You will know what is the Next Strategy for Your Business. Digital Marketing and #SEO Strategy Trends-2018 how can effect your business. And how can get a better #ROI from your effort with low cost? * You will get more ROI from your service * Cost effective Return * More Traffic Source Visit for more: Website: http://www.promotion3sixty.com/ Fiverr: https://www.fiverr.com/promotion3sixty Facebook: https://www.facebook.com/promotion3sixty/ LinkedIn: https://www.linkedin.com/in/promotion3sixty/

1. WHAT IS NEXT STRATEGY
FOR
YOUR BUSINESS
???

2. DIGITAL MARKETING
STRATEGY
- 2018

3. Digital Marketing is the Marketing process which using Digital
Technologies and Channels. Digital Marketing Channels Such As
Google Search, Website, Social Media, Email And Mobile Platform to
Connect With Current and Prospective Customers.
WHAT IS DIGITAL MARKETING

4. DIGITAL MARKETING TRENDS 2018
 Growing in Mobile and Smartphone Usage
 SEO and Content Marketing Integration
 Growing Digital Transformation
 Machine Learning And Marketing Automation
 Integrating Social Messaging Apps
 Customer Engagement Strategy
 Video Marketing
 Voice Search Marketing
 Quality Content Marketing
 Integrated Social Media with Augmented Reality
 More Targeted Ads with Specific Purpose
 Conversational User Interfaces

5. ELEMENTS OF DIGITAL MARKETING
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Affiliate Marketing
Email Marketing

6. SEO AND DEVELOPMENT RELATION
 Effective Web Design
 Effective URL Structure
 Easy Navigation
 Fast Loading Speed
 SEO Friendly Structure
 Crawlable Link Structures

7. SEARCH ENGINE OPTIMIZATION
What is SEO?
SEO Stands For Search Engine Optimization. It is an Organic
Methodology Of Strategies, Techniques And Tactics Used To
Increase The Amount Of Visitors To A Website By Obtaining A High-
ranking Placement In The Search Results Page Of A Search Engine
(SERP) Including Google, Bing, Yahoo And Other Search Engines.

8. 79.79%
7.13%
6.77%
5.20%
Most Searches Search Engine
Google Bing Baidu Yahoo

9. SEO STRATEGY -2018
 Mobile Friendly Search
 First Loading Speed
 Semantic Search: Accuracy Better SERP’s
 Voice Search & Virtual Assistants
 Featured Snippets Or Rich Snippets
 Schema Markup: Review, Rating, Publication Date
 Smart And Quality Content
 Technical SEO
 Quality Backlinks
 User Experience Design

10. FEATURED SNIPPETS
FEATURED SNIPPETS

11. DIFFERENCE TYPES OF SEO
On-page Optimization
Off-page Optimization
Technical SEO

12. ON-PAGE OPTIMIZATION
• Keyword Research: Follow in below
• SEO Friendly URL: Follow in below
• Optimizing Title Tag: Page Title 512px Or Around 55-70, Best Practice 65 Character. (December 2017).
• Optimizing Meta Description Tag: META DESCRIPTION LIMIT 320 CHARACTER, Best Practice 300-315
Character
• Optimizing Meta Keywords: No More Than 10 Keyword Phrases.
• Heading Tag: H1 using for Heading and H2 using for Sub-heading. There are 6 types of tags. “There are six
levels of headings in HTML with H1 as the most important and H6 as the least.” W3C
• Anchor Tag Optimization: Follow in below
• Image Optimization: Image is Queen of a website. Using Unique Image and Alt Attributes.
• Content Optimization: Content optimization is the process of making the content of a website more
attractive to search engines and users. Content is King of a website. Content length 500-1500 words and at
least 600-700 words of content is Good for SEO (Forbes).

13. KEYWORD RESEARCH

14. SEO FRIENDLY URL

15. META TAGS

16. ANCHOR TAGOPTIMIZATION

17. TECHNICAL SEO
 Xml Sitemap Creation
 Robot.Txt Optimization
 URL Canonicalization
 W3c Validation
 Response Status Code
 Open Graph Tags
 Google Analytics
 Google Search Console or Webmaster

18. XML SITEMAP CREATION

19. ROBOTS.TXT OPTIMIZATION
User-agent: *
Disallow: /
Disallow: /Wp-admin/
Disallow: /Xml.Php/
Disallow: /Login/
Disallow: /*.Png
User-agent: Yahoobot
Disallow: /Blog/

20. URL CANONICALIZATION
WWW Or Non-WWW Domain Redirection.

21. W3C VALIDATION
W3C MARKUP VALIDATOR OR W3C CSS
VALIDATOR:
 Validate On Save
 Validate On Change
 Hide On No Errors
 CSS Profile
 CSS Media
 CSS Report Severity

22. W3C VALIDATION FORMAT

23. RESPONSE STATUS CODE
2xx Success: 200
3xx Redirection: 301, 302
4xx Client Errors: 403, 404
5xx Server Errors: 500, 502

24. OPEN GRAPH TAGS

25. GOOGLE ANALYTICS

26. GOOGLE SEARCH CONSOLE

27. OFF-PAGE OPTIMIZATION
 Search Engine Submission
 Directory Submission
 Social Bookmarking
 Articles Submission
 Local Citation
 Web 2.0 Submission
 Press Release
 RSS Feed
 Newsletter

28. OFF-PAGE RANKING FACTOR
 PAGE RANK : 0-10 SCORES (BETTER TO 6-10)
 PAGE AUTHORITY (PA) : 01-100 SCORES
 DOMAIN AUTHORITY (DA) : 01-100 SCORES
 SPAM SCORE : OVER UP 05 IS BAD
 QUALITY SCORE : 01-100 SCORES
 MOZ RANK : 0-10 SCORES
 QUALITY BACKLINK

29. DIRECTORY SUBMISSION

30. GOOGLE ALGORITHM
Hummingbird Update: Quality Search Result, Exact-match Keyword
Targeting
Mobile Friendly Update: Mobile Friendly Search Result, Illegible Content
Panda Update: Duplicate Content, Thin Content, Keyword Stuffing
Penguin Update: Avoids Negative SEO, Spam Links, Recovery From Google
Penalty
Pigeon Update: Poorly Optimized Pages, Google My Business, NAP
Inconsistency
RankBrain: Poor User Experience, Result Based On Relevance & Machine
Learning
Fred Update: Thin, Affiliate-heavy Content (March, 2017)

31. SEARCH ENGINE MARKETING
1. GOOGLE ADWORD: DISPLAY ADS, BANNER ADS,
SEARCH NETWORK, ADS (PPC, CPC)
2. BING ADS:
3. YAHOO SEARCH ADS
4. BAIDU ADVERTISING

32. PAID SEARCH MARKETING BENEFITS:
 IMMEDIATE TOP PLACEMENT
 RETURN ON INVESTMENT
 HIGH CLICK THROUGH RATE
 IMMEDIATE RESULTS.
 EASILY GLOBAL REACH
 TRANSPARENCY
 GEO-TARGETING
 STATISTICS TO HELP FINE TUNE YOUR MARKETING
 HIGHLY TARGETED ADS

33. SOCIAL MEDIA MARKETING
Social Media Platform:
• Facebook Marketing
• Twitter Marketing
• LinkedIn Marketing
• Instagram Marketing
• Google Plus Marketing
• Pinterest Marketing
• Snapchat

34. SMM Focus Area
Retargeting Marketing (Facebook Pixel)
Influencer Marketing
Focus On Videos
Focus On Gen Z
Brand Creation
AI Is The New Customer Service
Messenger Bots
Creativity Is The New Productivity
Snapchat Springs To Mind

35. EMAIL MARKETING
EMAIL MARKETING FOR BUSINESS:
• PER DAY 500 MAIL SEND MAX. BY GMAIL
• MARKET TO OVER 12 MILLION SMALL BUSINESSES
• YOUR EMAIL LIST IS YOUR BIGGEST ASSET!
• REACH THE PERFECT AUDIENCE
• SAVE TIME AND RESOURCES
• GET A BETTER RETURN ON YOUR INVESTMENT
• MAKE SURE YOUR MESSAGE IS COMPLETE
• PROOF YOUR EMAIL MESSAGE
• CHECK YOUR EMAIL REGULARLY

36. AFFILIATE MARKETING
• A WAY FOR A COMPANY TO SELL ITS PRODUCTS BY SIGNING UP INDIVIDUALS OR
COMPANIES ("AFFILIATES") WHO MARKET THE COMPANY'S PRODUCTS FOR A
COMMISSION.
DIFFERENCE PARTS:
• MERCHANT OR ADVERTISER (PRODUCT OWNER)
• NETWORKS PLATFORM (CLICK BANK, CJ, AMAZON AFFILIATE)
• PUBLISHERS (SEO, PPC, SMM, DISPLAY ADS)
• CUSTOMER (PRODUCT BUYER)

37. GET MORE INFORMATION
• Website: http://www.promotion3sixty.com/
• Fiverr: https://www.fiverr.com/promotion3sixty
• Facebook:
https://www.facebook.com/promotion3sixty/
• LinkedIn:
https://www.linkedin.com/in/promotion3sixty/

38. THANKS FOR YOUR TIME