Orchan Consulting Asia Sdn Bhd is a communications and public relations firm based in Kuala Lumpur, Malaysia. It provides services such as media relations, issues and reputation management, crisis communications, corporate communications, copywriting, campaign development and implementation, media training, change management communications, and business consulting. Orchan's team is experienced in understanding the unique media landscape in Asia and helping clients achieve their communications goals through strategic and creative solutions.
This document provides information about Orchan Consulting | Asia, including its contact details, services, team members, and testimonials. Some key details:
- Orchan is a PR and communications firm based in Kuala Lumpur, Malaysia that offers services including media relations, issues management, crisis communications, and more.
- The document profiles the founding director, managing director, and some other team members. It emphasizes the team's diversity of backgrounds and passion for their work.
- Services outlined include media relations, reputation management, crisis communications, corporate communications, campaign development and more.
- The document includes testimonials from several clients praising Orchan's work, creativity, responsiveness
Pushed to the Limit, Managing Your Employer Brand in Troubled TimesN. Robert Johnson, APR
Foregoing employee experience in lieu of cost cutting and business survival actions represents a false choice. How employers answer the question of how they treated people during the pandemic will shape their talent landscape for years to come.
narratives, stories from story-tellers, is a collection of ideas, insights and impressions from the worlds of talent communications, employee engagement, and organizational design.
Employee Value Propositions & Employer BrandingEngage Me
We answer the question, what is an EVP and Employer Brand? Outline your value offering to current and prospective employees and market your culture, to attract the best and right talent to your business.
Neil Thornton is a corporate strategist and business speaker who has worked with hundreds of companies over 20 years. He shares insights and trends he has learned through consulting, entrepreneurship, and coaching business leaders. Thornton helps clients execute goals, drive change, and ensure success in today's fast-paced markets through his direct, no-nonsense approach focused on speed, agility and innovation. He has a track record of positively impacting businesses and is highly recommended by former clients and students.
Going Retro: Applying Ogilvy's Classic Advertising Principles to Your Employe...N. Robert Johnson, APR
Originally published in 1963, David Ogilvy’s Confessions of an Advertising Man is required reading for anyone in the advertising business. Ogilvy takes the reader on a wide-ranging journey sharing his experiences in creating some of the world’s most iconic brands.
This essay focuses on David Ogilvy’s recipe for creating great advertising campaigns, interpreted here to help you improve your employer brand. For brevity, we picked the principles that we think apply best to employer brand campaigns.
Cue A Beautiful Mine, the Mad Men theme song, and let’s get started.
This document discusses uniting people through purpose in the workplace. It introduces a consulting practice that helps organizations identify and communicate their authentic employment story to attract and engage talent. The practice believes people are united by purpose and that HR needs to adopt marketing and advertising practices. It explains that employer brand, culture communications, and employee voice are key areas that can unite an organization's purpose. Contact information is provided to discuss how the consulting practice can help with various talent messaging and engagement initiatives.
This document provides information about Orchan Consulting | Asia, including its contact details, services, team members, and testimonials. Some key details:
- Orchan is a PR and communications firm based in Kuala Lumpur, Malaysia that offers services including media relations, issues management, crisis communications, and more.
- The document profiles the founding director, managing director, and some other team members. It emphasizes the team's diversity of backgrounds and passion for their work.
- Services outlined include media relations, reputation management, crisis communications, corporate communications, campaign development and more.
- The document includes testimonials from several clients praising Orchan's work, creativity, responsiveness
Pushed to the Limit, Managing Your Employer Brand in Troubled TimesN. Robert Johnson, APR
Foregoing employee experience in lieu of cost cutting and business survival actions represents a false choice. How employers answer the question of how they treated people during the pandemic will shape their talent landscape for years to come.
narratives, stories from story-tellers, is a collection of ideas, insights and impressions from the worlds of talent communications, employee engagement, and organizational design.
Employee Value Propositions & Employer BrandingEngage Me
We answer the question, what is an EVP and Employer Brand? Outline your value offering to current and prospective employees and market your culture, to attract the best and right talent to your business.
Neil Thornton is a corporate strategist and business speaker who has worked with hundreds of companies over 20 years. He shares insights and trends he has learned through consulting, entrepreneurship, and coaching business leaders. Thornton helps clients execute goals, drive change, and ensure success in today's fast-paced markets through his direct, no-nonsense approach focused on speed, agility and innovation. He has a track record of positively impacting businesses and is highly recommended by former clients and students.
Going Retro: Applying Ogilvy's Classic Advertising Principles to Your Employe...N. Robert Johnson, APR
Originally published in 1963, David Ogilvy’s Confessions of an Advertising Man is required reading for anyone in the advertising business. Ogilvy takes the reader on a wide-ranging journey sharing his experiences in creating some of the world’s most iconic brands.
This essay focuses on David Ogilvy’s recipe for creating great advertising campaigns, interpreted here to help you improve your employer brand. For brevity, we picked the principles that we think apply best to employer brand campaigns.
Cue A Beautiful Mine, the Mad Men theme song, and let’s get started.
This document discusses uniting people through purpose in the workplace. It introduces a consulting practice that helps organizations identify and communicate their authentic employment story to attract and engage talent. The practice believes people are united by purpose and that HR needs to adopt marketing and advertising practices. It explains that employer brand, culture communications, and employee voice are key areas that can unite an organization's purpose. Contact information is provided to discuss how the consulting practice can help with various talent messaging and engagement initiatives.
Branding Beyond Borders: A Quick Guide for International Employer BrandingNexxt
The globalization of many companies has created a brave new world of employer branding. Embark on this journey with a reliable guide to creating an employer brand that transcends borders. Visit us at www.beyond.com/employers for more resources.
This document provides a 7-step template for creating a company culture code. Step 1 is to define the company mission and values based on the founders' vision. Step 2 describes the type of people that make up the company. Step 3 outlines core company policies around work culture. Step 4 lists employee perks and benefits. Step 5 describes the company workspace. Step 6 explains how employees develop their careers. Step 7 shares an employee quote about why they love working at the company.
Tim Hadfield helps organizations improve business performance through better customer and employee experiences. He defines customer experience as a customer's thoughts and emotions during interactions with a company, and employee experience as an employee's thoughts and emotions in response to their work environment. Hadfield believes positively impacting employee experience is key to improving customer experience. He outlines a model and process for integrating the two experiences to increase customer loyalty and organizational success.
Published article by Brett Minchington and Lisa G. Morris based on their whitepaper, In Employer Branding, EXPERIENCE is everything. Available at http://bit.ly/1M6eMyA
PRS International Group is a large, growing group of companies providing various services across the world. It was founded in 2007 as PR Solution and has expanded significantly over the years. It now has over 6 million employees across 225+ countries. The group provides public relations, media, music, and relationship services through various subsidiary companies. Its goal is to continue expanding globally and have 250,000 employees across the world by 2025.
Stuart Friedman is an international business consultant, executive advisor, speaker, and author. He is the founder of Progressive Management Associates, a management consulting firm focused on aligning employees to strategic goals. As a consultant, Friedman helps organizations improve performance through leadership coaching, team assessments and off-sites. He takes a direct approach to communication and guides clients to achieve results beyond what they think is possible.
No one was born great but everyone can EXPAND. Being an entrepreneur is not easy and having a problem solver by your side is a must because problems will challenge you on a daily basis.
This company profile gives you a description of who we are, what we do, who is behind the business, some testimonials and a reference list.
We solve most of you financial and business problems!
More details on www.expand-mena.com
Today your brand is not determined by the Marketing or PR department but by the people who work for you and the customers who use your products and services. Your staff are your brand ambassadors so how do you build the right workplace culture that supports your brand and connects better with your target audience for business success.
Innovative Ideas for Employer Branding - HR TwopointZero LtdSusanna Rantanen
The document discusses how to build and market an employer brand. It emphasizes that an employer image is shaped by both the internal workplace reality and external signals sent to candidates. To build a good internal reality, the document recommends selecting passionate people managers, integrating company values, and ensuring good communication. It then provides tips for marketing this externally, such as sharing workplace stories on social media and websites, participating in awards, and leveraging PR opportunities. The overall message is that an accurate employer brand starts from improving the actual workplace experience.
Stylistic Aura provides image consulting and soft skills training services to individuals, corporations, educational institutions, and those in the retail and hospitality industries. Their services include workshops, seminars, lectures, and one-on-one coaching sessions focused on grooming, personal style, body language, communication skills, and more. Their goal is to empower people to create a positive first impression and build confidence through an authentic and appropriate personal image.
Develop a Winning Talent Brand as a Small or Mid-Sized Company | Talent Conne...LinkedIn Talent Solutions
You don’t need to be a Fortune-ranked company or the latest hip start-up to have a winning, engaging talent brand. Talent acquisition leaders from Suncor and NPR’s Head of Talent Acquisition & Innovation share how they brought their employment brand to life through a targeted, multi-channel approach.
Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Employer branding involves developing an image of an organization as a great place to work in order to engage employees and attract talent. It captures the essence of a company's culture, systems, attitudes and employee relationships. Developing an effective employer brand requires insight into employee perceptions, a clear focus on what the organization stands for, differentiation from competitors, communicating benefits to employees, ensuring continuity during changes, and consistency between words and actions. Research, defining brand attributes, implementing communications, and measuring results are key steps in a typical employer branding project. Benefits of employer branding include increased productivity, retention, and attractiveness as an employer.
Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees.
Employer Branding:
1- What Is It?
2- How To Develop An Employer Brand
3- Enhancing An Employer Brand
From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?
Today your brand is not determined by the Marketing or PR department but by the people who work for you and the customers who use your products and services. Your staff are your brand ambassadors so how do you build the right workplace culture that supports your brand and connects better with your target audience for business success.
Leveraging Your Employer Brand to Attract Great TalentGlassdoor
The document discusses the business case for employer branding. It outlines that an employer brand is an organization's reputation as an employer and impacts key areas like quality and quantity of candidates. A strong employer brand leads to benefits like higher brand awareness, lower costs, and better retention, while a poor brand has negative effects. It emphasizes measuring an employer brand across online channels as candidates rely heavily on reviews when evaluating potential employers. The document provides recommendations for organizations to tell their story and manage their online reputation to improve their employer brand.
Segmentation and the Employer Brand - Graeme Wright, Havas PeopleHavas People
Graeme Wright, Strategy Director at Havas People, presents the three forces that challenge recruitment and how the employer brand enables organisations to manage these forces.
The document announces seminars called "Become Employable, Surviving in 2009" that are aimed at helping unemployed individuals cope with their situation and prepare for future careers. The free seminars will take place on April 8 at Trine University and April 13 at the Holiday Inn in Fort Wayne. They will feature various speakers covering topics like coping skills, resumes, interviews, self-improvement through education, motivational techniques, retirement planning, making a positive first impression, coping with unemployment, and effectively marketing yourself.
The document summarizes research conducted by Coca-Cola to understand the relationships between employee opinions, behaviors, and retention and the company's financial performance and reputation. The research found several key relationships: high employee engagement is related to improved financial results like revenue and expenses; employee retention drives higher sales volume and performance; and favorable employee opinions correlate with stronger consumer brand perception and higher market share. The results supported Coca-Cola's focus on employee experience or "People" initiatives to boost business outcomes.
The document discusses capabilities and impacts of EDGE Evolution, which aims to increase data rates for GSM/EDGE networks. Key enhancements include reducing latency through fast ACK/NACK reporting and shorter transmission time intervals, doubling downlink data rates using dual carriers, and improving receiver performance with mobile station receive diversity. Higher order modulation schemes like 16QAM and 32QAM are also introduced to boost data rates up to 1.2 Mbps. Most improvements can be implemented through software upgrades without requiring new hardware. EDGE Evolution provides comparable performance to 3G networks at lower cost by maximizing existing GSM/EDGE infrastructure investments.
...eller konsten att nå 100%.
Den här presentationen kommer från Cloud Nines frukostseminarie om Gamification den 30 mars 2012.
* Vad är gamification?
* Psykologi
* Case
Vill du veta mer? Maila mig gärna ulrika (a) cloudnine.se
Branding Beyond Borders: A Quick Guide for International Employer BrandingNexxt
The globalization of many companies has created a brave new world of employer branding. Embark on this journey with a reliable guide to creating an employer brand that transcends borders. Visit us at www.beyond.com/employers for more resources.
This document provides a 7-step template for creating a company culture code. Step 1 is to define the company mission and values based on the founders' vision. Step 2 describes the type of people that make up the company. Step 3 outlines core company policies around work culture. Step 4 lists employee perks and benefits. Step 5 describes the company workspace. Step 6 explains how employees develop their careers. Step 7 shares an employee quote about why they love working at the company.
Tim Hadfield helps organizations improve business performance through better customer and employee experiences. He defines customer experience as a customer's thoughts and emotions during interactions with a company, and employee experience as an employee's thoughts and emotions in response to their work environment. Hadfield believes positively impacting employee experience is key to improving customer experience. He outlines a model and process for integrating the two experiences to increase customer loyalty and organizational success.
Published article by Brett Minchington and Lisa G. Morris based on their whitepaper, In Employer Branding, EXPERIENCE is everything. Available at http://bit.ly/1M6eMyA
PRS International Group is a large, growing group of companies providing various services across the world. It was founded in 2007 as PR Solution and has expanded significantly over the years. It now has over 6 million employees across 225+ countries. The group provides public relations, media, music, and relationship services through various subsidiary companies. Its goal is to continue expanding globally and have 250,000 employees across the world by 2025.
Stuart Friedman is an international business consultant, executive advisor, speaker, and author. He is the founder of Progressive Management Associates, a management consulting firm focused on aligning employees to strategic goals. As a consultant, Friedman helps organizations improve performance through leadership coaching, team assessments and off-sites. He takes a direct approach to communication and guides clients to achieve results beyond what they think is possible.
No one was born great but everyone can EXPAND. Being an entrepreneur is not easy and having a problem solver by your side is a must because problems will challenge you on a daily basis.
This company profile gives you a description of who we are, what we do, who is behind the business, some testimonials and a reference list.
We solve most of you financial and business problems!
More details on www.expand-mena.com
Today your brand is not determined by the Marketing or PR department but by the people who work for you and the customers who use your products and services. Your staff are your brand ambassadors so how do you build the right workplace culture that supports your brand and connects better with your target audience for business success.
Innovative Ideas for Employer Branding - HR TwopointZero LtdSusanna Rantanen
The document discusses how to build and market an employer brand. It emphasizes that an employer image is shaped by both the internal workplace reality and external signals sent to candidates. To build a good internal reality, the document recommends selecting passionate people managers, integrating company values, and ensuring good communication. It then provides tips for marketing this externally, such as sharing workplace stories on social media and websites, participating in awards, and leveraging PR opportunities. The overall message is that an accurate employer brand starts from improving the actual workplace experience.
Stylistic Aura provides image consulting and soft skills training services to individuals, corporations, educational institutions, and those in the retail and hospitality industries. Their services include workshops, seminars, lectures, and one-on-one coaching sessions focused on grooming, personal style, body language, communication skills, and more. Their goal is to empower people to create a positive first impression and build confidence through an authentic and appropriate personal image.
Develop a Winning Talent Brand as a Small or Mid-Sized Company | Talent Conne...LinkedIn Talent Solutions
You don’t need to be a Fortune-ranked company or the latest hip start-up to have a winning, engaging talent brand. Talent acquisition leaders from Suncor and NPR’s Head of Talent Acquisition & Innovation share how they brought their employment brand to life through a targeted, multi-channel approach.
Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Employer branding involves developing an image of an organization as a great place to work in order to engage employees and attract talent. It captures the essence of a company's culture, systems, attitudes and employee relationships. Developing an effective employer brand requires insight into employee perceptions, a clear focus on what the organization stands for, differentiation from competitors, communicating benefits to employees, ensuring continuity during changes, and consistency between words and actions. Research, defining brand attributes, implementing communications, and measuring results are key steps in a typical employer branding project. Benefits of employer branding include increased productivity, retention, and attractiveness as an employer.
Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees.
Employer Branding:
1- What Is It?
2- How To Develop An Employer Brand
3- Enhancing An Employer Brand
From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?
Today your brand is not determined by the Marketing or PR department but by the people who work for you and the customers who use your products and services. Your staff are your brand ambassadors so how do you build the right workplace culture that supports your brand and connects better with your target audience for business success.
Leveraging Your Employer Brand to Attract Great TalentGlassdoor
The document discusses the business case for employer branding. It outlines that an employer brand is an organization's reputation as an employer and impacts key areas like quality and quantity of candidates. A strong employer brand leads to benefits like higher brand awareness, lower costs, and better retention, while a poor brand has negative effects. It emphasizes measuring an employer brand across online channels as candidates rely heavily on reviews when evaluating potential employers. The document provides recommendations for organizations to tell their story and manage their online reputation to improve their employer brand.
Segmentation and the Employer Brand - Graeme Wright, Havas PeopleHavas People
Graeme Wright, Strategy Director at Havas People, presents the three forces that challenge recruitment and how the employer brand enables organisations to manage these forces.
The document announces seminars called "Become Employable, Surviving in 2009" that are aimed at helping unemployed individuals cope with their situation and prepare for future careers. The free seminars will take place on April 8 at Trine University and April 13 at the Holiday Inn in Fort Wayne. They will feature various speakers covering topics like coping skills, resumes, interviews, self-improvement through education, motivational techniques, retirement planning, making a positive first impression, coping with unemployment, and effectively marketing yourself.
The document summarizes research conducted by Coca-Cola to understand the relationships between employee opinions, behaviors, and retention and the company's financial performance and reputation. The research found several key relationships: high employee engagement is related to improved financial results like revenue and expenses; employee retention drives higher sales volume and performance; and favorable employee opinions correlate with stronger consumer brand perception and higher market share. The results supported Coca-Cola's focus on employee experience or "People" initiatives to boost business outcomes.
The document discusses capabilities and impacts of EDGE Evolution, which aims to increase data rates for GSM/EDGE networks. Key enhancements include reducing latency through fast ACK/NACK reporting and shorter transmission time intervals, doubling downlink data rates using dual carriers, and improving receiver performance with mobile station receive diversity. Higher order modulation schemes like 16QAM and 32QAM are also introduced to boost data rates up to 1.2 Mbps. Most improvements can be implemented through software upgrades without requiring new hardware. EDGE Evolution provides comparable performance to 3G networks at lower cost by maximizing existing GSM/EDGE infrastructure investments.
...eller konsten att nå 100%.
Den här presentationen kommer från Cloud Nines frukostseminarie om Gamification den 30 mars 2012.
* Vad är gamification?
* Psykologi
* Case
Vill du veta mer? Maila mig gärna ulrika (a) cloudnine.se
The document discusses different deployment tools and methods for deploying code and changes to Salesforce orgs, including the Force.com IDE, change sets, migration tools, managed packages, and unmanaged packages. It provides pros and cons of each tool and guidance on when each method is best used, such as using change sets for small, frequent changes by administrators or migration tools for large, automated deployments by developers. It also highlights some gotchas to watch out for like different source and target version during upgrades and needing to make some changes manually.
SeeMe is a 3-day annual music event in Sofia, Bulgaria that brings together over 2000 music professionals from Southeast Europe for conferences, networking events, and awards. The 2011 event will take place October 8-10 and feature over 120 speaker sessions on topics like A&R, publishing, licensing, production, and more. Sponsorship packages provide branding and visibility opportunities through media promotion, on-site signage, and involvement in the conference and awards ceremony.
Retail Design Institute’s 2016 Trendcast James Farnell
‘A visual tour of retail best practice, innovation and emerging trends from around the globe.’ This highly visual presentation identifies emerging global retail trends, referencing benchmark projects conceived at the intersection of visionary and ambitious thinking. Our examples explore innovative and award-winning approaches, technologies and materials that make up todays retail environments. Attendees will benefit from inspiring ways to blend both the physical and digital to create unique retail destinations.
(content curated from the Retail Design Institute’s 45th International Store Design Competition & other online sources credited at the end where known)
This document is a Haiku Deck presentation that contains 4 photos with captions from different photographers. The presentation inspires the viewer to create their own Haiku Deck presentation on SlideShare by providing sample photos and captions from other creators. In 3 sentences or less, it summarizes a Haiku Deck presentation containing photos from different photographers that encourages the viewer to make their own presentation on SlideShare.
Vn digital consumer behaviour cpg & retail052016Hugh Vo
Vietnam has a large and growing online population, with 44 million internet users spending an average of 8 hours per day online across devices. 25% of Vietnamese internet users are "multi-screeners" who use both desktops and smartphones. While TV is still a main focus, 32% of TV and internet users go online through other devices while watching TV. Search engines and online video are very popular online activities. However, there is a significant mismatch between how consumers spend their time online and companies' allocation of advertising spending.
Inspiration can be found throughout New York with new stores popping up each week, so the Retail Design Institute has curated a tour of the latest retail concepts that NYC has to offer. We’re delighted to bring you this presentation & share our thoughts on what it takes to create memorable store experiences.
Take a look behind the curtain with Emily Culp (Rebecca Minkoff) & Healey Cypher (eBay Inc.) who will uncover the technology driving Rebecca Minkoff's latest digital store experience in SOHO. Enjoy a virtual cup of tea with Mark Landini, Creative Director of Sydney based Landini Associates, as he share's his passion for retail embodied in their latest award winning creation for Australia's 'T2' brand. Discover how Megan Dolce & the team at Lululemon Athletica are getting personal through their exclusive men's store, recently opened in SoHo.
The document discusses company culture and how to shape it. Culture is defined as the beliefs, customs, and behaviors of a group. It is created by how management and employees treat each other and customers. Culture should be driven by both tangible initiatives and intangible qualities like kindness. Companies can establish a purpose statement to answer "Why are we in business?" and guiding principles to reflect how the purpose will be achieved. The purpose statement should inspire action and be socialized throughout the organization.
From Data Availability to Information Accessibility: The WellWiki ProjectJoel Gehman
This slides accompanied a talk I gave on January 27, 2016, at Startup Edmonton's "Lunchalytics" speaker series. The event was held in the Mercer Warehouse, 10359 104 Street Northwest, Edmonton, Alberta, Canada.
Using Ecological Momentary Assessment to Examine Post-food Consumption Affect...Yue Liao
We used smartphone app to prompt brief electronic surveys to assess a sample of mothers' eating behaviors and feelings randomly throughout their daily lives.
SMS Berlin 2016 Cultural Perspectives on Strategic ManagementJoel Gehman
Strategic Management Society 2016 Conference
Berlin, Germany
Sunday, September 18
Session 253 - Cultural Perspectives on Strategic Management
Track J
Session Chair
Joel Gehman, University of Alberta
Krsto Pandza, University of Leeds
Session Panelists
Shahzad Ansari, University of Cambridge
Rodolphe Durand, HEC-Paris
Candace Jones, University of Edinburgh Business School
Michael Lounsbury, University of Alberta
Richard Whittington, University of Oxford
This session aims to spark conversations between scholars at the intersection of strategic management and organization theory. In particular, we hope the event will generate awareness of, stimulate interest in, and set direction for research at the SM-OT interface. Especially, the panelists will address potential connections between perennial strategy topics such as resources, capabilities, innovation, competition, governance, nonmarket strategy and strategy process and practice and topics of central interest to organization theory such as institutional logics, organizational forms, legitimacy, creativity, framing and categories. Panellist will identify the most promising questions that could benefit from integrating strategy and organizational theory concepts as well as discussing possible challenges of such a theoretical bricolage.
The document is a presentation given by the Retail Design Institute at the National Retail Federation's Big Show in 2016. It provides an overview of retail trends in New York City, highlighting examples of stores implementing experiences that are enriched, personal, social, sensory, disruptive, and slow. It also includes case studies of the Microsoft flagship store in NYC and Lowe's urban stores, describing how they are meeting customer needs through community programs, product showcases, and localized store formats. The presentation aims to share insights on creating memorable retail experiences.
Office 365 Groups and Planner - Jump Start PM and Digital CollaborationGina Montgomery, V-TSP
Today there are more than 96 million mobile workers! With our organizations shifting into more a digital workplace, easy-to-use and secure collaboration space is a necessity. Used together, Microsoft Office 365 Groups and Office 365 Planner give you a user friendly and a visual way to organize your digital teamwork in a given project! Groups let you hold conversations about what you are working on, get progress updates from the team, and share files. Planner shows all your plans in a centralized view and lets you set due dates, assign people to tasks, and track your progress in a chart—all without the learning curve and ramp-up time usually associated with traditional project management software. Join me in this session and learn how Office 365 Groups and Planner can help you jump start project management while striking the right balance for digital collaboration your organization.
Este documento describe la planeación estratégica de recursos humanos. Define la planeación como un proceso para asegurar el número suficiente de personal calificado para cumplir los objetivos de la organización. Explica que la planeación incluye prever las necesidades futuras de personal, determinar el número ideal de empleados requeridos y ubicarlos en los puestos adecuados. También describe los objetivos, propósitos, características, importancia, ventajas, fases, pasos y actividades involucradas en la planeación estratégica de recursos humanos
This document describes Eddie Thomas and his mentoring services as the rare breed consultant. It provides details about his extensive career experience in senior leadership roles in media and marketing over 40 years, which he now uses to mentor CEOs and business leaders. His mentoring is based on hands-on, practical experience rather than theoretical paradigms. He aims to be direct and honest in providing feedback and guidance to help clients succeed while caring about their personal development.
Sharon McCormick started The Listening Centre after realizing there was a lack of local, cost-effective employee assistance providers in the Midlands region as a result of her experience in HR. The Listening Centre provides workplace counseling and other services to organizations of all sizes in the area. A typical day involves delivering counseling sessions, assisting with critical incidents, and designing training workshops in response to client needs. McCormick values her team of 18 practitioners and specialists, as well as the fulfillment and diversity her work provides in meeting the needs of clients and customers through an ethical, localized service.
Partoo values people and aims to provide meaningful impact, a strong collective environment, and personal development. Its values of impact, simplicity, high standards, curiosity, fun, and empathy define who gets hired and promoted. The company seeks to recruit and retain talented people through its warm culture, employee empowerment, positive impact, and culture of excellence. It also has a flexible work policy and social/environmental responsibility initiatives to attract and inspire talent.
Warren Buffett spends a significant amount of time each day reading and thinking rather than making impulsive decisions. This approach has helped him succeed in business. Internships can help students gain work experience and improve their chances of finding employment after graduation by developing skills and networking opportunities. Media strategists work with clients to develop marketing strategies and identify the best channels to reach target audiences.
The purpose of Bathurst Women’s Network is to encourage women and supporters of women to actively meet on a regular basis to learn, to share ideas, to support each other, and to ensure that each member reaches their full potential as a business owner, senior executive and leader.
Thiết kế bắt mắt – hiệu quả là thế mạnh và kinh nghiệm của Intheblack đã thiết kế cho 1,850 thương hiệu thuộc 35 lĩnh vực ngành nghề trong 05 năm qua. Từ ngân hàng ACB đến quán ăn Cô Ba Xứ Quảng. Bạn có thể thấy khách hàng của chúng tôi hiện diện khắp nơi.
Every year since 1982, the Inc. 5000 has recognized the fastest-growing private companies in the U.S.
We asked leaders from enterprise software and services companies in the Inc. 5000 to give up the goods and share the most important lessons they’ve learned over the years of their rapid growth.
This is the result of their respected input: lightning in a bottle.
THANKS TO OUR CONTRIBUTORS: Bizo, Beyond.com, HireVue, HubSpot, Madison Logic, Moz, The Nerdery, ReTargeter, and TriNet.
The document discusses harnessing talent in business. It uses the metaphor of the wind to represent business, noting that business is unpredictable yet its effects can be felt and its energy harnessed. It states that leadership, innovation, communication and collaboration within a business can be influenced by external forces, just as the wind influences seasons and weather. The document argues that by understanding and taking control of talent within a business, like harnessing the energy of the wind, a business can gain better control over its performance. It aims to provide strategies for doing so.
the meme agency | an integrated marketing agency whose mission is to deliver positively disruptive and effective marketing solutions for its clients.
www.thememeagency.net
Denver (303) 941-4932 | Los Angeles (310) 658-7385
Aafke van Daelen is the Senior Marketing and Communications Manager at Sun Life Financial Asia, where she is responsible for marketing and communications activities across seven Asian markets. In her role, she develops strategies and executes campaigns to build and protect Sun Life's brand and reputation internally and externally. Some of her recent projects include supporting Sun Life's sponsorship of the 2015 Asia Pacific Life Insurance Conference in Bali and preparing for the upcoming Asia Management Meeting in Manila. One of her main challenges is balancing advising internal stakeholders with promoting creativity at the local level, while ensuring brand consistency. She believes the role of communications will continue growing in influence in Asia and advocates for its integration with sustainability.
The document provides influential business quotes from acclaimed leaders on topics such as employees, customers, business priorities, marketing, change, experimentation, learning, initiative, and competition. Some key takeaways are to focus on employees and customers, have a people-focused attitude, be adaptable to change, continuously learn, be persistent, and actively manage company culture based on these principles. The quotes emphasize the importance of a customer-centric approach, managing time and priorities effectively, encouraging the right conversations in the marketplace, and assembling a loyal customer base.
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Orchan Company Profile
1. ORCHAN CONSULTING ASIA SDN BHD
[980903-A]
Company Profile
2012
Suite 303 The One Avenue
Dataran Pelangi Utama
Jalan Masjid
PJU6a Petaling Jaya
www.orchan.asia
03-7725-7029
2. “Orchestrating Change” is the Orchan Way
Welcome to Orchan
“Change is inevitable. Growth is optional.”
Author John C Maxwell didn’t mince words when he spat that famous saying out. The
thing is, deep down we all know it’s true. But what most of us aren’t aware of, is how best
to cope and capitalise on those changes. The fabulous news is, you’re well on the way to
finding out … so a big hand all round, you’ve just taken the first step away from vegetation
and towards that great goal of growth.
We at Orchan Consulting | Asia (Orchan for short) are communication visionaries – a one-
stop shop for positive change. We roll up our sleeves and tackle all the fancy stuff …
strategic media relations right through to reputation management, and it’s all done with
puffed out chests full of pride and passion. After all, your reputation is our reputation too.
Orchan = its team. There is one team and one experience, committed 24/7 (well, 9am to
7pm, Mondays to Fridays; and sometimes Saturdays and Sundays … you get the picture!)
to professional brilliance and integrity. Headquartered in Kuala Lumpur, Malaysia, but with
offices around the region (coming soon, watch this space), we are a young and
effervescent bunch; we also happen to be creative, adaptable and brimming with fresh and
sometimes zany ideas. We offer clients rare insights into the working of traditional media in
Malaysia, such as print, electronic and online, and the neo-media. It is the power of us,
which is the key driving force for our team.
So, if you’ve got something you need help with or something you want to shout about,
don’t hesitate and don’t even bother with a soap box. Come to us. We’ll put it through the
mincer, sprinkle it with fairy dust and Orchan will orchestrate the changes you’ve hardly
thought possible.
“When you are through changing, you are through”
– Bruce Barton
2
3. Why Choose Orchan?
We are all about “Orchestrating Change” (hence our name, Orchan – geddit?), and we get
results! You tell us what you’re after, we tell you what we can do for you, and then we do it.
Simple and effective! We execute tasks without the tacky, kiss-kiss pretence so-often
associated with PR, and that’s something you’ll just have to get used to.
But seriously, we believe in creating the right message and we communicate effectively.
Whether it is business-driven or media-driven communication, you can trust us for our
proficiency in making you visible to your key audiences. We also value, and believe in
nurturing relationships with all our clients and hence strongly adhere in delivering results.
“We must become the change we want to see”
– Mahatma Ghandi
The Orchan Edge
Yes, we’re results driven, proactive, creative, dynamic,
integrated, strategic, passionate, blah, blah, blah … but, who out
there isn’t? Rampant overuse has simply rendered these words
impotent in the PR industry.
We get personally involved and care about your brand. Your
success is our success, and we do everything in our power to
ensure your success. At least one of our Directors is personally
responsible for your account. This means the Director will be
speaking to you directly, and handling all your needs personally.
We believe it is the only way to assure the utmost quality and
value for your money.
3
4. Personalities – The “Orchanites”
Farrell Tan
Founding Director
A creative kid with a penchant for the arts, Farrell’s
foray into the field of public relations was gradual
but inevitable. Having had a keen interest in
marketing ever since he was a kid, Farrell started
out working for a large corporate organisation
before realising that he needed an outlet to express
himself (the quirky, outspoken, goofier side) further.
Due to his strong writing skills, Farrell was selected
to be one of the key members to start a public
relations unit within an ad agency in 2003. He was
then shipped off the agency’s regional office in
Singapore, where he spent close to a year learning
the fundamentals of PR from some of the best PR
practitioners from around the world.
Fast forward a few years, and with media contacts
all over the world, Farrell has been fortunate to
have worked on some of the world’s most
recognisable brands such as Heineken; Pantene,
Head & Shoulders, Rejoice and Olay (under Procter
& Gamble); Nokia; Samsung; Sony; Wall’s and
Knorr (under Unilever); Bombay Sapphire and Grey
Goose (under Bacardi-Martini Ltd); Wella; Durex
and Scholl (under Reckitt Benckiser), Sara Lee,
HwangDBS, Tourism Malaysia … the list goes on.
Winner of a slew of awards such as “Best
Newcomer” at McCann-Ericksson in 1997; “Best
Overall Performer” at Bates Asia/141 Worldwide
in 2003; and nominated for Prestige Magazine’s
“Top 40 Under 40” award in 2011, Farrell shows
no sign of slowing down.
4
5. Craig J Selby
Managing Director
A reformed academic, Craig gave up the Ivory
Tower permanently a couple of years back to rejoin
his true passion, consulting. Having done doctoral
work on Globalisation, and then some
unconventional work on the globalisation of tertiary
education, he saw the lifestyle and sanity benefits
of returning full time to consultancy.
Although a broad business consultant, having
worked through all areas of entrepreneurial
development, his particular strengths are in Crisis
Management, PR for the Service Industry, as well
as in Branding Individuals. He is often consulted on
by industry and publications for solutions to
unfortunate mishaps, a role which he particularly
enjoys as problem-solving is a unique hobby for
him.
Craig is the Managing Director of Orchan, and
brings to the table over fifteen years of academic
success, and ten years of business consulting.
Cracking a challenge is his biggest thrill, and you
see that when the light-bulb shines once he has
found the ideal strategy for a client.
His previous life, before Malaysia, saw him setting
up a number of private sector business, hospitality
and language schools in his native New Zealand,
launching a significant new legal partnership,
graphic design consultancies, companies in the
beauty services industry, accountancy firms, and
even a dance studio.
Adept at writing, he is often seen propped against
his desk, laptop in hand, plugging away diligently.
5
6. Orchan Services
“Change starts when someone sees the next step”
– William Drayton
Our Services
Local, National & Regional Media Relations
They say it’s about who you know! But, it is also about understanding those that you
know, and understanding the client and the audience.
With ever increasing competition for all businesses, effective media relations is an essential
element of growth. What works for one company in one country, may not work for another.
But we’re not re-inventing the wheel. We at Orchan offer an Asian-centric approach to the
business of media outreach. And we can advise on your next best step.
We know the media in Asia operates in a unique socio-cultural and political landscape, and
that shouldn’t be ignored in any successful media relations campaign. We can offer the
best possible link between your needs and those of the media.
Carefully targeted media lists, close contacts within the media (they actually pick up our
calls, any time of the day – no kidding!) both on-line and traditional; well-crafted releases
and well thought-out photos, all serve to deliver the results you’re after.
Orchan’s core strength lies in its diverse and innovative ideas on how to create media
excitement – plus our bravery in executing them! Also it’s our excellent media relations that
keep us abreast of what’s important in the world of communications. We have the
expertise to target the right media at the right time for the right news. So, if there is a story
that demands your presence, you will be there. You can bank on that.
6
7. Reputation & Issues Management
“One of the secrets of life is to make stepping stones out of stumbling blocks”
– Jack Penn
Different from crisis management, reputation & issues management is about ensuring that
contemporary issues and your company image are maintained in the most positive light. It
is not about denying anything, but simply reframing events to ensure that the company
and/or brand shines through and always is presented at its best.
Crisis Management
“When life kicks you, don’t let it kick you over”
– Kay Yow
Effectively dealing with crisis situations is one of the most vital areas of expertise for
management teams. The only certainty for an organisation is that somehow, at some
stage, a crisis will occur. How that crisis is handled is too important a variable to leave to
chance.
With over 25 years collective experience in helping clients navigate their way through crisis
situations, Orchan is uniquely placed to assist organisations in this regard. Our industry
knowledge and extensive media relations experience, allied with our hands-on crisis
management involvement, ensures that clients receive the best in current crisis
management techniques and training.
Media Relations Measurement
Organisations that intend to tap the media to add on to its business goals should know
what and how the media thinks. Every morning, before you hit your desk, you get a
roundup of news involving your company, your competitors and the industry that you
operate in. Understand for yourself, your brand, and your company, the impact that a well-
executed PR campaign has, through consistent, accurate follow-up and delivery of results
in the media, and see for yourself, how that translates into business prospects.
7
8. Corporate Communications
Many companies need the facilities of an on-call team to address their day-to-day
communication needs. Whilst some have the luxury of an in-house team, many others
need to outsource this. Here’s where we come in.
By outsourcing your communications needs, we ensure that you communicate the right
message, every time, as you need it.
Copywriting
“The right word may be effective, but no word
was ever effective as a rightly timed pause”
– Mark Twain.
The effective use of words can never be underestimated. Whether you need an inspiring
and well-structured speech, or if you simply need the text on your website updated, we
have the skills and experience to make sure that the key messages you need to convey to
your audience are delivered in a way that engages the reader or recipient. Our new website
is testament to this, don’t you think so? ;-)
Campaign Conceptualisation & Activation
Orchan thrives on developing compelling campaigns to benefit your brand. We understand
your brand, your needs, and conceptualise then activate a complete campaign to extend
your media mileage.
8
9. Media Awareness and Communications Training
“Once a word has been allowed to escape, it cannot be recalled.”
– Horace
Talking to the media is an art. You may think it’s easy to get them on your side, but there’s
always the risk you could say the wrong thing. It’s easy to be tricked into revealing
information you may not have wanted to, that could have adverse repercussions. One slip
and you can be caught (we hope not literally) with your pants down.
Orchan’s media and communication training courses assist clients to use media interviews
as opportunities for delivering their key messages, and no more. It provides the tools and
the confidence needed to deal with the media in all its forms. Having a news camera in
your face can be extremely daunting, but we enable you to respond in the best light (even
as the light bulbs are flashing). Our media training can be done in one day, or in sessions,
as our courses are tailored to each client’s individual need. Fun exercises and role play
helps you well in advance to be at ease with journalists. We ensure you can capitalise on
any media interview opportunities. What you say, and how you say it, really does matter.
“Tell me and I’ll forget; show me and I may remember;
involve me and I’ll understand.”
– Chinese Proverb
Change Management Communications
The decision to reduce staff numbers or close a facility is a difficult one for management to
make and for staff to hear. Emotions run high in such situations and the reputation of a
company or brand can be damaged if the process is not handled professionally and with
the concerns of the staff affected at the forefront of any planning. The Orchan team has
extensive experience in this area, having worked with large multi-national corporations and
small-scale indigenous companies to effectively handle their change management process.
9
10. Strategic PR & Marketing Solutions
Guiding an organisation’s business plans and objectives from the planning stage to
successful implementation and completion can be a difficult process. Orchan has
extensive experience of working with clients to best identify their communications and
marketing requirements, structuring them so that they complement and enhance the
organisation’s overall business objectives.
“Choices are the hinges of destiny”
– Edwin Markham
Business Consultancy
Beyond PR, Orchan’s team is also experienced and skilled in broader business consulting.
We are adept at system audits, marketing audits, and broader consulting to refine your
operations and to empower your business decisions.
10
11. Our Partners
We choose to work with trusted partners to ensure your needs are met. For
each campaign, we select the most suitable partner match, to facilitate the most
successful outcomes for you, our client.
Immerse
Immerse is an award-winning web design and creative company, specialising in generating
out of the box solutions for its clients. It focusses on truly understanding the clients needs
and their point of difference, then creates optimal web presence to support and enhance
the clients existing collaterals.
Cake Experiential
Cake Experiential Communications is an experiential marketing, communications and
consulting agency specialized in developing personalized brand experiences that engage
audiences with an authentic message through meaningful, relevant and innovative ways.
Our recent clients include brands such as Toyota, AirAsia and Puma
Like Minds Consulting
Like Minds Consulting, head quartered in Singapore, provides public relations, public
affairs, marketing and digital media strategy and implementation support to clients across
the region. Like Minds Consulting has worked with companies in the professional services,
mobile media and broadcasting sectors. Like Minds Consulting, via an exclusive tie-up
with South Asia’s biggest digital media company Webchutney, implements interesting and
complex digital campaigns for clients across a variety of sectors.
11
12. Yappy.tv
Yappy.tv is one of the pioneering Chinese online TV stations and lifestyle information
portals covering Malaysia, but developing a more regional scope. Covering both events
and lifestyle concepts, Yappy.tv engages with the Chinese-educated young adult and
working professional demographic, to bring to the fore the latest in happenings in KL,
Malaysia, and beyond.
Gig Events
Gig conceptualises and activates events for a variety of industries in the lifestyle, luxury and
corporate sectors. Crowd-pleasing, attention-gathering events are their speciality, and no
event is too large or too small. Gig takes care of all logistics from the conceptualisation
stage right through to post-event. Gig has worked with big name clients such as SSF,
1 Utama, and Alliance Bank just to name a few.
12
13. Orchan Training
Today, more than ever, talent must surface at every level of an organisation to ensure
successful performance and results. Orchan helps you to develop the talent within your
organisation – nurturing the skills and knowledge your team needs to achieve excellence.
Orchan understands the need for organisations to constantly be on the cutting edge of all
aspects of their business, especially communications. Our passion is in helping others to
develop as professionals, and to see organisations grow as a result of confident and
competent staff.
Orchan provides the tools to empower your team members to succeed. We offer practical
training to build on existing skills and to lay the foundation for future performance
improvement and self and team development. Our philosophy and approach is to proceed
from a client perspective. We work to thoroughly understand the needs of our clients (both
the organization and individuals) and respond with programmes which are appropriate,
effective and measurable in fulfilling these needs.
We have a broad range of programmes which may be appropriate to several stages of
your staff professional development needs. We hold proprietary rights to these
programmes allowing us to customize or tailor them to specific organizations, levels, and
even venues. Our trainers have worked with government organisations, non-profit
organisations, banks, finance & insurance companies, international logistics organisations,
as well as international schools, colleges, universities and professional institutions of higher
education.
13
14. Industry Testimonials
Yes, people do actually like us. And we didn’t even have to buy them drinks or
dinner! So, instead of tooting our own horn, we’ll let some of our clients pucker
up and do it for us.
“OuttoDine Sdn Bhd engaged Orchan to help publicise its new concept restaurant,
Spasso Milano. Within the first month, strong publicity appeared in magazines and online,
and as a result we extended Orchan’s responsibility to cover our Weissbrau restaurants
and to be engaged in the broader marketing efforts of the group. We would recommend
Orchan to anyone who wants positive, driven public relations results”.
Daniel Ra, CEO, OuttoDine Sdn Bhd
“Orchan has been supporting PUMA since 2009 and has never failed to deliver beyond our
expectations. Efficient, professional with a strong understanding of what we need, they
have assisted in building and maintaining the PUMA brand image to what it is today.
Suffice to say, I would be more than happy to recommend their services to any
corporations looking for good, reliable PR support.”
Ivy Leong, Marketing Executive, PUMA Malaysia
“The team at Orchan Consulting is a pleasure to work with. The executives are creative,
professional and well-connected - everything we could want from our marketing partners.”
Chef Tommes & Louise G-c, Owners, That Little Wine Bar
“I worked with Orchan Consulting while pitching for a large London based client. It required
one meeting for me to get convinced about their professional approach. In the various
meetings and client pitches, which have followed, my trust in their capabilities has
strengthened exponentially. Orchan Consulting is strong both in strategic and operational
aspects of Public Relations consulting. I foresee a long and fruitful relationship with them
as a regional partner.”
Himanshu Verma, CEO and Director, Like Minds Consulting
We worked with Orchan for Project Alpha Season 2. Although new and with a small team,
they delivered way more than promised. With that, Project Alpha was featured in so many
publications, online and offline, and gave lots of value and exposure back to us and our
sponsors! Thanks Orchan!
David Wong, Country Manager (China), Nuffnang
14
15. "It has been a pleasure working with Orchan Consulting Asia. Both Farrell & Craig have
become my good friends as that is the level of service they offer - PERSONAL! Thank you,
all the best and congratulations on your 1st year!"
Amber Chia, Malaysian Supermodel
MSN Malaysia Entertainment has been working closely with Orchan Consulting Asia and
the results have been nothing but swift, friendly and up-to-date. There's nothing like
working with these guys who ensure you get what you need even when time's ticking (our
deadline's every day!). Thank you for backing us up in our little space within the world wide
web.
Reta Lee, Editor, MSN Malaysia
“Orchan Consulting Asia … is a specialist boutique agency backed by impeccable
leadership and this has in turn led to its remarkable success in establishing quite the track
record when it comes to putting out work which is simply outstanding. Run by a fired-up
team of steady go-getters, it has proven that size doesn’t matter! Orchan is definitely
positioned within the competition, (if not ahead) instead of behind it considering how it has
built its brand and image from ground zero a year ago to what it is today.
Its strength is reflected and clearly defined in the kind of quality and substance which is
woven into each project it has ever committed to. A distinct indication of what its values
and corporate culture stand for can be understood from the stellar performance it renders
every time. Its recent work on Advertising + Marketing Magazine’s inaugural Agency of the
Year Awards 2010 was top-notch. This is evidence that businesses trust Orchan to
manage their brands. In having worked closely with the team, I have come to appreciate
its undivided attention to detail and dedication to a high level of effectiveness and
efficiency.”
Deborah Joy, Journalist, Advertising+Marketing Magazine
"We have had the pleasure of working with Orchan Consulting Asia, who clearly
understand our business needs and have been absolutely delighted with their level of
service. I have no hesitation in recommending them to any company looking to increase
their PR coverage."
Yvonne Leow, Assistant Marketing Manager, STAEDTLER Marketing Sdn Bhd
15
16. Portfolio of Clients
A Selection of our current and recent clients
AIDSAware
A pro-bono project that Orchan undertook in 2010, the AIDSAware campaign themed “Be
the Message” leveraged off the public as a vehicle to communicate the essence of the
initiative via social media. The main rationale behind the initiative is to spread AIDS
awareness, equip society with an education on preventive measures and encourage the
public to join in on the fight against discrimination of inflicted victims.
Responsible for the communications aspect of the effort, Orchan was instrumental in the
recruitment of celebrities for the AIDSAware calendar, which was sold to corporates and
members of the public to further raise awareness on the initiative beyond cyberspace. A
total of 42 Malaysian celebrities came on board in support of the campaign, and behind-
the-scene videos and video messages were also shot to raise awareness and encourage
further participation.
Food & Beverage
Orchan represents a select range of exclusive and unique food &
beverage outlets. Penang’s That Little Wine Bar and Irrawaddy
Fine Foods work with Orchan to develop the public profile of Chef
Tommes, and to promote their unique involvement in broader
wine appreciation and education. Orchan secured Chef Tommes
a hosting role on an AFC cooking show titled Chalk & Cheese,
which aired in February 2012. Outto Dine Sdn Bhd operates
Weissbrau (German) and Spasso (Italian) Restaurants in Kuala
Lumpur and Penang. Located in prestigious Pavilion (KL), and
Straits Quay (Penang), Orchan handles the public relations and
strategic marketing for the group. The restaurants have received
great coverage in dailies and magazines, along with a strong
online support. Orchan also represented the now closed 42East,
an innovative bar in TTDI, and launched Il Primo Restolounge in
Central KL. Orchan is currently launching a new restaurant
concept into Malaysia, Duck n Such.
16
17. Mayland Properties - Cheras Sentral
Standing derelict for close to ten years, Cheras’s iconic property failure, formerly known as
Plaza Pheonix, is due to rise from the ashes again under the nurture and guidance of
Mayland Properties.
Mayland engaged Orchan to cover both stakeholder and external public relations. From
meeting with every strata tile stakeholder to discuss plans and encourage their
commitment to the bigger picture, through to publicly rebranding the property, Orchan has
been involved in the strategic communications direction of the rebranding process.
Astro Hitz “Yuna Inspired” Powered by DiGi
A fun and fulfilling project which kicked off in January and ended in May 2011. Astro Hitz
“Yuna Inspired” Powered by DiGi consisted of three main parts: contest, reality
documentary, and a ‘secret concert’. Yunalis Zarai, fondly known as ‘Yuna’ to her fans is
Malaysia’s newest sweetheart, continuously capturing hearts and minds with her soulful
self-written tunes. Her music has even crossed over to the USA, where she was signed by
the renowned Fader label.
Over the five months of the project more than RM 2.5 Million in PR value was garnered,
totaling more than 90 media clips (combination of different media).
Steinway Malaysia Youth
Piano Competition
For the first time throughout South East Asia, the region has an opportunity to send one
extraordinary individual to the International Steinway Festival in Hamburg, Germany.
Orchan promoted the Malaysian competition from start to end. Holding two press
conferences and arranging several exclusives encompassing the organisers, sponsors,
judges and the participants themselves. The competition was organised by Bentley Music
and sponsored by BMW Group Malaysia, ABRSM, Trinity Guildhall and Baron Advertising.
17
18. Jane Iredale Skincare Makeup
Jane Iredale, a Tony award winning writer and close friend to Hollywood celebrities
decided to develop a makeup line which would benefit the skin instead of the existing
makeup on the market which clogged the skin, and worsened skin problems. Thus was
born the Jane Iredale Skincare Makeup that uses superior mineral ingredients with in-
house patented technology.
Orchan helped launch the Jane Iredale Skincare Makeup to the media. In addition to Jane
Iredale pulling the crowd in, Orchan invited celebrities who attended included Julie Woon
and Rina Omar (who volunteered to be the lucky individual who got made up by Jane
Iredale herself), all of whom created several interesting media angles for the press.
The singular event garnered more than RM200,000 in PR value, which included several
broadcast clips.
STAEDTLER
The brand famous for its vibrant colours and signature ‘luna’ boat decided to team up with
someone very special and support her efforts. Not only did Orchan ensure that everyone
knew Erra Fazira had embraced creative child development but also made known her
creation of the Erra Art Club and the Erra Fazira-STAEDTLER Art Fund. Followed by an
extremely successful press conference in December 2010, Orchan continued generating
coverage for their on-ground events.
MEPS / Al Rajhi Bank
Al Rajhi Bank was the first international Islamic bank to integrate with MEPS, the Malaysian
Electronic Payments System, allowing Al Rajhi customers the opportunity to access their
funds in Malaysia. Orchan was engaged to conceptualise the launch and to facilitate
appropriate business-skewed publicity for both organisations. Orchan secured attendance
of every major daily in Malaysia (English, Chinese & Malay), with international coverage also
being garnered.
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19. PUMA
Orchan has been working on the PUMA lifestyle portfolio since it started in 2009. From a
one-off campaign, 'Create Your Style', Orchan was then awarded the 'Happy Hunting'
campaign, followed by two of their 'Social' campaigns, which brought together after-
hours athletes from around-the-world together, online and offline, to share in social banter
and friendly competition. Due to its stellar track record, Orchan was awarded the 'Faas'
campaign (under their Sports portfolio), featuring the world's fastest runner Usain Bolt,
which kicked off in April 2012, followed by the recent installment of 'Social', entitled
'Dream Team', which kicked off in May 2012.
MASiF
The Music, Arts and Style International Festival (MASiF) is a unique event specially crafted
for a historical day i.e. Malaysia Day, to commemorate the richness of music, arts and style
(fashion) diversities in Malaysia. Highlighting Malaysia's very own talented and successful
creative community, MASiF provides a platform for new emerging talent to showcase to
Malaysians (and the world) their gift, allowing them to shine amongst the best and
brightest our country has to offer. Orchan was engaged to handle the publicity for the 6-
month festival, which culminated on 17 September 2011. Total publicity generated was
RM4 million, and covered local, regional and international mass media: print, broadcast
and online.
CodeAr.my
CodeAr.my looks beyond tomorrow, at the new paradigm of work. CodeAr.my puts ‘work’
back into ‘fun’, by facilitating global IT outsourcing through a level of interaction and
security previously not experienced with an online platform. It’s not only a job search
engine, it’s an entire search, activation, execution and management tool to ensure the best
and most secure results for everyone involved.
Orchan handles all the PR and broader communications consulting needs for the
company, including liaison with international publications, pre-launch and launch, as well
as social media strategy and framework creation.
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20. Martell (Pernod Ricard)
Martell chose Orchan to activate the public relations aspect of its prized Martell Cognac
Cordon Bleu Centenary Celebration – an exclusive celebration of 100 years of Cordon
Bleu. An evening of fine dining, entertainment, and celebration also encompassed a media
appreciation event, where select media were recognised for their contribution to living the
lifestyle and supporting Martell over the years.
Chocolate Box PR
Recognising the potential of Public Relations initiatives for start-up businesses and Small-
Medium Enterprises, Orchan introduced their PR concept package, Chocolate Box PR in
early 2012. Designed as an introduction and starting point for entrepreneurs, Chocolate
Box PR is in fact applicable to any business which has not utilised PR before.
Chocolate Box PR works on different levels to prepare, educate, pitch, and enable
exposure for the entrepreneur and their products.
Orchan had itself featured with Chocolate Box in a wide range of publications, including
dailies, business publications, magazines and on BFM radio. This led to Orchan’s
Managing Director being a regular contributor to BFM’s Speed Consulting
programme.
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21. Orchan Clients from the Past & Present
1 Mont Kiara Mall Macy
Advanced Apotheke (L’Erbolario, Neal’s Yard Martell (Pernod Ricard)
Remedies, Penhaligon’s) MASiF (Malaysian Arts, Style International Festival)
Amber Chia Malaysia Electronic Payment System (MEPS)
Amee Phillips Mayland Properties - Cheras Sentral
Astro Hitz.tv Miss Universe Malaysia 2010
BellaVita Out2Dine
Bio Collagen Technologies Piper Heidsieck
Bodytone Wellness Studio PTCM
Cellmedic International PUMA
Chef Tommes - Chalk & Cheese (AFC) Purple Houz Fine Arts
CodeAr.my (Motionworks) Rajan Navaratnam
Craft Brews Spasso Milano
Duck n’ Such STAEDTLER
Dole Fruit and Vegetable Malaysia StarDeal.my
Eisentech Resources Steinway Malaysia Youth Piano Competition
Encorp Strand - Mystical Eve 2011 Svago
Environ Taylor’s University
Ford Supermodel of the World 2009 Timberland
Forever 21 Tsar Asia
Health Pathway That Little Wine Bar
iL Primo Weissbrau
Immerse What’s On Penang
Irrawaddy Fine Foods Yamaha Music Malaysia
Jane Iredale Yappy.TV
Limoncello
Integrated Projects
Agency of the Year 2010 & 2012(Advertising + Marketing Magazine)
AIDSAware (Kyanite, ruumz, Orchan & Creative Juice/SIL)
Project Alpha (Kyanite & Nuffnang)
Spinmaster 2 (Astro Hitz)
Yuna Inspired (Astro Hitz & DiGi)
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