: Everything Matters NowWeber Shandwick
This new survey was conducted among executives from 22 markets worldwide and examines what drives a company’s reputation, why it is important to be highly regarded and the benefits that come with having a strong corporate reputation.
During my Global Issues in Marketing course (BAMK-495). We where assigned the task of conducting an innovation analysis of Philips the Netherlands based electronics company. Our team came up with a wonderful presentation that capture how Philips is innovative with their products and how they plan to innovate their products in the future.
Advertising strategy
Apple focused on many categories while considering its advertising strategy. It took into consideration the location of the people, the usage and demand for certain technological updates but just like its first product in the beginning every strategy boosted after a minor setback.
Apple’s one of the major, most successful advertising slogan was “Think Different”.
It was started in 1997 for Apple Computers by the Los Angeles office of advertising agency.
The words "think different" were created by Chiat/Day art director Craig Tanimoto.
The text of the various versions of this commercial were written by Rob Siltanen and Ken Segall.
Advertising agencies are obsessed with innovation. They also have one of the most unique sets of creative talent of any industry. Yet the creative department is the most suspicious of "innovation" of any group at the agency. Could it be that actually Creative Directors hold the keys to converting ad agencies into what so many desire: innovation partners to clients?
(special thanks to @seelydiaplay for presentation design help)
The State of Corporate Reputation in 2020: Everything Matters NowWeber Shandwick
This new survey was conducted among executives from 22 markets worldwide and examines what drives a company’s reputation, why it is important to be highly regarded and the benefits that come with having a strong corporate reputation.
During my Global Issues in Marketing course (BAMK-495). We where assigned the task of conducting an innovation analysis of Philips the Netherlands based electronics company. Our team came up with a wonderful presentation that capture how Philips is innovative with their products and how they plan to innovate their products in the future.
Advertising strategy
Apple focused on many categories while considering its advertising strategy. It took into consideration the location of the people, the usage and demand for certain technological updates but just like its first product in the beginning every strategy boosted after a minor setback.
Apple’s one of the major, most successful advertising slogan was “Think Different”.
It was started in 1997 for Apple Computers by the Los Angeles office of advertising agency.
The words "think different" were created by Chiat/Day art director Craig Tanimoto.
The text of the various versions of this commercial were written by Rob Siltanen and Ken Segall.
Advertising agencies are obsessed with innovation. They also have one of the most unique sets of creative talent of any industry. Yet the creative department is the most suspicious of "innovation" of any group at the agency. Could it be that actually Creative Directors hold the keys to converting ad agencies into what so many desire: innovation partners to clients?
(special thanks to @seelydiaplay for presentation design help)
Project presentation on 3M Company: Highlights the method as to how the company created and developed ideas through open innovation that helped them to succeed in the marketplace
Science of Skin: Challenges of Long Wear AdhesivesIFAH
Presentation by Del R. Lawson, Ph.D., R&D Manager – 3M Medical Materials and Technologies, 3M Critical & Chronic Care Solutions Division at the Smart Health Conference 2018, held at Bally's Las Vegas on the 26-27th of April, 2018.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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3. “Innovation is more than just a bright
idea; it is an
idea that gets implemented and has a
real impact.
In other words, somebody has to make
it happen.”
— Ernest Gundling,
Author, The 3M Way to Innovation:
Balancing People and Profit
If you put fence around people, you get sheep
-- William mcknight
“Every company seeks
the keys to innovation, but
few find them. Over the
decades, 3M learned how
to be innovative and today
the company uses that
skill to great competitive
advantage.”
— Jerry I. Porras,
Co-author, Built to Last
For more than 100 years, 3M has
fostered a culture of creativity and new
ideas.
4. Introduction
• Minnesota Mining and Manufacturing Company
• American multinational conglomerate corporation based in St.
Paul, Minnesota
• Headquartered in the St. Paul suburb of Maplewood,
Minnesota
• With $30 billion in sales, 3M employs 88,000 people
worldwide and produces more than 55,000 products
• Produces - adhesives, abrasives, laminates, passive fire
protection, dental products, electronic materials, medical
products, car-care products
• Operations in more than 65 Countries ,including 29
international companies
5. History
• Founded in 1902,Lake Superior town of Two Harbors,
Minnesota.
• Five business man-a doctor, a lawyer, two railed
executives and a meat-market manager started the
venture.
• Goal was to mine high-quality corundum, a mineral
used in abrasives industry
• Company moved to St. Paul in 1910
• In 1916,company paid its first dividend of 6%
shares
6. 3M founded in
Two Harbors,
MN, on
June 13, when
five founders
sign articles
of incorporation.
1902 1906 1916 1919 1921 1930
First
sandpaper
sale to South
Bend Toy
Co. totals $2.
3M Wetordry™
Waterproof Sandpaper
the world’s first water-resistant
coated
abrasive is patented
and introduced
First 3M
laboratory
established; 3M
Headquarters
moves to St.
Paul, MN
Annual
sales exceed
$1 million.
Scotch®
cellophane first
introduced
7. 3M breaks
ground for first
new corporate
headquarters
(3M Center),
building on a
325-acre site
east of St. Paul.
3M products are used in
the first moon walk on July
20; Astronaut Neil
Armstrong leaves a
footprint on lunar dust in
boots made from Fluorel
synthetic rubber from 3M
1953 1956 1969 1995 2008 2012
3M introduces
Scotchgard™
fabric and
upholstery
protector to the
textile industry.
3M introduces
the first metered
dose asthma
inhaler free of
ozone-depleting
chlorofluorocarb
ons.
3M scientists
develop a
breakthrough
ultra-compact,
LED-illuminated
projection engine
for integration in
personal
electronic devices.
3M and Gossamer
Space Frames
unveil the world’s
largest aperture
trough using 3M™
Solar Mirror Film
1100 for
concentrated solar
power.
8. 3M’s BUSINESS STRUCTURE
3M – Diverse Company
For more than a century, innovation has been the hallmark of
3M’s growth, reflecting a culture of shared ideas and technology.
3M Innovation enables 3M to continuously deliver practical and
ingenious solutions to everyday problems around the world on a
daily basis.
Produces 45 major product lines with 60000 of individual items
3M’s business units are grouped into 3 major sectors:
Industrial & consumer sector
Information , Imaging & Electronic sector
Life sciences sector
9. 3M invests generously in research & development to fuel the
innovation pipeline.
As the result of this organizational structure , 3M is big but is able
to act small.
The divisional structure used in 3M creates empowerment in the
employees
Internal synergy that makes 3M unique
3M also innovates through organization
R&D is conducted at 3 levels
Corporate research laboratories work on project for over 10 years
10. 3M encourages risk-taking and persistence.
Divisional laboratories focus on current programs for 1 to 5 years
Sector laboratories work on midterm projects for 5 to 10 years
To speed up the development process, Divisional laboratories
opt for
3M has dozen centers of technology excellence & 5 analytical
resource centers where researchers can find specialized help.
Computational chemistry in which experiments go faster.
3M also assesses customer needs & anticipates market trends
11.
12. Electronic Stethoscope
• The 3M Littman
Electronic Stethoscope
Model 3200 was
introduced in 2009
• It uses Bluetooth
technology to wirelessly
transfer heart, lung and
other body sounds to
software for further
analysis.
14. Research and development:
Bold talent
The company recognized the value of R & D and
allocates approximately 6% of its yearly revenue on
R & D.
In 1994, 3M spent more than $1 billion on R&D
Nearly 500 new products were introduced that year alone
3M had some outstanding results with this R&D spending
$1 billion in sales resulted & 543 patents received
They also did the reviewing operations & development for
its products.
15. 3M in India
• 3M Businesses in India Consumer
From simplifying life at home to keeping you organized at work;
simplifying life and work.
• Safety & Graphics
From signs on the road to the images on your phone; enhancing visual
communication and interactivity.
• Electro & Energy Markets
From connecting the world’s power grid to supporting high-tech electronic
devices; enabling tomorrow’s lifestyle today with electrical power,
communications and electronics.
• Health Care
From preventing infections to making smiles brighter; promoting health
and improving quality care.
• Industrial
From underground to outer space, changing how industry works.
16. ABRASIVES
• A robust blend of cutting edge technology and innovative products ensure
that 3M Abrasive solutions outperform conventional abrasives. The
solutions portfolio from 3M Abrasives provides the assurance of
exemplary quality and superior results.
ADHESIVES AND TAPES
• With more than 50 years of experience in Industrial Adhesives and Tapes,
3M meets every requirement of the industry. In addition to advanced
formulations for reliability and versatility, 3M provides application systems
that facilitate the production service in assisting customers select the best
product for the job.
17. CAR CARE
• All basic car servicing facilities
• Small and minor car repairs
• Replacing wind shields, other small components
• Offering insurance
FOOD SAFETY
• With a blend of safety and quality monitoring systems, 3M provides proven,
reliable and cost-effective solutions that meet current industry requirements -
continuing to be the leader in the food and beverage industry.
• Some of the solutions include 3M™ Petrifilm™ Plates, 3M™ Clean – Trace™
Hygiene Monitoring Systems, 3M™ Tecra™ Pathogen and Toxin kits, combined
with sample handling, media and enrichment products
18. 3M ELECTRICAL
• The Electrical Solutions portfolio from 3M addresses the wide and varied
requirements of power generation, transmission and distribution besides
effectively catering to exacting needs of users across the Construction &
Maintenance, Electrical & Electronic OEM and Electrical Utility sectors.
Telecommunication Solutions
• Telecom Network applications for Copper and Fiber, Utilities like Power, Oil &
Gas, Railways and more – making 3M the largest and most comprehensive
provider of products for the telecommunications industry.
20. Lessons from 3M
• 3M showed how to balance innovation with
marketing & Operations and be market leader.
Policies
R & D
Management’s
Role
Communication
– Creating Market Need/Market Pull
– Vision plays a stepping stone for innovation.
21. Factors conducive to Innovation
• 3M's model is built on the concept of working
together for the common good of the firm and
the employees.
• There's a focus on individual initiative, which
encourages people to identify opportunities and
create solutions, and a "barn raising" mentality
which encourages people to help each other with
on projects.
• 3M also rewards its innovators through several
technical achievement programs, such as the
Circle of Technical Excellence & Innovation,
Genesis Grants Program and the Carlton Society.
22. Factors conducive to Innovation
• Circulation of idea
• Core technologies
• Variation of products
• 3M rewards employees who drive innovation
forward.
• 3M’s philosophy
• Financial support to innovators
• Meeting regularly to exchange information
• Action team