This document discusses how social media, such as Twitter, Facebook, LinkedIn, Google Plus, and blogging, can be used to build a personal brand, professional network, and skill set in order to land a job after college. It provides tips for using different social media platforms effectively, such as following industry professionals on Twitter, making yourself searchable on Facebook, connecting and networking on LinkedIn, claiming your Google Plus page, and using a personal website or blog to showcase work. The presenter emphasizes the importance of establishing an online presence, engaging proactively, using proper grammar and avoiding unprofessional content in order to represent yourself professionally online.

1. +
How Twitter Helped
Me Land My First Job
@mosmon7
#CLCO13

2. +
ABOUT ME
#CLCO13

3. +
ABOUT YOU

Name

College

Major

Your last Facebook/Twitter post
#CLCO13

4. +
Objectives

Redefine social media and breakdown preconceived ideas

Learn the importance of establishing strong online profiles

Evaluate your current online presence and determine areas for
improvement

Learn how to effectively use Facebook, Twitter, LinkedIn, Google
Plus and blogging to:





#CLCO13
Build your personal brand
Build your professional network
Build your professional skill set
Showcase your work and talent
Land a job after college

5. +
#CLCO13
SOCIAL MEDIA + COLLEGE
STUDENTS
=
BATTLE OF GOOD VS. EVIL

6. +
WHY YOU NEED TO BE ONLINE

Employers are, especially recruiters

You need to be found

You’re weird if you’re not

Ample opportunity to network

Tech skills are a commodity
#CLCO13

7. +
YOUR CURRENT ONLINE
PRESENCE

Platforms used

Current content

Searchable vs. blocked

Rate yourself

Areas for improvement
#CLCO13

8. +
Your Unique Promise of Value
#CLCO13

9. +
TWITTER

Twitter is not Facebook statuses

People you want to know vs. people you already know

Follow industry professionals

Tweet interesting and relevant content related to your industry

Use keywords

Direct messages

Chats

Engage and be proactive

Keyword searches

Strong bio
#CLCO13

10. +
FACEBOOK

Make yourself searchable

PG, PG, PG!

Delete those drinking pictures NOW!
#CLCO13

11. +
LINKEDIN

Connect and network

Employment history, skills, endorsements, classes, projects

Summary

Status updates

Quality vs. quantity

Messages

Recommendations

Groups

Jobs

Keyword searches

Inside scoop
#CLCO13

12. +
GOOGLE PLUS

Easiest way to be found online

Claim your page now

Establish Google authorship
#CLCO13

13. +
PERSONAL WEBSITE/BLOGGING

E-portfolio

Simple and professional

Upload resume, presentations, writing samples, major projects

Write about your industry and current news and trends

Vlogging


YouTube channel
Connect the two

About me, contact information

Showcase all social media
#CLCO13

14. +
Rules of the Road

Professional profile images

Grammar matters

No one likes broken links

Treat it like email

Know your stuff

Target your messaging and engagement

Don’t be shy
#CLCO13

15. +
#CLCO13

16. +
"I have made the majority of my business
connections through Twitter; and those connections
have led me directly to where
I am today.”
Heather Whaling, President
Geben Communications
#CLCO13

17. +
QUESTIONS?
#CLCO13

18. +
LIKE WHAT YOU HEARD?
Share it with a friend, or better yet, on Twitter!
www.slideshare.net/CLCO13
#CLCO13

19. +
LET’S STAY CONNECTED!
@mosmon7
www.linkedin.com/in/mollyosmon
www.facebook.com/mosmon
www.mollyosmon.com
mollyosmon7@gmail.com
#CLCO13