This presentation includes Altimeter Group research first shared in two previously published artifacts. We are publishing this research in the form of a PowerPoint presentation so that you can use and share our Open Research within your own presentations. The quotes in this presentation are from social strategists and executives interviewed for the e-book, The Seven Success Factors of Social Business Strategy (available at: http://bit.ly/7-success-factors). The data charts in this presentation are from the report, The State of Social Business 2013: The Maturing of Social Media into Social Business (available at: http://bit.ly/ssb-2013). Data is based on Altimeter Group’s annual survey of social strategists and executives, from 2010-2013.
Key findings from Altimeter's benchmark report on social business
DOWNLOAD THE COMPLETE REPORT:
http://www.altimetergroup.com/2015/07/new-research-the-2015-state-of-social-business-priorities-shift-from-scaling-to-integrating/
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
Companies are not created equal when it comes to social media maturity. In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.” On one side, there are businesses (specifically departments) that are actively investing in social media without being tied to business goals. On the other side are organizations that are deeply integrating social media and social methodologies throughout the company to drive real business impact.
As companies mature in social, Altimeter Group found a natural progression through six distinct stages: Planning, Presence, Engagement, Formalized, Strategic, and Converged. In “The Evolution of Social Business,” readers will find common guiding success factors for organizations achieving success in each social business maturity stage, as well as prescriptive recommendations and checklists to grow to the next level of maturity.
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
The future of business is social and collaborative. Relationships with customers and employees matter more than ever. LinkedIn and Altimeter Group's study found that when businesses empower people with information, trust and relevant content – engagement and sharing become powerful economic engines.
Also includes a list of the "Top 25 Most Socially Engaged Companies"
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
Today, customers move constantly between the online and offline worlds, using a range of devices — such as smartphones and tablets — that didn’t exist a few short years ago. Thousands of applications and dozens of social media platforms collect and transmit an unprecedented amount of structured and unstructured data, and API changes are a fact of life. The volatility of social data and the pace of change mean that tried-and-true measurement methods are no longer enough. Social data is different. This report identifies six primary approaches and includes
case studies for how organizations measure the impact of social media on revenue.
Key findings from Altimeter's benchmark report on social business
DOWNLOAD THE COMPLETE REPORT:
http://www.altimetergroup.com/2015/07/new-research-the-2015-state-of-social-business-priorities-shift-from-scaling-to-integrating/
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
Companies are not created equal when it comes to social media maturity. In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.” On one side, there are businesses (specifically departments) that are actively investing in social media without being tied to business goals. On the other side are organizations that are deeply integrating social media and social methodologies throughout the company to drive real business impact.
As companies mature in social, Altimeter Group found a natural progression through six distinct stages: Planning, Presence, Engagement, Formalized, Strategic, and Converged. In “The Evolution of Social Business,” readers will find common guiding success factors for organizations achieving success in each social business maturity stage, as well as prescriptive recommendations and checklists to grow to the next level of maturity.
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
The future of business is social and collaborative. Relationships with customers and employees matter more than ever. LinkedIn and Altimeter Group's study found that when businesses empower people with information, trust and relevant content – engagement and sharing become powerful economic engines.
Also includes a list of the "Top 25 Most Socially Engaged Companies"
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
Today, customers move constantly between the online and offline worlds, using a range of devices — such as smartphones and tablets — that didn’t exist a few short years ago. Thousands of applications and dozens of social media platforms collect and transmit an unprecedented amount of structured and unstructured data, and API changes are a fact of life. The volatility of social data and the pace of change mean that tried-and-true measurement methods are no longer enough. Social data is different. This report identifies six primary approaches and includes
case studies for how organizations measure the impact of social media on revenue.
Complex organizations must integrate social into how they do business despite the shifts needed to make it happen. Contact David.Armano[at]Edelman.com for more information on Social Business Planning and how it can help your organization integrate social at scale.
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
Digital Darwinism and the Dawn of Generation CBrian Solis
We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks, it’s easy to see, for better or worse, how we’re becoming an always-on society. This is where our story begins.
This guide will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience. It takes a whole new approach to meet the needs of the plugged-in customers of Generation C.
Read this ebook to find out how to survive and thrive in this new era of connected consumerism by getting to know all about Generation C, and finding out how their behavior is changing our society as a whole as well as the way we do business.
Unleash Social Media (and Measure Its Impact)Lauren Teague
In many companies, social media is siloed into an existing department structure rather than being allowed to act as a change agent for how teams think and operate. The fact is that social media is a tool that, when unleashed, can impact every business unit. In this presentation, Lauren Teague of Convince & Convert will share strategies for making your organization more social from top to bottom, empowering employees to act as brand advocates, and how to measure the impact of the resulting transformations. Presented by Lauren Teague (@LaurenTee) at AAF-ND in November 2015
Achieving momentum for a social business strategy for many organizations is challenging
enough, but execution is often fraught with unanswered questions: Who owns social? How are key decisions made? How do we organize to execute social?
In this report, we define a social business governance system of 4 P’s: people, policies, processes, and practices. We use that framework to provide a maturity model to assess where you are, and we include best practices, policy templates, and a decision-making matrix that you can use to define Social Business Governance (SBG) that will help you both achieve the potential of your strategy and manage risk.
Download the full report at: http://goo.gl/y2uiKR
The State of Social Marketing 2012-2013 - Pivot ConferenceBrian Solis
Each year, the Pivot team studies the evolving social landscape. For our 2012 -2013, "State of Social Marketing" report, we surveyed 181 social marketers and digital strategists who represent agencies and brands. What we learned is that the fundamental drivers for social media have radically transformed.
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
How to Leverage Social Media in HR?, Imad LahhadThe HR Observer
Everyone is jumping on the Social Media bandwagon and HR is no exception. One thing is for sure, it is not a joyride if you are not equipped with the right strategy and tools. Which platform is the most suitable? What are the guidelines? Do we need specific expertise to make the best of them? This workshop will give HR executives’ insights and hands-on experiences on how organisations are leveraging social networks.
What you will learn
• Leveraging social networks to benefit the entire organisation
• Implementing and managing social networks to spur innovation and knowledge sharing
• Using social media to increase employee engagement and bolster employer branding
This presentation was used at HR Summit and Expo 2013 www.hrsummitexpo.com
Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk. Almost two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation, yet 60% of companies either never train their employees about their corporate social media policies or do so only upon hiring. This report outlines how to be more proactive about managing social media risk through following a detailed four-step process: Identify, Assess, Mitigate, and Evaluate.
Addresses 8 social media trends that impact business: social analytics, video, social commerce, chat bots, mobile first, enterprise collaboration, employee advocacy and need to focus. Recommends how different types of businesses should focus their social media marketing on different social media platforms.
The WOMMA Influencer Guidebook is a practitioner’s resource intended to address the needs of the association membership.This is not an update to the 2008 WOMMA Influencer Handbook - this is a complete rewrite taking into context not only how much the digital and social landscape has
changed, but also the nuance and sophistication of the now ubiquitous practice of influencer marketing.
trnd is a proud member of the WOMMA since 2006.
The Coming Change in Social Media by Social Media TodayElizabeth Lupfer
In a major paradigm shift that is impacting public relations and marketing oranizations, companies are now viewing social media as their front line strategy for customer engagement, immediate contact, and lead generation. This means the software tools we use in the social space will be changing a lot too. This gamebreaker call was based on research developed by our resident trendspotter, Josh Gordon, in Social Media Today's latest free download white paper The Coming Change In Social Media. It's our focus here at Social Media Today to help frame the issues and put them into perspective so that community members can use them as a roadmap and drive the future of social media. Don't get behind the curve.
Social intelligence and marketing strategy, presented by Jessica WilliamsSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Visa's Jessica Williams explains how Visa uses social listening and analytics to help enhance traditional research projects.
She talks about the three core segments their analytics are focused on: small business owners, developers, and the affluent audience.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
The average enterprise-class company owns 178 social accounts, while 13 departments — including marketing, human resources, field sales, and legal — are actively engaged in social media. Yet social data are still largely isolated from business-critical enterprise data collected from Customer Relationship Management (CRM), Business Intelligence (BI), market research, and other sources. In this report, industry analyst Susan Etlinger demonstrates how leading organizations are deriving actionable intelligence from a holistic view of social and enterprise data, the challenges and opportunities in doing so, and the criteria required to achieve social intelligence maturity.
Complex organizations must integrate social into how they do business despite the shifts needed to make it happen. Contact David.Armano[at]Edelman.com for more information on Social Business Planning and how it can help your organization integrate social at scale.
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
Digital Darwinism and the Dawn of Generation CBrian Solis
We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks, it’s easy to see, for better or worse, how we’re becoming an always-on society. This is where our story begins.
This guide will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience. It takes a whole new approach to meet the needs of the plugged-in customers of Generation C.
Read this ebook to find out how to survive and thrive in this new era of connected consumerism by getting to know all about Generation C, and finding out how their behavior is changing our society as a whole as well as the way we do business.
Unleash Social Media (and Measure Its Impact)Lauren Teague
In many companies, social media is siloed into an existing department structure rather than being allowed to act as a change agent for how teams think and operate. The fact is that social media is a tool that, when unleashed, can impact every business unit. In this presentation, Lauren Teague of Convince & Convert will share strategies for making your organization more social from top to bottom, empowering employees to act as brand advocates, and how to measure the impact of the resulting transformations. Presented by Lauren Teague (@LaurenTee) at AAF-ND in November 2015
Achieving momentum for a social business strategy for many organizations is challenging
enough, but execution is often fraught with unanswered questions: Who owns social? How are key decisions made? How do we organize to execute social?
In this report, we define a social business governance system of 4 P’s: people, policies, processes, and practices. We use that framework to provide a maturity model to assess where you are, and we include best practices, policy templates, and a decision-making matrix that you can use to define Social Business Governance (SBG) that will help you both achieve the potential of your strategy and manage risk.
Download the full report at: http://goo.gl/y2uiKR
The State of Social Marketing 2012-2013 - Pivot ConferenceBrian Solis
Each year, the Pivot team studies the evolving social landscape. For our 2012 -2013, "State of Social Marketing" report, we surveyed 181 social marketers and digital strategists who represent agencies and brands. What we learned is that the fundamental drivers for social media have radically transformed.
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
How to Leverage Social Media in HR?, Imad LahhadThe HR Observer
Everyone is jumping on the Social Media bandwagon and HR is no exception. One thing is for sure, it is not a joyride if you are not equipped with the right strategy and tools. Which platform is the most suitable? What are the guidelines? Do we need specific expertise to make the best of them? This workshop will give HR executives’ insights and hands-on experiences on how organisations are leveraging social networks.
What you will learn
• Leveraging social networks to benefit the entire organisation
• Implementing and managing social networks to spur innovation and knowledge sharing
• Using social media to increase employee engagement and bolster employer branding
This presentation was used at HR Summit and Expo 2013 www.hrsummitexpo.com
Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk. Almost two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation, yet 60% of companies either never train their employees about their corporate social media policies or do so only upon hiring. This report outlines how to be more proactive about managing social media risk through following a detailed four-step process: Identify, Assess, Mitigate, and Evaluate.
Addresses 8 social media trends that impact business: social analytics, video, social commerce, chat bots, mobile first, enterprise collaboration, employee advocacy and need to focus. Recommends how different types of businesses should focus their social media marketing on different social media platforms.
The WOMMA Influencer Guidebook is a practitioner’s resource intended to address the needs of the association membership.This is not an update to the 2008 WOMMA Influencer Handbook - this is a complete rewrite taking into context not only how much the digital and social landscape has
changed, but also the nuance and sophistication of the now ubiquitous practice of influencer marketing.
trnd is a proud member of the WOMMA since 2006.
The Coming Change in Social Media by Social Media TodayElizabeth Lupfer
In a major paradigm shift that is impacting public relations and marketing oranizations, companies are now viewing social media as their front line strategy for customer engagement, immediate contact, and lead generation. This means the software tools we use in the social space will be changing a lot too. This gamebreaker call was based on research developed by our resident trendspotter, Josh Gordon, in Social Media Today's latest free download white paper The Coming Change In Social Media. It's our focus here at Social Media Today to help frame the issues and put them into perspective so that community members can use them as a roadmap and drive the future of social media. Don't get behind the curve.
Social intelligence and marketing strategy, presented by Jessica WilliamsSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Visa's Jessica Williams explains how Visa uses social listening and analytics to help enhance traditional research projects.
She talks about the three core segments their analytics are focused on: small business owners, developers, and the affluent audience.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
The average enterprise-class company owns 178 social accounts, while 13 departments — including marketing, human resources, field sales, and legal — are actively engaged in social media. Yet social data are still largely isolated from business-critical enterprise data collected from Customer Relationship Management (CRM), Business Intelligence (BI), market research, and other sources. In this report, industry analyst Susan Etlinger demonstrates how leading organizations are deriving actionable intelligence from a holistic view of social and enterprise data, the challenges and opportunities in doing so, and the criteria required to achieve social intelligence maturity.
Based on findings from Altimeter Group's State of Social Business 2013 report, this infographic shows how companies are formalizing, organizing, and growing their social media efforts — yet still lacking an enterprise wide strategic foundation.
Download and read the full report at: http://bit.ly/ssb-2013.
Often with emerging technologies, there is a disconnect between what people are excited or care most about versus what they will actually invest in.
In our latest survey, we asked Digital Strategists at Enterprise companies to delineate between interest and investment in emerging technologies. This deck reveals the results. For our analysis and key takeaways, check out our post here: http://bit.ly/1g7Q12c
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
DevOps Proverbs - DevOps Wisdom, Principles and PracticesJames Wickett
This talk was given at Hackformers. Hackformers is an organization composed of information security professionals that are also Christians.
The point of this talk is to show the wisdom behind devops and how the information security community should join forces with devops. Much of the wisdom in devops is the same as the Judeo-Christian values and proverbs that the Hackformers community shares.
Le futur du Leap Motion et l’évolution du gesture - Swiss Tech Talks 2013Relax In The Air
Well we are in 2013 & we all have at least once played WII, or any Kinect controlled game where we have to move to make things happen! Yet have you ever noticed, this increasingly used tech happens to come on more & more mobile devices, TV’s… In short, on any screens!
For this first Swiss Tech Talk, you will have the opportunity to see Leap Motion in action and to try it!
Our very welcome MC CASAL, User Experience Designer & Strategist, Co-Founder of Relax In The Air, will be talking about what is new (or not) on the UX side.
The Power OF Story - 4 Archetypes For Content Creation StrategiesThe Content Advisory
My presentation for Content Marketing World - it's my introductory session to talk about creating processes for the Content Marketing Creation process.
Whether you're a technical or non-technical founder you will need to recruit technical talent to help you scale your startup. In this talk, I'll cover strategies for how to attract and close top technical candidates for an early stage startup.
Java Tools and Technologies Landscape for 2014 (image gallery)ZeroTurnaround
**See the full version here: http://zeroturnaround.com/rebellabs/java-tools-and-technologies-landscape-for-2014/
--
In a recent survey, RebelLabs asked 2164 Java professionals about their technology usage in 14 tool categories, and found some interesting trends…
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
In this webinar, Altimeter Group’s Charlene Li and Brian Solis review the six distinct stages that organizations move through as they evolve their social business strategy. Attendees will learn how they can drive business value with their social business strategies -- no matter where they stand in terms of maturity. The webinar reviews findings from their recently released report "The Evolution of Social Business Strategy," and answers audience questions. Webinar recording is available here: http://www.slideshare.net/Altimeter/six-stages-of-social-business-webinar-with-charlene-li-and-brian-solis
Slides for Altimeter's webinar: Strengthening Employee Relationships in the Digital Era
Watch the webinar replay at: http://www.slideshare.net/Altimeter/recording-strengthening-employee-relationships-in-the-digital-era-by-altimeter-group
Download the report at: pages.altimetergroup.com/strengthening-employee-relationships-report.html
Description:
Employees are disengaged at work. Yet Altimeter found that only 46% of organizations take a strategic approach to employee engagement, and only 43% believe they have an organizational culture of trust and empowerment.
In this 1-hour webinar, Charlene Li and Jon Cifuentes share research on how leading organizations use social and digital technologies to create holistic employee engagement strategies that drive business impact and cultural change.
With 50% of the mobile phone users in the US carrying a smartphone, tablets selling out as soon as they're launched, and the measure of apps downloaded numbering in the billions, it's time to start harnessing these devices to empower employees and drive business value. There are myriad examples of how business are improving efficiency and employee productivity with mobile, and who better to empower these players than their line of business management? The possibility exists today, but the critical first step still belongs to IT. In order to unleash mobile, IT organization must create a foundation for mobile, a control plane that underlies mobile business tools, that extends beyond simple MDM. This control layer contains both leadership and technology elements, from policies and a set of roles and responsibilities to mobile security and management tools. Only when this control plane is in place can the business start rolling out solutions for information consumption, creation and collaboration. This webinar will present the proper scope for mobility control, necessary elements of the technology and leadership to build a solid foundation for mobility.
Slides for Altimeter's webinar: What Do We Do with All This Big Data? Fostering Insight and Trust in the Digital Age
Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar-what-do-we-do-with-all-this-big-data-altimeter-group
Download the report at: http://pages.altimetergroup.com/what-do-we-do-with-all-this-big-data-report.html
Description: Big data has been called one of the biggest disruptions of the digital age. To make the best use of data, executives need to educate themselves on how to extract insight from data in a way that engenders trust — and use this insight to plan their data strategy now.
StrongMail Altimeter Social Forecast PresentationStrongView
As the field of social media marketing continues to grow and evolve, social media strategists are trying to determine where to invest their growing budgets for maximum impact. This webinar will explore the key goals and priorities of social media marketers in 2010 and how those priorities are shifting in 2011.
Join industry expert Jeremiah Owyang to learn where large enterprises are focusing their social media marketing budgets in 2011, as well as spending priorities based on the maturity of their social programs.
What CMOs should know when they hire a Social Media DirectorViosk International
Is your organization ready for Social Media Marketing? Is your team ready? Are you executives buying into your strategy? Explore the how-to steps in hiring the right Social Media Marketing Director and make sure your company is ready for major changes in the way you think, operate and conduct business in 2011.
The State of Corporate Social Media 2012Nick Johnson
"The State of Corporate Social Media" is a free briefing from Useful Social Media on how large companies are using social media, written by @gnjohnson.
The 2012 edition features over 40 pages of stats, facts, benchmarks and analysis on how social media is impacting business.
UPDATE: The State of Corporate Social Media Briefing 2014 is now available. You can download a free copy here - http://ow.ly/zrDAX
The State of Corporate Social Media is a free briefing from Useful Social Media on how large companies are using social media.
It is based on responses to our annual survey – and this year we had over 1,000 respondents – so the data is more reliable and complete than ever before.
business intelligence, marketing best practice, social media best practice, social media for business, social media intelligence, social media report, social media strategy
2014 from social business to big data white paper insights from cic's 2013-20...Kantar Media CIC
Kantar Media CIC published “From Social Media to Social Business” white paper series from 2011, which helped enterprises develop their understanding of Chinese social media and ultimately realize their social business objectives. Nowadays, in order to promote enterprises’ implement of social business, Kantar Media CIC officially releases Social Business white paper, From Social Business to Big Data: Insights from Kantar Media CIC’s 2013-2014 China Enterprise Social Business Survey.This book conducts an online survey by distributing questionnaires among more than 390 respondents who come from over 30 industries, to collect extensive attitudes and perceptions towards social business from professionals of various functional departments,and provides suggestions for the organizations which are (or will be) undergoing social business changes.
In June 2010, Gatorade unveiled its “Mission Control Center,” and in December of that year Dell announced its “Social Media Command Center.” Since then, organizations such as Hendrick Motorsports, The Oregon Ducks, Symantec and others have discussed how they use their social media command centers to listen to hundreds of thousands—even millions—of posts, interact with fans and customers, solve service issues and surface trends, risks and opportunities.
To learn more about the state of social media command centers, Altimeter Group spoke with three organizations — MasterCard, eBay, and Wells Fargo Bank — and found significant variations in objectives, priorities and technology for the command centers, but similarities in strategic focus and business planning.
In this report, Altimeter analyst Susan Etlinger presents findings, case studies, and expert recommendations for evaluating, building or fine-tuning a Social Media Command Center.
For more information about this report, please visit: bit.ly/evolution-of-smcc.
Shiny Object or Digital Intelligence Hub? Evolution of the Social Media Comma...Susan Etlinger
This report provides an industry update, best pratices and frameworks for understanding how to approach and build a social media command center that integrates with other digital and enterprise signals in the business.
Relationship Economics: How to improve employee and customer relationships wi...Brian Solis
How genuine communication and engagement in social media helps businesses grow relationships with employees and customers while improving the bottom line
Our research found that most people define their ideal experience in terms of relevance — getting the information they need quickly and ensuring that they are remembered between and during engagements with a brand. Yet despite customer experience being a top priority for the C-suite, few organizations have a coherent strategy that aligns customer experience against business strategy and then across departments.
Our research found that the key is to use relationships as the foundation for a next-generation customer experience strategy, with touchpoints and journeys remaining practical necessities. The strategy must prioritize experiences that create relevance in the relationship that in the end drives business results. To develop the strategy itself, start by understanding the maturity of your experience strategy formulation and execution capabilities.
From there, the strategy process has four components:
• Understand the next generation customer on a continuous basis.
• Create a vision and guiding principles that connect experience to relationships.
• Prioritize experience initiatives for relevance.
• Align the organization for execution.
To download the full report at no cost, visit http://bit.ly/altimeter-exp-strategy
IDC forecasts that in 2017 spending on cognitive and artificial intelligence (AI) systems will reach $12.5 billion. Some of these systems will be delivered in the form of “conversational interfaces”; what we think of more generally as chatbots or virtual assistants. In fact, Gartner predicts that by 2019, virtual personal assistants “will have changed the way users interact with devices and become universally accepted as part of everyday life.” For this report, Altimeter interviewed 24 enterprise companies, technology innovators, and other experts to gauge the potential risks and opportunities of conversational interfaces. We interviewed industry leaders to identify use cases, design principles, and strategic implications for customer experience, business models, brand strategy, and innovation. Our goal, and a focus of this report, is to help business leaders better understand the implications of conversational interfaces so they can make informed decisions about how to leverage this technology. More important, however, is for businesses to look ahead at the real opportunity: to develop from transactional to conversational relationships, express their brand voice, and become a trusted, indispensable ally to customers.
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://bit.ly/altimeter-chatbots
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
[Updated 2/27/17] Brian Solis, principal analyst of Altimeter, a Prophet Company, has tracked the autonomous industry for two years and has assembled the most comprehensive report on “The State of The Autonomous Driving.” The updated report features the latest developments among companies driving the future, including 76 automakers, startups and universities. The report also includes an infographic that organizes all of the companies by technology focus and its open to third party creative commons use. This report will be updated regularly, if you would like to contribute updates please contact Brian via email at brian@altimetergroup.com
How should employees be part of my marketing mix? Can I extend the reach of my brand’s messages through employees in social media? Can I drive increased engagement of employees at work? Does the shift of social media from organic messaging to paid advertising concern you? Will there be a time when my employees will carry my messages further than our brand's social pages? If so, this research report is for you.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Skye Residences | Extended Stay Residences Near Toronto Airport
[Slides] The State of Social Business 2013: The Maturing of Social Media into Social Business
1. The State of Social Business 2013: !
The Maturing of Social Media into Social Business !
Includes findings from four years of Altimeter Group’s annual survey of digital
strategists (2010-2013), plus research interviews conducted with top strategists!
Brian Solis, Principal Analyst!
Charlene Li, Founder and Analyst!
2. About This Presentation!
This presentation includes Altimeter Group
research shared in two previously published
artifacts. We are publishing this research in the
form of a PowerPoint presentation so that you
can use and share our Open Research within
your own presentations.!
The data charts in this presentation are from the
report, The State of Social Business 2013: The
Maturing of Social Media into Social Business
(available at: http://bit.ly/ssb-2013). Data is
based on Altimeter Group’s annual survey of
digital strategists, from 2010-2013. Data charts
are also available for download and embeds at
Flickr: http://bit.ly/ssb-2013-charts.!
The quotes in this presentation are from social
strategists and executives interviewed for the ebook, The Seven Success Factors of Social
Business Strategy (available at:
http://bit.ly/7-success-factors).!
To view all previously published Altimeter Group
research, please visit:
www.altimetergroup.com/research. !
3. Introduction from the Authors!
As social approaches its first decade of enterprise integration, we
still see experimentation in models and approach. Our findings
show that there is no one way to become a social business.
Instead, social businesses evolve through a series of stages that
ultimately align social media strategies with business goals.!
Our hope is that the quotes and data shared in our previously
published research, and this presentation, help provide some
perspective on where your company is today so that you can
chart your own course for social business evolution. !
Brian Solis!
Principal Analyst!
Charlene Li!
Founder and Analyst!
4. Nearly half of social media programs have existed 3 or
more years; One fifth have existed for more than 5!
Q. How long has your social media program existed?!
4!
Source: Altimeter Group’s Survey of Digital Strategists, Q2 2013 (n=65); !
Note: This data is being published for the first time in this presentation.!
5. Figure 1: Most Enterprises Characterize Themselves as
Intermediate in Social Business Maturity !
Q. How would you characterize where your organization is in its social business evolution? !
5!
Source: Altimeter Group’s Survey of Digital Strategists, Q2 2013 (n=65)!
6. “Get all stakeholders involved from the
beginning, and make them as
knowledgeable as possible. Let them
take ownership. Remember: It’s a
change management challenge as
much as anything else.”!
Danna Vetter, VP Consumer Strategy, ARAMARK!
6!
7. Figure 2: Few Companies Approach Social Media
Holistically!
Q. Which of the following statements best match your organization’s definition of social
strategy? !
7!
Source: Altimeter Group’s Survey of Digital Strategists, Q4 2012 (n=130) !
9. Figure 3: Half of Executives Are Informed, Engaged, and
Aligned with Social Strategy!
Q. Below are a number of statements that describe elements of a social strategy. Please
indicate the extent to which you agree that each statement describes your organization. !
9!
Source: Altimeter Group’s Survey of Digital Strategists, Q4 2012 (n=130) !
10. “Having a c-level sponsor who is
ready to take on risk is crucial to
success. "
A lack of this person will create paralysis, especially
in a regulated industry where people are careful
and afraid.”!
Ed Terpening!
Former VP Social Media Strategy, Wells Fargo*!
10! *Current Altimeter Group employee!
11. Figure 4: Three-Quarters of Companies Have a Dedicated
Social Media Team!
Q. Does your company have a dedicated social media team that serves the entire
company or division as a shared resource?!
11! Source: Altimeter Group’s Survey of Digital Strategists, Q2 2013 (n=65)!
12. “COME TO !
AN AGREEMENT ON THE
GOVERNANCE MODEL
BEFORE MOVING ON TO
THE STRATEGY.”!
Jonathan Blank, Manager of Social Media, WellPoint!
12!
13. Figure 5: Companies Continue to Organize for Social
Media as Hub and Spoke, with a Shift Toward Multiple
Hub and Spoke!
Q. Which of these organizational models best describes how your company organizes for
social media?!
13! Source: Altimeter Group’s Survey of Digital Strategists, Q2 2010 (n=140), Q4 2012 (n=130)!
14. Figure 6: Social Media Headcount Across the
Organization Is Blooming!
Q. Approximately how many full-time equivalent staff currently support social efforts in your
organization, for external and internal engagement?!
14! Source: Altimeter Group’s Survey of Digital Strategists, Q2 2010 (n=140), Q4 2012 (n=130)!
15. “IT’S MORE THAN PUTTING
AN EVANGELIST IN PLACE.!
IT HAS TO BE A SHARED
PROCESS AND JOURNEY.”"
Scotty Monty!
Global Head of Social Media, Ford Motor Company!
15!
16. Figure 7: The Core Social Media Team Increases in Size!
Q. How many full-time or full-time equivalent employees make up this dedicated social
media team? (Answer for the team(s) you are most familiar with.)!
16! Source: Altimeter Group’s Survey of Digital Strategists, 2011 (n=144), Q2 2013 (n=65)!
17. “Start with clear roles and a !
cross-functional team that shares the
responsibility of leading into the future.
Take off the day-to-day hat, and work
for the broader good.”!
Renee Brown, SVP Director of Social Media, Wells Fargo!
18. Figure 8: Core Social Media Teams Reside Largely in
Marketing or Corporate Communications/PR!
Q. In which department does your CORE social media team reside?!
18! Source: Altimeter Group’s Survey of Digital Strategists, Q4 2012 (n=130) !
19. Figure 9: At Least 13 Business Units Have Dedicated
Social Media Staff!
Q. In which of the following departments are there dedicated people (can be less than one
FTE) executing social? !
19! Source: Altimeter Group’s Survey of Digital Strategists, Q4 2012 (n=130) !
20. “Identify the most relevant social platforms,
have unique and valuable things to say, and !
adapt your strategy often !
to incorporate findings. Keep moving forward.”!
Lori Johnson!
VP Online Strategy, Fidelity Investments!
20!
21. In 2013, companies report an average of 131 social
media accounts, suggesting consolidation since 2011!
Q. Approximately how many official social accounts exist across the entire company,
including all business units, products, or regions?!
Source: Altimeter Group’s Survey of Digital Strategists, Q2 2011 (n=144), Q2 2013 (n=65); !
21! Note: This data is being published for the first time in this presentation.!
22. “Get measurement
under control."
It will drive support, especially at the
executive level. If they can see the
correlation to business results, they will
feel like it’s a huge investment area.”!
Ann Lewnes, CMO, Adobe!
22!
23. Figure 10: In 2013, Companies Prioritized Measurement,
Training, and Scaling Programs!
Q. In 2013, what are your top internal social media objectives?!
23! Source: Altimeter Group’s Survey of Digital Strategists, Q4 2012 (n=130) !
24. Figure 11: Top External Social Priorities Focus on Content,
Engagement, Listening, and Support!
Q. In 2013, what are your top three external social media objectives?!
24! Source: Altimeter Group’s Survey of Digital Strategists, Q4 2012 (n=130) !
25. “The first and most principled thing
to do is a ‘voice of the customer’
study. How can you decide what to
do in social if you don’t understand
what your customers do with it?”!
!
Andy Markowitz, Director of Global Strategy, GE!
26. Figure 12: Social Media Programs Demonstrate Positive
Outcomes for Marketing Optimization, Customer
Experience, and Brand Health!
Q. Which of the following outcomes can you attribute to your social business program in
the last 12 months?!
26! Source: Altimeter Group’s Survey of Digital Strategists, Q2 2013 (n=65)!
27. “Don’t get stuck in a pilot too long. !
The ‘toe in the water’ needs to
quickly be followed with all-in. If you
always dabble, it will be a failure.”!
Don Bulmer!
VP Communication Strategy, Royal Dutch Shell!
28. Figure 13: Social Budgets Stayed Constant in 2013!
Q. What was your total budget for social efforts in 2012? How much do you expect to
spend on your social media efforts in 2013? !
28! Source: Altimeter Group’s Survey of Digital Strategists, Q4 2012 (n=130) !
29. Figure 14: Listening/Monitoring, Analytics, and Community
Platforms Are the Biggest Social Technology Spends in
2013!
Q. In 2012, what was your budget in each of the following areas? How do you anticipate
spending in each area will change in 2013?!
29! Source: Altimeter Group’s Survey of Digital Strategists, Q4 2012 (n=130) !
30. “Always go back to the objectives
you’re after. If you lose sight of that,
you’ll be wasting time and
resources quickly.”!
David Fenech!
VP Interactive Marketing and Creative Services!
Kelly Services!
30!
31. Figure 15: In 2013, Nearly Half of Social Strategists Planned to
Increase Spending on Social Media Management Systems and
Internal Training and Education!
Q. How do you anticipate spending in each area will change in 2013?!
31! Source: Altimeter Group’s Survey of Digital Strategists, Q4 2012 (n=130) !
32. “Helping your executives and
key stakeholders become more
comfortable with risk is
important, along with having a
risk mitigation strategy in place.”!
Maria Poveromo, Director of Social Media, Adobe!
33. Figure 16: Most Companies Have Risk Mitigation and
Crisis Management Processes for Social Media, But Few
Say Employees Are Properly Trained!
Q. Which of the following outcomes can you attribute to your social business program in
the last 12 months? !
33! Source: Altimeter Group’s Survey of Digital Strategists, Q4 2012 (n=130) !
34. “Policy, education and awareness, and
culture pieces are important to rolling out
social successfully in an organization. !
How do you tell someone who’s
never used social that it needs to be
part of their business strategy?”"
Dan Brostek!
Head of Member and Consumer Engagement, Aetna!
"
35. Figure 17: Internal Social Media Policies Are Largely in
Place, But Only Half of Companies Have External,
Customer-Facing Community Policies!
Q. Which of the following social media policies does your organization currently have?
(Select as many as applicable) !
35! Source: Altimeter Group’s Survey of Digital Strategists, Q4 2012 (n=130) !
36. Figure 18: Most Organizations Admit Employees Have
Little Knowledge of Their Social Media Policies!
Q. What is the knowledge level of employees about social media usage and the
organizational social media policies?!
36! Source: Altimeter Group’s Survey of Digital Strategists, Q4 2012 (n=130) !
37. Figure 19: Only a Third of Companies Have Formal Social
Media Training!
Q. Select the description that best fits your current social media education efforts.!
37! Source: Altimeter Group’s Survey of Digital Strategists, Q2 2013 (n=65)!
38. “In the future, there shouldn’t be a
‘social strategy.’!
!
There will just be a strategy for
customer experience.”"
Martha Hayward, VP Social Media, Fidelity Investments!
39. “Infuse the client’s voice into
everything you do. Giving them a
place to communicate with you and
be heard is paramount right now. It’s
not cutting edge anymore – !
it’s just table stakes.”!
Bridget Dolan, VP Digital Marketing, Sephora!
40. 1) Be clear on what you want the outcome to be,
and then structure support properly.!
2) Invest in people and resources to make sure
it’s not a one-time hit. Only take on as much as you
can continue to actively support.!
3) Tie it to what’s core to your company and for
the consumer in your space.!
!
Julie Bornstein, SVP Digital, Sephora!
40!
41. Conclusion!
While models, budgets, and investments will shift over time, the
biggest impact of social media will be in the social contract
companies establish with customers and employees. In the next
two years, we expect social to become part of a bigger movement
where social joins web, mobile, and other digital initiatives to lead
an integrated and orchestrated transformation. Social becomes
just one part of the overall approach to successfully engage, learn
from, and lead connected customers and employees. But it is the
evolution into a Social Business where stakeholders learn what it
takes to adapt existing models, processes, and methodologies as
part of an overall change management initiative.!
Brian Solis!
Principal Analyst!
Charlene Li!
Founder and Analyst!
42. Methodology!
Each year, Altimeter Group conducts
an online survey of digital strategists.
Survey results in this report are only
from companies with more than 1000
employees for 2010-2012 and 500
employees for 2013. !
The data that appears in this report
was also used in the following reports
and books:!
The Seven Success Factors of Social
Business Strategy, by Charlene Li
and Brian Solis, July 2013!
The Evolution of Social Business: Six
Stages of Social Business
Transformation, by Charlene Li and
Brian Solis, March 2013!
Survey Date!
Number of
Respondents!
Q2 2010!
140!
Q2 2011!
144!
A Framework for Social Analytics, by
Susan Etlinger, August 2011!
Q4 2012!
130!
!
Q3 2013!
65!
43. About Us!
Related Services!
About Altimeter!
Social business champions need to
take strategies to the next level.
Altimeter has a suite of solutions to
help strategists guide organizations
through an important series of steps
that lead to social business
transformation.!
Altimeter Group provides research
and advisory for companies
challenged by business disruptions,
enabling them to pursue new
opportunities and business models.!
Altimeter’s Social Business Strategy
Suite is designed as a complete
process, or it can be implemented
through a menu-driven approach to
meet your specific needs.!
Or, follow us at: @altimetergroup!
Learn more at: !
www.altimetergroup.com/services!
Or, email us at:
sales@altimetergroup.com!
Visit us at: www.altimetergroup.com !
Editor's Notes
The State of Social Business: 2012 Benchmark StudyIn our report, The Evolution of Social Business: Six Stages of Social Business Transformation, we found that even though social media is making its way into more and more businesses, companies that adopt it are not created equal when it comes to social media maturity.Our research revealed a distinct gap between companies that execute social media strategies and those that are truly a “social business.” A social business, as we defined in the report, is the deep integration of social media and social methodologies into the organization to drive business impact.As companies mature in social, we identified a natural progression through six distinct stages:Stage 1: Planning — Listening and learning to ensure a strong foundation of strategy and resource development, organizational alignment, and execution. Do not currently have a significant presence in social media channels.Stage 2: Presence — Staking claim and moving from planning to action, establishing a formal and informed presence in social media.Stage 3: Engagement — Making a commitment where social becomes critical to relationship-building along the entire customer lifecycle.Stage 4: Formalized — Organizing for scale in social deployment and engagement across multiple departments, business units, and sub-brands.Stage 5: Strategic — Becoming a social business; social initiatives are gaining visibility through business impact. Social methodologies and technologies become integrated across functions.Stage 6: Converged — Business is social; social media strategies weave into the fabric of an evolving organization driven by a vision of improving customer and employee relationships and experiences.We found that while most companies have an established presence, engage actively with customers, or even have formalized programs, only 17% consider themselves at the higher ends of social business maturity (see Figure 1).
Make sure senior-level execs are part of strategy development and that you have sponsorship from the top-down. Get all stakeholders involved from the beginning and make them as knowledgeable as you possibly can, taking ownership. You can’t do it on your own. Remember, it’s a change management challenge as much as anything else. Have a plan for this before diving into an engagement strategy.
Social Media Programs Still Foster “Social Anarchy”Social media programs often exist in siloes within the organization, creating a form of “social anarchy” when leadership, strategy, and organization are not aligned. We found that only 26% of companies approach social media holistically, operating against a common enterprise vision (see Figure 2).
Start with helping the organization understand the importance of social media to its members and make it come to life for them. Many of Wellpoint’s Board members or executive leaders aren’t even on Facebook; social media is foreign to them. It’s still a little bit of a black box to some folks.
Only Half of Executives Are Aligned with the Social StrategyIn addition, only 52% of executives are informed, engaged, and aligned with their company’s social strategy (see Figure 3). This, of course, limits social media’s growth path. We found, though, that executives who get on board with social do so because strategies track toward tangible business objectives. This places organizations across multiple stages, including Presence, Engagement, and Formalized in their social business evolution.
Having a c-level sponsor who is ready to take on risk is crucial to success. A lack of this person will create paralysis, especially in a regulated industry where people are careful and afraid.
Social Business Gains Traction Throughout the OrganizationA key part of social business is how and where it lives in the organization. We found that 78% of companies have a dedicated social media team — with 22% having them at both the corporate and division level (see Figure 4). Only 22% do not have a dedicated team yet.
Come to agreement on the governance model before moving on to the strategy and program.
Organizations Still Experiment with Several Models to Support Social MediaOrganizations continue to use a variety of models to support social media programs. We found that no one format is permanent or dominant. Many companies start with a model that mirrors the culture of their company today. As programs develop, new models are tested to expand social media across disciplines, departments, and lines of business.Most companies continue to organize as Hub and Spoke (35%), but the biggest shift was companies moving toward Multiple Hub and Spoke, increasing from 18% in 2010 to almost 24% in 2012 (see Figure 5). Multiple Hub and Spoke is gaining traction with organizations that move along the stages of social media maturity as it brings disparate groups together to solve for challenges that prevent social integration into everyday workflow.
Social Media Headcount Expanded RapidlyThe number of full-time employees supporting social media is on the rise. Between 2010 and 2012, companies with over 5,000 employees have increased staffing for enterprise social efforts (see Figure 6). Moreover, the number of people in specific social media roles has also increased over time (see Figure 7).
“To get buy-in at a large organization, it’s more than putting an evangelist in place. It has to be a shared process and a journey that everyone takes together — a journey that has leadership associated with it. Having a strong leader in place to bring process to light with a cross-functional team is essential.”
Start with clear roles and responsibilities and a cross-functional team that shares responsibility of leading into the future. Take off the day-to-day hat, and work for the broader good. Define roles clearly to help drive more success.
Marketing and Communications Become the Social Media CoreBy far, most core social media teams reside in Marketing or Corporate Communications and PR, accounting for 66% of all businesses surveyed (see Figure 8). Social media is also making headway as its own group, now matching core digital teams at 14%. As social media becomes part of everyday engagement across the enterprise, the core social media team will continue to grow as a critical enabler that helps the business learn howto be social. With the expansion of social media across the enterprise, businesses will move along the Formalized and Strategic stages of social business evolution. This sets the stage for social media to operate in alignment with overall business, lines of business, and functional goals.
Social Media Expands into Social BusinessIn just a few years, dedicated employees have spread out beyond marketing and communications to proliferate other key functions and lines of business. At least 13 different business units across the enterprise may deploy social media (see Figure 9). Most notably, customer support (40%) and digital (37%) have become part of the everyday social mix. And while HR has traditionally used social for recruitment, social is also now expanding to be used for employee engagement, development, and retention.The number of social media practitioners is also increasing in areas where social hasn’t infiltrated before. Product Development, Customer Experience (CX)/User Experience (UX), Legal, and Research are among areas that are evolving into social business. As this migration continues, the need for all groups to work together and in line with one overall vision and philosophy will set the stage for a Converged social business.
2013 Viewed as the Year Where Social Scales and IntegratesWhile priorities such as metrics and training remain top priorities, new initiatives are getting attention, such as scaling social programs, making sense of social data, and integrating with digital and mobile efforts (see Figure 10). This is supported by related objectives to develop internal education and training, up to 43%, and connect employees with social tools, at 23%. Companies can’t scale social media across the enterprise with a coreteam alone. As businesses move toward Formalized, Strategic, and Converged stages, strategists learn that housing social in one group hinders growth, scale, and internal distribution, leaving strategy development and execution in either the core or among external agencies. To truly scale social throughout the enterprise takes empowerment where it becomes a new instrument to achieve business goals.
Social Strategies Focus on Content, Engagement, and SupportContent marketing, engagement, listening, and providing direct customer support became higher social priorities in 2013, with more than half naming content marketing (see Figure 11). Content marketing as a key objective signifies that brands are looking at social media as a means to tell stories, market, and create awareness, preference, and even demand.On the other hand, notable decreases in social commerce, advocacy, and collaboration programs signify a need to prioritize objectives rather than spread investments, time, and resources across too many initiatives.
First and most principled thing to do is a voice of the customer or insight study. How can you decide what to do in social if you don’t understand what your customers do with it?
Outcomes and Measurement Favor Marketing and Customer Experience ObjectivesGiven the deep learnings from five-plus years of experience, it’s little surprise that respondents shared that they were able to see and measure positive outcomes for marketing optimization, customer experience, and brand health social initiatives (see Figure 12). In progress toward a fully Converged social business, customer experience and brand health become critical KPIs as they are a social reflection of a company’s brand promise, reputation, and engagement strategy.
Don’t get stuck in a pilot too long. The toe in the water needs to quickly be followed with all-in. If you always dabble, it will be a failure. Make sure the strategy reflects the resources available. Feel comfortable with uncertainty.
Social Budgets Stayed Constant in 2013In 2013, there was little movement in social budgets from the previous year (see Figure 13). Nearly half of companies’ social budgets are less than $100K or between $100K to $500K. Within those budgets, the highest technology spend was for listening/monitoring platforms, followed closely by analytics and community platforms (see Figure 14).
Be patient because there’s so much to tackle — you can’t do it all at once. Still get started, but always go back to the objectives you’re after. If you lose sight of that, you’ll be wasting time and resources quickly.
Social Media Spending Focuses on Enabling a Social BusinessSocial media investments are distributed across all aspects of social business enablement, with companies mostly planning to increase spending on social media management systems (SMMS) to help scale engagement (see Figure 15). The second area is spending on training and education as organizations seek to educate those outside of the core social media teams on how to integrate social into everyday processes.
Experiment, pilot, and be flexible. Know that your plan will have hiccups. Getting your execs and key stakeholders to be more comfortable with risk is important, along with having a risk mitigation strategy in place.
Social Media Risk Management Needs ImprovementWhile 65% of companies have risk mitigation/crisis management policies in place, only 27% say that employees are properly trained on how to use (or not use) social media(see Figure 16), risking social media violations or crises by employees. And while most companies have internal social media policies, only half have consumer-facing community policies in place that help set expectations (see Figure 17).
Policy, education, and awareness/culture pieces are important to rolling out social successfully in an organization. How do you tell someone who’s never used social that it’s important and needs to be part of their business strategy? Involve as many departments as early on as possible.
Social Media Education Is at Best FairOur survey revealed that employee knowledge of social media usage and company policies is lacking across the board (see Figure 18). This ties back to the “social anarchy” that’s brewing within the organization today. Only 18% of those surveyed believed that employees have a good or very good understanding of social media and organizational policies (see Figure 19).
In the future, there shouldn’t be a ‘social strategy,’ there will just be a strategy for customer experience.
Infuse the client’s voice into everything you do. “Giving them a place to communicate with you and be heard is paramount right now. It’s not cutting edge anymore — it’s just table stakes.”
“You need to be clear on what you want the outcome to be, and then structure it right to support it properly. This requires an investment in people and resources to make sure it’s not a one-time hit. … Only take on as much as you can continue to actively support, and tie it to what’s core to your company for the consumer in your space.”