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GET KNOWN:
OPTIMIZE YOUR
INFLUENCE ON
Anne Pryor
anne@pryority.com
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 Top 10 LinkedIn Trainer, Coach
 Top 1% of all 620M LinkedIn
 Trained 150,000 people
 Written 15,000 Profiles
 1st Employee Knott’s Camp
Snoopy/Mall of America –
worked with Charles Schulz
 Lovitude™ Soul Painter –
featured on Hallmark Channel
Anne Pryor, MA
Today
1. Look Great to Be Found
2. Get Noticed
3. Connect
4. Use LinkedIn
@2020 Confidential by Anne Pryor anne@pryority.com
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4@2020 Confidential by Anne Pryor anne@pryority.com
Today’s Presentation
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@2020 Confidential by Anne Pryor anne@pryority.com
@2020 Confidential by Anne Pryor anne@pryority.com
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LinkedIn Statistics
 662 million professionals worldwide
 170 industries (all Fortune 500 companies)
 41% of Millionaires
78,000Event Jobs Posted
 6,280 Live Events Jobs Posted
 31,000 Live Events Companies
 5,800 Arena Companies
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What Does Your Online Identity Say About You?
What Does Your
Online Identity Say
About You?
@2020 Confidential by Anne Pryor anne@pryority.com
Search Yourself Online
Google, Bing, Yahoo
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@2020 Confidential by Anne Pryor anne@pryority.com
Set Google Alerts
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@2020 Confidential by Anne Pryor anne@pryority.com
LinkedIn Key Word Tags
Are these the
right keywords for me?
The Hack-bot
@2020 Confidential by Anne Pryor anne@pryority.com
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Watch for Bots
Fake
Real
@2020 Confidential by Anne Pryor anne@pryority.com
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First - Set Setting
@2020 Confidential by Anne Pryor anne@pryority.com
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Used as Resume by Recruiters
@2020 Confidential by Anne Pryor anne@pryority.com
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Start with Settings
@2020 Confidential by Anne Pryor anne@pryority.com
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Reserve Your URL
@2020 Confidential by Anne Pryor anne@pryority.com
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Privacy – People Also Viewed
@2020 Confidential by Anne Pryor anne@pryority.com
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Leave Breadcrumbs or Not
@2020 Confidential by Anne Pryor anne@pryority.com
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Turn Down “Blasts”
@2020 Confidential by Anne Pryor anne@pryority.com
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Branded Profile
@2020 Confidential by Anne Pryor anne@pryority.com
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About – Tell Your Story
@2020 Confidential by Anne Pryor anne@pryority.com
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Sample Branded Profile
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@2020 Confidential by Anne Pryor anne@pryority.com
Headline Ideas
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Must Have Present Job
Position
@2020 Confidential by Anne Pryor anne@pryority.com
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Placeholder Experience
Example
@2020 Confidential by Anne Pryor anne@pryority.com
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Add Skills Give Endorsements
(Top 3 most important)
@2020 Confidential by Anne Pryor anne@pryority.com
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Add Relevant Skills
@2020 Confidential by Anne Pryor anne@pryority.com
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Accomplishments
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@2020 Confidential by Anne Pryor anne@pryority.com
@2020 Confidential by Anne Pryor anne@pryority.com
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Add Volunteer Experience
@2020 Confidential by Anne Pryor anne@pryority.com
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Profile PDF
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@2020 Confidential by Anne Pryor anne@pryority.com
Add Media
@2020 Confidential by Anne Pryor anne@pryority.com
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Tips:
• First 6 words
• Confirm
Branding
• Add
Measurable
Results
@2020 Confidential by Anne Pryor anne@pryority.com
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Give and Get Credible
Recommendations
@2020 Confidential by Anne Pryor anne@pryority.com
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ProFinder –Free Referral
@2020 Confidential by Anne Pryor anne@pryority.com
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Become a ProFinder Pro
@2020 Confidential by Anne Pryor anne@pryority.com
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ProFinder Client Requests
@2020 Confidential by Anne Pryor anne@pryority.com
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@2020 Confidential by Anne Pryor anne@pryority.com
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LinkedIn Network
1st
Degree
2nd
Degree
3rd Degree
Friends of 2nd
Degree
@2020 Confidential by Anne Pryor anne@pryority.com
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Don’t Know the Person?
@2020 Confidential by Anne Pryor anne@pryority.com
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Find Alumni
@2020 Confidential by Anne Pryor anne@pryority.com
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Search Alumni
@2020 Confidential by Anne Pryor anne@pryority.com
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@2020 Confidential by Anne Pryor anne@pryority.com
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Invitation Writing Format
1. Hi Name
2. Connection point
or Compliment
3. Invite them
4. How can I help
5. Branded Sign Off
@2020 Confidential by Anne Pryor anne@pryority.com
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Hi Kirk,
It was so nice to meet you at Event
Networking webinar. I appreciated
your insights. Let’s connect. How can
I support you?
Be well, my friend,
Anne
952.485.6854
www.annepryor.com
www.lovitude.com
Connect with QR Code
@2020 Confidential by Anne Pryor anne@pryority.com
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@2020 Confidential by Anne Pryor anne@pryority.com
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@2020 Confidential by Anne Pryor anne@pryority.com
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@2020 Confidential by Anne Pryor anne@pryority.com
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1. What are you experienced in?
2. What value do you bring to a company?
3. What do people come to you for?
4. How do you want to be found?
5. Who do you want people to find you?
6. How do you want to be known?
Define Your Brand + Content
@2020 Confidential by Anne Pryor anne@pryority.com
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THE 4 QUADRANTS OF PERSONAL BRANDING©
Keywords and Communication
Personal
Who you are, Where you live,
Family, Hobbies, Interests,
Education
Professional
Where you work, Past jobs,
Important skills and experience?
Thought Leadership
Area(s) of expertise, authority?
*** What 3 things do you desire to be
known for?
Legacy
What you want to be remembered for,
things bigger than yourself? What do you
want to say that you’ve accomplished?
WHY?
@2020 Confidential by Anne Pryor anne@pryority.com
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Best Times to Post
@2020 Confidential by Anne Pryor anne@pryority.com
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Posting Strategy
@2020 Confidential by Anne Pryor anne@pryority.com
Theme it and Scream it
1) Be helpful, add value – education / info content
2) Promotion of others
3) Humble self promotion
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Post Thought Leadership
@2020 Confidential by Anne Pryor anne@pryority.com
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Use #Hashtags Find
Thought Leaders
@2020 Confidential by Anne Pryor anne@pryority.com
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@2020 Confidential by Anne Pryor anne@pryority.com
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#liveevents
Video +900% Views
https://dms.licdn.com/playback/C4D00AQECS6JkLG-cDA/8244fd1f917c4574a615b05c96957bc2/feedshare-mp4_500/1479932728445-
v0ch3x?e=1512407210&v=alpha&t=KlNQxyl77dw5ug9ckGzUTBawGIvsqzITI1L6cOk_a4g
@2020 Confidential by Anne Pryor anne@pryority.com
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LinkedIn Learning
@2020 Confidential by Anne Pryor anne@pryority.com
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Watch Trade Publications |
Congratulate People
Send message to People:
- Take photo of them (from paper and email message)
- Direct congratulate from app)
- Send message through LinkedIn:
Dear Colleen,
Congratulations you’re a STAR! I’m so excited to see
That you were promoted to X. Let me know how I can support
your success.
Be well, my new friend,
Anne
555.555.5555
www.annepryor.com
P.S. Just a tip, you’ll want to add your new company and
email to your LinkedIn profile.
Be the first to congratulate them.
@2020 Confidential by Anne Pryor anne@pryority.com
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@2020 Confidential by Anne Pryor anne@pryority.com
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@2020 Confidential by Anne Pryor anne@pryority.com
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@2020 Confidential by Anne Pryor anne@pryority.com
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Use Advanced Search – Find Hiring
Manager
@2020 Confidential by Anne Pryor anne@pryority.com
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Advanced Filters
Kirk Wingerson
@2020 Confidential by Anne Pryor anne@pryority.com
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Follow Companies
@2020 Confidential by Anne Pryor anne@pryority.com
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Like, Comment, Share
@2020 Confidential by Anne Pryor anne@pryority.com
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Join Groups
@2020 Confidential by Anne Pryor anne@pryority.com
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Share Thought Leadership
@2020 Confidential by Anne Pryor anne@pryority.com
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Use Best Apps
@2020 Confidential by Anne Pryor anne@pryority.com
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Get Set Up
 Look Great
 Gather / Create Content
 Events
 News
 Set Up Your System
 Who Contact
 Communicate
 Measure, Adjust
 Set Your Schedule
 Calendar Management
@2020 Confidential by Anne Pryor anne@pryority.com
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@2020 Confidential by Anne Pryor anne@pryority.com
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10 Minutes a Week for Success
@2020 Confidential by Anne Pryor anne@pryority.com
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10 Minutes a Day
2 new interviews/week
@2020 Confidential by Anne Pryor anne@pryority.com
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Join My Group
@2020 Confidential by Anne Pryor anne@pryority.com
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• 10 MIN A WEEK
• COMPLETE PROFILE
• INVITE 4 CONNECTIONS /
WEEK
• TRY VIDEO
• JOIN GROUPS
• FIND PEOPLE YOU KNOW
TO REFER YOU
• APPLY FOR INTERNSHIPS
• LIKE, COMMENT, SHARE
@2020 Confidential by Anne Pryor anne@pryority.com
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“You Were
Made for This
Time”
Dr. Priscilla Herbison
Actions
1.
2.
3.
@2020 Confidential by Anne Pryor anne@pryority.com
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@2020 Confidential by Anne Pryor anne@pryority.com
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@2020 Confidential by Anne Pryor anne@pryority.com
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Lovitude™
“Bring Your
Lifeforce
to Work”
Presented at:
Mayo Clinic
Cargill
Women Leadership
CIO Forum
Association Events
@2020 Confidential by Anne Pryor anne@pryority.com
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Thank you!
Let’s Connect
anne@pryoritycom
www.linkedin.com/in/annepryor
@annepryor
www.annepryor.com
80
5 A’s of Soul Intelligence
 Ask – be willing to ask for connection
 Allow – the message in whatever form
 Accept – the message as it is
 Appreciate – be grateful
 Act – on the insights
 Co-created by Anne Pryor, Risë Severson Kasmirski, Irene Rossman
@2020 Confidential by Anne Pryor anne@pryority.com
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@2020 Confidential by Anne Pryor anne@pryority.com
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@2020 Confidential by Anne Pryor anne@pryority.com
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Follow 5 R’s of Social Media
1. Reason: use reasonable etiquette, same as offline
2. Represent yourself: anonymous profiles lend themselves to
negative content
3. Responsibility: be factual
4. Respect: what you say online is a permanent record, so don’t say
anything you wouldn’t say to your Grandmother
5. Restraint: pause and reread before you send. It will be online
forever.
@2020 Confidential by Anne Pryor anne@pryority.com
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Anne’s Thought Leadership
@2020 Confidential by Anne Pryor anne@pryority.com
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Type Interest Areas – Find
Thought Leaders
@2020 Confidential by Anne Pryor anne@pryority.com
86

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EAMC Members Get Known on LinkedIn by Anne Pryor LinkedIn Expert

Editor's Notes

  1. Watch out for Hack bots is the dark side of this – LI story attorney DOL.
  2. 40
  3. Assets: Skills Aspirations Strengths Competitive Advantage Interests Natural Abilities WHAT MAKES YOU SPECIAL Clayton Christensen Author and Harvard Professor asks: Why do people hire you? Companies hire you: What makes U special - hard to come by - rare and valuable Faster, better, cheaper What are your aspirations / values:
  4. Think about your keywords and no matter what they find you will be proud of what is out there, write with intent, don’t make political comments