Highlights and Insights from Social Media Marketing World 2019
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This presentation provides an overview and some insights Mel Kettle shared following her attendance at Social Media Marketing World in San Diego in March 2019.
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Highlights and Insights from Social Media Marketing World 2019
- 1. Highlights and insights from Social Media Marketing World 2019 Presented by Mel Kettle melkettle.com
- 2. The people • Friendships • Networks • Sharing melkettle.com
- 3. melkettle.com To solve our problems we need to get better at influence. Mike Stelzner
- 5. Without trust every mistake a business makes can become a disaster…
- 9. Video • Builds your brand • Builds credibility • Shows your authentic self • Encourages engagement • Use it to build your list • Be brave and GO LIVE melkettle.com
- 10. YouTube • 1.9 billion monthly users • 1 billion hours of watching DAILY (32 minutes EACH a day) • Great to build influence and connection • 57% marketers use YouTube regularly melkettle.com
- 12. Facebook • Relationships not content • “By 2020 Facebook could be unrecognisable” - The Atlantic • Show up and share • Live video • Mari Smith • Great content • Create a custom audience then retarget • Encourage Watch Parties melkettle.com
- 13. Facebook: 4 ways to engage 1.Video 2.Stories 3.Messaging 4.Groups - FB melkettle.com
- 15. LinkedIn • 40% of people on LinkedIn use it DAILY • 57% traffic is mobile • most used - Fortune 500 • Target your audience carefully • Use LinkedIn as a sales tool, but don’t be salesy or sleazy melkettle.com
- 16. Twitter • Talk about topics others can tweet about • Take the time to engage • Use lists • Tweet nice things about others • Live tweet unconventionally #Strubreads • Use video melkettle.com
- 17. Instagram • Instagram stories • only 38% marketers use stories melkettle.com
- 18. Any questions?
- 19. CEOs and leaders who actively use digital and social media to share their observations, ideas and thought leadership are more connected, more confident and more credible. And your audience thinks you are more authentic, more aware and more approachable. melkettle.com The Social CEO
- 20. Programs For CEOs For your leaders For your Board CEOs who want to gain a competitive edge and be seen as a thought leader. People managers and executives of teams Current and incoming Board members Number of participants: 1 Maximum number of participants: 10 Number of participants: Your Board 6 or 12 month individual mentoring program 1 hour, half-day or full day or multi-day workshops Group mentoring 1 hour, 2 hour or half-day workshop Outcomes: • Identify your digital footprint and how influential you are as CEO • Increase your influence and credibility within your workforce and across your industry • Become more connected • Increase your confidence using digital and social media. Outcomes: • Identify your digital footprint and how influential you are as a leader • Identify how to use digital and social media internally to communicate and engage • Understanding how to increase staff engagement and create a digital culture Outcomes: • Identify your digital footprint and how influential you are as a Board • Understand current trends in digital communication that need to be considered when planning for future success • Understand how your Board can use personal social media accounts to engage melkettle.com
- 21. The Social Association Available for sale - $29.95 www.melkettle.com melkettle.com
- 22. Image: Shutterstock Mel Kettle 0404 600 889 melkettle.com mel@melkettle.com melkettle.com