1. Business is elemental, rather like the wind. The wind is
capricious and thoroughly inconsistent. Just like business, it rages
and then softly murmurs all in the same breath and all on the same
day. You can’t see it. You can’t capture it. You can’t hold it. But you
can feel its effect and harness its energy.
The wind changes everything. Season by season, it blows warm
and then icy cold. It twists and envelops, dances and bites. In all of
its various shapes and guises the wind blows through every
business. Yours included. You can feel its force in the way your
leaders inspire others, in the way creativity and innovation take
hold and in the way your people and teams communicate and
collaborate, but are you harnessing talent to its full effects? Taking
charge of the wind that blows through your business can help you
to take better control of your business. Here’s how it’s done…
Harnessing
elemental
talent...

2. 02 +44 (0) 1488 658686 www.transformpeople.com
About Mark
Mark Ridley is a founding Partner
of Transform People International.
He is a driving force behind a
highly successful UK based training
and consulting organisation that
works globally with major
corporations to deliver sustainable
performance improvement through
wideranging engagements with
senior personnel and executive
management.
For over 25 years, Mark has
worked with senior management
to help companies define
strategies, improve leadership and
boost performance. He facilitates
regularly at major conferences and
events worldwide and has become
an acknowledged expert in
innovation techniques and
collaborative excellence. His vast
knowledge and considerable
business expertise guides
individuals, teams and
organisations to achieve optimum
business success.
Mark has delivered his unique
brand of excellence from Tokyo to
Sydney in the Asia Pacific Rim and
from Buenos Aires, Santiago, Chile
and Mexico City in Latin America.
In recent years he has enjoyed
establishing Middle Eastern
relationships in the Gulf, notably
Doha and Dubai. His assignments
have taken Mark to many locations
across North America and Europe.
His experience has been sought by
the likes of Deloitte, Cisco, Maersk,
HP, Lloyds Banking Group,
Commercial Bank of Qatar, Dow
Chemical, American Express and
Zurich Insurance and many more.
Mark has also facilitated,
presented and been a keynote
speaker for a number of
prestigious City of London
Investment Houses, academic
establishments, technology giants
and other experts in a wide variety
of business fields.
Mark is also a best-selling author.
His book, "100 Big Ideas to Help
You Succeed" (ISBN:
978-1-907794-28-5) is aimed
primarily at those involved in
professional sales, although the
ideas for success actually work for
anyone in any role. "I simply
wanted to help people make better
sense of the things that they do
every day and to achieve greater
success through some simple,
actionable ideas. Better still, 100
Big Ideas was designed to be read
in an hour, perhaps on the journey
into work or on a short flight. I like
to think of it as the antidote to the
business book you never read!"
Engaging Mark will ensure a
challenging and dynamic
“experience”, where a succession
of goals and expectations will be
routinely exceeded. From
engagements in the boardroom, to
classroom or the stage; from
audiences in the many hundreds to
individuals seeking an executive
coaching experience - there are
many who will testify to Mark's
ability to engage people effectively
and to enable them to adopt new
mind-sets, new beliefs and new
behaviours. Mark's clarity of
thought and precision focus,
combined with his sense of
humour, creates the perfect
conditions for successful
performance improvement in those
with whom he comes into contact.

3. 03 +44 (0) 1488 658686 www.transformpeople.com
Mark’s core expertise is in effecting
business improvement through
transforming people’s skills and
abilities. S pecifically, this means
developing and redeveloping
attitudes, skills, behaviours and
cultures, as well as collaboration
and communication skills at all
levels across an enterprise.
His vast experience as a recruiter,
trainer, manager, coach and career
developer working at the very
highest levels of sales and
marketing has given him a unique
and compelling insight into the
business imperative of developing
trust-based relationships alongside
collaborative excellence.
He understands innovation and
the need to harness skills in a
company-wide web of
commercial excellence.
Mark’s focus is in identifying
leadership behaviours,
transforming skills into sales
excellence and creating
collaborative, cross functional and
virtual teams equipped to use any
available technology and delivery
method to secure consistently
impressive business results.
A highly experienced practitioner,
Mark makes learning memorable,
focused, functional, engaging
and fun. His understanding of
today’s technology makes him a
valuable presenter and very
knowledgeable facilitator and his
one on one and one to many
coaching workshops designed for
sales teams through to CEOs are
inspirational, motivational and
results-focused.
Mark’s major skills
and expertise include:
Coaching
Communication
Creativity
Innovation
Inspiration
Leadership
Loyalty & Retention
Motivation
Organisational Change
& Development
Organisational Culture
Personal Development
S ales
Team Work
S kills
Focus
Recently
Recently Mark has been heavily involved in a major initiative in a global
professional services organisation. The challenge was to increase the
win-rate on large bids of greater than £2m by enabling the bid teams, from
Partner down, to apply greater emotional intelligence during the bidding
process. In doing so the bid teams have enabled the Firm to enhance client
perceptions of innovation, value and trust and increased the likelihood of
winning.
Mark has also been finding time to collaborate with his co-authors on a new
book, The Salesperson's Secret Code. The book, based upon interview-led
research, will identify a range of behaviours, beliefs and values that define
successful salespeople and offer others in the profession the chance to 'raise
their game' by modelling the mind-sets and beliefs revealed in the book.

4. W hat Has Been S aid
04
Snapshot
Contact
Mark Ridley
Lower Woodspeen Court,
Lambourn Road, Newbury,
Berkshire, RG20 8BL
United Kingdom
+44(0)1488 658686
sales@ transformpeople.com
www.transformpeople.com
In my time working with
Mark I have come to believe
that anything is possible. I
even took an exam in May that
I would never have attempted
before. And I passed! The
sessions have given me more
self-confidence and so I
applied for a different role in
the company and got the job!”
The feedback is that the
programme was life
changing – well done!”
Thank you again for the
creative thought, the vision
and the ultimate experience.
It was a huge success. It
doesn't get any better when
the Sr. VP of the theatre
takes aside my boss and my
manager's boss (who was
also there) and says "This
was brilliant! Absolutely
well done!”
In Mark’s own words “The focus of any business is all about
being successful, but success is also a highly personal
experience. Recently I have been coaching an executive who
works in the very tough environment of investment banking.
Like many in this world he has struggled at times to stay
resilient as major downsizing and intense regulatory pressures
have taken their toll. He was ready to give up. I worked with
him to reidentify his talents and capabilities; and with the
renewed confidence that comes from this type of coaching
discussion he decided that he could influence events in ways
that he had not considered to that point. The result was that,
far from giving in, he was promoted and is now in the top 100
leaders in his organisation. This turnaround in personal
performance took place over a matter of weeks, not months.
It’s these snapshots of personal successes, linked to business
performance improvement, that make everything we do
pleasurably worthwhile and immensely rewarding.”