Download to read offline
Uploaded byCasey Markee, MBA
The Author Rank Sheriff is Coming! Are you Ready? Pubcon Las Vegas 2013
The document features a presentation by Casey Markee discussing best practices for Google authorship images and profiles. Key recommendations include avoiding selfies and alcohol in profile pictures, ensuring avatars are professional and memorable, and maintaining credibility by not spamming profiles. It emphasizes the importance of engagement over merely publishing content and suggests preparing profiles ahead of potential algorithm changes.
More Related Content
Similar to The Author Rank Sheriff is Coming! Are you Ready? Pubcon Las Vegas 2013
![Getting Started with Apache Spark: Big Data Made Simple [Free Meetup]](https://cdn.slidesharecdn.com/ss_thumbnails/apachesparkgettingstarted-260203175547-8361bcc3-thumbnail.jpg?width=640&height=640&fit=bounds)
The Author Rank Sheriff is Coming! Are you Ready? Pubcon Las Vegas 2013
- 1. Presented by CaseyMarkee Lead SEO Consultant/Head of SEO Support SearchEngineNews.com President of www.MediaWyse.com @MediaWyse + Casey Markee
- 2. Connect with meOnline @ Todayās Presenter isā¦ Become a Fan on Facebook: http://www.facebook.com/Planet.Ocean Follow Casey on Twitter: http://Twitter.com/MediaWyse Connect with Casey on Linkedin: http://www.linkedin/com/in/caseymarkee Circle Casey on Google+: http://gplus.to/mediawyse Follow Casey on Pinterest: http://pinterest.com/mediawyse
- 3. Is a Google+ Anti-Spam Crackdown Coming? "I don't think Google has really turned an algorithmic anti-spam eye on Authorship yet, but when they do.... I think the recent Authorship FAQ was a first shot across the bow that the sheriff will come before long." ā Mark Traphagen @MediaWyse + Casey Markee
- 4.
- 5.
- 6.
- 7.
- 8.
- 9. 1. Your PictureNeeds Work āIs that a selfie? Really?!ā @MediaWyse + Casey Markee
- 10. A Picture isWorth a Thousand Words Does yours Author picture convey what you want it to convey? @MediaWyse + Casey Markee
- 11. A Picture isWorth a Thousand Words Does yours Author picture convey what you want it to convey? Party Animal? Drinker? Tattoo Artist? Chest Hugger? @MediaWyse Owl-lover? + Casey Markee
- 12. Authorship Picture BESTPractices: ā¢āSelfiesā are EASY to screw up. Avoid them. ā¢Props are okayā¦..but be careful! ā¢Avoid alcohol, drugs OR drinking. ā¢Take a quality picture. Watch the cropping! ā¢Donāt use mature or offensive content. ā¢Google wants to see a FACE on the pictures. Or, it may not show. @MediaWyse + Casey Markee
- 13. 2. Avatars areTrickyā¦Be Careful! āIs that your logo?ā @MediaWyse + Casey Markee
- 14. A Picture isWorth a Thousand Words Does yours Avatar convey what you want it to convey? @MediaWyse + Casey Markee
- 15. A Picture isWorth a Thousand Words Does yours Avatar convey what you want it to convey? Insect Vision? Gator Farmer? Viking? Local SEO? @MediaWyse Anime Shark Lover? + Casey Markee
- 16. Authorship Avatar BESTPractices: ā¢Personas are tricky. ā¢Make it Professional! ā¢Make it easy-to-read! ā¢Take a quality picture. Watch the cropping! ā¢Be memorable and visual! ā¢Avatars can appear as UNTRUSTWORTHY. Be wary! ā¢If you have to explain your pictureā¦thatās a problem. @MediaWyse + Casey Markee
- 17. 3. Donāt Spamyour Profile! āSeriously, I DO NOT want to buy your book!ā @MediaWyse + Casey Markee
- 18. Donāt do thison your Profile! No, I donāt want to buy your book! @MediaWyse + Casey Markee
- 19. Donāt do thison your Profile! Nor do I need any YouTube Viewsā¦ @MediaWyse + Casey Markee
- 20. Donāt do thison your Profile! And Iām āgoodā on Instagram, thanks! @MediaWyse + Casey Markee
- 21. 4. Your Profiledoesnāt Project āTrustā āPssstā¦..you lookinā to buy some content or links?ā @MediaWyse + Casey Markee
- 22. How āTrustworthyā isyour Profile? Not veryā¦if you have this! Excessive EMDs Cross-Linked on your Author Profile. @MediaWyse + Casey Markee
- 23. How āTrustworthyā isyour Profile? Bad Enough there is No Pictureā¦ Need to āBuy Some Links?ā This is the Profile for you! @MediaWyse + Casey Markee
- 24. How āTrustworthyā isyour Profile? Who DOESNāT Need Content these Days? @MediaWyse + Casey Markee
- 25. How āTrustworthyā isyour Profile? This is what a āTrustworthyā wellformed profile looks like. How does yours stack up? Download a Full PDF Here: http://bit.ly/18nDGot Image Credit: Aaron Bradley, SEOSkeptic.com @MediaWyse + Casey Markee
- 26. 5. All Content,No Engagement āYou published that yesterday, and the day before, and the dayā¦ā @MediaWyse + Casey Markee
- 27. All Content, NoEngagement Lots of Push Contentā¦.Nothing Else. @MediaWyse + Casey Markee
- 28. All Content, NoEngagement Excessive Google Play Updates with Little Emphasis @MediaWyse + Casey Markee
- 29. All Content, NoEngagement Excessive Re-Shares, No New Content @MediaWyse + Casey Markee
- 30. Soā¦What Now? āDid youknow thereās a Google Author Rank Checker?ā @MediaWyse + Casey Markee
- 31. Google Author RankChecker Says What? How āPowerfulā is your Authorship Profile? Visit www.sim64.co.uk/checker/ @MediaWyse + Casey Markee
- 32. Google Author RankChecker Says What? Just Kidding! This is a āNoveltyā Tool Only. @MediaWyse + Casey Markee
- 33. Some Final Thoughts Embrace& Dominate Authorship with these Tips! ļ¼ Author Rank is NOT liveā¦.yet. ļ¼ Get your profiles in line nowā¦just in case! ļ¼ Use quality picturesā¦.be wary of Avatars. ļ¼ Fully-flesh out your profile. ļ¼ Donāt spam your profile OR Google + ļ¼ Donāt just push-out content. Engage! ļ¼ Join a + Community. Learn and Implement.
Editor's Notes
- #2Ā {"5":"Google is moving toward a consolidated web entity approach. They want to connect people, places and things in new and myriad ways. Authorship is a foundation of that approach. Itās a further evolution of Google Plus being the entire social spine of Google.\nSo where does the āSheriffā come into play? For two big reasons.\n","22":"This specific site tried to āclaimā authorship for all the sites. Google has since cracked down on them specifically. If you are an SEO trying to promote a similar strategyā¦donāt. Your clients deserve better.\n","11":"āYour Profile Picture cannot include mature or offensive content. For example, do not use a photo that is a close-up of a personās buttocks or cleavage.ā\nGoogle requires a CLEAR human face. Donāt use sunglasses, a cartoon avatar or stand too far away from the camera.\n","28":"This example is a colleague of mine. Great, great guy and good at what he does. But his profile doesnāt reflect ANY of his professional accomplishments, content or current work focuses. And yet, he joined Google Plus for those very reasons.\n","17":"This goes back to Googleās relentless drive to promote a GREAT user experience. Ericās and Stone Templeās recent Google Plus research shows that Google Plus content was indexed as fast as six minutes. Here are examples that would NOT be indexed at such a speed.\n","6":"If you donāt use Authorship correctly:\n","12":"As Ann will mention, drawings, cartoons or āanimatedā pictures can get pulled from search. Donāt use them!\n","1":"Soā¦first off. What is Author Rank? Itās a general term for a scheme to rank know authors for authority by subjects.\nWhen will it be play? When Google is readyā¦.most people believe soon though!\n","29":"Also lots and lots of hashtags.\n","7":"When Author Rank kicks in, those of you using Authorship who have already built up data will be ahead. And those of you NOT making stupid mistakes on your profile set-up and with regard to your content choices will be even further ahead.\n","24":"Personally, the point of Authorship to me is that this is Googleās way to eventually eliminate ALL content theft (if such a thing is even possible), so I find examples like this on Google Plus very funny.\n","3":"Mark Traphagen with Virante is well-known in the Google Plus field. This recent quote informs our presentation today. If the Google sheriff does come to town. How would your Google Authorship account be viewed?\n","31":"Yeap, Eric here scores a 88, Ann scores an 86 and I score an 85. That must mean we are awesome, right?\nNoā¦..\n","15":"Google wants to provide a GREAT user experience but ranking factors for Google Plus are complicated. It stands to reason that a poor avatar would not be treated as signs of a āpositiveā user experience.\nFurther, itās a documented fact that GOOD profile pics increase Click-Thru rates. \n","4":"The recent resource asked and answered 7 major questions. These questions cover best practices, optimization advice, the difference between publisher and author, where NOT to use authorship (for example e-commerce pages) and other issues.\n","32":"DunningāKruger effect" which "is a cognitive bias in which unskilled individuals suffer from illusory superiority, mistakenly rating their ability much higher than average" via Wikipedia. ā This was a Social Experiment about getting people to share a āmade up score.ā The higher your score, the more likely you were to share. Funny, funny stuff.\n","10":"āYour Profile Picture cannot include mature or offensive content. For example, do not use a photo that is a close-up of a personās buttocks or cleavage.ā\n"}