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XULA OER Advocacy Workshop
This document outlines an advocacy workshop for open educational resources (OER) at Xavier University. It includes sections on defining advocacy, stakeholder engagement, advocacy strategy, and developing elevator pitches. Attendees are asked to introduce themselves and their interest in OER advocacy. The document then discusses identifying problems with the current educational resources system and how OER provides a solution. It provides guidance on setting goals for advocacy efforts and choosing strategies and tactics to persuade stakeholders to support OER adoption and use. Communication tips are offered, and a framework is given for constructing an effective elevator pitch about OER.
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XULA OER Advocacy Workshop
- 1. OER ADVOCACY WORKSHOP XAVIER UNIVERSITY| NEW ORLEANS | 2/26/19
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- 7. FIND YOUR VOICE •Name, institution, role • How you got involved/interested in OER and why you advocate for it • Optional: One time you’ve succeeded (or lost) in OER advocacy, and what you learned 2-3 minutes each around the table
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- 10. DISCUSSION • Pick astakeholder • What does that stakeholder think about OER? • How can OER solve a problem/need they have? • What can you ask them to do?
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- 13. OUTLINING THE PROBLEM •What is wrong with the status quo? • What statistics and stories back this up? • How can you frame it in a way your audience cares about?
- 14. OUTLINING THE SOLUTION •How do you envision the world if it were the way it should be? • How can OER help achieve this goal? • What statistics and stories back this up?
- 15. GOAL SETTING • Whatspecific change do you want to make? • Who has the power to make that decision? • When do you need them to make the change by?
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- 17. Get X todo Y by Z GOAL SETTING
- 18. Get X todo Y by Z GOAL SETTING Who has the power to make the change? What change do you want them to make? By when do you want the change made?
- 19. • Create aclimate where X is likely to do Y • Persuade X to do Y • Incentivize X to do Y • Put pressure X to do Y • Hold X accountable for not doing Y THE STRATEGY SCALE
- 20. TACTICS BRAINSTORM • AwarenessTactics • Persuasion Tactics • Incentive Tactics • Pressure Tactics (use carefully)
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- 22. COMMUNICATION TIPS • Alwaysknow your audience • Focus on why not just what • Illustrate with facts and statistics • Keep it simple • Avoid demonizing • Respect academic freedom • Connect OER to your mission
- 23. OER ELEVATOR PITCH •Hook: Statistic, story, or fact that grabs the listener’s attention. • Problem: A problem or need that will resonate with the audience. • Solution: How OER solves it. “Open in order to…” • Your Ask: What they can do. OER are are freely available, high-quality learning materials that can be downloaded, edited, and shared to better serve all students.
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