The document provides best practices for email marketing, discussing how email is desired, data-driven, builds social connections, relationships and trust, and supports the entire sales cycle. It recommends segmenting lists, sending a variety of message types like welcome, nurture, awareness and conversion emails, and monitoring key metrics such as delivery, open and clickthrough rates.
Present-day marketing relies heavily on customer data mining and predictive analytics to personalize customer experiences. While data-driven marketing seems effective, acquiring and maintaining clean customer data can be challenging. Email appending involves matching a company's customer database with an external vendor's database to add or update missing customer email addresses. It is important as customer data becomes outdated quickly without appending. Best practices include carefully selecting a reputable vendor, only sharing customer rather than prospect data, designing an opt-in welcome email, and keeping appended lists separate initially.
The document discusses benchmarking email marketing campaigns. It provides statistics on open rates, click-through rates, bounce rates, and unsubscribe rates for business-to-business (B2B) and business-to-consumer (B2C) emails across different industries, days of the week, call to action types, languages, and contact steps. Personalized emails tended to have higher open rates for both B2B and B2C. The document also provides recommendations for best practices in email marketing based on the benchmarking results.
The document describes the features and benefits of LeadPro, a lead management, email marketing, and online surveys platform. It provides an overview of the key capabilities including lead capture, qualification and distribution, email campaign creation and delivery, list management, and online survey tools. It also outlines the business benefits of increased lead generation, sales conversion and customer retention through an integrated marketing automation solution.
Email continues to be a powerful channel for driving business. Are you feeling the power? Or could your email marketing use a turbo-boost?
“An Introduction to Email Marketing” is more than a quick overview. It’s a how-to compendium that explains why a holistic approach to email – integrating it with your other marketing channels – is most valuable and how you can implement and measure a top-performing email marketing program.
Improve customer experience and customer engagement by providing software for multichannel customer communications. Deliver output to multiple channels: web, print, archive, email, social media, ...
The document provides an overview of email marketing best practices and list building strategies. It discusses the importance of list quality, email design guidelines, deliverability factors, and metrics for measuring performance. Key recommendations include following legal compliance, diversifying marketing approaches, and analyzing multiple metrics beyond open rates to fully understand list engagement. Speakers from ExactTarget, VerticalResponse and Salesforce provided examples and tips for effective email campaigns and cultivating subscriber lists over time through a variety of online and offline methods.
The document discusses the Milton Historical Society's use of Constant Contact for email marketing. It describes how Constant Contact allows the Society to easily create and send emails to subscribers. The document outlines best practices for permission-based email marketing such as avoiding spam triggers and ensuring emails are relevant to subscribers' interests. It emphasizes the importance of permission, frequency, and quality over growing subscriber lists.
Present-day marketing relies heavily on customer data mining and predictive analytics to personalize customer experiences. While data-driven marketing seems effective, acquiring and maintaining clean customer data can be challenging. Email appending involves matching a company's customer database with an external vendor's database to add or update missing customer email addresses. It is important as customer data becomes outdated quickly without appending. Best practices include carefully selecting a reputable vendor, only sharing customer rather than prospect data, designing an opt-in welcome email, and keeping appended lists separate initially.
The document discusses benchmarking email marketing campaigns. It provides statistics on open rates, click-through rates, bounce rates, and unsubscribe rates for business-to-business (B2B) and business-to-consumer (B2C) emails across different industries, days of the week, call to action types, languages, and contact steps. Personalized emails tended to have higher open rates for both B2B and B2C. The document also provides recommendations for best practices in email marketing based on the benchmarking results.
The document describes the features and benefits of LeadPro, a lead management, email marketing, and online surveys platform. It provides an overview of the key capabilities including lead capture, qualification and distribution, email campaign creation and delivery, list management, and online survey tools. It also outlines the business benefits of increased lead generation, sales conversion and customer retention through an integrated marketing automation solution.
Email continues to be a powerful channel for driving business. Are you feeling the power? Or could your email marketing use a turbo-boost?
“An Introduction to Email Marketing” is more than a quick overview. It’s a how-to compendium that explains why a holistic approach to email – integrating it with your other marketing channels – is most valuable and how you can implement and measure a top-performing email marketing program.
Improve customer experience and customer engagement by providing software for multichannel customer communications. Deliver output to multiple channels: web, print, archive, email, social media, ...
The document provides an overview of email marketing best practices and list building strategies. It discusses the importance of list quality, email design guidelines, deliverability factors, and metrics for measuring performance. Key recommendations include following legal compliance, diversifying marketing approaches, and analyzing multiple metrics beyond open rates to fully understand list engagement. Speakers from ExactTarget, VerticalResponse and Salesforce provided examples and tips for effective email campaigns and cultivating subscriber lists over time through a variety of online and offline methods.
The document discusses the Milton Historical Society's use of Constant Contact for email marketing. It describes how Constant Contact allows the Society to easily create and send emails to subscribers. The document outlines best practices for permission-based email marketing such as avoiding spam triggers and ensuring emails are relevant to subscribers' interests. It emphasizes the importance of permission, frequency, and quality over growing subscriber lists.
The document discusses email marketing strategies for candidate engagement and recruitment. It recommends building an email list to maintain engagement with candidates and allow targeted marketing. An email nurturing program is suggested as the central element for a good candidate experience. It also emphasizes the importance of having a clean database to support an effective email marketing program and staying compliant with GDPR consent requirements.
The document discusses techniques for building an opt-in email list, including offering incentives, using pop-up windows, submitting articles, using alert boxes, offering easy unsubscribe options, determining appropriate email frequency, using text-based emails, and utilizing guestbooks. The goal is to acquire a large subscriber base and build ongoing relationships with customers through targeted email marketing.
EMA
INTERRUPTION MARKETING
PERMISSION MARKETING
COMPONENTS OF EMA
OPT-IN
OPT-OUT
CAMPAIGN PLANNING & MANAGEMENT
EMA engine components
PERSONALIZATION AND PRIVACY
This document discusses cross-channel marketing strategies. It recommends acquiring customers across multiple channels like email, SMS, mobile apps, and social media. It also suggests onboarding customers with a welcome series and preference centers. Additionally, it emphasizes engaging customers by personalizing content and monitoring social media. The goal is to retain customers by running loyalty programs, customer service via SMS, and lifecycle campaigns across channels.
This presentation was delivered to attendees of the VT/NH Marketing Group business marketing seminar held in Lebanon, NH. It's a great package of actionable content for b2b sales and marketing professionals. Enjoy!
The document provides an overview of several topics related to affiliate marketing including:
- Using product data feeds to dynamically generate web content and comparison sites
- Best practices for utilizing email to drive affiliate sales, including building an email list and content guidelines
- An introduction to link buying and text-based advertising for generating website traffic
- How RSS feeds can be used between merchants and affiliates to automatically update offers and content
The document defines various online marketing terms and concepts. It provides definitions for terms related to search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, e-commerce, and website development/design. Some key terms defined include 301 redirects, click-through rate (CTR), conversion rate, domains, and email deliverability.
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Compliance doesn’t end with CAN-SPAM. With inbox access more challenging than ever, learn about the increasing importance of compliance on deliverability.
Lake Group Media is one of the largest independent media buying companies in the US. It has over 65 employees dedicated to media brokerage and sales. The company generated $67 million in billings last year. Lake Group Media provides traditional and digital media brokerage and analytical services to over 300 direct response advertising clients. It has expertise in diverse consumer markets such as prenatal, new family, and non-endemic areas.
For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.
This white paper discusses best practices for email marketing, focusing on implementing right-time email marketing to boost subscriber engagement and customer retention. Right-time email marketing involves sending personalized, relevant messages to subscribers based on their behaviors and interests at optimal times. The paper outlines a 4-step process for organizations to develop a right-time email strategy: 1) Lay the foundation for automated processes; 2) Define the customer lifecycle; 3) Develop a right-time contact strategy; and 4) Test and optimize programs. Implementing right-time marketing techniques can generate response rates 600% higher than traditional campaigns according to research.
Group 4 presented a brand equity model and discussed the challenges of interrupting consumers with advertisements given increasing information clutter. They proposed that personalized permission marketing through an opt-in model respects consumer privacy and builds relationships better than spamming. Their proposed company, YESMAIL, would create a member database through partner networks to send permission emails that are targeted and measurable. This shifts the marketing paradigm from interruption to relationship-building.
Clearout Best Use cases for Real-time and Bulk Validation.
Don’t let the honeypots, hard bounces and non-valid emails mess with your email deliverability. Validate, verify & clean your email list in real-time.
ClickMail is a marketing company founded in 2000 that provides email marketing services and technologies. It has 12 employees and over 50 customers. ClickMail offers multiple email delivery platforms, content optimization services, deployment services, and consulting services to help clients improve email marketing ROI. The company partners with leading email delivery providers and stays up-to-date on best practices and trends to help clients maximize campaign performance and inbox delivery rates.
The document provides a glossary of 101 terms related to email marketing. It defines terms such as acceptable spam report rate, acceptance rate, acquisition cost, ad swap, affiliate, application program interface, and application service provider.
Innovating One-to-One: Designing Personal Digital ExperiencesHighRoad Solution
This document discusses designing personalized digital experiences through email and digital marketing. It covers topics like relevance and personalization through data, execution, and optimization. Personalization involves using data to tailor content, timing, and display based on subscribers' profiles and behaviors. Testing and optimization are also important to continuously improve email programs. The goal is to create highly relevant and individualized experiences that increase engagement and results.
Mobile trends for the next 10 years according to experts:
1. Experts predict increased integration of mobile devices, sensors, and online services which will enable new personal and public applications.
2. Tablet devices are expected to become the primary way people consume content like magazines, books, newspapers and attend live events.
3. Some phone makers may offer free basic phones supported by transaction fees instead of network fees.
4. Content will increasingly be bundled into mobile plans starting with music and expanding to other media.
5. Augmented reality, mobile payments, and "green tech" phones are also areas that may see growth.
1) Social media has reached mass maturity globally, with nearly 50% of internet users in even the least engaged markets participating in some form of social media activity in the past month.
2) Total social engagement levels have plateaued, indicating that the period of massive growth is over. However, gaps between emerging and developed markets in social engagement are smaller than often reported.
3) Users are shifting from creating content to sharing and distributing others' content in real-time through status updates and tweets, moving the focus of social media from content creation to live sharing and commentary.
This document provides guidelines for using Facebook's Like button and Open Graph to promote web content in 3 sentences:
The Facebook Like button allows users to share content which then appears in their news feed and provides publishers ways to send future updates to those who liked their content. Websites should optimize content for sharing by using Open Graph meta tags to provide key information about shared content. Implementing a Like button and enabling an Open Graph site structure allows sites to tap into the large Facebook user base and social graph to drive referral traffic and engagement.
The document discusses email marketing strategies for candidate engagement and recruitment. It recommends building an email list to maintain engagement with candidates and allow targeted marketing. An email nurturing program is suggested as the central element for a good candidate experience. It also emphasizes the importance of having a clean database to support an effective email marketing program and staying compliant with GDPR consent requirements.
The document discusses techniques for building an opt-in email list, including offering incentives, using pop-up windows, submitting articles, using alert boxes, offering easy unsubscribe options, determining appropriate email frequency, using text-based emails, and utilizing guestbooks. The goal is to acquire a large subscriber base and build ongoing relationships with customers through targeted email marketing.
EMA
INTERRUPTION MARKETING
PERMISSION MARKETING
COMPONENTS OF EMA
OPT-IN
OPT-OUT
CAMPAIGN PLANNING & MANAGEMENT
EMA engine components
PERSONALIZATION AND PRIVACY
This document discusses cross-channel marketing strategies. It recommends acquiring customers across multiple channels like email, SMS, mobile apps, and social media. It also suggests onboarding customers with a welcome series and preference centers. Additionally, it emphasizes engaging customers by personalizing content and monitoring social media. The goal is to retain customers by running loyalty programs, customer service via SMS, and lifecycle campaigns across channels.
This presentation was delivered to attendees of the VT/NH Marketing Group business marketing seminar held in Lebanon, NH. It's a great package of actionable content for b2b sales and marketing professionals. Enjoy!
The document provides an overview of several topics related to affiliate marketing including:
- Using product data feeds to dynamically generate web content and comparison sites
- Best practices for utilizing email to drive affiliate sales, including building an email list and content guidelines
- An introduction to link buying and text-based advertising for generating website traffic
- How RSS feeds can be used between merchants and affiliates to automatically update offers and content
The document defines various online marketing terms and concepts. It provides definitions for terms related to search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, e-commerce, and website development/design. Some key terms defined include 301 redirects, click-through rate (CTR), conversion rate, domains, and email deliverability.
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Compliance doesn’t end with CAN-SPAM. With inbox access more challenging than ever, learn about the increasing importance of compliance on deliverability.
Lake Group Media is one of the largest independent media buying companies in the US. It has over 65 employees dedicated to media brokerage and sales. The company generated $67 million in billings last year. Lake Group Media provides traditional and digital media brokerage and analytical services to over 300 direct response advertising clients. It has expertise in diverse consumer markets such as prenatal, new family, and non-endemic areas.
For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.
This white paper discusses best practices for email marketing, focusing on implementing right-time email marketing to boost subscriber engagement and customer retention. Right-time email marketing involves sending personalized, relevant messages to subscribers based on their behaviors and interests at optimal times. The paper outlines a 4-step process for organizations to develop a right-time email strategy: 1) Lay the foundation for automated processes; 2) Define the customer lifecycle; 3) Develop a right-time contact strategy; and 4) Test and optimize programs. Implementing right-time marketing techniques can generate response rates 600% higher than traditional campaigns according to research.
Group 4 presented a brand equity model and discussed the challenges of interrupting consumers with advertisements given increasing information clutter. They proposed that personalized permission marketing through an opt-in model respects consumer privacy and builds relationships better than spamming. Their proposed company, YESMAIL, would create a member database through partner networks to send permission emails that are targeted and measurable. This shifts the marketing paradigm from interruption to relationship-building.
Clearout Best Use cases for Real-time and Bulk Validation.
Don’t let the honeypots, hard bounces and non-valid emails mess with your email deliverability. Validate, verify & clean your email list in real-time.
ClickMail is a marketing company founded in 2000 that provides email marketing services and technologies. It has 12 employees and over 50 customers. ClickMail offers multiple email delivery platforms, content optimization services, deployment services, and consulting services to help clients improve email marketing ROI. The company partners with leading email delivery providers and stays up-to-date on best practices and trends to help clients maximize campaign performance and inbox delivery rates.
The document provides a glossary of 101 terms related to email marketing. It defines terms such as acceptable spam report rate, acceptance rate, acquisition cost, ad swap, affiliate, application program interface, and application service provider.
Innovating One-to-One: Designing Personal Digital ExperiencesHighRoad Solution
This document discusses designing personalized digital experiences through email and digital marketing. It covers topics like relevance and personalization through data, execution, and optimization. Personalization involves using data to tailor content, timing, and display based on subscribers' profiles and behaviors. Testing and optimization are also important to continuously improve email programs. The goal is to create highly relevant and individualized experiences that increase engagement and results.
Mobile trends for the next 10 years according to experts:
1. Experts predict increased integration of mobile devices, sensors, and online services which will enable new personal and public applications.
2. Tablet devices are expected to become the primary way people consume content like magazines, books, newspapers and attend live events.
3. Some phone makers may offer free basic phones supported by transaction fees instead of network fees.
4. Content will increasingly be bundled into mobile plans starting with music and expanding to other media.
5. Augmented reality, mobile payments, and "green tech" phones are also areas that may see growth.
1) Social media has reached mass maturity globally, with nearly 50% of internet users in even the least engaged markets participating in some form of social media activity in the past month.
2) Total social engagement levels have plateaued, indicating that the period of massive growth is over. However, gaps between emerging and developed markets in social engagement are smaller than often reported.
3) Users are shifting from creating content to sharing and distributing others' content in real-time through status updates and tweets, moving the focus of social media from content creation to live sharing and commentary.
This document provides guidelines for using Facebook's Like button and Open Graph to promote web content in 3 sentences:
The Facebook Like button allows users to share content which then appears in their news feed and provides publishers ways to send future updates to those who liked their content. Websites should optimize content for sharing by using Open Graph meta tags to provide key information about shared content. Implementing a Like button and enabling an Open Graph site structure allows sites to tap into the large Facebook user base and social graph to drive referral traffic and engagement.
The document discusses planning for a successful holiday email campaign. It recommends starting planning now because consumers are already holiday shopping. It suggests reviewing last year's campaigns to see what worked well and developing a schedule for the upcoming campaign while avoiding sending too frequently. Specific tactics that worked well last year included early bird specials, creating urgency close to holidays, exclusive subscriber deals, abandoned cart emails, and gift recommendations.
This document summarizes the results of a survey about social gaming habits. Some key findings include:
- 50% of online US residents aged 18-44 play social games daily, with higher rates among males, tablet owners, and smartphone owners.
- The top reasons for playing social games are related to boredom and passing time. Females are more likely to play due to boredom, while males prefer competition.
- Multiplayer gaming and trivia challenges are the most popular types of social challenges, though interest exists for scavenger hunts and guessing games as well.
- Discounts and social/loyalty rewards are seen as the most compelling incentives for winning challenges. Status in
So metourism presentation email & socialwritemcsean
This document discusses using email and social media together. It provides an agenda that includes developing objectives, encouraging content sharing, using social media to build an email list, using email to grow a social media presence, sharing blog updates through email, and best practices. Specific tactics covered include encouraging email sharing with buttons like "share with your network", using social media like Facebook and Twitter to promote email subscriptions, running social media awareness campaigns to convert subscribers to community members, and pushing blog updates to subscribers' email inboxes via RSS. The document emphasizes connecting with audiences, engagement, building relationships, and becoming a resource through an integrated email and social media strategy.
Thank you for the presentation. I learned several strategies for attracting conventions that may not be the geographic center, including working with locals, accentuating differences, providing better service, cooperation with other CVBs, pursuing large groups, and financial incentives. I will consider how we can better partner with local organizations in our community.
The document discusses how to use social media for B2B marketing. It notes that B2B social media is different than consumer social media and outlines how to build awareness and generate leads through social channels. Specifically, it recommends listening for opportunities on sites like Google Reader, building a presence on networks like LinkedIn and SlideShare, and integrating social media into existing work flows like turning presentations into SlideShare posts or podcasts.
The document discusses email retargeting, which is a strategy that uses display advertising to target consumers who opened an email but did not complete a desired action, such as purchasing a product. It works by tagging emails so that when a recipient opens one, a cookie is dropped allowing their online behavior to be tracked. Retargeted display ads can then reinforce the original email's message. The strategy benefits marketers by extending campaign reach and driving conversion rates and customer lifetime value. An example of an airline successfully using email retargeting to increase online conversions is provided.
This document provides guidance on writing summaries for academic purposes. It defines what a summary is and explains that a summary should be brief, include only the main ideas of the original text in the author's words, and leave out minor details and opinions. The document lists various types of academic writing that typically include summaries, such as critique papers, research papers, and literature reviews. It also explains that writing summaries helps with understanding and discussing what one has read. Guidelines are provided for how to read critically and take notes in order to accurately summarize a text.
The document discusses the different uses and punctuation of the adverb "however". It can be used:
1) As a conjunctive adverb to join two independent clauses with contrasting meanings. It is usually preceded and followed by a comma.
2) At the beginning of a sentence to mean "in whatever way", "to whatever extent", or "nevertheless". In this case it is not preceded by a comma.
3) As an aside within a sentence. In this case it takes a comma before and after.
The document provides examples of correct punctuation for sentences using however in different ways and discusses the relationship between however and the conjunction "but".
The document discusses various style concerns related to using a personal voice in writing. It states that a personal voice does not require using first person pronouns or being informal, but rather means using natural language. The document provides examples of passages with and without a personal voice. It also discusses using quotations, paraphrasing, and summarizing and the differences between those techniques.
The document discusses principles for creating effective graphics to support written documents. It explains that graphics can catch a reader's attention, communicate difficult information clearly, and convey information to diverse audiences. Some key principles covered include that graphics should serve a clear purpose, present a manageable amount of information simply and clearly labeled, and be integrated properly in the text by introducing, explaining, and making the graphic visible. The document also provides guidance on using color effectively in graphics through contrast, emphasis, and established patterns.
This document provides guidance on revising documents for coherence. It discusses checking that all necessary elements are included in a draft, that the organization is logical, and the content is strong. It also provides tips for writing coherent headings, titles, and paragraphs through techniques like avoiding long strings of nouns in headings, separating headings from text, and turning paragraphs into lists.
This document discusses narrative inquiry and narrative research. Some key points:
1. Narrative inquiry views stories and narratives as the primary way humans make meaning and understand the world. Reality and human experience are seen as socially constructed and fluid.
2. Narrative research uses stories - written, oral, personal and collective - as data. The story itself is the focus of analysis rather than being a means to other data. Analysis looks at the whole story and patterns of meaning within.
3. Narrative inquiry encompasses three spheres - the scientific, symbolic, and sacred. The scientific examines the natural world, symbolic interprets human experience through symbols, and sacred addresses existential questions. Inquiry across these realms
The document discusses techniques for writing effective sentences. It provides guidelines for choosing an appropriate level of formality, emphasizing important information, using parallel structures, and employing active and passive voice appropriately. The document also discusses how to avoid ambiguities and be precise when writing sentences.
El documento explica que la historia estudia los sucesos importantes de la humanidad y las relaciones entre ellos para comprender el pasado y prepararnos para el futuro. La historia utiliza diversas fuentes primarias y secundarias como documentos, restos materiales e historias orales para reconstruir los acontecimientos de manera científica mediante la observación, formulación de hipótesis, búsqueda de datos y conclusiones. El estudio de la historia nos da identidad y permite participar en la construcción de un mejor presente.
África es el tercer continente más grande del mundo y el segundo más poblado. Se encuentra en el hemisferio norte y está bordeado por el mar Mediterráneo, el mar Rojo, el océano Índico y el océano Atlántico. El continente alberga una gran diversidad de ecosistemas como el desierto del Sahara, la selva del Congo y los grandes lagos del Rift, así como importantes ríos como el Nilo y el Congo.
La evolución humana ha tomado millones de años, comenzando con los primeros hominoideos en el Mioceno hace entre 5-24 millones de años. Especies tempranas como Australopithecus fueron bípedas pero no podían hablar ni fabricar herramientas. Homo habilis hace 2 millones de años tenía manos aptas para agarrar y fabricaba herramientas de piedra. Homo erectus hace medio millón de años mejoró las herramientas y cazaba animales medianos. Homo sapiens evolucionó hace 200,000 años con un gran cere
This document provides a 10 step process for effective email marketing in today's changing digital landscape:
1. Establish a single marketing platform to streamline campaign management.
2. Manage customer data effectively by gathering, scrubbing, and forming a single view of customer profiles.
3. Start relationships right by respecting opt-ins, permissions, and privacy preferences.
4. Create compelling, relevant content tailored to personal and external factors about customers.
Open It, Read It, Buy It Email Marketing with the AppExchangedreamforce2006
The document discusses best practices for email marketing, including design, segmentation, and testing strategies. It recommends testing emails on different devices, using dynamic content, and sending customized messages based on user behavior and attributes through automated mailing systems. Advanced tactics like multi-variate testing can help determine the most effective subject lines, copy, and creative elements.
This document provides guidance on email marketing best practices. It discusses building an audience through website capture forms, data cleansing to ensure accurate subscriber information, using surveys to gather feedback and cleanse data, planning email marketing campaigns carefully considering the right frequency of emails, improving email reputation through deliverability best practices, designing effective email copy and content, and ensuring high deliverability rates. The overall message is that taking time to implement these best practices through an integrated approach can help email marketers achieve better response rates and returns on their email marketing campaigns.
Nearly all interactive marketers use email, and they expect it to increase in
effectiveness over the next two years. But research indicates that most email
campaigns don’t deliver expected results, leaving marketers wondering how
they can increase the strategic value of their email programs to close the gap
between expectations and actual results.
This whitepaper highlights some of the industry research on strategic email
marketing maturity and provides detailed explanations of several advanced
email marketing programs proven to increase email’s effectiveness and drive
specific business objectives.
Unleashing the power of act act & sage e marketingAndyIrvine
This document provides an overview of ACT! and Sage e-Marketing software for email marketing. It discusses why businesses should use email marketing and key features of Sage e-Marketing like email campaigns, surveys, social sharing, and contact management. It also covers best practices for email marketing like template design, targeting audiences, and practical usage scenarios. The document concludes with a glossary of common email marketing terms.
The document discusses engaging email marketing strategies and integrating email with social media. It includes tips on measuring email subscriber engagement, developing engagement strategies, making email campaigns more engaging through elements like interactivity and urgency, optimizing email templates, and providing examples of integrating email with social networks like Facebook and Twitter.
Email Marketing:Today's tool for effective customer interactionBill Powell
The document discusses email marketing strategies and tools. It outlines how email can be used as an interactive and cost-effective marketing channel to build customer relationships through targeted, permission-based communications. Metrics like open and click-through rates are mentioned to track engagement and inform future campaigns. Segmentation, personalization, automation and testing are presented as ways to increase relevance and response.
Get 60% commission New High Converting Product on Cold Traffic
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This document provides best practices for email deliverability across 15 areas, including reputation, segregation, bounce management, permission, frequency, relevance, branding, CAN-SPAM compliance, suppression lists, policy requirements, and technical requirements like authentication and DMARC. Following these practices can help boost deliverability rates and ensure emails reach customers, while avoiding issues that could damage sender reputation or cause blacklisting.
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
This document discusses key metrics for measuring the success of email marketing campaigns, including delivery rate, open rate, click-through rate, bounce rate, unsubscribe rate, spam complaints, conversion rate, segment performance, and overall ROI. It provides recommended targets for each metric and tips on how to improve metrics like focusing on list quality, subject lines, and providing value in emails. Overall ROI is identified as the most important metric for determining the actual return on marketing investment. The document recommends regularly measuring performance to identify weaknesses and areas for improvement.
5 Ways to Increase Email Engagement and Revenue with CRM DataBlueHornet
Learn how CNET, the world's largest and most trusted tech media source with more than 100 million unique users, uses their client data to deliver personalized email content and advertising to increase engagement and drive real revenue.
Reaching the target audience with email marketing strategies will provide several positive and beneficial liaisons. Some of these include enhancing the relationships of the merchant and customer pools, encouraging the customer loyalty and thereby effectively ensuring repeat business.
Inside The List - Building Your Business with an Opt-in Email Listjabawabo
Inside The List provides strategies for building an opt-in email list and effectively monetizing it. It teaches how to capture leads through squeeze pages and forms, use incentives to boost signups, and send follow-up messages to nurture subscribers. The document also outlines tips for optimizing open rates, linking in emails, timing, and more to maximize profits from the list. Building a large, responsive opt-in list is positioned as one of the most effective online marketing techniques.
After examining this slides, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you want to start learning about email marketing, it is a very useful guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get your time, money and resources worth, and generate expected sales.
After examining this slide share, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you are ready to go, start your profound journey through email marketing by starting the presentation.
Blog Post: https://popupsmart.com/email-marketing/
The effectiveness of email marketing is no secret. Study its strategies and follow it thoroughly if you wish to take your business to a whole new level.
When it comes to email marketing, here’s an easy way to brush up on your vocabulary. Although there are many terms unique to this online marketing channel, the four you need to remember: reputation, relevancy, relationship-building and ROI, most reinforce the core principles of email while serving as guideposts to ensure your campaign is optimized for delivery, and maximum response.
A Goldmine in the Funnel - a wake up call for marketersLake B2B
This whitepaper explores different aspects of utilizing and managing customer information. This whitepaper will help you understand the importance of building quality database as the key to profitable marketing. Digital marketing is reshaping the way B2B marketers connect, build and nurture business relationships. To cash in on this, savvy marketers are gaining more traction with customers and prospects by using digital marketing options like emailing, social media and web domains. Despite implementing the best strategies, one of the biggest challenges marketers face is about building customer information and connection – i.e. DATA.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
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Email Marketing Best Practices
1. MGH & Blue Sky Factory Email Benefits & Best Practices February 2011 Baltimore, Maryland
2. About Blue Sky Factory We are here for you: Employee Spotlights: Client Services Our director of deliverability, Ken Pfeiffer, monitors all email traffic that goes through our Publicaster system to ensure compliance and email delivery, assists our clients in following email best practices, and maintains ISP relations. Deliverability Creative DJ Waldow, the director of community, oversees all BSF social media interaction and engagement. DJ helps us, and our clients, keep a finger on the pulse of the social media industry. Software Development Social Media & Strategy As VP of strategy and innovation, Chris Penn is responsible for helping BSF set and execute its strategies, and for building our market presence and strength. Chris also develops strategies to help us and our customers be more effective in email and social marketing. Support, Education & Training 2
3. Blue Sky Factory Education General Education Publicaster-Specific Education http://www.blueskyfactory.com/subscribe.php 3
4. Blue Sky Factory Education https://learnpublicaster.groupsite.com 4
10. 1 Why Email? It’s Desired A Best Practices Discussion. 6
11. Why Email? Permission based email marketing, addressing only those subscribers who have expressly indicated their interest in your message, outperforms all other direct marketing channels. According to research conducted by the Direct Marketing Association, permission based email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08. 7
12. Opt-In Form - Placement A bigger list leads to bigger ROI potential so why hide the sign up? Many email marketers place the link to their email sign-up page in a discrete location (like the footer). Make this call-to-action easy to find and present on every page of your website. 8
13. Opt-In Form – Active Opt-In Client List The first step in building up a List is building an opt in form. Only send emails to subscribers who give explicit consent by checking a box. Email addresses that are collected for other means should not be added to your email distribution list unless the user is given a clear decision to: receive updates and offers via email (by checking a box) or b. be left off the list and receive only transactional communication (leave box unchecked) Give the user the choice and require that they check the opt in box themselves (do not pre-check the box). 9
14. Opt-In Form – Campaign Explanation Client List Include information on the types of campaigns they will be receiving. Whether it’s an enlargeable example of a campaign or a simple explanation of what the email will include, it is important to inform your subscribers and manage their expectations appropriately. 10
15. Opt-In Form - Privacy Client List Guarantee to not share their address with other companies. Potential subscribers will see your privacy pledge clearly stated at the bottom of the opt-in form. 11
16. Opt-In Form – Easy Connect Client List Accelerate List Growth With Social Tools Like Facebook Connect. During sign up, users can avoid some data entry with two simple clicks. Facebook Connect also allows you to share the code: put it in a tweet, in a press release, in your email, anywhere a regular web link can go. 12
17. Social Media – Opt-In Via Facebook Tap into an already-engaged customer base – add an email opt-in form to your Facebook page. Get instructions on how to add an email sign-up form to your Facebook page here: http://tinyurl.com/34x9uhv 13
24. SMS – Subscription Via Text Message Client List Offer subscription via text message to newsletter. Let prospective customers subscribe to your lists via short code (e.g. text your email address to 41411) and capture them on the spot. This is especially effective when people are standing around for a bit (at an airport, at a bus stop, at an event). 15
25. What’s Next?– Subscription Via Bar Code Client List Tailor your opt in experience to match the sophistication of your audience. With Publicaster’s New Landing Page Feature, you can attach the url of your opt in form to a barcode and imbed your opt in in the middle of a subscriber’s experience. 16
26. 2 Why Email? It’s Data Driven A Best Practices Discussion. 17
27. 5 Metrics to Monitor Client List Delivery Rate Demonstrates the amount of subscribers who successfully received the email. Delivery is calculated by subtracting the number of hard and soft bounces from the total number sent. Blue Sky Factory looks to see a delivery rate above 98%. 18
28. Act on Your Findings - Poor Delivery Client List Poor Delivery If your bounce rate is increasing, it is important to evaluate the following aspects of your program: 1. Authentication. Are your Sender ID and SPF records set up properly? These important measures can help you communicate your legitimacy to the ISPs (Hotmail, Yahoo, AOL, Gmail, etc.). Go here for a full explanation: http://bit.ly/SPFrecords 2. Make sure you are adhering to the expectations you set for your subscribers originally. Once you begin straying from the expectations you originally set, the complaint rate typically begins to rise and blocks can occur. 3. Age of list. As subscribers change jobs or email clients, their email addresses often change therefore old lists often contain many inactive addresses. Sending to an old list with many inactive (no longer actively used) addresses can lead to a high bounce rate. 19
29. 5 Metrics to Monitor Client List Clickthrough Rate Measures the number of recipients that clicked one or more links in an email. In addition to clickthrough rate, it is also valuable to monitor clickthrough performance. This showcases the links in the email, the total number of clicks, and the unique number of clicks for each link. A clickthrough rate equal to or greater than 3% for a given campaign is preferred. 20
30. 5 Metrics to Monitor Client List Conversion Rate Percentage of subscribers who clicked through to a page on your website that is being tracked for conversions. 21
31. Act on Your Findings - Low Clickthrough/Conversion Rate Client List Low Clickthrough Rate To address a decreasing clickthrough rate, implement the following: 1. A/B split testing- Test calls-to-action used and call-to-action placement, as well as overall messaging used. 2. Segmentation- Send more targeted emails to increase user engagement (e.g.- include products subscribers have historically shown interest in by clicking or purchasing). 3. Stronger calls-to-action- Consider changing the verbiage used to generate interest/action (e.g.- instead of ‘Click to Purchase’ use ‘Sale Ends Today, Buy Now’). To visibly make the callouts more noticeable and attractive, consider replacing links with HTML buttons. 4. Creative check up- Check with your Email Service Provider to ensure that your design is up to current industry best practices. For a copy of Blue Sky Factory’s basic design guidelines, go here: http://www.blueskyfactory.com/resources/bsfemaildesignguidelines.pdf 22
32. 5 Metrics to Monitor Client List Open Rate Conveys the number of subscribers who viewed the images in the email. An open rate greater than 15% is ideal. Blue Sky Factory recommends adding ‘View in Browser’ clicks and ‘View Mobile Version’ clicks into overall open rate. 23
33. Act on Your Findings - Low Open Rate Client List A low or decreasing open rate is typically indicative of the following: 1. Lack of testing- Blue Sky Factory recommends A/B split testing the subject line for each campaign to garner the highest open rate possible. 2. Poor engagement- Poor engagement is often a result of untargeted campaigns. To increase your recipients’ desire to open each email, make sure the content is relevant to them by segmenting based on subscriber data and previous reporting metrics. 3. Ineffective subject line- A poorly constructed subject line increases the chances that your subscribers will pass over without opening. Use a subject line structure that seems to work for your specific list (which can be revealed through A/B split testing). And follow these best practices: Keep it 35 characters or less; Avoid “spammy” words and phrases; Per the CAN-SPAM Act, avoid deceptive subject lines; Make it actionable by providing a sense of urgency and call-to-action (think verbs!). 24
34. 5 Metrics to Monitor Client List Opt-Out / Unsubscribe Rate Percentage of subscribers who clicked the ‘Opt-Out’ or ‘Unsubscribe’ link to be removed from future mailings. These subscribers are no longer able to receive emails. Blue Sky Factory encourages clients to begin evaluating program if opt-out rate begins to exceed 1%. 25
35. Act on Your Findings - Rising Opt-Out Rate Client List Rising Opt-Out Rate Similar to complaint rate, the opt-out or unsubscribe rate may increase if you do not stick to the expectations originally set for your subscribers. According to actual consumers, here are the top 6 reasons they choose to unsubscribe from email campaigns:
36.
37. Ensure subscribers on your lists are active and positively contributing to your email results.27
38. 3 It’s Social Ask current subscribers to share with their friends 28
39. Sharing – ‘Forward To A Friend’ Forward to a Friend with a Subscribe Link can lead to new email sign ups. Your subscribers are your best advocates, make it as easy as possible for them to share your emails. Basic ‘Forward to a Friend’ functionality plus option for forwarder to add comments and recipient to have option to opt-in. 29
40. Sharing – ‘Share With Your Network’ Use ‘Share With Your Network’ features to make it easy for recipients to share your email content with their social networks like Facebook, Twitter, and LinkedIn. Be sure to clearly define areas and call outs to distinguish between Connecting and Sharing via social. Note: Content posts to recipient’s page. The Sender does not need to have a presence on any of these social networks in order to feature SWYN call-outs. 30
41. Sharing – ‘Share With Your Network’ Posts summary copy and a link to the email on the subscriber’s page on a given social platform. Reporting allows sender to see how many times and on what networks an email was shared. 31
42. Sharing – ‘Facebook Like’ Facebook Like allows viewers to "like" the email in Facebook and expand a campaign’s reach to a new viewing audience. Posts a link to the email on a subscriber’s Facebook page and records as a “like” in the count on the email. 32
43. 4 Why Email? Builds Relationships, loyalty and trust A Best Practices Discussion. 33
44. Get to know your Subscribers better Client List Subscriber Preference centers allow you to collect further information for future segmenting: Consider linking to one of these from your email campaigns. This will allow recipients to update their preferences and information at any time. This is also a good place to cross-promote any other email offerings available to the subscriber. Note: This is separate from the opt-in form and should also be integrated directly with email marketing platform Enlarged Versions: http://www.bsf01.com/creatives/ramblers/subscriberpreferencecenter1.jpg& http://www.bsf01.com/creatives/ramblers/subscriberpreferencecenter2.jpg 34
45. Be on a first name basis Speak to your subscribers directly by personalizing emails. There are several forms of personalization, some more basic than others, but each offers a personal touch that will keep your subscribers engaged. Static Personalization: Insert information into email that is always available via your email marketing platform (subscriber’s email address, current date, etc.) Dynamic Content: Dynamic Statements (specific coding dependent on ESP) allow for extensive customization of the email, including using If-Then statements to insert content dynamically based on the field data for subscribers (e.g.- give subscriber certain block of content based on past purchase). 35
46. Increase your message relevancy Segment your list in order to send more targeted, relevant emails to your subscribers. Targeted emails lead to higher engagement and, ultimately, conversion. Segment by list attributes (information contained in your list) or by reporting analytics. Personalization from List Data: Pull content from subscriber’s record in the list (areas of interest, purchase history, etc.) 36
47.
48. Should be set up to send automatically based on date (birth date)
49. According to Experian Marketing Services report, 2010, the top five birthday subject lines based on open rates are: A special gift for your birthday Happy Birthday [FIRSTNAME] Happy Birthday From [Company] Your Special Birthday Bonus A special gift of 20% off for your birthday 37
50. Transactional Emails – A Moment of trust Client List When sending purchase confirmations or other transactional emails, make sure to ask customers to subscribe to your newsletter. They liked your product enough to pay for it; it stands to reason they might be interested in periodic updates. 38
51. 5 Why Email? It Supports the entire Sales Cycle. A Best Practices Discussion. 39
82. Blue Sky Factory recommends making these automated (trigger emails) either through us or your e-commerce platform.
83. Regardless of where this message comes from, use these communications to maintain customer satisfaction and disseminate important marketing messaging.
90. Message Variety Milestones Send a free offer to a customer every year after they've subscribed. Solicit feedback after a recent purchase; get permission to publish that experience. Consider automating a Birthday Campaign. 46
91. Important Considerations: Friday is the most popular day of the week to send out promotional emails, with 42% of US Online Retailers sending at least one promotional email.- Smith-Harmon "Retail Email Unsubscribe Benchmark Study" (2010) Dollars-off promotions in birthday emails have the highest transaction rate(0.95%) and revenue per email ($0.57). -Experian Marketing Services "The Birthday and Anniversary Report" (2010) An online specialty-products retailer found that 40% of its email revenue comes from transactional/triggered messages, which make up only 4% of volume. -Email Insider "Triggered Emails: Low Volume, High Returns" (2010) Predominantly image based transactional emails received 50% higher clicks through rates than text based transactional emails. - Silverpop "How Top Retailers Use Transactional Emails" (2009) 47