Brands are looking for new ways to promote their products through television shows. Celebrity Twitter chats during TV shows can help extend the reach of product placements. However, celebrity Twitter chats require preparation. The document provides five secrets for effective celebrity Twitter chats: choose a relevant celebrity with a large Twitter following, develop a strategy for tweet types and timing, use simple relevant hashtags, ensure proper disclosures of the sponsorship, and have a client approve tweets in real-time.