We were invited to speak at a meeting of the student chapter of IGAEA at UH on April 23, 2013. We talked about who we are, what we do, and how we got here. Then we gave advice to students about how to make their degree more valuable and provided some resources on how to do that.

1. +
Mila Clarke & Katie Moreno
www.onepinksquare.com

2. +
About Us #OPSatUH
Mila Clarke, @milainthekitch
Major: Broadcast Journalism, 2011
Katie Moreno, @metromoreno
Major: Digital Media, 2011

3. +
About One Pink Square
 Started in September 2010 while at UH
 Formerly: “Metro Marketing & Design”
 Website: www.onepinksquare.com
 Twitter: @onepinksquare
 Instagram: @365daysofpink
 Facebook: One Pink Square
 Linked In: One Pink Square
#OPSatUH

4. +
What We Do
 Online Marketing for Small Businesses and Organizations
 Website Design (We <3 Wordpress)
 Graphic Design (Print + Web)
 Social Media Marketing
 Blogging
 Email Marketing
 Brand Consistency
 Branding Consultation
 …whatever else it takes!
#OPSatUH

5. +
Why did you
go to college?
#OPSatUH

6. What do you
+ want to do
after college?
#OPSatUH

7. How are you
+ going to get
there?
#OPSatUH

9. +
What your degree DOES teach you
 Practical knowledge
 Skills for your future career
 A small opportunity for networking
 How to meet deadlines in a very forgiving and controlled
environment
#OPSatUH

10. +
What your degree DOES NOT teach
you
 How crazy the actual workplace can actually be
 How to own and market your skills as an awesome job candidate
 How to figure out what you REALLY love to do
 How to be confident with earning money for your work, not just
grades
#OPSatUH

11. +
How to make your degree more
valuable
 Get internships (More than one!)
 Join organizations OUTSIDE of your school-life
 Network and find a way to be useful to people
 Freelance – seek opportunities on your own, hustle!
 Be active on social media and use the power of the internet to connect with
people who you might not have been able to connect with before
 Have a personal portfolio/branding website with a blog to become an
authority in what you want to do! (LinkedIn!)
 Be creative! Your brain will take you further than your degree ever will.
#OPSatUH

12. +
Awesome Resources
 Wordpress – easiest way to have a professional website and blog.
Look for premium templates from reputable developers, then
customize it
 LinkedIn – your arena to establish yourself as an expert, even as
a recent grad. Get those recommendations, participate in groups
and discussions, connect with people
 Twitter – the perfect platform to share resources and content and
conversate with industry professionals informally. But be smart!
Use a separate account if you have to
 Wetfeet.com – excellent website for job seekers
 Houston Social Media Breakfast – meet once a month to discuss
industry topics and network, and eat delicious food.
#OPSatUH

13. + Questions?
#OPSatUH