This document summarizes key social media channels and their user demographics. Facebook has over 800 million active users, many of whom are aged 25-44 and educated. Twitter has over 200 million users, also primarily aged 25-44 and educated. YouTube is the second largest search engine and sees over 3 billion daily video views from users averaging 27 years old, with 20% over 35. LinkedIn has over 120 million professional members mostly aged 25-54. Yelp and Google Places allow customers to review local businesses and are heavily used for online research.

1. Social Media Channels and Stats

2. Facebook: Social Networking Site that allows for open communication between
people and brands.
800+ Million Active Users
46% of Facebook users are 25-44 years old
81% of Facebook users have some level of higher education
Twitter: A Social Networking and Microblogging site that allows for open, public
communication in 140 characters or less.
Over 200 Million Users
57% of Twitter users are 25-44 years old
37% of Twitter users have a Bachelors Degree, at least
YouTube: A video sharing website, owned by Google. The second largest
search engine on the web.
Over 3 Billion Videos Viewed Daily
Average age of YouTube is 27 with 20% being 35+
78% of YouTube users have some level of higher education

3. LinkedIn: A Social Networking site for business professionals.
More than 120 Million Members
Average age of LinkedIn is 25-54
LinkedIn is used by 69 of the Fortune 100 Companies
Yelp: A Social Networking site that allows customers to leave reviews of any
business
61% of people rely on user reviews for product information or research
before a buying decision is made
41 Million Monthly Visitors
Google Places: Allows you to claim your business profile on Google, people can
review your business
97% of consumers search for local businesses online