SlideShare a Scribd company logo
www.kyliechown.com | kylie@kyliechown.com.au
Meet Amber
‘Amber’ found me via LinkedIn
She was an Accountant working in professional services.
We talked on the phone, she told me about her background
and experience.
Spent the last 6 months trying to grow her business.
Frustrated because she knew she had the skills to do a good
job. But wasn’t getting the opportunity to show anyone.
she was worried that her hard had been a total waste of time!
Co-Author of Connect:
Leverage Your LinkedIn profile
for networking and business
growth in less than 7 minutes
per day.
Nice to meet you!
I work with small businesses, experts and consultants to get more
clients using LinkedIn.
I am currently 1 of 7 people
Certified by Reach in the
USA.
80% of my business comes
from my LinkedIn profile. I have
worked with hundreds of
professionals to help
them achieve the same results.
Kylie Chown Consulting | www.kyliechown.com | kylie@kyliechown.com.au
When I Am Not Working
What we will cover today
80% of people use LinkedIn to validate
a person’s expertise before engaging
Service providers are 50% are more
likely to buy from a LinkedIn
connection.
The initial LinkedIn screen can be only
4 seconds
Why LinkedIn ?
Kylie Chown Consulting | www.kyliechown.com | kylie@kyliechown.com.au
Absent Clarity -101
Resume Attraction 02
SEO Positioning x23
Status Focus Time
How to get more clients on LinkedIn
Active Internal x65
Authority Engagement x44
Kylie Chown Consulting | www.kyliechown.com | kylie@kyliechown.com.au
How to use LinkedIn to get more clients
Prepare
Develop a plan
# 1: Prepare
www.kyliechown.com | kylie@kyliechown.com.au
Profile
Write your ‘story’
Across 5 key areas
that contribute to SEO
# 2: Profile
www.kyliechown.com | kylie@kyliechown.com.au
Position
showcasing your expertise
blog posts
content curation
joining groups
# 3: Position
www.kyliechown.com | kylie@kyliechown.com.au
Pursue
find your network
search and approach
strategy
communicating
moving off LinkedIn into
your internal process
# 4: Pursue
www.kyliechown.com | kylie@kyliechown.com.au
Perform
Don’t set and forget
Manage your settings
Saved searches
Controlling emails
Managing
Setting on
LinkedIn
# 5: Perform
www.kyliechown.com | kylie@kyliechown.com.au
Guidelines for Success
Guidelines for Success
Guidelines for Success
Leverage LinkedIn for Leads: 5 Steps To Get More Clients Using LinkedIn.
Leverage LinkedIn for Leads: 5 Steps To Get More Clients Using LinkedIn.

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Leverage LinkedIn for Leads: 5 Steps To Get More Clients Using LinkedIn.

  • 2. Meet Amber ‘Amber’ found me via LinkedIn She was an Accountant working in professional services. We talked on the phone, she told me about her background and experience. Spent the last 6 months trying to grow her business. Frustrated because she knew she had the skills to do a good job. But wasn’t getting the opportunity to show anyone. she was worried that her hard had been a total waste of time!
  • 3. Co-Author of Connect: Leverage Your LinkedIn profile for networking and business growth in less than 7 minutes per day. Nice to meet you! I work with small businesses, experts and consultants to get more clients using LinkedIn. I am currently 1 of 7 people Certified by Reach in the USA. 80% of my business comes from my LinkedIn profile. I have worked with hundreds of professionals to help them achieve the same results. Kylie Chown Consulting | www.kyliechown.com | kylie@kyliechown.com.au
  • 4. When I Am Not Working
  • 5. What we will cover today
  • 6. 80% of people use LinkedIn to validate a person’s expertise before engaging Service providers are 50% are more likely to buy from a LinkedIn connection. The initial LinkedIn screen can be only 4 seconds Why LinkedIn ? Kylie Chown Consulting | www.kyliechown.com | kylie@kyliechown.com.au
  • 7. Absent Clarity -101 Resume Attraction 02 SEO Positioning x23 Status Focus Time How to get more clients on LinkedIn Active Internal x65 Authority Engagement x44 Kylie Chown Consulting | www.kyliechown.com | kylie@kyliechown.com.au
  • 8. How to use LinkedIn to get more clients
  • 9. Prepare Develop a plan # 1: Prepare www.kyliechown.com | kylie@kyliechown.com.au
  • 10. Profile Write your ‘story’ Across 5 key areas that contribute to SEO # 2: Profile www.kyliechown.com | kylie@kyliechown.com.au
  • 11. Position showcasing your expertise blog posts content curation joining groups # 3: Position www.kyliechown.com | kylie@kyliechown.com.au
  • 12. Pursue find your network search and approach strategy communicating moving off LinkedIn into your internal process # 4: Pursue www.kyliechown.com | kylie@kyliechown.com.au
  • 13. Perform Don’t set and forget Manage your settings Saved searches Controlling emails Managing Setting on LinkedIn # 5: Perform www.kyliechown.com | kylie@kyliechown.com.au