The 'not to' of digital transformation: The MS Society case study | Digital c...CharityComms
Sarah Jordan, digital transformation consultant and Alex Betti, head of digital and content, MS Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding and applying audience insight | The future of engagement conference...CharityComms
Caroline Ledger, strategy and change communications lead, Macmillan Cancer Support, and Selina Fox, director and Ali Percy, research associate, Randall Fox
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The science of social: how to be relevant to a sceptical audience | The futur...CharityComms
Ellie Moore, senior engagement strategist, Don't Panic
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Developing digital content to drive supporter journeys | Content strategy con...CharityComms
David Somerville, strategy director, Fresh Egg
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Developing a multichannel content strategy: lessons from BBC and Red Bull | T...CharityComms
Michi MacLennan, head of digital and innovation, The Air Ambulance
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The 'not to' of digital transformation: The MS Society case study | Digital c...CharityComms
Sarah Jordan, digital transformation consultant and Alex Betti, head of digital and content, MS Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding and applying audience insight | The future of engagement conference...CharityComms
Caroline Ledger, strategy and change communications lead, Macmillan Cancer Support, and Selina Fox, director and Ali Percy, research associate, Randall Fox
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The science of social: how to be relevant to a sceptical audience | The futur...CharityComms
Ellie Moore, senior engagement strategist, Don't Panic
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Developing digital content to drive supporter journeys | Content strategy con...CharityComms
David Somerville, strategy director, Fresh Egg
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Developing a multichannel content strategy: lessons from BBC and Red Bull | T...CharityComms
Michi MacLennan, head of digital and innovation, The Air Ambulance
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Live streaming via Facebook Live | Digital trends seminar | 23 March 2017CharityComms
Anjali Bewtra, head of digital engagement, Save the Children
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Everything You Need to Know About Visual Marketing – the Ultimate GuideBusiness Wire
Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it.
This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between.
Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com
Merging social practices into one... and how a musical helped us find our way...SocialMedia.org
In his Brands-Only Summit presentation, Kaiser Permanente’s Vince Golla shares how a $55B health care organization uses social media to harmonize paid, owned, and earned channels.
He talks about how they've merged social between internal departments so that their content can coexist, no matter which department it comes from.
Using insight to inform UX and new modes of engagement | The future of engage...CharityComms
Daniel Gray, digital engagement manager, WaterAid
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shanelle Newton Clapham and Paul Bailey discuss how to integrate your online and offline fundraising channels to acquire new regular giving donors for your charity.
What's the Word? Social Marketing Buzzwords YOU Need to Know!Ansley Sudderth
As marketing professionals, it seems as though new industry buzzwords are literally buzzing by daily! Learning buzzwords and adopting trends can help you craft your social strategy to be one that not only engages and retains the attention of residents and prospects, but also promotes community awareness in the social space— giving you a competitive advantage. Join Ansley Sudderth, Social Media Training and Development Coordinator with For Rent Media Solutions™ in this #FRMSChat as she:
- Breaks down social marketing buzzwords
- Provides real-life, applicable examples
- Shares valuable resources
- And more!
#HeadsUp. Charity content marketing conference, 28 April 2016CharityComms
Julia Lewis, director of communications and Matt Crowder, senior communications officer, The Future Leaders Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
People Still Give to People: Proven Approaches to Donor-Driven Online Givin’. Presented on May 17, 2012 in Portland Oregon.
A smart and practical assessment of the strategic value of peer-to-peer social fundraising drives, a promising trend in online giving, for NPOs large and small
Software vendors invest heavily in marketing and advertising online fundraising systems to potential clients in the nonprofit sector, taking particular care to highlight the massive amounts of online donations they have collected for large national charities.
For a Development Officer or Executive Director it's difficult to predict the strategic value these systems will bring to your organization. Do these systems do anything to inspire increased giving for small or mid sized groups? Are very large charities thriving because of the software they use, or in spite of it? This presentation provides a framework for evaluating the strategic value of online giving systems and takes a closer look at a very promising trend in online fundraising, peer-to-peer social fundraising drives.
So you’ve got a Facebook page, a Twitter account, a YouTube channel, new e-newsletter strategies, and a blog on your website. Great... but what are these emerging communication channels really doing for your organization? Are they enabling you to increase your email list size, recruit volunteers or acquire new donors? How can you measure the value of your social media activity, and are your efforts helping your organization reach its goals? Kirstin will guide participants through the social media realm, measuring the ever-evolving impact of social media and detailing the best practices of online monitoring.
Attendees Will Walk Away With:
• Simple strategies for connecting online activities to marketing and organizational goals
• Guidelines and a framework for measuring social media ROI
• Tips and tools to help you measure effectively and efficiently
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
A session about Crowd-Funding given by Nick Burne at THINK Consulting Solutions at the IOF National Convention in July 2011 with Ed Whiting from WeDidThis and Tamasine Johnson from the National Trust.
How to Reinvigorate Your Donor Base Using Peer to Peer FundraisingArrevaSoftware
Could your donor base use a pick me up? Are you searching for a renewed and rejuvenated set of fundraisers? Then look no further than the fundraising fountain of youth: peer to peer fundraising.
In a world where crowdfunding sites are just a click away, peer to peer fundraising has the ability to engage younger generations more easily than other, more traditional forms of fundraising.
During this webinar we will outline how peer to peer fundraising:
-Engages Gen Z and Millennial volunteers.
-Yields more gifts from Baby Boomer and Mature donors.
-Increases your organization's reach across social media.
-Helps to spread mission awareness to newer audiences.
Live streaming via Facebook Live | Digital trends seminar | 23 March 2017CharityComms
Anjali Bewtra, head of digital engagement, Save the Children
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Everything You Need to Know About Visual Marketing – the Ultimate GuideBusiness Wire
Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it.
This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between.
Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com
Merging social practices into one... and how a musical helped us find our way...SocialMedia.org
In his Brands-Only Summit presentation, Kaiser Permanente’s Vince Golla shares how a $55B health care organization uses social media to harmonize paid, owned, and earned channels.
He talks about how they've merged social between internal departments so that their content can coexist, no matter which department it comes from.
Using insight to inform UX and new modes of engagement | The future of engage...CharityComms
Daniel Gray, digital engagement manager, WaterAid
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shanelle Newton Clapham and Paul Bailey discuss how to integrate your online and offline fundraising channels to acquire new regular giving donors for your charity.
What's the Word? Social Marketing Buzzwords YOU Need to Know!Ansley Sudderth
As marketing professionals, it seems as though new industry buzzwords are literally buzzing by daily! Learning buzzwords and adopting trends can help you craft your social strategy to be one that not only engages and retains the attention of residents and prospects, but also promotes community awareness in the social space— giving you a competitive advantage. Join Ansley Sudderth, Social Media Training and Development Coordinator with For Rent Media Solutions™ in this #FRMSChat as she:
- Breaks down social marketing buzzwords
- Provides real-life, applicable examples
- Shares valuable resources
- And more!
#HeadsUp. Charity content marketing conference, 28 April 2016CharityComms
Julia Lewis, director of communications and Matt Crowder, senior communications officer, The Future Leaders Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
People Still Give to People: Proven Approaches to Donor-Driven Online Givin’. Presented on May 17, 2012 in Portland Oregon.
A smart and practical assessment of the strategic value of peer-to-peer social fundraising drives, a promising trend in online giving, for NPOs large and small
Software vendors invest heavily in marketing and advertising online fundraising systems to potential clients in the nonprofit sector, taking particular care to highlight the massive amounts of online donations they have collected for large national charities.
For a Development Officer or Executive Director it's difficult to predict the strategic value these systems will bring to your organization. Do these systems do anything to inspire increased giving for small or mid sized groups? Are very large charities thriving because of the software they use, or in spite of it? This presentation provides a framework for evaluating the strategic value of online giving systems and takes a closer look at a very promising trend in online fundraising, peer-to-peer social fundraising drives.
So you’ve got a Facebook page, a Twitter account, a YouTube channel, new e-newsletter strategies, and a blog on your website. Great... but what are these emerging communication channels really doing for your organization? Are they enabling you to increase your email list size, recruit volunteers or acquire new donors? How can you measure the value of your social media activity, and are your efforts helping your organization reach its goals? Kirstin will guide participants through the social media realm, measuring the ever-evolving impact of social media and detailing the best practices of online monitoring.
Attendees Will Walk Away With:
• Simple strategies for connecting online activities to marketing and organizational goals
• Guidelines and a framework for measuring social media ROI
• Tips and tools to help you measure effectively and efficiently
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
A session about Crowd-Funding given by Nick Burne at THINK Consulting Solutions at the IOF National Convention in July 2011 with Ed Whiting from WeDidThis and Tamasine Johnson from the National Trust.
How to Reinvigorate Your Donor Base Using Peer to Peer FundraisingArrevaSoftware
Could your donor base use a pick me up? Are you searching for a renewed and rejuvenated set of fundraisers? Then look no further than the fundraising fountain of youth: peer to peer fundraising.
In a world where crowdfunding sites are just a click away, peer to peer fundraising has the ability to engage younger generations more easily than other, more traditional forms of fundraising.
During this webinar we will outline how peer to peer fundraising:
-Engages Gen Z and Millennial volunteers.
-Yields more gifts from Baby Boomer and Mature donors.
-Increases your organization's reach across social media.
-Helps to spread mission awareness to newer audiences.
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Want more Customers? ... Give them a HUGOla Agbaimoni
What is a Business HUG
HUG =
Hear
Understand and
Give back incredible value
HUGS In General
What is required to get a HUG in the real world
Know
Like
Trust
Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement.
Rationale
The customer really is always right and he/she now has more power than ever before to exercise being right!
Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question.
Benefits of being HUG-able
Builds your bottom line by
Increased word-of-mouth activity
Repeat business
Customers willing to provide their information
The great thing about a HUG is if you give a good enough Hug you will always get a Hug back.
When a customer Hugs you back it will always lead to:
More strangers becoming prospects
More prospects turning into leads
More leads converting into customers and
More customers becoming raving fans
How to HUG your customers?
Start by HEARING what your customers are saying
Who are your customers?
Listen
Engage
Survey
UNDERSTAND what this means for your business
The so what...
How are you the solution?
How are you Standing out in the crowd?
GIVE back incredible value
Convenience: Make your product/service more convenient to access or pay for
Speed: deliver the product or service faster than your competitors
Education and training: be a thought leader, the go to person
Eliminate risk: Transfer risks from the customer to your business
Quality: provide a high-quality services/products.
Safety and security:
Texas Hospital Association - Social Media ROI Reform presentation@chrisboyer LLC
Health care communicators know the importance of using social media, but can they measure the ROI of these efforts? In the age of health care reform and shrinking budgets, knowing how your social media efforts impact the bottom line is not only important, but also imperative. How do you measure the return on a tweet or Facebook post? Learn the three ways you can measure the ROI of your social media strategy.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
2. What is Get up to speed?
• Fully funded business and community support alongside roll-out
of superfast broadband
• Helping to ensure we all make the most out of the superfast
broadband
• Adopt – understand -- exploit
• Delivered by Cosmic Peninsula Consortium
3. What are we doing? Can we help?
• Trustee and boardroom briefings
• Staff engagement and learning
• Client focussed
– Hands-on Workshops – tablets, smart phones, internet beginners
– Gadget shows
– Seminars
– Briefings
– Taster sessions
– Signposting to other services
4. So what about my website?
what makes a good website, search engine & social essentials
and content marketing
5. What makes a good website?
• Good design
– Authentic photography
– Authentic words
– Content that reflects the user
– Creates DESIRE
– Compelling, singular, call to action
– EMOTIONAL IMPACT
9. What makes a good website?
Good navigation, easy to index website
• Map the user journey
• What content and pages do the audiences want to
use/see
• And in what order? Navigation……
• Home about us contact us
• Home product page basket
• Product category home basket product 2
10. Is your site designed for your donors or your
board, or your staff, or your CEO?
11. What makes a good website?
Well delivered integration
http://www.xero.com/uk/add-ons/
12. What makes a good website?
Easy donation – with built in segmentation
17. #nomakeupselfie
• Social media is starting to be seen not as how charities talk
about the changes they make – but how they make change
happen.
• Cancer Research UK £8m in 6 days
• 221,488 mentions on Twitter
18. ALS Ice Bucket
Challenge
ALS - $98.2m - compared
with $2.7m donated during
the same period last year.
MND - £2.7 m compared to
£200,000 a week in
donations from 22 to 29
August.
19. • 26 August 2014 Average daily website visits to the MND
association rose from 1,400 to 153,000.
• On 29 August 2014 the ice bucket challenge had 4,483,726
Twitter mentions.
• "No one at ALS or MND sat down and planned this, it wasn't
their idea, it's something that has happened to them because of
social media and the internet“
20. Why did these work?
• Social media with (Brand) = weak links
• Social media with real friends = strong links
• These campaigns built on those strong links
21. • Social media is not a sale
• It’s like a little handshake or wave
• It’s not an embrace
• ‘Weak links’ that lead to relationships
@markwschaefer
22. How can you get followers to use their STRONG links?
23. Don’t ignore vanity
• Most people create the best of themselves online
• Your job is to curate that
• Find something to tap into that vanity and show cause
alignment
24. Did you know
• 47% of consumers under 24 years old are more likely to support
a brand after seeing an equality themed advert
• source Report: how brands are taking a stance report (2015)
28. Content marketing
Content marketing is any marketing that involves the creation and
sharing of media and publishing content in order to acquire and
retain customers.
Photos
Video
Blogging
Editorial
Infographics
What are you creating?
29. Why Content Marketing?
• Increase in engagement
• It’s favoured by 68% of customers – they prefer it
• On average it generates 54% more leads
• Some businesses have seen a 30% increase in Sales with
Content Marketing (Zappos)
• More than half of B2B marketers plan to increase their content
marketing budget in 2015.
• 70% of B2B marketers are creating more content than a year
ago.
31. Photos
• Citrix blog
• Building reputation in Flexible working
• What’s interesting? Citrix downplays their invovlement
• Put audience needs first
Use more photos
53% more Likes than the
average post
32. Show off the work you do by
highlighting emotional
content
Make it emotional
36. How do I find the trend?
• Buzzfeed – it’s not just fluffy
cats
• Google Trends -
http://www.google.com/trends
/hottrends
• Reddit www.reddit.com
• Klout Discovery
37.
38. Make use of Buzzfeed
• What is BuzzFeed?
• BuzzFeed is a place for you to discover, share, and track
everything awesome that is happening on the Internet as soon
as it happens.
• 200M unique monthly visitors
• Sign up to an
• account – Facebook
39. Video is becoming so
important…
Great at explaining things
Shows true emotion
Project descriptions,
visualisations
Expert analysis, talks
Case studies, testimonials
Becoming significant in
Search Results
Use video
42. Why Infographics
• Highly sharable
• Work well across print, web and social
• Can be re-used
• Easily digestible
43. Using influencers - Rise of the internet star
Research and use Influencers
1,784,296 subscribers on YouTube
5.1m subscribers
44. • Huffington Post 99
• The Guardian 99
• Accuweather 63
• BBC Radio1 94
• BBC News 83
• BBC Weather 70
• BBC Breakfast 79
How do you find influencers?
48. This is your life Podcast
• Downloaded 250,000
every month
• My blog is the top
leadership blog in the
world, with more than
400,000 visitors a month.
More than 75,000 people
50. Thought leadership for charities
1. Carve out your niche
2. Buy-in from a senior figurehead to take the lead
3. You snooze, you lose
4. Have a clear way of measuring your thought leadership
5. Distribute across owned and earned media
6. Be in engagement mode, not preaching
51. Can we get involved?
• Talk to your board, staff, team
• Talk to your stakeholders, community, clients
• Workshops and seminars
• Free software and Apps
• Social media
• The future of digital for Charities
• E-marketing – SEO, PPC
• CRM
Get into the Cloud
CRM systems
Intro to Social media
Advanced social media
Emarketing
Future of digital business
Camfed - There’s a nice ‘social proof’ area on the homepage where you can see recent donations made by people just like you. SMALL donations and familiar
Kiva?
Simple donation page – but has some segmentation – individual, company, school, fundraising or donation
No makeup selfie – march 2014
We use social media to create the best of ourselves through video, photos etc. It’s a participative world.
http://www.theguardian.com/society/2014/mar/25/no-makeup-selfies-cancer-charity
thousands of pounds being donated to Unicef by mistake. Charity says #nomakeupselfie trend will let it carry out 10 more clinical trials despite mixup that sent some donations to Unicef
http://www.bbc.co.uk/news/magazine-29013707 There have been in excess of 2.4 million ice bucket-related videos posted on Facebook, and 28 million people have uploaded, commented on or liked ice bucket-related posts.
On image sharing website Instagram there have been 3.7 million videos uploaded with the hashtags #ALSicebucketchallenge and #icebucketchallenge. Justin Bieber's has been the most popular - with about one million "likes".
ALS = Motor Neuron Disease
golfer in Florida was the first to undertake the challenge and link it to ALS, on 15 July this year. On 12 August Justin Timberlake's challenge appears to have been a major driver.
@markwschaefer
Buy one Give one phenomena
www.business2community.com
Content Marketing provides the content for social media – and social media amplifies the content.
Content Marketing creates relevant content on your website and gives inbound links to your website making your SEO better
Citrix’s unique blogging strategy is all about adding value. Their blog, Work Shifting, is a work/lifestyle blog that focuses on the issues people in business experience when on the move. What’s interesting is that you have to really look hard to know which company is behind the blog because Citrix downplays their involvement. Instead, they’ve put their audience’s needs first and have created a space that resonates with their audience’s needs and interests.
Citrix’s unique blogging strategy is all about adding value. Their blog, Work Shifting, is a work/lifestyle blog that focuses on the issues people in business experience when on the move. What’s interesting is that you have to really look hard to know which company is behind the blog because Citrix downplays their involvement. Instead, they’ve put their audience’s needs first and have created a space that resonates with their audience’s needs and interests.
368k likes, 11.9k comments – normal traffic for her is 6k likes and 90 comments….
http://www.google.com/trends/hottrends
http://www.google.com/trends/hottrends/visualize?nrow=4&ncol=4&pn=p9
registered community members can submit content, such as text posts or direct links and vote for trending topics
Citrix’s unique blogging strategy is all about adding value. Their blog, Work Shifting, is a work/lifestyle blog that focuses on the issues people in business experience when on the move. What’s interesting is that you have to really look hard to know which company is behind the blog because Citrix downplays their involvement. Instead, they’ve put their audience’s needs first and have created a space that resonates with their audience’s needs and interests.
Citrix’s unique blogging strategy is all about adding value. Their blog, Work Shifting, is a work/lifestyle blog that focuses on the issues people in business experience when on the move. What’s interesting is that you have to really look hard to know which company is behind the blog because Citrix downplays their involvement. Instead, they’ve put their audience’s needs first and have created a space that resonates with their audience’s needs and interests.