This is a brief introduction for the Digital Marketing Course Made by: Omnia Kamal Digital Marketing Instructor @ New Horizons Training Center

1. Digital Marketing

2. Digital Marketing
Success stories

3. Results:
45% reduction in the costs per
lead
27-point increase in ad recall
6-point uplift in brand
favorability
6-point uplift in purchase intent

4. Solution
By using Facebook's boosted posts, Dacia placed ads related to
their Sandero, Logan, and Stepway models.
They focused on both desktop and mobile users.
By incorporating data from past activity, the company ensured
that a wide variety of ad testing was done, essentially optimizing
the advertisement’s impact based on where their customers were
in the buying cycle.

5. •Results:
10-point lift in top-of-mind
awareness
9-point lift in favorability
1.2 million Consumers
reached

6. Solution
With a firm focus on simplicity and brand building
Red Bull paved the way for their actual campaign with a
promotional teaser just before the summer hit.
To get audiences focused on the new look of the cans
they incorporated yellow filters across a range of images and
videos portraying typical summer days.
The brand was twice as likely to be associated with the
#thissummer hashtag trend as any of its nearest
competitors.

7. Why Digital
Marketing !!

8. Course Outlines

11. Inbound Marketing

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1. Low Budget Marketing
2. Measurable
3. The world is your limit
4. Builds your brand
5. Reduce the selling cycle
6. Increase satisfaction
Inbound marketing is an
umbrella term for the
Targeted, Measurable, and
Interactive marketing of
products or services using
digital technologies to
Reach and Convert leads
into customers and retain
them.
Why Inbound Marketing?

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Inbound Marketing Strategies
REACH
Prospects & Customers
ACT
Achieve Interaction
Convert
To Lead or Sale
ENGAGE
Through Time

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Buyer’s Journey
Buyer’s Stage Buyer’s Funnel

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Digital Marketing Objectives

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Digital Marketing Objectives

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KPIs

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Conversion

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TheQuestion:
“Ifyouweretogiveaone-
sentencetiptoasmall business
ownerjust startingout withsocial
media,what wouldyousay?”

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Every business has a story.
What’s yours? Share it in a way that attracts
clients and encourages prospects to take
action.
RebekahRadice
Social MediaStrategist
@rebekahradice

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In social media, content leads to conversations,
conversations build relationships, and
relationships result in ROI.
RobertCaruso
Founder& CEO,BundlePost
@fondalo

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Be a lurker in social media before diving in to
learn the ropes and create a strategy that will
work for your biz.
AlyssaGregory
TheSmall BusinessBonfire
@AlyssaGregory

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Visuals are easier to relate to than text,
so include images in your content that
can be pinned to Pinterest and shared
across
other networks.
CynthiaSanchez
Founder,OhSoPinteresting
@OSPInteresting

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Be honest, be warm, be authentic,
and put yourself in the shoes of
your customers on social media.
KimGarst
CEO ofBoom!Social
@KimGarst

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Fight social media overwhelm by keeping it
SIMPLE; don't be on every social media network
— only where your audience spends lots of time
and help them.
MikeGingerich
Co-founderof Tabsite
@mike_gingerich

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Pick one network and do it well first. Choose one that you like to use personally
and are comfortable using. Master it.
JuliaC. Campbell
JCampbell Social Marketing
@JuliaCSocial

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Study your competition and watch
where they participate in social dialog.
Don't reinvent the wheel.
MikeStelzner Founder,
Social MediaExaminer
@Mike_Stelzner

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Identify your goals, then
make a plan!
AshleyTaylorAnderson
MarketingManager,SinglePlatform
@SinglePlatform

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Be consistent and be
yourself.
SeanD’Souza
ChiefBrainAuditor,Psychotactics
@seandsouza

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Share something small every day.
Small things over time get big.
(And read my book, of course:
http://showyrwork.com)
AustinKleon
Authorof Show Your Work!
@austinkleon

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All good things come from focusing on who you’re
trying to reach and how you can make them
successful.
DaveCharest
Sr.Manager,Content& Social Media,ConstantContact
@DaveCharest

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You don't have to create all original
content, just be a
good source for trending
content in your industry.
ShannonFaulkner
CEO,DelphisCreativeMarketingSolutions
Posted on Constant Contact Google+ Page

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Learn from the experts and never
pass up a social media class or
seminar.
CharlesRiverRunning
Posted on Constant Contact Facebook Page

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Provide value and don't
expect immediate results.
RickBannerman
Digital MarketingConsultant
Posted on Constant Contact Google+ Page

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Let your personality shine through. It's your
biggest differentiator and will attract the right
people to your business!
JonathanCooney
Co-founder,TheBridge
@TheBridgeSpot

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If you're using Facebook, make
sure you've got a Facebook
PAGE and not a profile!
KimWalker
Leaderof Social MediaManagement,5StonesMedia,LLC
@5stonesmedia

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Don’t push, engage!
JohnHinnant
Posted on Constant Contact Facebook Page

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Inbound Marketing Team Structure
Digital Marketing
Manager
Website Team
• Web Analyst
• Website developer
• Web administrator
• SEO Specialist
Social Media
Team
• Persona Analyst
• Social Media
Specialist
• E-mail Marketer
• Content Creator
• Advertiser
Creative Design
Team
• Web Design
• Graphic Designers
• Video Editor

57. Social Media Management Tools

60. Pocket

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URL Builder
https://support.google.com/analytics/answer/1033867?hl=en

63. zest.is

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FAQ Fox

68. Content Marketing

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quora

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Hemingway App

73. Design Tools

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Creatly

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Canva

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It’s all Done 
Thanks for your tolerance 
Made by : Omnia Kamal

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Branded Content Advertising

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Creator or publisher
Vs
Sponsor

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Available objectives
• Video Views
• Brand Awareness
• Engagement (Page Post)
• Reach
• Traffic (only website/messenger)
• Conversions (only website/messenger)

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Not Available
• Engagement (event response, Page likes)
• App installs
• Lead gen
• Product catalog
• Store visits
• Traffic (App)
• Conversions (app)

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To Add branded content to your page

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Points to be taken in consideration
• Twitter Trends
• Twitter = Saudi Arabia
• For More Effective twitter ad
Budget ( Low )
Days ( High )
• Saudi Arabia Content Style ( Discount , for free , Activates )
• Obj : Use only : Awareness , followers, website conversion

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• Hash tags : Rite tag and Keyhole
• Scheduling : Tweet deck
Twitter Arabic Ads : How ?
Instagram ads : do it from both

96. THANKYOU
Omnia Kamal
01000160149