Open textbook campus action plan workshop

@txtbks | sparc.arl.org
campus
action plan
workshop
Nicole Allen (nicole@sparc.arl.org)
Director of Open Education, SPARC
attribution notices and links in slide comments
download my slides at http://slideshare.com/txtbks
Except where otherwise
noted...

http://bit.ly/open-
education-action-plan

stakeholders

faculty
students
librarians
admin
bookstore
IT

status quo
& mission

Sample Mission (From Tacoma CC)
The Open Education Resources Project will
invite students, faculty members and
administrators to work together as we choose
a culture of open education.
The overall goal is to increase student learning
opportunities by creating and using OER in all
levels of our institution.
http://open.tacomacc.edu

goals &
activities

Sample Goal (From Tacoma CC)
http://open.tacomacc.edu

Other Elements
Admin. & Institutional Support
Staffing Plans
Partnerships
Sustainability & Reporting

barriers

advocacy
planning

Proposal: What are you advocating to
do?
Process: What is the process for
getting the proposal accepted?
Decision Maker: Who decides yes or
no at the key step in the process?

Influencers: Who or what can
influence the decision maker?
Strategy: The theory behind how you
will get the decision maker to say yes.
Tactics: The specific actions you will
take.

Strategy or Tactic?
Get students to sign a petition calling
on the provost to fund an open
textbook pilot program.

Strategy or Tactic?
Persuade the provost to fund an open
textbook pilot program by mobilizing
student and faculty demand for
affordable textbooks.

Does the tactic fit the strategy?
Strategy: Create an environment where
faculty are aware and supportive of open
textbooks, making them more likely to
adopt.
Tactic: Pass a policy requiring faculty to
openly license educational materials they
have developed.

Does the tactic fit the strategy?
Strategy: Convince the chancellor that it is
in the institution’s interest to adopt a policy
supporting faculty to adopt open textbooks.
Tactic: Have the chair of the higher ed
committee in the state legislature call the
chancellor to express support for the idea.

Audience: Who are you talking to?
Frame: What do they think and
care about?
Message: How will you say what
you want to say?

3 rules for effective
communications:
1. Have a message…
2. And repeat it…
3. And repeat it…

Elements of a message
1. Hook
2. Problem
3. Solution
4. Call to Action

Sample Message (From Student PIRGs)
Hook: Every student knows what it’s like to walk
into the bookstore and pay $200 for a textbook, or
sell a book back for mere pennies at the end of the
term. With today’s technology, there’s no excuse
for textbooks to be so expensive!

Problem: Prices have skyrocketed four times faster
than inflation for the past two decades, and the
average student spends $1,200 on books and
supplies each year. Publishers continue to drive
prices sky-high, while engaging in bad practices
like unnecessary new editions and online pass-
codes, which keep affordable alternatives out.

Solution: We need publishers to stop charging
ridiculous prices and start taking advantage of
today’s technology to offer students a fair deal.
The ideal model is “open textbooks,” which make
textbooks free online, free to share and affordable
to buy in print. If professors start using open
textbooks, students will save at least 80% and
competition will drive prices down.

Call to Action: That’s where students come in. We
are working to build pressure on the publishing
industry by raising awareness of the problem and
solutions like open textbooks, and by encouraging
professors on campus to switch to open textbooks.
Enough pressure eventually will force publishers to
cut their prices and treat students more fairly.

Nicole Allen
nicole@sparc.arl.org
@txtbks

Open textbook campus action plan workshop

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