2020 Look Great Be Found and Leverage LinkedIn for Job Search Success by Anne Pryor

2020 Look Great,
Be Found,
Get Known for
Job Search
Anne Pryor
anne@pryority.com
www.linkedin.com/in/annepryor

LinkedIn Story
“LinkedIn is the Office,
Facebook is the backyard BBQ &
MySpace is the bar.”
Reid Hoffman, LinkedIn Founder
Aaron Keller, Pres. Capsule
©2020 Confidential Anne Pryor, anne@pryority.com

LinkedIn Statistics
• 662 million professionals worldwide
• 170 industries (all Fortune 500 companies)
• 15,000,000 small business owners
• 200,000 new jobs weekly (4,000-10,000 Mpls area)
• 61% professional site
• 35% access daily (Coffee, Corporate, Couch)
• Anne’s Oil Change (Sun at 3:30 pm)
• 81% belong to at least 1 Group
• 97% of Recruiters Use LinkedIn
• 77% of Jobs are Posted / 68% Only

Anne’s LinkedIn Successful
Process
1. Look Great, Be Found
• Sign Up or Get Invited (Basic / Free)
• Set Strategy and Settings
• Create Branded / SEO Profile
• Give / Get Recommendations | Endorsements
2. Invite Meaningful Connections
• Hub (5 Industries – 40 Companies = 200)
• ID 33
3. Leverage the Power of LinkedIn
• Search for People, Jobs, Companies, Groups, News
4. Get Known | Communicate Your Brand
• Groups, Discussions, Status Bar, Projects, Twitter
• Media Rich Format / portfolio
5. 30 Minutes a Day
6. Measure, Monitor, Adjust

Meaningful Connections:
• KnowYou
• LikeYou
•YouTrust
• AddValue

How do you want people to feel?
Warm, Genuine, Empathetic, Positive
Can they help you once?
Will they help you twice?
Will they help your network?

LinkedIn Network
1st
Degree
2nd
Degree
Connections:
• Current / former co-workers
• Clients
• Business partners
• Suppliers / vendors
• Classmates / alumni
• Volunteers
• Association
• Family / friends
3rd Degree
Friends of 2nd
Degree

First - Set Setting

Settings – File Cabinets

Privacy

Settings – Reserve URL
Come up higher
in searches,
make sure all
of the boxes are
checked.

Settings: Who’s Viewed Profile

Let Recruiters Know

Professional Headline, Banner,
Photo, Summary

Current Position / Placeholder
Add Placeholder in Current Position, if you’re not working:
Title: Add title you’re seeking
Company: Add title | Industries
Check Currently work here, if it’s a placeholder
Uncheck Currently work here when you add the NEW
position.
Add City: where you want to live (Greater Mpls. St. Paul)
Description: add titles, industries, brand statement and email

• People can search on # of
recommendations
• Must be connected 1st degree
• Give recommendations
• First six (6) words are most important
• Get 3 for each position
• Get from bosses, vendors, partners, clients
volunteers

Additional Sections

Follow Companies

1. Search people ‘magic people box’, click name
2. Click Connect, Personalized Message
3. Upload your address book (BE CAREFUL)
• You can choose which to upload
• LinkedIn will identify current members
• Add a personalized message
4. Alumni (click on Contacts, School)
5. Colleagues (Type in Company)
6. Invite PeopleYou May Know
CONNECTINGON MOBILE:
Search person’s name, see 3 dots,
top right, click dots, personalize message
Invitation Options

Find Connections

Connect – Click 3 Dots if Can’t
See Connect

1. Where you knew them
2. Common connection or compliment
3. Invite them to connect
4. Ask ‘what can I do for you?’
5. Branded sign off brand, name, phone #
Hi Dave,
It was great to work with you at X, (or meet you at X). I appreciated your
insights on your recent blog. I’d be honored to keep in touch and see how I can support
you.
Be well, my friend,
Anne
@annepryor
952.555.5555
Always Personalize Invitation -
Tips

Connect with QR Code

How to Save LinkedIn Profile to
PDF

PDF Profile ‘Frosting and
Cupcake’ (Use Headers)

Next Steps
 Set daily goals & intentions | 30 min. a day
 Set Settings
 Complete Profile
 Find & add keywords to profile www.jobscan.co
 Invite 3 relevant & targeted connections / day
 Get Connections to at least 150 people (Sales, Marketing and Executives 500+)
 Add Skills (review job descriptions)
 Play

Advanced LinkedIn
Strategies Job Search
Presented by:
Anne Pryor
anne@pryority.com
www.linkedin.com/in/annepryor©2020 Confidential Anne Pryor, anne@pryority.com

Goals
Find 3 KeyWords
Find 3 People
Find 3 Companies
Learn Where & How to Search
1. Review: Settings
2. Review Home Page
3. Learn to Search
People, Companies, Jobs, Groups
4. Communicate and MarketYour Brand
Status, Like, Comment, Share, Long Form Publishers, Discussions
5. Next Steps

First - Check Settings & Privacy

Review Home Page

Home Page | Post, Updates
• Post and Update
• Publish a blog
• Review All Recent
Updates
• Like, Comment,
Share

Step 1 – Curser in Search
Box

Step 2 – Click Magnifying Glass
Step 3 – Click All Filters

“Gold Mine Diving”, Search Connection’s
Connections
1. Type name in the
‘Connections of’ box
2. Click on other criteria
Search for 2nd
connections
3. Ask for intro

Search Company
• Click on “Companies” tab
• Enter company name or industry or key word
(fast 50)
• Click on the company
• See who is connected to you
• Check out the key words (specialties area)
• Check out the Careers, Lifestyle and Showcase
pages
• Follow companies targeting – up to 1000

Search Companies

Company Page:
Keywords, Contacts, Follow
Follow up to 1000
companies
Find
keywords,
people,
specialties

Search Jobs
• Choose “Jobs” tab
• Click Advanced Search
• Type inTitle of job seeking
• Type in keywords and zip code
• Date Posted
• Before you apply for a job:
• Edit your LinkedIn profile and resume with keywords
• Add Company connections, contact connections
• Research company
• Connect with former employee and ask to be sponsored, referred

Job Preferences - Share
with Recruiters

Search Jobs

Job Title from Drop Down

Focus Job Search

Apply with LinkedIn

Skills – Add 50, Top 3 Matter Most
Add Skill that Match Job

Key Word Helpers – www.jobscan.co

Groups Strategies
• Join Groups (100 maximum)
• Alumni groups
• Targeted industry groups
• Job search groups
• Influencers, company employees
• Hiring managers & recruiters
• Participate in Conversations | Ask Questions
• Check for Jobs
• Send Members Messages

Search Groups

Join Groups

Search for Jobs, Start
Conversations

Marketing Plan | Status Posts
1) Humble Self Promotion
2) Promotion of Others
3) Be Helpful Add Value
Best Times to Post:
Monday at 9 a.m.,
Tuesday at 6 p.m.,
Thursday at 10 a.m. and noon and
Friday at 9 and 11 a.m.
The safest times to post are from 9 a.m. to 4 p.m.
on weekdays.

NEW on LinkedIn – Who to Share to:
Now you can choose who
you want to share your post
with: Public, Connections,
or Groups

Business Owners

Business Owner - Profinder

30 Minutes a Day
Find Prospective

Favorite Apps

Next Steps
 Set daily goals & intentions | 30 min. a day
 Find & add keywords to profile | www.jobscan.co
 Invite 3 relevant & targeted connections / day (target 150 up to 500)
 Target and Follow 40 companies in 5 industries
 Search People and employees in targeted companies
 Add Skills (review job descriptions)
 Join 50 - 100 Groups, participate in Conversations
 Search and apply for Jobs
 Play

2020 Look Great Be Found and Leverage LinkedIn for Job Search Success by Anne Pryor

Recommended

Recommended

More Related Content

Similar to 2020 Look Great Be Found and Leverage LinkedIn for Job Search Success by Anne Pryor

Similar to 2020 Look Great Be Found and Leverage LinkedIn for Job Search Success by Anne Pryor (20)

More from ANNE PRYOR, MA

More from ANNE PRYOR, MA (18)

2020 Look Great Be Found and Leverage LinkedIn for Job Search Success by Anne Pryor

Editor's Notes