Tracking Content ROI
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The document discusses content marketing strategies and ROI measurement. It recommends starting with a content marketing plan and using free research tools to analyze competitors and opportunities. It also suggests selecting "golden" keywords, creating category maps, exploring different content assets, and making scoring content for SEO strength easy. The document outlines various ways to measure ROI, including tracking traffic, repeat visitation, time on site, conversion rates, leads, and sales from content interactions.
![Great Ideas | Great Content | Great Results Tracking Content ROI AffCon2010 June 20th, 2010 Byron White Chief Idea Officer Twitter: @ByronWhite [email_address]](https://image.slidesharecdn.com/affcon2010deck-111018143920-phpapp01/85/Tracking-Content-ROI-1-320.jpg){kind=tracking}
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Tracking Content ROI
- 1. Great Ideas | Great Content | Great Results Tracking Content ROI AffCon2010 June 20th, 2010 Byron White Chief Idea Officer Twitter: @ByronWhite [email_address]
- 2. ideaLaunch offers content marketing, services, solutions and technology to a wide range or clients.
- 3. Our journey begin with LifeTips.com in 2000, a property that now attracts about 1 million unique monthly readers. LifeTips Sponsor Program LifeTips WebmasterRadio.FM
- 4. We now own and manage a number of brands and micro-sites all focused on content creation, content optimization and content performance solutions. ideaLaunch: Content Marketing Agency WriterAccess: Marketplace WordVision: SEO Toolset SplitTestLab: A/B Testing
- 5. Tips and Advice for Tracking Content ROI Content Plan Quality Content ROI Measurement
- 8. Analyze the competition and pinpoint opportunity for growth and distinction. Content Asset YourSite.com Competitor.com Traffic A C PPC Spend B A Content Portfolio B B Content Authority C B Publishing Frequency D C Social Reach F D Social Conversations F F Testimonials A F Partnerships B A Internal Links C B Inbound Links C C SEO Strength A C SEO Performance B A Testing Methodology A B
- 9. Analyze organic market share and pinpoint opportunity for growth.
- 15. Make scoring content for SEO strength easy for all your writers.
- 16. Time stamp publishing dates of content for impact and ROI tracking.
- 17. You can measure ROI in a variety of ways.
- 18. Track improved monthly listing positions.
- 22. Track improved conversion rates.
- 23. Track increased leads that download content.
- 24. Track increased sales from the leads that interact with content assets.
Editor's Notes
- Gogle Analytics add to top per rick.
- The list for logos should be: SpyFu ideaLaunch HubSpot SEO Magestic SEOBook Compete QuantCast
- Tip: Learning where your organic marketshare vs the competition helps you calculate opportunity cost.
- Wayne…Insert an Excel spreadsheet that shows one of our SEO plans for reference.
- OK
- OK
- OK
- OK
- Wayne-- replace with the chart with content assets on the bottom.
- Drop in the SpyFu Logo over ideaLaunch.
- Steve, this needs to be blow up so you can see just that inner area, without the right column perhaps?
- Steve, this needs to be blow up so you can see just that inner area, without the right column perhaps?