Google Author Rank is coming...eventually. Will your Authorship Google+ profile survive a review by the Google algorithmic anti-spam sheriff? Review some top triggers that "may" cause both your Authorship to stop working AND damage your Author "trust."
Guerrilla Social Selling by Shane Gibson Author & SpeakerShane Gibson
Guerrilla Social Selling presented at the first annual Guerrilla Marketing Global Summit in Orlando Florida by Shane Gibson co-author of Guerrilla Social Selling.
Lean Community Building: Getting the Most Bang for Your Time & MoneyJennifer Lopez
You want to grow your organization's community, but that simply takes more time, money, and general people power than you have access to. Jen walks you through some ways to grow and focus on your community while on a small budget, with limited resources. You'll walk away with tools and tips to help you on your way to community bliss.
Optimize Your Influence On LinkedIn and Online by Anne Pryor for Women Invest...ANNE PRYOR, MA
Anne Pryor shares her best insider tips to Optimize Your Influence On LinkedIn and Online for Women Investors Network for job search and business success for women in banking, investments, financial services and business in the Philadelphia area.
Target the Top for Social Success with Katie Lance Vocus WebinarCision
View the full webinar replay here: http://resources.vocus.com/KatieLance?source=SM
Need better returns from social media? Then focus on your most productive followers with tailored content.
Your most loyal fans drive the majority of social results. Social media expert Katie Lance will help you optimize social strategy to drive loyalists to build brand, boost conversion and increase social ROI.
View the full webinar replay to:
-Identify and understand the right followers to focus on.
-Stay top of your loyal customers' mind with tailored, targeted content.
-Maximize your efficiency with the right tools and apps.
About the Speaker:
Katie is the CEO of Katie Lance Consulting, where she works with real estate and tech companies. She writes about social media for The Huffington Post. Previously, Katie served as chief strategist and social media director at Inman News where she helped increase the real estate news site’s social footprint 400 percent.
View the full webinar replay here: http://resources.vocus.com/KatieLance?source=SM
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)Anna Wickham
Don't believe in content marketing? These are the top 10 myths that are keeping business owners from investing in content marketing, and ultimately losing them money.
Guerrilla Social Selling by Shane Gibson Author & SpeakerShane Gibson
Guerrilla Social Selling presented at the first annual Guerrilla Marketing Global Summit in Orlando Florida by Shane Gibson co-author of Guerrilla Social Selling.
Lean Community Building: Getting the Most Bang for Your Time & MoneyJennifer Lopez
You want to grow your organization's community, but that simply takes more time, money, and general people power than you have access to. Jen walks you through some ways to grow and focus on your community while on a small budget, with limited resources. You'll walk away with tools and tips to help you on your way to community bliss.
Optimize Your Influence On LinkedIn and Online by Anne Pryor for Women Invest...ANNE PRYOR, MA
Anne Pryor shares her best insider tips to Optimize Your Influence On LinkedIn and Online for Women Investors Network for job search and business success for women in banking, investments, financial services and business in the Philadelphia area.
Target the Top for Social Success with Katie Lance Vocus WebinarCision
View the full webinar replay here: http://resources.vocus.com/KatieLance?source=SM
Need better returns from social media? Then focus on your most productive followers with tailored content.
Your most loyal fans drive the majority of social results. Social media expert Katie Lance will help you optimize social strategy to drive loyalists to build brand, boost conversion and increase social ROI.
View the full webinar replay to:
-Identify and understand the right followers to focus on.
-Stay top of your loyal customers' mind with tailored, targeted content.
-Maximize your efficiency with the right tools and apps.
About the Speaker:
Katie is the CEO of Katie Lance Consulting, where she works with real estate and tech companies. She writes about social media for The Huffington Post. Previously, Katie served as chief strategist and social media director at Inman News where she helped increase the real estate news site’s social footprint 400 percent.
View the full webinar replay here: http://resources.vocus.com/KatieLance?source=SM
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)Anna Wickham
Don't believe in content marketing? These are the top 10 myths that are keeping business owners from investing in content marketing, and ultimately losing them money.
Find out what PR methods are tearing down our industry, and what fresh tactics can help us build mutually beneficial relationships with publishers. Deck transcribed: http://frc.tl/mozinar-notes
In an information dense world, customers are starved for clues on what to do, who to believe and what to read. The difference between being ignored and being a success might very well depend on the subtle idea of social proof! Find out why social proof is important and how it can work for you.
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
Is business growth your top goal for 2016?
We’re here to help you make it happen.
Convincing clients to adopt new tactics and services into their business plan is a strong strategy to continue expansion. However, many clients may be unfamiliar or skeptical of new digital marketing methods, such as pay-per-click advertising and remarketing, that could greatly increase their reach and sales potential – so it’s your job to introduce them.
During this webinar, paid search expert Erin Sagin will walk you through who to target and how to counter common objections to sell clients on adopting new, lucrative online marketing strategies.
During this webinar, you'll learn:
-How to pitch clients on new digital marketing strategies
-Who to target from a PPC, ad buying, and remarketing perspective
-How to counter common objections and skepticisms
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.Buffer
For past two years, our social media referral traffic has been in decline and our engagement numbers have dwindled.
It's a bit scary to admit:We as a Buffer marketing team---working on a product that helps people *succeed* on social media---have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.
Here's what we think it all means.
https://blog.bufferapp.com/lost-traffic
Caitlin Krulikowski presented this at ESOMAR 2013 in Boston. Results are based on a probability-based paper survey of American youth. Find out what youth think about and do on Pinterest... See Caitlin's blog post about this presentation here: http://www.forsmarshgroup.com/index.php/blog/post/esomar-pinterest-preview
11 Ways to Optimize Linked in for BusinessLikeable Local
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...Isa Lavs
Traditional PR professionals are doing a lot of the heavy lifting when it comes to link building – without even realising it. This presentation reveals some practical tips on how to tweak ‘traditional’ PR practices, that will help supercharge securing those valuable links and show the SEO value of their work.
Jennifer Sable Lopez - How To Make SEO An Integral Part Of Your Community Str...FeverBee Limited
Jenn Lopez, director of community at Moz, is one of the world's top experts in using SEO to improve an existing community. In this talk she will highlight specific steps you can take to increase the SEO ranking of your community and get a LOT more traffic.
Rachel Happe - How To Drive Even More Engagement. FeverBee Limited
Rachel Happe, the founder and key principal of the Community Roundtable, explains how to drive even more engagement in your online or enterprise community efforts.
Do Search Engines Trust your Site? How to Perform an SEO Site AuditCasey Markee, MBA
Learn how Google sees your site and what to look for when auditing your own content, links, and on-site practices. Is your site trustworthy? Find out in this #StateofSearch Site Audit presentation from auditor Casey Markee.
Wearables SEO - Apple Watch & Android Wear (SMX Advanced 2015)Casey Markee, MBA
Are you ready for the Wearables SEO revolution? Learn how to optimize for the Apple Watch, Android Wear and wearables in general by focusing on voice recognition, entity and knowledge graph optimization, and hyperlocal targeting with wireless beacons!
Find out what PR methods are tearing down our industry, and what fresh tactics can help us build mutually beneficial relationships with publishers. Deck transcribed: http://frc.tl/mozinar-notes
In an information dense world, customers are starved for clues on what to do, who to believe and what to read. The difference between being ignored and being a success might very well depend on the subtle idea of social proof! Find out why social proof is important and how it can work for you.
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
Is business growth your top goal for 2016?
We’re here to help you make it happen.
Convincing clients to adopt new tactics and services into their business plan is a strong strategy to continue expansion. However, many clients may be unfamiliar or skeptical of new digital marketing methods, such as pay-per-click advertising and remarketing, that could greatly increase their reach and sales potential – so it’s your job to introduce them.
During this webinar, paid search expert Erin Sagin will walk you through who to target and how to counter common objections to sell clients on adopting new, lucrative online marketing strategies.
During this webinar, you'll learn:
-How to pitch clients on new digital marketing strategies
-Who to target from a PPC, ad buying, and remarketing perspective
-How to counter common objections and skepticisms
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.Buffer
For past two years, our social media referral traffic has been in decline and our engagement numbers have dwindled.
It's a bit scary to admit:We as a Buffer marketing team---working on a product that helps people *succeed* on social media---have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.
Here's what we think it all means.
https://blog.bufferapp.com/lost-traffic
Caitlin Krulikowski presented this at ESOMAR 2013 in Boston. Results are based on a probability-based paper survey of American youth. Find out what youth think about and do on Pinterest... See Caitlin's blog post about this presentation here: http://www.forsmarshgroup.com/index.php/blog/post/esomar-pinterest-preview
11 Ways to Optimize Linked in for BusinessLikeable Local
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...Isa Lavs
Traditional PR professionals are doing a lot of the heavy lifting when it comes to link building – without even realising it. This presentation reveals some practical tips on how to tweak ‘traditional’ PR practices, that will help supercharge securing those valuable links and show the SEO value of their work.
Jennifer Sable Lopez - How To Make SEO An Integral Part Of Your Community Str...FeverBee Limited
Jenn Lopez, director of community at Moz, is one of the world's top experts in using SEO to improve an existing community. In this talk she will highlight specific steps you can take to increase the SEO ranking of your community and get a LOT more traffic.
Rachel Happe - How To Drive Even More Engagement. FeverBee Limited
Rachel Happe, the founder and key principal of the Community Roundtable, explains how to drive even more engagement in your online or enterprise community efforts.
Do Search Engines Trust your Site? How to Perform an SEO Site AuditCasey Markee, MBA
Learn how Google sees your site and what to look for when auditing your own content, links, and on-site practices. Is your site trustworthy? Find out in this #StateofSearch Site Audit presentation from auditor Casey Markee.
Wearables SEO - Apple Watch & Android Wear (SMX Advanced 2015)Casey Markee, MBA
Are you ready for the Wearables SEO revolution? Learn how to optimize for the Apple Watch, Android Wear and wearables in general by focusing on voice recognition, entity and knowledge graph optimization, and hyperlocal targeting with wireless beacons!
Myth Perceptions of Social Media in Sales & Recruiting - Pubcon AustinCasey Markee, MBA
Find the answers to some of the most popular questions asked in Sales & Recruiting, including: What is Social Media?; How do you Push Back Against The Seven Social Media Myths?; How to get Everyone to Buy-In to Social Media?; and Why Should I Care about Social Media?
The Big Bear Guide to Blogging SEO - Camp Blogaway 2014Casey Markee, MBA
Blogging is hard, especially if you're a food blogger. Find out how Authorship, SEO best practices, good content and link building can help you stand-out in this competitive niche. Make your recipes "pop" with tips from trainer Casey Markee!
#SEMpdx #SearchFest Learn the in and outs of BLE Beacons with iBeacon, Eddystone, Yelp, and Facebook and how retailers can use beacons for hyperlocal marketing and online retargeting.
The "Big Easy" Guide to Google-Friendly Link EarningCasey Markee, MBA
The days of link building are over. Now's the time for link earning! Browse 9 classes of links that local site owners can still use confidently in a Post-Penguin world.
The "Sin City" Guide to Google-Friendly Link Earning - Pubcon Las Vegas 2014Casey Markee, MBA
Link building is hard. Make it easier by learning and implementing the link earning classes that Google still likes and position your site effectively in a post-Penguin world!
Simple tips to optimize social media including ideas to help organizeaBTSocialUniversity
Keep your Social Media organized with a simple message will help you optimize your success. It is important to access your content, including Social Media when sharing on multiple marketing platforms like Facebook, Twitter, Google+, LinkedIn, Pinterest, Blogs, Email and more...
Slides from the Social Media seminar at BRAVE, Bristol. Top tips on how to make social media work for your business - from Facebook and Twitter through to Pinterest and Instagram.
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries through to execution and even promotion. It’s time to recognize that a scattergun approach won’t help you grow subscribers, engage your readers and create loyal customers.
In this presentation you’ll learn ways to:
1 – Properly identify your target blog audience
2 – Help your readers solve a problem
3 – Incorporate storytelling into your content strategy
4 – Mesmerize your audience with visual blog content
5 – Amplify your message properly with social promotion
This is not ‘Nam. This is blogging. There are rules.
How to-become-a-super-hero-wendy moore-list_building_using_social_mediaThe Creative Collective
Wendy Moore of Savvy Web Women provides insightful presentation slides on List Building Using Social Media as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
How to Rank Better in Google: Food Bloggers Canada #FBC2015Casey Markee, MBA
Food blogging is a competitive niche. Learn how to design and optimize your food blog with these best practices on SEO, mobile experience, content, and page speed and give your site the BEST chance of future rankings success!
Social Media Marketing: An End User PerspectiveJohn New
The following slides is from a presentation I gave to the International Trade Council of Greater Kansas City: Wednesday, December 5, 2012.
My presentation covers two broad areas:
Firstly, how new media, i.e. (currently) social media/networks, is changing the world.
Secondly, trust. Trust, is a major factor in owning any digital presence.
Presented from a everyday user's perspective, with practical business applications from some of my favorite social businesses, I recommended three questions to ask any social media specialist/strategist as a basis of developing your social presence.
I use these three key questions when analyzing social media personally and professionally, and I hope that you will be able to use them too.
Disclaimer: All views and opinions in this presentation are derived from my personal research and experience. All copyrights are duly accredited to their originally sources and content creators if not duly expressed in the slides.
SEJ Summit 2015: Engaging Content Marketing for 'Boring' Industries by Mindy ...Search Engine Journal
Presenter: Mindy Weinstein, Director of Training at Bruce Clay Inc.
Event: SEJ Summit 2015 "3Takeaways" Hosted by Searchmetrics- Santa Monica
When your product or service is yawn-inducing, or is not generally a topic of polite company, what's a marketer to do? Mindy will take us through case studies of creating compelling content for challenging verticals.
SEJ Summit 2015 is a new, boutique marketing conference series for Big Brand marketers. It's happening in Santa Monica, Dallas, Chicago, London, Silicon Valley, New York, Miami.
It's *free* for invited attendees (a tip on how to get an invite is below).
Our day of learning and networking features speakers from Disney, Copyblogger, Taco Bell, AirBnB and Copyblogger to name a few.
Breakfast, lunch and a hosted networking reception are all included. SEJ Summit is hosted by Search Engine Journal and Searchmetrics.
There will be no pitches, no product demos, no sponsored content.
Note that anyone can request an invitation. Due to the room capacity, we can't guarantee everyone will receive one.
*Protip: Big brand marketers will get priority.
Request your invite here: http://www.searchenginejournal.com/sejsummit2015/
The SassySEO.com presented SEO Tips & Tricks to the SBTUG.com on 30 September, 2009.
The presentation covers basics of SEO (Search Engine Optimisation), why it’s relevant, and what tactics can be used internally on your website (and externally) to help potential customers & prospects find your site.
This presentation also includes the importance of building & optimising your site using "white hat" techniques and dispel the myths & guarantees of successful rankings.
This session will include a brief overview of Social Media (like Twitter & Facebook) and how it can improve your website’s visibility and strengthen your company/personal brand.
Creating brand stories that connect, excite, and move audiences through the sales funnel is not easy! Effective storytelling attracts and connects people to your brand and provides a tangible outcome to the bottom line but only if done properly. In this deck learn how to create and promote epic brand stories. Learn about brand archetypes, the science behind storytelling, personas, and how successful companies and brands work to make the customer the center of the story.
#RocksDigital - Bluetooth beacons are the latest evolution in proximity marketing and the Internet of Things. Learn what beacons are, why they are better than geofencing, and review vendors, case studies, best practices and more from IoT and Beacons expert Casey Markee.
Optimizing for Position Zero: Featured Snippets & Food BloggersCasey Markee, MBA
#EFC2017 Conference - Get to Position Zero in 2017 and generate increased traffic and engagement on both mobile and desktop. Learn how any food blog, big or small, can optimize and generate featured snippets and get into the coveted position zero answer box.
Pubcon Las Vegas 2016 presentation by Casey Markee & Lisa Gerber - Learn how to tell a great story and standout with your audience. Then see how to PUSH OUT and publicize that story by connecting with influencers and leveraging other strategies.
BLE Beacons & You: Breaking the IoT Barrier #MNSearchCasey Markee, MBA
#MNSummit - Personalized hyperlocal marketing with Bluetooth powered wireless beacons has blown up in recent years. This latest evolution in the Internet of Things (IoT) allows retailers, venues and marketers to reach and target new and existing customers in ways never before possible. In this PPT with IoT and SEO expert Casey Markee learn about beacon technologies, case studies and best practices that will allow you to get off and running in 2016!
Beyond SEO: Wearables, Beacons & Hyperlocal MarketingCasey Markee, MBA
#StateofSearch 2015 - Using geofencing to target your new and existing customers with hyperlocalized offers is HUGE right now and only getting bigger. Find out how to set-up and implement Apple iBeacon, Google Eddystone, and Facebook beacon campaigns to target them with customized offers and information at EXACTLY the right time!
Beyond SEO: Wearables Marketing w/Beacons Pubcon Las Vegas 2015Casey Markee, MBA
Pubcon Las Vegas 2015 = Personalized hyperlocal marketing with wearables is huge and only getting bigger! Learn how BLE beacons like Eddystone, iBeacon, and Facebook are changing the face of customized campaign targeting and why YOU should be using them to reach your digital marketing audiences!
Google Mobile-Friendly Algorithm - Are You Ready for the Mobile Apocalypse?Casey Markee, MBA
The Google Mobile-Friendly Algorithm is set to drop on April 21st. Are you and your clients ready? Avoid the mobile apocalypse by learning what this algorithm is, how it will work, and what seven specific "mobile" sins you need to avoid to ensure you (and your clients) generate that all important "mobile-friendly" label in the SERPs.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Neuro-symbolic is not enough, we need neuro-*semantic*
The Author Rank Sheriff is Coming! Are you Ready? Pubcon Las Vegas 2013
1. Presented by Casey Markee
Lead SEO Consultant/Head of SEO Support
SearchEngineNews.com
President of www.MediaWyse.com
@MediaWyse
+ Casey Markee
2. Connect with me Online @
Today’s Presenter is…
Become a Fan on Facebook:
http://www.facebook.com/Planet.Ocean
Follow Casey on Twitter:
http://Twitter.com/MediaWyse
Connect with Casey on Linkedin:
http://www.linkedin/com/in/caseymarkee
Circle Casey on Google+:
http://gplus.to/mediawyse
Follow Casey on Pinterest:
http://pinterest.com/mediawyse
3. Is a Google + Anti-Spam Crackdown Coming?
"I don't think Google has really turned an
algorithmic anti-spam eye on Authorship
yet, but when they do....
I think the recent Authorship FAQ was a
first shot across the bow that the sheriff
will come before long."
– Mark Traphagen
@MediaWyse
+ Casey Markee
9. 1. Your Picture Needs Work
“Is that a selfie? Really?!”
@MediaWyse
+ Casey Markee
10. A Picture is Worth a Thousand Words
Does yours Author picture convey
what you want it to convey?
@MediaWyse
+ Casey Markee
11. A Picture is Worth a Thousand Words
Does yours Author picture convey
what you want it to convey?
Party Animal?
Drinker?
Tattoo
Artist?
Chest
Hugger?
@MediaWyse
Owl-lover?
+ Casey Markee
12. Authorship Picture BEST Practices:
•“Selfies” are EASY to screw up.
Avoid them.
•Props are okay…..but be
careful!
•Avoid alcohol, drugs OR
drinking.
•Take a quality picture. Watch
the cropping!
•Don’t use mature or offensive content.
•Google wants to see a FACE on the pictures. Or, it may not show.
@MediaWyse
+ Casey Markee
13. 2. Avatars are Tricky…Be Careful!
“Is that your logo?”
@MediaWyse
+ Casey Markee
14. A Picture is Worth a Thousand Words
Does yours Avatar convey what
you want it to convey?
@MediaWyse
+ Casey Markee
15. A Picture is Worth a Thousand Words
Does yours Avatar convey what
you want it to convey?
Insect Vision?
Gator Farmer?
Viking?
Local SEO?
@MediaWyse
Anime Shark Lover?
+ Casey Markee
16. Authorship Avatar BEST Practices:
•Personas are tricky.
•Make it Professional!
•Make it easy-to-read!
•Take a quality picture. Watch
the cropping!
•Be memorable and visual!
•Avatars can appear as UNTRUSTWORTHY. Be wary!
•If you have to explain your picture…that’s a problem.
@MediaWyse
+ Casey Markee
17. 3. Don’t Spam your Profile!
“Seriously, I DO NOT want to buy your
book!”
@MediaWyse
+ Casey Markee
18. Don’t do this on your Profile!
No, I don’t want to buy your book!
@MediaWyse
+ Casey Markee
19. Don’t do this on your Profile!
Nor do I need any YouTube Views…
@MediaWyse
+ Casey Markee
20. Don’t do this on your Profile!
And I’m “good” on Instagram, thanks!
@MediaWyse
+ Casey Markee
21. 4. Your Profile doesn’t Project “Trust”
“Pssst…..you lookin’ to buy some
content or links?”
@MediaWyse
+ Casey Markee
22. How “Trustworthy” is your Profile?
Not very…if you have this!
Excessive EMDs
Cross-Linked
on your Author
Profile.
@MediaWyse
+ Casey Markee
23. How “Trustworthy” is your Profile?
Bad Enough there is No Picture…
Need to “Buy Some
Links?”
This is the Profile
for you!
@MediaWyse
+ Casey Markee
24. How “Trustworthy” is your Profile?
Who DOESN’T Need Content these Days?
@MediaWyse
+ Casey Markee
25. How “Trustworthy” is your Profile?
This is what a
“Trustworthy” wellformed profile looks
like. How does yours
stack up?
Download a Full PDF
Here:
http://bit.ly/18nDGot
Image Credit: Aaron Bradley,
SEOSkeptic.com
@MediaWyse
+ Casey Markee
26. 5. All Content, No Engagement
“You published that yesterday, and the day
before, and the day…”
@MediaWyse
+ Casey Markee
27. All Content, No Engagement
Lots of Push Content….Nothing Else.
@MediaWyse
+ Casey Markee
28. All Content, No Engagement
Excessive Google Play Updates with Little Emphasis
@MediaWyse
+ Casey Markee
29. All Content, No Engagement
Excessive Re-Shares, No New Content
@MediaWyse
+ Casey Markee
30. So…What Now?
“Did you know there’s a Google Author Rank
Checker?”
@MediaWyse
+ Casey Markee
31. Google Author Rank Checker Says What?
How “Powerful” is your Authorship Profile?
Visit
www.sim64.co.uk/checker/
@MediaWyse
+ Casey Markee
32. Google Author Rank Checker Says What?
Just Kidding! This is a “Novelty” Tool Only.
@MediaWyse
+ Casey Markee
33. Some Final Thoughts
Embrace & Dominate Authorship with these Tips!
Author Rank is NOT live….yet.
Get your profiles in line now…just in case!
Use quality pictures….be wary of Avatars.
Fully-flesh out your profile.
Don’t spam your profile OR Google +
Don’t just push-out content. Engage!
Join a + Community. Learn and Implement.
Editor's Notes
{"5":"Google is moving toward a consolidated web entity approach. They want to connect people, places and things in new and myriad ways. Authorship is a foundation of that approach. It’s a further evolution of Google Plus being the entire social spine of Google.\nSo where does the “Sheriff” come into play? For two big reasons.\n","22":"This specific site tried to “claim” authorship for all the sites. Google has since cracked down on them specifically. If you are an SEO trying to promote a similar strategy…don’t. Your clients deserve better.\n","11":"“Your Profile Picture cannot include mature or offensive content. For example, do not use a photo that is a close-up of a person’s buttocks or cleavage.”\nGoogle requires a CLEAR human face. Don’t use sunglasses, a cartoon avatar or stand too far away from the camera.\n","28":"This example is a colleague of mine. Great, great guy and good at what he does. But his profile doesn’t reflect ANY of his professional accomplishments, content or current work focuses. And yet, he joined Google Plus for those very reasons.\n","17":"This goes back to Google’s relentless drive to promote a GREAT user experience. Eric’s and Stone Temple’s recent Google Plus research shows that Google Plus content was indexed as fast as six minutes. Here are examples that would NOT be indexed at such a speed.\n","6":"If you don’t use Authorship correctly:\n","12":"As Ann will mention, drawings, cartoons or “animated” pictures can get pulled from search. Don’t use them!\n","1":"So…first off. What is Author Rank? It’s a general term for a scheme to rank know authors for authority by subjects.\nWhen will it be play? When Google is ready….most people believe soon though!\n","29":"Also lots and lots of hashtags.\n","7":"When Author Rank kicks in, those of you using Authorship who have already built up data will be ahead. And those of you NOT making stupid mistakes on your profile set-up and with regard to your content choices will be even further ahead.\n","24":"Personally, the point of Authorship to me is that this is Google’s way to eventually eliminate ALL content theft (if such a thing is even possible), so I find examples like this on Google Plus very funny.\n","3":"Mark Traphagen with Virante is well-known in the Google Plus field. This recent quote informs our presentation today. If the Google sheriff does come to town. How would your Google Authorship account be viewed?\n","31":"Yeap, Eric here scores a 88, Ann scores an 86 and I score an 85. That must mean we are awesome, right?\nNo…..\n","15":"Google wants to provide a GREAT user experience but ranking factors for Google Plus are complicated. It stands to reason that a poor avatar would not be treated as signs of a “positive” user experience.\nFurther, it’s a documented fact that GOOD profile pics increase Click-Thru rates. \n","4":"The recent resource asked and answered 7 major questions. These questions cover best practices, optimization advice, the difference between publisher and author, where NOT to use authorship (for example e-commerce pages) and other issues.\n","32":"Dunning–Kruger effect" which "is a cognitive bias in which unskilled individuals suffer from illusory superiority, mistakenly rating their ability much higher than average" via Wikipedia. – This was a Social Experiment about getting people to share a “made up score.” The higher your score, the more likely you were to share. Funny, funny stuff.\n","10":"“Your Profile Picture cannot include mature or offensive content. For example, do not use a photo that is a close-up of a person’s buttocks or cleavage.”\n"}