The document provides tips on how to build a strong personal brand on LinkedIn to help get an internship. It recommends students optimize their LinkedIn profile by adding relevant skills, experience, accomplishments and recommendations. It also suggests connecting with alumni and professionals in your industry, joining relevant groups, following companies of interest, and setting up job alerts. The overall aim is to have an online presence that represents your qualifications and helps recruiters and opportunities find you.

1. BUILD YOUR BRAND TO
GET AN INTERNSHIP
ON
Anne Pryor
anne@pryority.com
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2. 2
▪ Internationally Recognized,
Top 10 LinkedIn Trainer, Coach
▪ Top 1% of all 620M LinkedIn
▪ Trained 125,000 people
▪ Written 15,000 branded
LinkedIn profiles
▪ Generated millions of dollars,
secured great jobs
▪ Lovitude™ Soul Painter as
seen on the Hallmark ChannelAnne Pryor, MA

3. Today
1. Students Look Great to Be Found
2. Get Noticed
3. Connect
4. Use LinkedIn
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5. @2020 Confidential by Anne Pryor anne@pryority.com
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6. @2020 Confidential by Anne Pryor anne@pryority.com
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LinkedIn Statistics
 662 million professionals worldwide
 170 industries (all Fortune 500 companies)
 997 Internships jobs in Minneapolis/St. Paul
 81% users belong to at least 1 Group
 More that 90% of Recruiters Use LinkedIn

7. 7
What Does Your Online Identity Say About You?
What Does Your
Online Identity Say
About You?
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8. Hooked Me in 2013 –
Top 2 Expert on LinkedIn

9. https://www.linkedin.com/sales/ssi/
Get a Read on Your Brand
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10. Search Yourself Online
Google, Bing, Yahoo
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11. Set Google Alerts
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12. LinkedIn Key Word Tags
Are these the
right keywords for me?

13. The Hack-bot
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14. Watch for Bots
Fake
Real
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15. First - Set Setting
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16. Used as Resume by Recruiters
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17. Start with Settings
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18. Reserve Your URL
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19. Privacy – People Also Viewed
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20. Leave Breadcrumbs or Not
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21. Turn Down “Blasts”
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22. 22

23. Profile
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24. Branded Profile
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25. Branded Profile
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26. Profile
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27. Branded Profile
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28. Branded Profile
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Get Free Lovitude LinkedIn Banners – go to Anne Pryor’s Profile

29. Concise and Interesting
Summary
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30. Experience: Add Genesys
Works
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31. 31

32. Add Skills Give Endorsements
(Top 3 most important)
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33. Add College
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34. Accomplishments
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35. @2020 Confidential by Anne Pryor anne@pryority.com www.annepryor.com
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36. Add Volunteer Experience
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37. Profile PDF
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38. Add Media
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39. Tips:
• First 6 words
• Confirm
Branding
• Add
Measurable
Results
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40. Give and Get Credible
Recommendations
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41. @2020 Confidential by Anne Pryor anne@pryority.com
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42. LinkedIn Network
1st
Degree
2nd
Degree
3rd Degree
Friends of 2nd
Degree
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43. HUBS
 Target 5 industries, characteristics, segments
 Follow 40 companies
 Connect with 2 hiring manager
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44. Target Connections in
Hubs
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45. Find Alumni
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46. @2020 Confidential by Anne Pryor anne@pryority.com
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47. @2020 Confidential by Anne Pryor anne@pryority.com
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48. @2020 Confidential by Anne Pryor anne@pryority.com
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49. TIPS:
1. DON’T click Connect (no personal message opportunity),
2. DO Click on their name, then click connect and write a personal note.
3. PERSONALIZE MESSAGE HIGHLIGHTING AN ACCOMPLISHMENT:
“Hi Gary, I see that we both attended SMSM. Congrats on your successful career.
I’d like to connect and see how I might support your success. I was recently the VP Sales for a
Plastics manufacturer where I drove a 25% profit increase and I’m seeking to do that for another
MN company. Might you have time for a quick call?
Be well,
Anne
952.777.7777
4. LET ME KNOW HOW IT WORKS FOR YOU
@2020 Confidential by Anne Pryor anne@pryority.com
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50. Invitation Writing Format
1. Hi Name
2. Connection point
or Compliment
3. Invite them
4. How can I help
5. Branded Sign Off
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51. Connect with QR Code
©2020 Confidential Anne Pryor, anne@pryority.com

52. ©2020 Confidential Anne Pryor, anne@pryority.com

53. @2020 Confidential by Anne Pryor anne@pryority.com
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54. @2020 Confidential by Anne Pryor anne@pryority.com
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55. 1. What are you an experienced in?
2. What value do you bring to a company?
3. What do people come to you for?
4. How do you want to be found?
5. Who do you want people to find you?
6. How do you want to be known?
Define Your Brand + Content
@2020 Confidential by Anne Pryor anne@pryority.com
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56. THE 4 QUADRANTS OF PERSONAL BRANDING©
Keywords and Communication
Personal
Who you are, Where you live,
Family, Hobbies, Interests,
Education
Professional
Where you work, Past jobs,
Important skills and experience?
Thought Leadership
Area(s) of expertise, authority?
*** What 3 things do you desire to
be known for?
Legacy
What you want to be remembered for,
things bigger than yourself?
WHY?
@2020 Confidential by Anne Pryor anne@pryority.com www.annepryor.com
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57. Best Times to Post
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58. Posting Strategy
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Theme it and Scream it
1) Be helpful, add value – education / info content
2) Promotion of others
3) Humble self promotion
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59. Post Thought Leadership
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60. Anne’s Thought Leadership
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61. Use #Hashtags Find
Thought Leaders
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#healthcare
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62. Type Interest Areas – Find
Thought Leaders
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63. Video is Key
80% by 2019
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64. Video +900% Views
https://dms.licdn.com/playback/C4D00AQECS6JkLG-cDA/8244fd1f917c4574a615b05c96957bc2/feedshare-mp4_500/1479932728445-
v0ch3x?e=1512407210&v=alpha&t=KlNQxyl77dw5ug9ckGzUTBawGIvsqzITI1L6cOk_a4g
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65. LinkedIn Learning
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66. Watch Trade Publications |
Congratulate People
Send message to People:
- Take photo of them (from paper and email message)
- Direct congratulate from app)
- Send message through LinkedIn:
Dear Colleen,
Congratulations you’re a STAR! I’m so excited to see
That you were promoted to X. Let me know how I can
support your success.
Be well, my new friend,
Anne
555.555.5555
www.annepryor.com
P.S. Just a tip, you’ll want to add your new company
and email to your LinkedIn profile.
Be the first to congratulate them.
@2020 Confidential by Anne Pryor anne@pryority.com
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67. @2020 Confidential by Anne Pryor anne@pryority.com
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68. Search Summer Internships
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69. Apply – Set Alerts
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70. Add Skills from Job Description
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71. Use Advanced Search – Find Hiring
Manager
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72. View Connection’s Contacts
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73. Advanced Filters
Lenny Newman
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74. Join Relevant Groups
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75. Join My Group
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76. Follow Targeted Companies
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77. Set Job Alerts
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78. Like, Comment, Share
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79. Use Best Apps
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80. Follow 5 R’s of Social Media
1. Reason: use reasonable etiquette, same as offline
2. Represent yourself: anonymous profiles lend themselves to
negative content
3. Responsibility: be factual
4. Respect: what you say online is a permanent record, so don’t say
anything you wouldn’t say to your Grandmother
5. Restraint: pause and reread before you send. It will be online
forever.
@2020 Confidential by Anne Pryor anne@pryority.com www.annepryor.com
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81. Get Set Up
 Look Great
 Gather / Create Content
 Events
 News
 Set Up Your System
 Who Contact
 Communicate
 Measure, Adjust
 Set Your Schedule
 Calendar Management
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82. @2020 Confidential by Anne Pryor anne@pryority.com
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83. 10 Minutes a Week for Success
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84. 10 Minutes a Day
2 new interviews/week
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85. • 10 MIN A WEEK
• COMPLETE PROFILE
• INVITE 4 CONNECTIONS /
WEEK
• TRY VIDEO
• JOIN GROUPS
• FIND PEOPLE YOU KNOW
TO REFER YOU
• APPLY FOR INTERNSHIPS
• LIKE, COMMENT, SHARE
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86. Actions
1.
2.
3.
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87. Anne Pryor @2019 | anne@pryority.com Confidential

89. Anne Pryor @2019 | anne@pryority.com Confidential

90. Anne Pryor @2019 | anne@pryority.com Confidential

91. Lovitude™
Inspired by
ADC
Drip ink
on plastic
blowing with
breath
Create
‘Visual Blessings’
Anne Pryor @2019 | anne@pryority.com Confidential

92. 5 A’s of Soul Intelligence
 Ask – be willing to ask for connection
 Allow – the message in whatever form
 Accept – the message as it is
 Appreciate – be grateful
 Act – on the insights
 Co-created by Anne Pryor, Risë Severson Kasmirski, Irene Rossman
Anne Pryor @2019 | anne@pryority.com Confidential

93. Thank you!
Let’s Connect
anne@pryoritycom
www.linkedin.com/in/annepryor
@annepryor
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