![2010 Email Marketing Bootcamp & Certification Instructors Nicholas Einstein Director of Strategic Services, Datran Media [email_address] #datranmedia #nick’s Aaron Smith Director of Professional Services, Smith-Harmon, a Responsys Company [email_address] #smithharmon #aaron](https://image.slidesharecdn.com/eecslideworkshop-100813170908-phpapp01/85/Eec-slide-workshop-1-320.jpg)
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- 1. 2010 Email Marketing Bootcamp & Certification Instructors Nicholas Einstein Director of Strategic Services, Datran Media [email_address] #datranmedia #nick’s Aaron Smith Director of Professional Services, Smith-Harmon, a Responsys Company [email_address] #smithharmon #aaron
- 4. Introduction & State of the Union 8:15-9:00am
- 5. 9 Reasons Email is Dead!
- 6. The End of an Era!
- 7. The Death of Email!
- 10. Email is Dead!
- 11. Introduction & State of the Union Hold your Horses!
- 12. Introduction & State of the Union The Death of Email has Been Greatly Exaggerated!!!
- 15. Introduction and State of the Union CAGR of 4% through 2014
- 16. Email is the Best Way to Get the Daily Deal … and, surprise…. It integrates with social!
- 17. Email Newsletters Remain Coveted Loyalty Drivers
- 19. Start at the Beginning Understanding Your Goals and Aligning them with Strategy 9:00-10:00am
- 20. Start at the Beginning Raise Your Hand if….
- 21. Start at the Beginning Use Email to… Acquire! Retain! Transact! All of the Above!!! Engage Reach Reactivate
- 24. Start at the Beginning 1. What is the Main Goal? Acqure! Retain! Transact! All of the Above!!! Engage Reach Reactivate
- 25. Start at the Beginning Great Goal! Email reactivation or “win-back” campaigns that integrate email, analytics and e-commerce data can result in conversion increases of more than 100%.* *Forrester Research
- 26. Start at the Beginning 2. How Do We Measure Success? conversions clicks share of wallet all of the above!!! revenue increase buzz increase referral rates decreases attrition customer engagement
- 28. Start at the Beginning 2. How Do We Measure Success Measure of success getting messages to your audience Measure of subscriber interaction with campaign Measure of financial impact Bounce Rate Spam Complaint Rate Inbox Delivery Rate Open Rate Revenue Click-Through Rate Conversion Rate Click-to-Open Rate Average Order Value Unsubscribe Rate Revenue Per Email bounces/emails sent spam complaints/emails delivered emails that reach the inbox opens/emails delivered total clicks/emails delivered total clicks/total opens unsubscribes/emails delivered revenue per campaign orders/visits revenue/bookings rRevenue/emails delivered
- 34. From Strategy to Execution 10:00-12:00pm
- 35. Audience Recruitment, Development, Growth and Cultivation Value
- 36. Campaigns – A Full Lifecyle Approach
- 37. Best Practices - Segmentation
- 38. Best Practices - Messaging
- 39. Best Practices - Creative
- 40. Best Practices - Optimization
- 41. Best Practices - Deliverability
- 47. Acquisition Email Welcome Email Up-Sell Email Transactional Email Newsletter Email Reactivation Email Third Party Email Examples of Relevance
- 52. Best Practices – Measurement & Reporting
- 57. Best Practices – Leveraging Data
- 61. Email Winners and Losers Lunch Presentation Noon-1:00pm
- 66. Thank You for Joining Us! Become an eec member & join the world’s largest organization of email marketers. Save 10% with discount code ClickZ when you join or renew by August 31, 2010 Subscribe to our FREE industry newsletter: www.emailexperience.org Contact Ali Swerdlow with any questions: ali@emailexperience.org
Editor's Notes
- Warm up to the audience. Introduce yourselves. Get things going. Let them know that you are representing the Email Experience and that the workshop has actually been developed by numerous experts across the organization. If they like the course, encourage them to become members and refer their friends.
- Sales to customize based on meeting
- Sales to customize based on meeting
- Warm up to the audience. Introduce yourselves. Get things going. Let them know that you are representing the Email Experience and that the workshop has actually been developed by numerous experts across the organization. If they like the course, encourage them to become members and refer their friends.
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Warm up to the audience. Introduce yourselves. Get things going. Let them know that you are representing the Email Experience and that the workshop has actually been developed by numerous experts across the organization. If they like the course, encourage them to become members and refer their friends.
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Warm up to the audience. Introduce yourselves. Get things going. Let them know that you are representing the Email Experience and that the workshop has actually been developed by numerous experts across the organization. If they like the course, encourage them to become members and refer their friends.
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- Sales to customize based on meeting
- I designed this slide to be used to set up how we understand the different types of email customers there are, and we know based on who they are, what type of emails we should send to increase relevancy and drive revenue.
- Sales to customize based on meeting
- Sales to customize based on meeting
- Warm up to the audience. Introduce yourselves. Get things going. Let them know that you are representing the Email Experience and that the workshop has actually been developed by numerous experts across the organization. If they like the course, encourage them to become members and refer their friends.