This is a presentation that I gave for executives at the European American Chamber of Commerce.
It outlines some basic principles of social media as well as some information on twitter, linkedin, Facebook and blogs.
Social media can be a very powerful marketing and business building tool.
Highlights and Insights from Social Media Marketing World 2019Mel Kettle
This presentation provides an overview and some insights Mel Kettle shared following her attendance at Social Media Marketing World in San Diego in March 2019.
Marketing through the behavior cycle. @RogerHurni @OffMadisonAveRoger Hurni
Marketing Through the Behavior Cycle was presented first at the 2014 the Arizona Governors Conference of Tourism. It focuses on using behavior triggers to align messaging and remove a funnel driven approach.
How to integrate social media with PR, communications, and crisis management,...SocialMedia.org
In her presentation, Ariba's Senior Manager of Social & Community, Debbie Curtis-Magley, teaches a class on how to use social channels to complement your core communications functions.
She goes into detail about how social media can help you react and respond to critical crisis, employees misbehaving, and customer chaos.
How Social Media is Enabling Individuals and OrganizationsKemp Edmonds
This presentation was first given to the "Growing of Giants" conference in May of 2013. Growing of Giants is an offshoot of the Entrepreneur Organization's Program that meets annually to learn, grow and build their businesses.
Did Social Media Hijack My Communications StrategyMike Smith
This presentation focuses on the challenges facing communications teams and chart viable strategies for creating an effective presence in the Web 2.0 world—punctuated by valuable lessons learned from our biggest failures. The discussion will be relevant to businesses that need to gain footing and find a path to maintain relevance in the social web.
This is a presentation that I gave for executives at the European American Chamber of Commerce.
It outlines some basic principles of social media as well as some information on twitter, linkedin, Facebook and blogs.
Social media can be a very powerful marketing and business building tool.
Highlights and Insights from Social Media Marketing World 2019Mel Kettle
This presentation provides an overview and some insights Mel Kettle shared following her attendance at Social Media Marketing World in San Diego in March 2019.
Marketing through the behavior cycle. @RogerHurni @OffMadisonAveRoger Hurni
Marketing Through the Behavior Cycle was presented first at the 2014 the Arizona Governors Conference of Tourism. It focuses on using behavior triggers to align messaging and remove a funnel driven approach.
How to integrate social media with PR, communications, and crisis management,...SocialMedia.org
In her presentation, Ariba's Senior Manager of Social & Community, Debbie Curtis-Magley, teaches a class on how to use social channels to complement your core communications functions.
She goes into detail about how social media can help you react and respond to critical crisis, employees misbehaving, and customer chaos.
How Social Media is Enabling Individuals and OrganizationsKemp Edmonds
This presentation was first given to the "Growing of Giants" conference in May of 2013. Growing of Giants is an offshoot of the Entrepreneur Organization's Program that meets annually to learn, grow and build their businesses.
Did Social Media Hijack My Communications StrategyMike Smith
This presentation focuses on the challenges facing communications teams and chart viable strategies for creating an effective presence in the Web 2.0 world—punctuated by valuable lessons learned from our biggest failures. The discussion will be relevant to businesses that need to gain footing and find a path to maintain relevance in the social web.
Forrester POST Model - Corporate Social Media StrategyCommunicatto Inc.
Developing a corporate social media strategy requires precision planning, thoughtful stakeholder analysis, alongside some measurable objectives. The POST model is the foundation for any digital media strategy.
In the age of authenticity, there’s no greater tool at a marketer’s disposal than influencer marketing. Consumers no longer blindly trust advertisements. Instead, they trust influencers whose judgment has a proven track record. Done right, influencer marketing can communicate a brand’s culture directly to a target audience in a real way. But how do you justify investment in an influencer program, and how do you measure tangible results? How do you go about finding influencers to engage with in the first place? What are realistic goals to set? Which metrics matter and which are simply vanity metrics?
In this panel, our experts will discuss:
Why influencer marketing is one of the most effective marketing tools
How to find talent that is brand-appropriate and also aspirational
What kind of business goals to set with an influencer program
How to track and understand metrics to measure a program’s effectiveness
Some evidence! Social engagement's financial impact, presented by Tom CollingerSocialMedia.org
In his Brands-Only Summit presentation, Northwestern University's Executive Director of the Medill IMC Spiegel Digital and Database Research Initiative, Tom Collinger, provides evidence that links individual social engagement to individual purchase behaviors.
How to Leverage Social Media & New Technology for Fundraisingkhembrough
This presentation was given at the Association of Fundraising Professionals West Florida Chapter meeting in April 2011. For the full version of Chris's part of the presentation (Tips & Traps in Social Media) visit www.slideshare.net/cocodesign.
How LinkedIn is Adapting its Platform for Higher Education - David ThackerLinkedIn
Originally presented during EducationConnect 2014 on 10/28/14 in NYC, David Thacker, Vice President of Product for LinkedIn, demonstrates how LinkedIn is adapting targeting, personalization, lead-capture, nurturing and attribution to better serve education marketers.
Chances are your content sucks. Don't fret. In this SlideShare presentation, we will share 10 ways to help your content go viral like BuzzFeed plus real-life examples to get you started. http://www.happymarketer.com/
An introduction to Social Media for Business.Trevor Madigan
The is an introduction for emerging Brands and Companies starting to use Social Media.
It touches upon:
How the Web is changing?
Why we Share?
How we Influence each other?
Some key guidelines on how to plan for Success and Tips for executing on Social Media.
The slides of a talk I gave for the Australian Metals & Mining Association in May 2010. Looking at home social media/enterprise 2.0 can help drive an engaged workforce.
The Importance of Data & Relationships | ConnectIn London 2016LinkedIn Europe
In this session, Namrata Murlidhar Anand, Senior Marketing Manager, UK/I & Scott Parish, Head of EMEA Product Marketing at LinkedIn discuss the importance of data and relationships. Scott brings us through LinkedIn's product road map for 2016 highlighting LinkedIn's newest products Elevate, Referrals and the next generation of LinkedIn Recruiter.
Forrester POST Model - Corporate Social Media StrategyCommunicatto Inc.
Developing a corporate social media strategy requires precision planning, thoughtful stakeholder analysis, alongside some measurable objectives. The POST model is the foundation for any digital media strategy.
In the age of authenticity, there’s no greater tool at a marketer’s disposal than influencer marketing. Consumers no longer blindly trust advertisements. Instead, they trust influencers whose judgment has a proven track record. Done right, influencer marketing can communicate a brand’s culture directly to a target audience in a real way. But how do you justify investment in an influencer program, and how do you measure tangible results? How do you go about finding influencers to engage with in the first place? What are realistic goals to set? Which metrics matter and which are simply vanity metrics?
In this panel, our experts will discuss:
Why influencer marketing is one of the most effective marketing tools
How to find talent that is brand-appropriate and also aspirational
What kind of business goals to set with an influencer program
How to track and understand metrics to measure a program’s effectiveness
Some evidence! Social engagement's financial impact, presented by Tom CollingerSocialMedia.org
In his Brands-Only Summit presentation, Northwestern University's Executive Director of the Medill IMC Spiegel Digital and Database Research Initiative, Tom Collinger, provides evidence that links individual social engagement to individual purchase behaviors.
How to Leverage Social Media & New Technology for Fundraisingkhembrough
This presentation was given at the Association of Fundraising Professionals West Florida Chapter meeting in April 2011. For the full version of Chris's part of the presentation (Tips & Traps in Social Media) visit www.slideshare.net/cocodesign.
How LinkedIn is Adapting its Platform for Higher Education - David ThackerLinkedIn
Originally presented during EducationConnect 2014 on 10/28/14 in NYC, David Thacker, Vice President of Product for LinkedIn, demonstrates how LinkedIn is adapting targeting, personalization, lead-capture, nurturing and attribution to better serve education marketers.
Chances are your content sucks. Don't fret. In this SlideShare presentation, we will share 10 ways to help your content go viral like BuzzFeed plus real-life examples to get you started. http://www.happymarketer.com/
An introduction to Social Media for Business.Trevor Madigan
The is an introduction for emerging Brands and Companies starting to use Social Media.
It touches upon:
How the Web is changing?
Why we Share?
How we Influence each other?
Some key guidelines on how to plan for Success and Tips for executing on Social Media.
The slides of a talk I gave for the Australian Metals & Mining Association in May 2010. Looking at home social media/enterprise 2.0 can help drive an engaged workforce.
The Importance of Data & Relationships | ConnectIn London 2016LinkedIn Europe
In this session, Namrata Murlidhar Anand, Senior Marketing Manager, UK/I & Scott Parish, Head of EMEA Product Marketing at LinkedIn discuss the importance of data and relationships. Scott brings us through LinkedIn's product road map for 2016 highlighting LinkedIn's newest products Elevate, Referrals and the next generation of LinkedIn Recruiter.
Master of Ceremony Script- Informal StyleBella Meraki
Yamistha 2012 Management fest- Cultural Night MC Script is written in informal style as the function was also informal. All the events are planned and rehearsed.
Katharine Panessidi as Content Summit Host gives a few opening remarks.
Read more at http://www.imediaconnection.com/summits/coverage/36036.asp#fe0bAbLIXuzLwkUy.99
Getting Results With Video: What Makes a Successful Web Campaign?Social Media Today
Last year, a survey of 3800 marketers discovered that 76% of them planned to increase their budgets for video content. And Cisco predicted that in 2013, 90% of all internet traffic will be video. Your competitors and your customers are both using more video content. Are you?
If you've made video a priority, you're likely trying to determining what kind of ROI you can expect to earn on video, and and what that means for your production values. What lengths are ideal for your purpose? When (and why) should you use YouTube, Vimeo, Vine, or white-label solutions?
Join us as we discuss these and other topics:
How to plan video-friendly marketing efforts
Getting your videos seen and shared: strategies to achieve high view count and spreading your content far and wide
Choosing the content creators who understand your voice and what will connect with your audience
Making Social Media Work for Businesspeople, Presents the basics and what is needed to create a Marketing 2.0 strategy. Understanding the Power of Social Marketing and how to access this power for competitive advantage
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Conventional wisdom says that social media isn’t appropriate for B-to-B marketing. Conventional wisdom is wrong. Across the corporate landscape, businesses ranging from banks to high-tech firms to plumbing supplies are successfully applying social media tools to connect with customers, channel partners, and suppliers. And as they grow more confident with the tools, they’re experimenting with sophisticated applications like social networks and customer co-creation. B-to-B social media marketing isn’t just about blogs any more. Learn what the innovators are doing. From NewComm Forum, April 22, 2010.
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...Social Media Today
There’s no greater quest in social marketing today than the quest to determine the ROI of social media. CEOs and CMOs want to know exactly what the financial investment is earning them in return, and who can blame them? There’s been a massive rush to the social space, but without a strategy for proving ROI, you can quickly find yourself knee-deep in tweets you don’t know what to do with. Specific goal-setting can help determine what kinds of social interactions to pursue, and understanding the value of social listening could change the entire shape of your organization. Social listening might not directly lead to sales all the time, but, used correctly, it will always lead to a better relationship with your customer.
Join us as our panel of experts discuss:
What the social media landscape looks like today and how ROI changes with it.
The inherent value in using social media to expand your reach, and how to measure those benefits.
Why social listening is the anchor of ROI.
Examples of the kinds of goals to set for social campaigns and how to determine their success.
We focus on the core of what makes your business successful.
The services we offer provide an instant increase in engagement and brand exposure. We utilize a unique email marketing approach that ensures a profitable list of passionate and loyal customers for you to up-sell and re-market. In addition, our SEO techniques generate more leads, sales, and potential buyers through Google analytics.
We make it seamless and easy for you with step-by-step actions and strategies to propel revenue growth. Regardless of what industry your company is in, your customers are using social media daily. It is important that you keep them engaged and connected with your brand so that you’re always their first option.
Feel free to reach out by emailing me at Jeremy@JeremyCombs.US and visit www.JeremyCombs.US
Jeremy Combs is a self-taught professional who has had the opportunity to work with and be mentored by Addy Award winners, Emmy nominated directors, and dozens of TV personalities and sports stars. Jeremy has over 20 years of experience in new media and entertainment production environments with a background in national TV production and marketing. Jeremy's focus is on content development, graphics design, internal and external email campaigns, and communications automation to support communication efforts and making brands the hero of their story.
SERVICES:
| Video & Content Strategy | Video Production Management | Video Marketing | Customer Connection Strategist | Social Media Marketing | Social Media Training | Management | SEO | Facebook Strategy | Facebook Advertising | Search Engine Marketing | YouTube Content Creation | YouTube Advertising |
| Ecommerce Marketing | Email Marketing | Instagram Marketing | Social Selling | Content Marketing |
| Social Media Strategy | Pinterest Marketing | SnapChat Marketing |
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Bridgeline Digital Get Them Talking Social Strategies that Bring Leads In Fr...Bridgeline Digital
Speakers:
Matt Sullivan - Director of Account Management, Bridgeline Digital
Brian Harris - Director of Digital Services, iSG Bridgeline Digital
It’s no secret that Social Media’s influence as a business channel is growing by the day. Nearly half of all online shoppers rely on Social Media when making a purchase decision. Marketers know this – in fact, 93% say they currently use Social Media for business. But being Social isn’t just robotically pushing out content – it’s about developing a strategy focused on engagement and achieving real ROI. Where do you start? What tools do you need? Glad you asked, join our webinar to find out!
Finally, a clear recipe that marries the influence of Social Media with organizational goals.
• Purpose & Goals: Examination of what Social Media can offer your business
• Social Business: Measurement of true Social ROI
• Execution & Strategy: Identify the tools and planning needed to drive social success
Closing the Trust Gap - Shelly Kramer, V3 Integrated Marketing CEO, from the 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.
Case study of Splash Media, a content, social media and digital marketing agency for West Texas A&M University's 2015 New Media course with Dr. Kinsky. Aspen Edgar, Leeanne Almond and Amanda Koontz researched Splash Media's assets and interviewed, John Lods, a social media specialist from Splash Media.
2. Welcome by Summit Host
Katharine Panessidi
Content Director
iMedia Communications, Inc.
@katpan
“iMedia Content Summit: TV, Video & Social”
3. Welcome by Summit Host
“iMedia Content Summit: TV, Video & Social”
Jennifer Marlo
Content Manager
iMedia Communications, Inc.
@iMediaJenny
Franchesca Nguyen
Communication Coordinator
iMedia Communications, Inc.
@Franny_Pants
#iMediaSummit
4. Summit Advisory Board
Adam Gerber
ABC Television Networks
AJ Vernet
Republic Project
Amanda Mahan
The Clorox Company
Angela Courtin
Aegis Media
Allie Kline
AOL Networks
Chris Cox
The Hershey Company
Chris Murphy
Adidas US
Chip Russo
ZEFR
Ginny McCormick
Hasbro
Jamie Byrne
YouTube
Dina Marovich
Paramount
Jyoti Menon
Starcom
Katrina Craigwell
GE
Joshua Brandau
Pereira & O’Dell
Paul Kontonis
Centridium
Sharon Boddie
Moxie Interactive
Kent Speakman
ENGAGEIA
Tom Barrish
Maker Studios
Stacey Shepatin
Hill Holiday
6. Get Featured on: Live @ iMedia
1. Tweet using #iMediaSummit
2. See yourself at: www.content2014.imediaconnection.com
7.
8. Video Content Marketing: 20 Best Practices for Deeper Engagement
See workbook page 52
The report addresses these key questions:
• How does video content marketing differ from video advertising?
• Why is the investment in video content marketing worth it?
• Which best practices are unfailing tools for all brands?
13. Percent of Marketing Budget Allocate to Content Marketing
According to B2C Content Marketers in North America
% of Respondents
14. Content Marketing Tactics Used by B2C Content Marketers in
North America, 2012 & 2013
Social media
Articles on your website
E-newsletters
Videos
Blogs
In-person events
Articles on other websites
Mobile content
Microsites
Case studies
Infographics
Mobile apps
Online presentations
Print magazines
Branded content tools
White papers
Digital magazines
Webinars/webcasts
Annual reports
Print newsletters
Research reports
Licensed/syndicated content
Books
Ebooks
Podcasts
Virtual conference
Games/gamification
15. Leading Trends in Content Marketing According to US Marketers
% of Respondents
17. Challenging Obstacles to Achieving Content Marketing
Objectives According to Marketing Professionals Worldwide
% of Respondents
18. TV, Video & Social
•
Is your marketing team appropriately structured and prepared to bridge the
gaps between TV, video, and social media?
•
What does it means for buying models?
•
Where does marketing and agency leadership need to focus for real insight across
media platforms?
19. Master Track A
An Unbiased Approach: “How to Measure the Effectiveness of Online
Marketing Campaigns in Driving Offline Success”
Lindsay Dye
Jackie Stasi
Digital Media Manager
Universal Pictures
Founder, President
Nuance Digital Marketing
@UniversalPics
@NuanceDigiMktg
Moderator:
Erika Lamoreaux
Samantha Skey
Sr. Group Manager of Digital Media
The Clorox Company
CRO & CMO
SheKnows, LLC
@ealamoreaux
@samskey7
20. Master Track B
“Creating & Disseminating Content”
Chris Schreiber
Neda Stoll
VP of Marketing
& Communications
Sharethrough
Sr. Marketing Manager
Digital & Mobile
Intel Corporation
@CousinChris
@NedaPS
James Del
Matt Johnson
Executive Director
Studio@Gawker
Head of Digital Media
State Farm Insurance
@JDel
@johnson_matt
21. Master Track C
“The Art of Storytelling & the Science of Engagement”
Bernie Su
Executive Producer, Writer, Director
“The Lizzie Bennet Diaries”
@BernieSu
Rebecca Coleman
Founder
Something Massive
@CookingWithKid
22. Case Study
Katrina Craigwell
Global Manager, Digital Marketing
GE
James Veraldi
SVP – Business Development &
Strategy
Fullscreen, Inc.
“How GE & Fullscreen Cemented Brand
Success in Online Video”
23. MODERATOR
Panel
“The Future of the Consumer Experience
on Social Media”
Travis Freeman
Director, Social Media Strategy
Aegis Media / The Story Lab
AJ Vernet
Amanda Mahan
Creative Director, Digital / Social / Content
The Clorox Company
@travisWfreeman
@amandamahan
CEO
Republic Project
Sara Morton
Director, Interactive Media. Search, Social, Digital
Strategy. New Technology.
Saatchi & Saatchi
@AJVernet37
Jeff Ragovin
Chief Strategy Officer
Salesforce Marketing Cloud
@sara_morton
@JeffRagovin
24.
25. Opening Keynote
Chris Cox
Senior Manager
Global Digital Marketing
The Hershey Company
@ChristopherCox1
“The Keys to Developing a FundamentallyStrong Content Strategy”