Creating an Advocacy Plan to Drive Awareness and Revenue in Sporting EventsGame Day Communications
Jackie Reau, CEO of Game Day Communications, presented the following at the 2016 Running USA Industry Conference: "Creating an Advocacy Plan to Drive Awareness and Revenue in Sporting Events."
A thought leadership session I did with Northern Illinois Foodbank on having an integrated online strategy. Here is the session description: Learn the steps to creating a dynamic, smart and specific strategy for online development and marketing, including enews, fundraising campaigns, gratitude strategies, social media, acquisition, editorial calendars, and integration with offline activities. And hear about the state of donors from multiple generations and how to meet them where they’re at when creating a marketing plan.
Innate Public Relations - Final PresentationChrista Keizer
This was presented to the Boy Scouts of America and students of Comm 464: Public Relations Management at Cal State Fullerton, as a summary of a 11-week campaign conducted by Innate Public Relations.
Social Media has changed how we communicate forever. For churches this is an opportunity to reconnect with their communities, but it calls for a well planned long term effort that few are pursing.
Creating an Advocacy Plan to Drive Awareness and Revenue in Sporting EventsGame Day Communications
Jackie Reau, CEO of Game Day Communications, presented the following at the 2016 Running USA Industry Conference: "Creating an Advocacy Plan to Drive Awareness and Revenue in Sporting Events."
A thought leadership session I did with Northern Illinois Foodbank on having an integrated online strategy. Here is the session description: Learn the steps to creating a dynamic, smart and specific strategy for online development and marketing, including enews, fundraising campaigns, gratitude strategies, social media, acquisition, editorial calendars, and integration with offline activities. And hear about the state of donors from multiple generations and how to meet them where they’re at when creating a marketing plan.
Innate Public Relations - Final PresentationChrista Keizer
This was presented to the Boy Scouts of America and students of Comm 464: Public Relations Management at Cal State Fullerton, as a summary of a 11-week campaign conducted by Innate Public Relations.
Social Media has changed how we communicate forever. For churches this is an opportunity to reconnect with their communities, but it calls for a well planned long term effort that few are pursing.
Devin Thorpe's Presentation at SECFC13Devin Thorpe
With an audience including many nonprofits in Utah, I shared training tips for Love UT Give UT, the annual giving day in Utah, and other crowdfunding tips
You had me at Hello: 7 mostly not crazy ideas to make sure you’re making the most of new supporter relationships
So you've got a bunch of new names from somewhere...Facebook, a contest, a progressive social action network, (ahem) Care2. Now what?
Well, you could start with "hello." Or, actually, anything. Kinda nuts, but sometimes it can take organizations too long to make any sort of proper introduction. And then your new joins are all like "who are these people?" when you finally send that renewal or call to action. But never fear! We have all kinds of smart, easy, and even automated tactics and techniques to let your newest list members know how glad you are to meet them.
Watch this AWESOME webinar with Madeline Stanionis (principal at M+R) and Justin Perkins (Senior Director Brand Engagement and Business Development at Care2) to learn about the best way to handle all of that acquisition you're bound to do in 2015. You'll learn about various case studies and walk away with cold-hard-tactics to make sure your ROI is astronomical (or at least, you know, positive).
Blackbaud Index Canada was launched in April 2014 and offers nonprofits the opportunity to see how the industry is doing and benchmark their own results against those trends. During this presentation I go over the new resource and then provide concrete tactics for putting together a realistic and easy to follow plan. To see the Index and download the report visit www.blackbaud.ca
Shanelle Newton Clapham talks about how to add digital fundraising touch points into a non-profit's supporter and donor journey.
Online marketing and fundraising should follow the same principles as offline fundraising. It's just a different execution.
The donor is truly multi-channel and so should organisation's fundraising strategy.
@GregSwan's presentation to the Social Phonics Summer Camp on 7/16/2012.
Join Social Media Shepherds on Twitter (@smshepherds), Facebook and our monthly meetups in Minneapolis.
Email: info@socialmediashepherds.org
College Music Society National Conference presentation poster detailing "How-To Reach Global Audiences With Your Music". Includes case studies of successful marketing campaigns and tools to use for streaming and outreach.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Using social media to promote your station final Eric Athas
Thinking about marketing your station with social media and not sure where to start? In this webinar, we’ll talk about understanding your online audience,establishing digital goals, and best practices for engaging with your digital community. Emphasis will be placed on creating and curating content that resonates with your audience and strengthens your brand.
Social Media Presentation as Seen at 2012 ConventionEAG
Facilitating Sertoma's Second Century of Service with the use of social media, as presented by Paul Weber and Laura Lake at the 2012 Convention. videos in the presentation are embedded after the actual video slide.
http://www.smallbusinessmiracles.com
Social Media Strategy for Business.
You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.
In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.
Devin Thorpe's Presentation at SECFC13Devin Thorpe
With an audience including many nonprofits in Utah, I shared training tips for Love UT Give UT, the annual giving day in Utah, and other crowdfunding tips
You had me at Hello: 7 mostly not crazy ideas to make sure you’re making the most of new supporter relationships
So you've got a bunch of new names from somewhere...Facebook, a contest, a progressive social action network, (ahem) Care2. Now what?
Well, you could start with "hello." Or, actually, anything. Kinda nuts, but sometimes it can take organizations too long to make any sort of proper introduction. And then your new joins are all like "who are these people?" when you finally send that renewal or call to action. But never fear! We have all kinds of smart, easy, and even automated tactics and techniques to let your newest list members know how glad you are to meet them.
Watch this AWESOME webinar with Madeline Stanionis (principal at M+R) and Justin Perkins (Senior Director Brand Engagement and Business Development at Care2) to learn about the best way to handle all of that acquisition you're bound to do in 2015. You'll learn about various case studies and walk away with cold-hard-tactics to make sure your ROI is astronomical (or at least, you know, positive).
Blackbaud Index Canada was launched in April 2014 and offers nonprofits the opportunity to see how the industry is doing and benchmark their own results against those trends. During this presentation I go over the new resource and then provide concrete tactics for putting together a realistic and easy to follow plan. To see the Index and download the report visit www.blackbaud.ca
Shanelle Newton Clapham talks about how to add digital fundraising touch points into a non-profit's supporter and donor journey.
Online marketing and fundraising should follow the same principles as offline fundraising. It's just a different execution.
The donor is truly multi-channel and so should organisation's fundraising strategy.
@GregSwan's presentation to the Social Phonics Summer Camp on 7/16/2012.
Join Social Media Shepherds on Twitter (@smshepherds), Facebook and our monthly meetups in Minneapolis.
Email: info@socialmediashepherds.org
College Music Society National Conference presentation poster detailing "How-To Reach Global Audiences With Your Music". Includes case studies of successful marketing campaigns and tools to use for streaming and outreach.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Using social media to promote your station final Eric Athas
Thinking about marketing your station with social media and not sure where to start? In this webinar, we’ll talk about understanding your online audience,establishing digital goals, and best practices for engaging with your digital community. Emphasis will be placed on creating and curating content that resonates with your audience and strengthens your brand.
Social Media Presentation as Seen at 2012 ConventionEAG
Facilitating Sertoma's Second Century of Service with the use of social media, as presented by Paul Weber and Laura Lake at the 2012 Convention. videos in the presentation are embedded after the actual video slide.
http://www.smallbusinessmiracles.com
Social Media Strategy for Business.
You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.
In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.
Webinar - Crowdfunding for Libraries: Technology Tips for Futuristic Fundrais...TechSoup
Visit http://www.techsoupforlibraries.org for tech donations for public libraries!
Could you use more funding for your library projects? Are you looking for money to launch a new program? Turn community-driven support into dollars with crowdfunding! A well-run crowdfunding campaign can yield big results, even for small libraries.
Learn technology tools, tips, and tried-and-true practices for running a successful crowdfunding campaign for your library. Learn the basics, and hear from two libraries with experience in this type of fundraising.
-- Mary Ann Antonellis, M.N. Spear Memorial Library (Shutesbury, MA) - using crowdfunding to support capital campaign to build a new library.
-- Laura Bartnik, Northlake Public Library District (IL) - used crowdfunding to purchase and promote graphic novels and technology in the library.
In this presentation given to Emory University and the CDC, authors David J. Neff and Randal Moss explain what the state of the union is for Health care and social media. And how Diabetes is fought online using gaming and mobile and social media.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
FSC Case Study: New Orleans CVB | #beatouristnolaFSC Interactive
While visitation to New Orleans is high in the spring and fall, historically the summer months have been slow. With this in mind FSC worked with the CVB to create messaging persuading locals and the drive market to experience New Orleans as a tourist.
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...FSC Interactive
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost Summer Travel. The New Orleans historic hotel worked with FSC Interactive to execute a summer giveaway on Facebook to increase awareness and engage the local and drive market demographic.
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...FSC Interactive
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Audience. When TOTC set out to reach their desired demographic FSC put a contest in place to attract and target their desired audience. View the strategy, tactics and results of this creative Social Media Contests.
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14USFSC Interactive
Pay To Play: Using Social Media Ads to Reach Goals was created and presented by FSC Interactive at the 2014 Social Media Tourism Symposium (SoMeT14US) in Nashville, TN. This presentation will provide an overview of Facebook, Twitter, and Pinterest advertising options by showcasing real-life examples from the New Orleans Tourism accounts with goals, metrics, and case studies to support the results. It is a great resource for destination and tourism businesses.
FSC worked closely with The Howard Hughes Corporation to create a strategic social media approach to promote the revamping and re-opening of the Outlet Collection at the Riverwalk. The attached Case Study outlines the social media success in garnering engagement, growing Facebook community and driving attendance to the Grand Opening event.
The basics on how to incorporate social media into your marketing through content creation and distribution to Twitter, Pinterest, Facebook and other appropriate networks. Learn how social media can complement your existing marketing efforts to accomplish business goals.
Photos enhance messaging in social media and online communications. A simple i age can increase exposure, reach and engagement dramatically. Here's a How-To on adding visuals to your content.
Gone are the days of faxing press releases. Here are a few tips on how to optimize PR efforts to get in front of online audiences using social media, SEO and visuals.
Long are the days of faxing press releases to a newsroom. Public relations needs to be social and images are a necessity to truly optimize online PR efforts.
Presentation highlighting opportunities for City and Regional Magazine Association (CRMA) members to consider monetizing social media as an added revenue source. Presented at the CRMA Winter Roundtable in San Diego, January 2012.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
2. “Facebook is a community for people to share & engage with a brand and
each other, while Twitter is a constant broadcast that is great for customer
service.”
“Facebook is cozy night on the couch with good friends. Twitter is a great
party full of interesting people to meet.”
“Facebook is a mini web portal for your business that can be customized to
create a great user experience while Twitter is an excellent research and
broadcast tool for resources and linking to other destinations.”
“Facebook is a community that encourages you to stay and explore. Twitter
is a tool that sends quick info and links you to out to other communities.”
3. Numbers
37,541 Total Facebook Fans (+586)
15,560 Total Twitter Followers (+652)
799 Total Twitter Lists (+44)
1,758 Total Flickr Group Photos (+44)
195 Flickr Group Members (+5)
480 NOTMC Owned Flickr Photos (+280)
606 Total YouTube Subscribers (+22)
105 Blip.fm Listeners (+2)
•
•
FSC posts roughly 4-6 times every day on Facebook including
at least 2 pictures
In August we had 546 total posts or 17.6 posts per day on
Twitter
4. Stats on New Orleans
On Facebook, NOTMC has anywhere between
6,000 and 7,000 daily active users. In
August, there were over 2,000,000 post views
on Facebook and over 8,711 interactions on
posts. This is according to Facebook Insights.
On Twitter – in the month of August 2011
NOTMC had a daily average of 42.5
interactions on Twitter. This is from Raven.
5.
6. Highest
Engagement
Most recently the highest level of engagement was on a
photo of Jackson Square - 118 likes and 23 comments on
Facebook.
Posts like this have the highest engagement levels because
they resonate with people – they touch something inside
them that makes them yearn to be back in New Orleans.
Anyone can post travel deals and information about the
city, not everyone can give you a 360 degree view of your
city from the inside out.
7.
8. Facebook Options
Building Fans: NOTMC
Facebook Ads
•
•
•
•
•
•
•
Method: NOTMC developed 50 Favorite Places in New Orleans –
a check-in leaderboard on Facebook that allows fans to check-in
to their favorite NOLA spots and let everyone on Facebook know.
Targeting: People who were 21+ in US who are current
fans, people in the US who were 21+ who are not fans, people in
New Orleans who were 21+ and not fans
Duration: One month
Total clicks on the ads: 6,124
Total Impressions: 10,389,812
Results: Over 50,000 Checkins on the Facebook leader board in
less than one month
Total Cost: $3,750
9.
10. Gaining Facebook Fans
FSC created two Facebook Ads to drive traffic to the page, one for people
currently connected to the New Orleans by New Orleans Online Facebook
Page and one for anyone outside of Louisiana who was not already
connected to a New Orleans page.
In less just three weeks GoNOLA.com's Facebook Page had 1,100 new
Facebook Fans and currently has over 5,700 fans.
$1,000 budget
11. • Building Fans: Hotel Monteleone
• Facebook Contests
• Tool: ShortStack
• Contest Name: History, Holidays & Hotel Monteleone
• Prize: Roundtrip airfare for two to New Orleans, two night stay in
a suite at the Hotel Monteleone and more.
• Duration: September 7 – Present (contest ends Nov. 4, 2011)
• Visits to date: 6,965
• Entries to date: 2,148
• Total Cost: Free
The contest was built using ShortStack, a free Facebook app that
allows for customized tab build out.
Using Facebook and Twitter updates, as well as including it in
monthly e-newsletters and on the website, the contest has
generated 2,148 entries to date and has helped the Hotel
Monteleone gain 1,897 new fans and 246 interactions including
Likes and Comments.
We have experienced 0 unfollows and engagement continues to
grow.
12.
13.
14. • Tool: Wildfire
• Contest Name: Life, Literature & Hotel Monteleone
• Prize: Roundtrip airfare for two to New Orleans, two night stay in a
literary suite at the Hotel Monteleone and more.
• Duration: February 1 – April 25, 2011
• Visits: 5,403
• Entries: 2,324
• Total Cost: $300
The contest was built using Wildfire and lived on a customized tab
on the Hotel Monteleone’s Facebook wall.
Using Facebook and Twitter updates as well as including it in
monthly e-newsletters and on the website the contest generated
2,324 entries and gained the Hotel Monteleone 955 new fans and
73 interactions including Likes and Comments.
We experienced 0 unfollows during that time.
15.
16. •
•
•
•
•
•
•
Put out useful information and link to other social
communities
Make it a conversation, respond to people and seek out
targeted keywords to join the conversations
Be a resource
Follow influencers and other travel profiles
Integrate the messaging with other social
platforms, but customize for Twitter language
Be careful about scheduling or not responding
Use as a customer service tool
17. Changes FSC is Watching
Here Comes….
“Likes” Not Required?
Timeline?
Privacy?
18. McKenzie Coco
FSC Interactive
1943 Sophie Wright Place
New Orleans, LA 70130
t. 504.894.8011
f. 504.894.8012
www.fscinteractive.com
www.facebook/fscinteractive.com
@fscnola
Editor's Notes
Getting Fans is the easy part, but keeping them is what’s important. Engagement can create atrophy but cutting the fat isn’t always bad.