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5 things you should be doing
on LinkedIn
©2014 LinkedIn Corporation. All Rights Reserved.

Whether you’re just starting out, or well on your way

Your professional
brand is the key to all
new opportunities
Gives you
credibility
Drives
referrals
Attracts new
business
contacts

To build your brand and set
yourself up for success

Here are 5 QUICK THINGS you should
be doing on LinkedIn
1
2
3
4
5
Create a winning profile
Stay informed to get ahead
Keep top of mind with status updates
Make your network work for you
Know what’s working – and what to improve

STEP 01

Create a winning profile1
Bring your profile
to life with a great
photo

Members with a profile photo
receive 14x more profile views

Want something fresh?
Use the LinkedIn Mobile
App to snap a picture from
your smartphone and
upload it to your profile

Create a headline
that ensures the
right people are
finding you

And be sure to
include terms
that you want
to be found for
“small business”, “digital marketing”
Creative Digital Marketing Director at AVP Marketing
Solutions Small business Strategy and Planning Marketing
Director Multi-Channel Marketing Online Small Business…
Digital development, web site traffic growth, web site UI and
advertising revenue. Developed brand…
Past
Current
Matt Thompson
Small Business and Digital Marketing Guru
Greater Los Angeles Area │ Marketing and Advertising
► 1 shared connection ● Similar

Use your
summary to
tell your story
I am a data- driven marketing professional with more than eight years of channel and digital
marketing experience. My focus has been and continues to be helping small businesses find
success by supporting their marketing efforts across digital, social, and content.

LinkedIn profiles with summaries
get 10x more profile views

Be personable

Share your
story in 1st
person

And highlight
your skills and
expertise

People want
to engage with
humans,
not resumes

One
last thing… Matt has been an extremely valuable asset to building out our product launch
plans and engagement programs. Matt has the unique ability of being both strategic
and tactical, a perfect combination for someone helping a small business with limited
resources. I would work with Matt again in a heartbeat!

Let your profile do the
talking for you
with recommendations
from customers,
partners, and other
business contacts
Matt has been an extremely valuable asset to building out our product launch
plans and engagement programs. Matt has the unique ability of being both strategic
and tactical, a perfect combination for someone helping a small business with limited
resources. I would work with Matt again in a heartbeat!

STEP 02

Stay informed to get ahead2
Use LinkedIn to
get the insights you
need to stay ahead
of the game

Follow LinkedIn
Influencers for
inspiration from
some of the world’s
leading minds

Stay in the know
with news on your
profession and
industry from Pulse

Or, learn directly from
industry leaders by
following companies

You can also learn from your peers – join
Groups to engage with industry experts,
customers, and potential partners.

STEP 03

Keep top of mind with status updates3
Once your profile is
in great shape, start
engaging with your
network through
status updates
Listened to a spectacular speaker at AdWeek today. Here is a link to
find out more…

Sharing updates lets
you share info that
you find interesting
and that you think
your network might
enjoy
Listened to a spectacular speaker at AdWeek today. Here is a link to
find out more…

Try different topics:
Business
updates
Fun factsTrendsIndustry
news

PDFsPicturesVideoSlideShare
And different formats:

Before you know it, your
amazing updates will
mark you as someone in
the know - someone that
your network can count
on for the latest and
greatest

And it only gets better! As people like,
comment, and share your posts - your viral
reach will continue to grow
POST

Start your day by visiting your
LinkedIn.com homepage and liking,
commenting, and sharing updates
that you think your network would find
interesting. It only takes a minute, and
your connections will soon see you as
a trusted source of great information.
TIP

STEP 04

Make your network work for you4
On LinkedIn, it’s not just about who you know
Friends
Alumni
Family
Business
Contacts
Colleagues

It’s also about who your connections know
ColleaguesColleagues
Friends
Alumni
Family
Business
Contacts
Colleagues

Add connections: you never know who will bring you
your next big opportunity
ColleaguesColleagues
Friends
Alumni
Family
Business
Contacts
Colleagues

As you meet new
business contacts through
events, business meetings, etc.
Connect with them

You can also find
new business
contacts right on
LinkedIn

Get suggestions on
people you may want
to connect with using
People You May Know

Or, find the exact person you’re looking for
with LinkedIn advanced search

When you’re ready to connect
with someone, be personal

Give extra context
and break the ice by
adding a personal
note to your
connection request
Hi
Paul,

It was so great to meet you at last night’s…

-‐
Ma+
Thompson

Small
Business
Segment
Director
at
Kra<Serve


STEP 05

Don’t fly blind – make sure
you’re attracting the right
people to your profile

Know what’s working – and what to improve5
Use Who’s viewed
your profile to see
who’s checking
you out

You could find a
key contact for
your next breakout
opportunity
Future business partner
New client
Big investor
Next big hire

Also, keep an eye on
what search keywords
led people to find you
– so you know if you
need to make any
profile tweaks

Lastly, know where
you stand relative to
other professionals
on LinkedIn with
How you rank

5 steps. Just a few minutes a day.
ENDLESS POSSIBILITIES.
1
2
3
4
5

Want more tips?
Check out :
smallbusiness.linkedin.com

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