Long are the days of faxing press releases to a newsroom. Public relations needs to be social and images are a necessity to truly optimize online PR efforts.

1. Optimizing Your Photo Opps
How to leverage images in social
media
2/28/2013
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2. FSC Interactive
• Online and Interactive Marketing
Agency
• Specialize in Social Media Strategy,
Paid Search Campaigns and SEO
• Focus in Hospitality and Tourism
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3. Tiffany Starnes
• Vice President of FSC Interactive
• PR professional turned online
addict
• NOLA native with tours on both
coasts
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4. Reasons to use social media
• Meet the press
• Meet your customer
• Meet (and spy on)your competitor
• Blow your own horn
• Amass an army of supporters to blow your horn for
you
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6. Why photos?
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10. Please support our cancer awareness
effort…
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12. What should I post?
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13. Photos
• Events
• Testimonials
• Quotes
• Get Creative!
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15. Infographics
• Industry or cause related Statistics
• Company successes
• Who, What When and Why
• Talking points
• Service areas
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19. Where should I post?
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22. What is it?
An online pinboard. Users search, share and collect images creating a
virtual scrapbook.
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23. Why you should care
• 13 Million Users
• Well-educated, those
with higher income,
and women are
particularly likely to
use the site
• Each image is an
opportunity to link to
you website.
• It’s easy to re-pin,
making it a quick way
to gain exposure and
grow your community
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24. Tips
• Decide on Board
themes
• Make sure that you
can regularly upload
photos to your
website
• Vary your themes
and take advantage
of current trends
• Search for the top
users in your field
and establish
relationship
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26. What is it?
A mobile photo sharing application.
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27. Why you should care
• 90M Monthly Active Users, 40M
Photos Per Day And 8500 Likes
Per Second
• Doesn’t require or expect
professional quality and filters
help
• New web presence offer greater
exposure
• Searchable hashtags allow for
easy discovery
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28. Tips
• Download the app to
your phone
• Connect to Facebook
and Twitter
• Include appropriate
hashtags
• Aim, Shoot, Filter and
post!
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30. What is it?
140 character microblogging platform.
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32. Why you should care
• 500M users, 150K new users
daily, 1.6B daily searches
• Highly adopted and fast growing
• Heavily used by national
influencers and press
• Hashtags for search can uncover
great new profiles
• Instagram photos no longer
show in Twitter apps
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33. Tips
• Download the
app to your
phone
• Be mindful of
character
length: Photos
count for 20
characters
• Live Tweet from
events and
include hashtags
• Tag people in
your photos for
greater reach
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35. Well, duh, Tiffany!
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36. Use Your Cover Photo
And Your
Icons!
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37. Highlight Photos
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38. To Recap…
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39. Questions?
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