This document discusses the high costs of textbooks and the potential for open educational resources (OER) to reduce costs and improve education. It notes that textbook costs have risen much faster than overall consumer prices and strain student budgets. OER offer free and flexible alternatives through the "5Rs" of being retained, reused, revised, remixed and redistributed. Several examples of OER initiatives that have saved students millions of dollars or improved pedagogy are provided. The presentation encourages support and adoption of OER through sharing, considering them first in course materials selection, supporting faculty, and making open education part of the institutional mission.