Tom Collinger from Northwestern University presented findings from two studies on social engagement and its financial impact. Study 1 found that relevant social media prompts increased engagement and spending, both immediately and over time. Lower spending customers who engaged were most impacted. Study 2 found that viewing negative word-of-mouth decreased spending while posting it increased spending, if customers could experience the brand value. Strong negative emotions in posts decreased spending while less intense concerns increased it. Both studies provide insights for companies on linking social media engagement to purchase behavior.
How to integrate social media with PR, communications, and crisis management,...SocialMedia.org
In her presentation, Ariba's Senior Manager of Social & Community, Debbie Curtis-Magley, teaches a class on how to use social channels to complement your core communications functions.
She goes into detail about how social media can help you react and respond to critical crisis, employees misbehaving, and customer chaos.
Moen's social media journey driving fan engagement, presented by Ginny PersonsSocialMedia.org
In her Brands-Only Summit presentation, Moen's Director of Online and Direct Marketing, Ginny Persons, gives us a behind-the-scenes look of their social media journey.
She shares how they monitored, piloted, and expanded their outreach to drive fan engagement.
How to earn adoption from the C-suite and the front lines, presented by Renee...SocialMedia.org
In her presentation, USAA's Assistant Vice President of Social Engagement, Renee Horne, teaches a class on how to earn social media adoption from the C-suite, middle management, and the front lines.
She talks about transitioning from earning buy-in to earning adoption and rolling your program out to all levels of the enterprise.
Data-driven decisions for the visual social web, presented by Chad ParizmanSocialMedia.org
In his Brands-Only Summit presentation, Scripps Networks Interactive's Director of Mobile and Social, Chad Parizman, explains how to use data to help make strategic social media decisions.
Chad goes into detail about HGTV's Pinterest strategy and shares best practices that helped them create an engaging social platform.
Using community management strategies to build relationships, support culture...SocialMedia.org
In his Brands-Only Summit presentation, Walgreens' Online Community Manager, Chris Catania, shares how they use their enterprise social network and community management strategies to connect people to the business and each other.
He explains their processes for building relationships, supporting culture change, and engaging employees.
How to integrate social media with sales, presented by Ryan DickersonSocialMedia.org
In his presentation, AutoTrader.com's Senior Product Manager of Social Media, Ryan Dickerson, teaches a class on how to use social media to drive sales online, at retail, and face-to-face.
Ryan talks about how sales are a byproduct of a comprehensive social media strategy and how you can only start selling once you've established your brand in the social space.
Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...SocialMedia.org
In their Brands-Only Summit presentation, United Airlines' Manager of Social Media Programs, Lora O'Riordan, and Director of Social Media, Karin Moan, share how their merger with another airline led to the creation of a new social media team.
They explain how the new team combined marketing, operations, and everything in between to focus on customer service and responding.
How to integrate social media with PR, communications, and crisis management,...SocialMedia.org
In her presentation, Ariba's Senior Manager of Social & Community, Debbie Curtis-Magley, teaches a class on how to use social channels to complement your core communications functions.
She goes into detail about how social media can help you react and respond to critical crisis, employees misbehaving, and customer chaos.
Moen's social media journey driving fan engagement, presented by Ginny PersonsSocialMedia.org
In her Brands-Only Summit presentation, Moen's Director of Online and Direct Marketing, Ginny Persons, gives us a behind-the-scenes look of their social media journey.
She shares how they monitored, piloted, and expanded their outreach to drive fan engagement.
How to earn adoption from the C-suite and the front lines, presented by Renee...SocialMedia.org
In her presentation, USAA's Assistant Vice President of Social Engagement, Renee Horne, teaches a class on how to earn social media adoption from the C-suite, middle management, and the front lines.
She talks about transitioning from earning buy-in to earning adoption and rolling your program out to all levels of the enterprise.
Data-driven decisions for the visual social web, presented by Chad ParizmanSocialMedia.org
In his Brands-Only Summit presentation, Scripps Networks Interactive's Director of Mobile and Social, Chad Parizman, explains how to use data to help make strategic social media decisions.
Chad goes into detail about HGTV's Pinterest strategy and shares best practices that helped them create an engaging social platform.
Using community management strategies to build relationships, support culture...SocialMedia.org
In his Brands-Only Summit presentation, Walgreens' Online Community Manager, Chris Catania, shares how they use their enterprise social network and community management strategies to connect people to the business and each other.
He explains their processes for building relationships, supporting culture change, and engaging employees.
How to integrate social media with sales, presented by Ryan DickersonSocialMedia.org
In his presentation, AutoTrader.com's Senior Product Manager of Social Media, Ryan Dickerson, teaches a class on how to use social media to drive sales online, at retail, and face-to-face.
Ryan talks about how sales are a byproduct of a comprehensive social media strategy and how you can only start selling once you've established your brand in the social space.
Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...SocialMedia.org
In their Brands-Only Summit presentation, United Airlines' Manager of Social Media Programs, Lora O'Riordan, and Director of Social Media, Karin Moan, share how their merger with another airline led to the creation of a new social media team.
They explain how the new team combined marketing, operations, and everything in between to focus on customer service and responding.
Forrester POST Model - Corporate Social Media StrategyCommunicatto Inc.
Developing a corporate social media strategy requires precision planning, thoughtful stakeholder analysis, alongside some measurable objectives. The POST model is the foundation for any digital media strategy.
What is social media & how can it aid great customer service?
A quick run through the every changing world of digital communications & social media.
What does 'great' look like in social customer service?
How do you get started in social customer service?
How to Run a Successful Social Campaign for Your Law Firm Network Affiliates
This brief presentation will take you through step-by-step on how to run a successful social campaign for your law firm. While this presentation focuses on legal advertising, it is useful in understanding the steps needed to ensure a successful social campaign in any vertical.
The return on a share: Quantifying the monetary value of social sharing, pres...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, ShareThis' Andy Stevens measures and quantifies the monetary value of different forms of recommendations.
Using scientific methodology, he shows the value of social recommendations relative to brand and price in determining consumer purchase intent.
Innovative Search Marketing. A presentation on the effective and innovative use of Search Marketing as part of a wider Digital Marketing strategy. Presented in January 2009 while at Neo@Ogilvy in Singapore.
How the Evolution of Social Media is Impacting the Integration of Brand + Age...Ogilvy Consulting
The community manager has become an increasingly important and valuable role in the integrated marketing mix, with responsibility for more advanced skills around content, crisis, and data analysis.
We're seeing the emergence of a trend where more brands and organizations will bring community management responsibilities in-house. Varying resources, needs, and goals mean the brand and agency relationship will take on different forms and functions as the landscape and community management capabilities evolve with an integration across marketing silos.
So what does that mean for agencies? It means their role is evolving.
We take a look at how different brands and companies approach community management internally and externally and the critical roles of agency partners so that organizations around the globe can maximize their relationships with agency partners. We feature interviews and case studies from potential brands BP, Nestle, Ford, IBM, and/or others.
5 Social Media Tips For PR Pros - Social Media and the New PR World OrderDell Social Media
Social media has changed the PR game. Not only does social media break news, but it is increasingly becoming a go-to resource for journalistic research. In this presentation, Dell’s Carly Tatum discusses tips to approaching public relations on the social stage.
Lezione di Social Media tenuta all'Università della Svizzera Italiana durante il corso di Digital Marketing tenuto dalla professoressa Andreina Mandelli
Stuff about Twitter & Social Media for Marketing Magazine event (http://bit.ly/31Zea6) October 2009 with case studies from Five by Five & from Phones 4 U.
bluurb.wordpress.com
Social intelligence and marketing strategy, presented by Jessica WilliamsSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Visa's Jessica Williams explains how Visa uses social listening and analytics to help enhance traditional research projects.
She talks about the three core segments their analytics are focused on: small business owners, developers, and the affluent audience.
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and 10 tips on how women-owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, TX on May 1st, 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
What you're missing in social media measurement, presented by Nichole KellySocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Social Media Explorer's Nichole Kelly discusses why it's actually very easy to measure social media ROI.
She shares a shortcut that will change everything and an actionable framework to get to bottom-line results quickly.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
How to decide between outsourcing and internal, presented by Adam BrownSocialMedia.org
In his presentation, Salesforce.com's Executive Strategist, Adam Brown, teaches a class on how to determine which functions are essential for your in-house team and what you should outsource to external agencies.
He shares 10 important things to think about when it comes to outsourcing your social media efforts.
BlogWell Los Angeles Social Media Case Study: Raytheon, presented by Chris Ha...SocialMedia.org
In his BlogWell Los Angeles presentation, Raytheon's Managing Editor, Digital Content, Chris Hawley, explains how they built a news operation to cover the Farnborough Airshow in real time.
He goes into detail about the challenges, the strategy, and the lessons learned from using social media to cover the event publicly.
Watch the video of this presentation here: https://vimeo.com/57348238
Forrester POST Model - Corporate Social Media StrategyCommunicatto Inc.
Developing a corporate social media strategy requires precision planning, thoughtful stakeholder analysis, alongside some measurable objectives. The POST model is the foundation for any digital media strategy.
What is social media & how can it aid great customer service?
A quick run through the every changing world of digital communications & social media.
What does 'great' look like in social customer service?
How do you get started in social customer service?
How to Run a Successful Social Campaign for Your Law Firm Network Affiliates
This brief presentation will take you through step-by-step on how to run a successful social campaign for your law firm. While this presentation focuses on legal advertising, it is useful in understanding the steps needed to ensure a successful social campaign in any vertical.
The return on a share: Quantifying the monetary value of social sharing, pres...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, ShareThis' Andy Stevens measures and quantifies the monetary value of different forms of recommendations.
Using scientific methodology, he shows the value of social recommendations relative to brand and price in determining consumer purchase intent.
Innovative Search Marketing. A presentation on the effective and innovative use of Search Marketing as part of a wider Digital Marketing strategy. Presented in January 2009 while at Neo@Ogilvy in Singapore.
How the Evolution of Social Media is Impacting the Integration of Brand + Age...Ogilvy Consulting
The community manager has become an increasingly important and valuable role in the integrated marketing mix, with responsibility for more advanced skills around content, crisis, and data analysis.
We're seeing the emergence of a trend where more brands and organizations will bring community management responsibilities in-house. Varying resources, needs, and goals mean the brand and agency relationship will take on different forms and functions as the landscape and community management capabilities evolve with an integration across marketing silos.
So what does that mean for agencies? It means their role is evolving.
We take a look at how different brands and companies approach community management internally and externally and the critical roles of agency partners so that organizations around the globe can maximize their relationships with agency partners. We feature interviews and case studies from potential brands BP, Nestle, Ford, IBM, and/or others.
5 Social Media Tips For PR Pros - Social Media and the New PR World OrderDell Social Media
Social media has changed the PR game. Not only does social media break news, but it is increasingly becoming a go-to resource for journalistic research. In this presentation, Dell’s Carly Tatum discusses tips to approaching public relations on the social stage.
Lezione di Social Media tenuta all'Università della Svizzera Italiana durante il corso di Digital Marketing tenuto dalla professoressa Andreina Mandelli
Stuff about Twitter & Social Media for Marketing Magazine event (http://bit.ly/31Zea6) October 2009 with case studies from Five by Five & from Phones 4 U.
bluurb.wordpress.com
Social intelligence and marketing strategy, presented by Jessica WilliamsSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Visa's Jessica Williams explains how Visa uses social listening and analytics to help enhance traditional research projects.
She talks about the three core segments their analytics are focused on: small business owners, developers, and the affluent audience.
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and 10 tips on how women-owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, TX on May 1st, 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
What you're missing in social media measurement, presented by Nichole KellySocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Social Media Explorer's Nichole Kelly discusses why it's actually very easy to measure social media ROI.
She shares a shortcut that will change everything and an actionable framework to get to bottom-line results quickly.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
How to decide between outsourcing and internal, presented by Adam BrownSocialMedia.org
In his presentation, Salesforce.com's Executive Strategist, Adam Brown, teaches a class on how to determine which functions are essential for your in-house team and what you should outsource to external agencies.
He shares 10 important things to think about when it comes to outsourcing your social media efforts.
BlogWell Los Angeles Social Media Case Study: Raytheon, presented by Chris Ha...SocialMedia.org
In his BlogWell Los Angeles presentation, Raytheon's Managing Editor, Digital Content, Chris Hawley, explains how they built a news operation to cover the Farnborough Airshow in real time.
He goes into detail about the challenges, the strategy, and the lessons learned from using social media to cover the event publicly.
Watch the video of this presentation here: https://vimeo.com/57348238
BlogWell Chicago Social Media Case Study: CME Group, presented by Allan Schoe...SocialMedia.org
In his BlogWell case study presentation, "From Financial Currency to Social Currency," CME Group's Director of Corporate Communications, Allan Schoenberg, shares how they're using tools like Twitter, LinkedIn, and blogs to connect with traders online.
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BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
BlogWell Atlanta Social Media Case Study: UPS, presented by Debbie Curtis-MagleySocialMedia.org
In her BlogWell Atlanta case study presentation, "Protecting Your Brand Through Social
Media," UPS' Manger of Corporate Public Relations, Debbie Curtis-Magley explained how her
team used social media tools to defend their brand online and share their side of an
issue.
Debbie's presentation covers her top 5 tips for social media defense, how her team
determined which conversations to participate in and which ones to ignore, and how she
kept executives informed on the issue.
In his Brands-Only Summit author discussion, Peppers & Rogers Group's Founding Partner, Don Peppers, talks about his book, "Extreme Trust: Honesty as a Competitive Advantage."
He explains how the payoff of generating extreme trust and long-term customer relationships is worth it for all businesses.
BlogWell Cincinnati Social Media Case Study: Procter & Gamble presented by An...SocialMedia.org
In her BlogWell Cincinnati case study presentation, "Social Media for Beauty Brands," Procter & Gamble's Global External Relations Manager, Anitra Marsh, shares P&G's four approaches to social media.
Anitra covered how P&G is mixing social and traditional media, how they're focusing on key engagement topics, and how they're developing authentic relationships.
---
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
BlogWell Los Angeles Social Media Case Study: Kaiser Permanente, presented by...SocialMedia.org
In his BlogWell Los Angeles presentation, Kaiser Permanente's Digital Media and Syndication Director, Vince Golla, shares how they launched and promoted their “Care Stories” video blog through social media channels.
He goes into detail about why they chose a video blog, how they got syndication, and how they continued to "feed the beast" once they created it.
Watch the video of this presentation here: https://vimeo.com/57345349
BlogWell Social Media Case Study: Graco, presented by Lindsay LebrescoSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.
To learn more about BlogWell, visit the event site here:
http://gaspedal.com/blogwell/
For $200, attendees spend the afternoon hearing case studies from companies like:
* Walmart
* The Home Depot
* Allstate
* H&R Block
* Mayo Clinic
* Sharpie
* Procter & Gamble
* UPS
* Cisco
* Kaiser Permanente
* US Coast Guard
* Graco
* Intel
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts.
In this presentation, Graco's Lindsay Lebresco discusses how the company listens, engages and participates in social media.
BlogWell Boston Social Media Case Study: Dassault Systèmes, presented by Auré...SocialMedia.org
In his BlogWell Boston presentation, Dassault Systèmes' Social Communications Senior Manager, Aurélien Blaha, shares how they asked fans to change the world using social media.
Aurélien goes into detail about their #IFWE campaign and how, by opening their brand up to the community, they were able to transform the campaign into a movement.
BlogWell Social Media Case Study: Kaiser Permanente, presented by Hilary WeberSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.
To learn more about BlogWell, visit the event site here:
http://gaspedal.com/blogwell/
For $200, attendees spend the afternoon hearing case studies from companies like:
* Walmart
* The Home Depot
* Allstate
* H&R Block
* Mayo Clinic
* Sharpie
* Procter & Gamble
* UPS
* Cisco
* Kaiser Permanente
* US Coast Guard
* Graco
* Intel
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts.
In this presentation, Hilary explores how Kaiser Permante uses blogging to build their brand.
BlogWell Dallas Social Media Case Study: RadioShack, presented by Cosmin GhiurauSocialMedia.org
In his BlogWell Dallas presentation, RadioShack's Director of Social Media Marketing, Cosmin Ghiurau, shares their Super Bowl 2014 strategy that resulted in a successful social media ad campaign.
He goes over their key learnings from the campaign and explains their seven-step approach to winning in the moment.
The Brands-Only Summit keynote presentation by Tyra BanksSocialMedia.org
In her Brands-Only Summit keynote presentation, Tyra Banks chats with SocialMedia.org VP of Community Kurt Vanderah about the intersection of social media, traditional media, and product marketing -- and how brands can thrive in this evolving environment.
BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...SocialMedia.org
In her BlogWell Philadelphia presentation, "Lessons in B2B Community Building," SunGard Web Marketing Manager Leah Patterson shares how they are creating a community in a B2B environment.
How to lead a social media engagement strategy, presented by Christi McNeillSocialMedia.org
In her presentation, Southwest Airlines' Social and Public Relations Lead, Christi McNeill, teaches a class on building a scalable, effective plan to engage customers, fans, and critics in social conversations.
She explains the eight steps for engagement and how other brands can apply them to their own social engagement strategy.
BlogWell DC Social Media Case Study: U.S. Navy, presented by David WernerSocialMedia.org
In his BlogWell DC presentation, the U.S. Navy's Captain, Director-Defense Media Activity Anacostia, David Werner, shares how they approached several recent, high-profile episodes where public debate manifested itself on Navy social media properties.
BlogWell New York Social Media Case Study: Monster, presented by Kathy O'ReillySocialMedia.org
In her BlogWell New York presentation, Monster's Senior Director of PR and Media Relations, Kathy O'Reilly, talks about how they drove global engagement on Twitter with their #FindBetter hashtag campaign.
At four weeks into the campaign, she shares how they're encouraging the spread of viral content and what obstacles they're facing as people try to hijack the campaign.
Watch the video of this presentation here: https://vimeo.com/66663220
BlogWell Bay Area Social Media Case Study: Citrix, presented by Justin Levy SocialMedia.org
In his BlogWell Bay Area presentation, Citrix's Senior Social Communications Manager, Justin Levy, shares how the brand transitioned to a social business through an aggressive social training program.
He discusses the obstacles of transitioning the global software brand and its 8,000 employees to a social state of mind, along with the vast benefits of the training program.
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Social media benchmarking: Beyond sentiment and share of voice, presented by ...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, U.S. Bank's Troy Janisch talks about evaluating your brand, customer service, and reputation in social media among peers.
He explains how to benchmark, create social media scorecards, define key indicators, and determine what is actionable.
eMarketer breakfast - Digital Impact: Two Secrets to Online Marketing SuccesseMarketer
Join Geoff Ramsey (CEO, eMarketer) and Vipin Mayar (EVP, McCann Worldgroup), co-authors of the new book Digital Impact: Two Secrets to Online Marketing Success, as they outline creative approaches for engaging with consumers and share proven techniques for measurement that work for every digital channel. Following the presentation, Geoff & Vipin will take your questions in a relaxed Q & A format.
PR Measurement Summit 2016 Session 1: Getting The Basics of Media Intelligenc...CARMA
Ben Levine, Vice President,Global Research & Analytics for Ketchum conducted a workshop on Getting The Basics of Media Intelligence Right last October 12th as part of the 2-day PR Measurement Summit. The theme of the event was “Measurement in an Age of Integrated Communications”. This was held last October 12th-13th at the Address Dubai Marina, Dubai, UAE.
Unlocking brand value with social communitiesSTATSIT
Online brand communities can deliver consumer engagement, loyalty and become a major force for driving revenue. We will be investigating how to evaluate your social community and how to systematically develop it for brand growth. I will be sharing our latest findings from a joint study with WFA (World Federation of Advertisers) and immediate steps you can take to improve your return on social.
The small team in STATSIT has collected over hundreds of millions of social media conversations since 2008, manually classified around 200,000+ of them and conducted over 1,500 projects for over 170 brands.
Your customers have transitioned from tethered and tolerant to mobile and multitasking. To meet customers’ ever-growing expectations, you must ensure their experiences are pain-free by delivering proactive and engaging interactions across the entire customer journey.
During this webinar, Engaging the Digital Customer: Experiences that Drive Revenue and Loyalty, industry analyst Paul Greenberg will discuss ways to increase customer value, including:
* Understanding how and when to interact with customers
* Considerations for systems of engagement
* Role of proactive engagement to drive revenue
* Detailed use case from strategy to implementation
Influencer marketing continues to evolve with some brands looking to double their investment in 2017. In this session our team shares their experience, expertise and what to expect in the coming year.
Employee Advocacy on Social Media by Kevin Stewartsmcslc
Kevin Stewart of Everyone Social joined the Social Media Club of Salt Lake City in August to discuss driving employee advocacy across social media to create a flow of qualified leads to your business.
Email Marketing for Nonprofits - Tips & Tricks Blackbaud
Are you sending email, eNewsletters, or eCampaigns but not sure if these efforts are reaching their full potential? Come learn how better segmentation and coordination can increase your marketing efficiency and results!
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
In his SocialMedia.org case study presentation, Timberland's Senior Manager of Digital and Paid Media, Frank Hwang, talks about how they engaged with fans using UGC to drive a 360-campaign around their heritage product.
Scholastic: Facebook Live video: How streaming video options altered Scholast...SocialMedia.org
In her SocialMedia.org case study presentation, Scholastic's VP of Social Media and Internal Communications, Morgan Baden, talks about how Scholastic used new streaming video options to refresh their approach to content and engaged more fans in the process.
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenSocialMedia.org
In his SocialMedia.org case study presentation, Red Lobster's Brand Manager of Digital Marketing, Carl Allen, talks about how they partnered with "Deadliest Catch" to promote their quality sourcing message in social media during Crabfest.
Logitech: Managing social media for a global brand, presented by Reagan FreyerSocialMedia.org
In her SocialMedia.org case study presentation, Logitech's Head of Global Social Media, Reagan Freyer, talks about how they're managing a global social media presence.
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
In her SocialMedia.org case study presentation, Johnson & Johnson's Workforce Engagement and Advocacy Leader, Devon Eyer, talks about how they designed and launched a channel and content strategy to change the way they engage with employees.
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
In her SocialMedia.org case study presentation, Bristol-Myers Squibb's Corporate Digital and Social Media Strategy Lead, Alison Woo, talks about how they focused on what matters to patients and key audiences in social media to create meaningful experiences.
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...SocialMedia.org
In her SocialMedia.org case study presentation, Subaru's Lauren Papasidero explains how they integrate user-generated content into their social media strategy.
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganSocialMedia.org
In his SocialMedia.org case study presentation, Intuit's Geoff Morgan shares how they used customer insights to build a social-led program and reach a new audience for QuickBooks.
Dole: How we brought social in-house, presented by Amy SummersSocialMedia.org
In her SocialMedia.org case study presentation, Dole's Amy Summers discusses how they transitioned from an agency-managed social program to an in-house operation.
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...SocialMedia.org
In her SocialMedia.org case study presentation, DICK'S Sporting Goods' Mary Holahan shares the process how their social media team evolved and elevated the role of social internally.
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
In his SocialMedia.org case study presentation, Cambia Health Solutions' Jeremy Solly explains how they launched a social customer care program in a regulated industry.
UPS: Proactive social listening, presented by Vincent WashingtonSocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, UPS' Vincent Washington explains how they're adopting proactive social listening.
He shares examples of how UPS is using social listening to surface business opportunities, increase engagement with their content, and improve employee perception.
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Rackspace Hosting's Elizabeth Jurewicz talks about how they overcame the "what if's" to drive successful employee engagement on LinkedIn.
She discusses the evolution of their social enablement program in terms of employee training, time management, risk mitigation, and reputation management.
Monsanto: Getting social to the crisis communication table, presented by Heat...SocialMedia.org
In their SocialMedia.org Member Meeting case study presentation, Monsanto's Heather McClurg and Nick Weber talk about how social media plays a role in crisis communications.
They share three examples of how Monsanto developed internal processes with different departments to best handle crises online and in social media.
The Hershey Company: Developing a social media presence for a 122-year-old co...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, The Hershey Company's Sarah Dull explains how the 122-year-old company, a house of over 80 brands, developed a company social media presence.
She talks about how they re-established the brand, updated their website, renamed all their social profiles, and created a plan to launch a customer service channel at @AskHershey.
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocialMedia.org
In his presentation, SocialMedia.org CEO Andy Sernovitz shares his recommendations on how to stay safe and ethical in social media.
Andy covers the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Dunkin' Brands' Melanie Cohn explains how they work with influencers to produce beautiful content, test new innovations, drive loyalty, and achieve scalable reach.
She talks specifically about influencer campaigns connected with pumpkin season, Valentine's Day, and their own loyalty program.
Canon USA: Real-time photo tips, presented by Betty GiossiSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Canon USA's Betty Giossi shares how they used social listening to react in real time to social media using the hashtag #RealtimeTips.
She goes into detail about how the campaign leveraged key influencers, multiple social platforms, targeted social listening, UGC, and more.
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, American Eagle Outfitters' Stephanie Campbell talks bout how their Aerie brand built community and resonated emotional connections with their fans using #AerieREAL.
She breaks down the #AerieREAL body-positive campaign from start to finish and shares their results.
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
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Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
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2. Industry Impacting, Applied Research that improves marketing communications performance
Some evidence!
Social engagement’s financial impact
2 studies
10 insights
December 9, 2013
Tom Collinger
Executive Director
Spiegel Research Center
T-collinger@northwestern.edu
3. We believe there may be a hierarchy to
customer engagement. . . And it’s not entirely obvious
• Engagement that’s
– Good and bad
– Relevant and not
• Financial Impact that’s
– Significant
– Not
4. STUDY #1:
SPIEGEL RESEARCH STUDY 1.0
CREATING SOCIAL MEDIA ENGAGEMENT THAT DRIVES
PURCHASE BEHAVIORS
Kudos to Edward C Malthouse
Sills Professor of Integrated Marketing
Northwestern University
Mark Vandenbosch University of Western Ontario
Su Jung Kim Research Associate Northwestern University
5. Canadian Air Miles Reward Program
• Coalition Loyalty Program
• Operating in Canada since 1992
• 67% of Canadian households
• 100+ Company sponsors
• “Community” website in 2009
– 99,000 unique posts
• Mile accumulation = proxy for
financial impact
6. The Data
• Random sample of 10,000
collectors as control group
• Accumulation and redemption
history from Mar09 – May11
• All who posted
• Stratified sample of those who
post
7. Research Questions
• How do branded prompts impact
social media engagement and
purchase behavior?
• Do different types of posts affect
behavior differently?
• Is viewing a form of engagement
that translates to financial impact?
8. Analyzed engagement and purchase
impact from 5 prompts
• Block Party
– Rate a “tip or memory”
– Issue a tip
– Chance to win 25,000 miles
• Epic Cruise
– Answer 6 questions (one per week)
– Chance to win a Cruise
• Winter contest
– Tell us what you’re saving for
– Incentive is 10 miles
• Mommy Moments
– Share a mommy moment
– Incentive is chance to win 25,000 miles
• Living Greener
– Share a “living better” story
– Incentive is 5 bonus miles
10. Less relevant prompts get little attention
Share your stories, tips and advice on how you help the planet and receive 5
BONUS AIR MILES reward miles. Make sure you post before April 25th to get
your 5 miles! Post your comments in the Living Greener forum.
“Mommy moments”
11. Posters (engagers) spend more
immediately, and over time
Contest Incentive # of Posters Week 1 Week 2 Week 3 Week 4
Party
Chance to win 25,000
miles
5627
42%
increase
43%
increase
12%
increase
35%
increase
Winter 10 miles 2105
54%
increase
27%
increase
72%
increase
29%
increase
12. Viewers of Winter contest increased
spending > 40%
Low
spenders
Medium
spenders
High
spenders
week 1 week 2 week 3 week 1 week 2 week 3 week 1 week 2
42%
incease
43%
increase
46%
increase 20% increase 20% increase
11%
increase
10%
increase
10%
increase
• Low spenders the most
• A “co-creation” effect
15. 8 Insights worthy of further tests
1. Social engagement without prompts is very low
2. Relevant prompts link to (far) greater engagement
3. Posters spend more in short and longer term
4. Viewers spend (far) more when viewing relevant posts
5. Low spenders who engage impacted most (% not $)
6. The right message causing co creation can be more
valuable than greater price-oriented incentives.
7. Posters who elaborate spend more
8. Elaboration on experiences implies higher future
accumulation
16. SPIEGEL RESEARCH STUDY 2.0
How Negative is Negative Word-of-Mouth (NWOM)?
Moving from Faith to Facts
Evidence on how posting and viewing NWOM on a social media
platform affect customer purchase behaviors
17. Faith: A generalized belief that
NWOM really matters
• 3 Hypotheses
– NWOM is harmful (“disengagement?”)
• Mostly about viewing NWOM
– What about posting NWOM?
• Decrease or increase purchase behavior?
– Negative sentiment is nuanced
• What types of emotions expressed?
• How do they impact purchase behavior?
William R. Wilson, Rice University
Robert A. Peterson, University of Texas - Austin
18. Context and data for this study
• Airmiles data
• Trigger event was unpopular policy
change announcement
• Reviewed posts, views and purchase
impact
• Study period was 15 weeks
• 4 weeks prior and 11 following
• The announcement generated 110
NWOM messages
• 75 customers posted
• 713 viewed the posts
19. We analyzed and coded messages for
types of emotions and intensity
• Analyzed Emotions
– Anger
– Disappointment
– Concern (i.e., doubt, surprise, confusion, etc)
• Coded Level of intensity for emotions
– Increases with the number of emotional
keywords in a post
20. Viewing decreased future spending
(“disengagement?)
Posting increased it, if given a chance to experience the value of the brand
• Viewing NWOM
Point accumulation by 12%
Purchase frequency by 5%
• Posting NWOM & redeeming points (experiencing
the value of a brand)
Point accumulation by 58%
Purchase frequency by 16%
21. Strong negative emotions decrease spending
Less intense ones increased spending
• Posting NWOM that has expression of anger
Point accumulation by 5% (N.S.)
Purchase frequency by 3%
• Posting NWOM that has expression of concern
Point accumulation by 183%
Purchase frequency by 65%
22. Our future work
Better understand relevant
engagement
• In-market experiments
• Other categories
• Compare across platforms &
channels
• Analyze Relationship
Engagement vs. Event
engagement
23. Contact me if. . .
• You’d like the academic
research report in greater
detail.
• Journal submission
• Access to models and
methodology
• You’d like access to future
research
• You’re interested in
sponsoring new research
(Forgive me the shameless plug)
Tom Collinger is the Executive Director of the Medill IMC Spiegel Digital
and Database Research Initiative at Northwestern University. Tom
joined the faculty at Northwestern University in January 1998, served as
Associate Dean and Department Chair from 2005 to 2011, and now
leads a research center linking consumer engagement with marketing
communications platforms to purchase behavior. He also serves as
senior director of distance learning. He is a widely recognized expert in
the areas of integrated marketing communications, direct, database and
e-commerce marketing management, customer loyalty, customer
relationship management, and channel integration. He is a former
Senior Vice President of The Leo Burnett Company, former Vice
President and General Manager of Ogilvy & Mather Direct/OgilvyOne,
and former member of the editorial advisory board for the Journal of
Consumer Marketing. Blog: http://about.me/tchere - See more at:
http://socialmedia.org/summit/preconference/#sthash.VvXCBOyz.dpuf
24. Appendix: Engagement
Insight from academic studies
• Conceptual roots of CE* draw on theory addressing interactive experience and value co-
creation within marketing relationships.
• 2010 Journal of Service Research Special Issue titled ‘‘Customer Engagement’’
is of particular relevance to advancing engagement research in marketing.
• Premise 10 states ‘‘Value is always uniquely and phenomenologically determined by the
beneficiary.’’
• Of particular note is that the terms ‘‘engage’’ and/or ‘‘engagement’’ appear to replace
more traditional relational concepts, including ‘‘involvement’’ and/or ‘‘participation.’’
• The five propositions
– CE reflects a psychological state, which occurs by virtue of interactive customer experiences
with a focal agent/object within specific service relationships
– CE states occur within a dynamic, iterative process of service relationships that co-creates
value
– CE plays a central role within a nomological network of service relationships
– CE is a multidimensional concept subject to a context-and/or stakeholder-specific expression
of relevant cognitive, emotional, and behavioral dimensions
– CE occurs within a specific set of situational conditions generating differing CE levels
*CE = Customer Engagement