The document discusses essential on-page SEO strategies for improving website ranking on search engines, emphasizing the importance of factors like domain name, page name, image optimization, title and meta tags, heading tags, link tags, content, and keyword density. It outlines best practices for each element to enhance visibility and user engagement, including the utilization of keywords in titles and alt attributes for images. The document also lists popular SEO tools for further analysis and optimization.

1. On–Page SEO

2. What is SEO?
• Search Engine Optimization (SEO) is a strategy to
get better ranking to our website. SEO is not a
software, which covers up some tools or menus etc.
• SEO is considered as a necessity for getting top
position on search engines.

3. Best On- Page SEO
Points to be Remembered
Page Name
Domain Name
Keyword Density
Image Optimization
Heading Tags
Meta TagsLink TagsContent
Robot Meta
Tag
Title

4. 1. Domain Name
• The name is extremely necessary.
• The other 2 main factors for domain name are:
1. Keyword in domain (web development company,
graphic-design-company etc.…)
2. Brand name in domain (BING, Google, Yahoo etc…)

5. 2. Page Name
• Page name is admittedly an important issue to require into
thought by the bulk of SEO consultants.
• Most internet designers produce pages like: index.html,
about.html, services.html and contact.html and this is often
fully wrong per SEO.
• By convention default page should have its name as "index“,
however different pages we are able to amendment to induce
most SEO edges.
• We target important keywords within the page name or address
name for example: about- abc.html. Here "about" indicates that
this page contains info a few whole whereas “___abc___"
could be a keyword.

6. 3. Image Optimization
 In reality search engines do not like images, video or flash. So its is one of
the important question that why do you do image optimization in SEO?
 Ok when we use image in a HTML page with {img src="" / tag (img
src="abc-folder/web-image.jpg" alt="web image samples" /)} always
remember don't forget alt attribute. Alt attribute is an important tag. Some
web designers have a question, why we do use alt? If the image will not
display in a browser, that time alt attribute text display given by you.
 And when any user will search images in search engines (Google, Yahoo,
MSN etc…), if the keyword has matched your alt attribute than search
engines will display your image that time.
 So as a final point never leave blank any alt.

7. 4. Title
 Title tag is not a part of the Meta tag but its use is really very important.
 All HTML pages have requirement for this tag.
 This tag is very important and use in the majority as essential keywords
inside the tag.
 You can define 55 to 60 characters with space. The title tag markup looks
like:
 The Title tag provides two benefits,
1st it displays on user's browser
2nd in search engines results pages.

8. 5. Meta Tags
 Meta Tags can not be considered as a supernatural solution to your
website but they can help sure for your website. This tag is hidden and
presented inside the section.
 Meta tags can be classified into:
 Meta Description
Meta description tag is main tag according to SEO. Meta description is a
short description of the page in search engines. Description is a summary
of page content, so avoid the unnecessary text in description. Description
length should be 155 to 160 characters with space.
 Keyword Meta Tag
Always target best keywords from the page content and use inside the
meta keyword. We can use 4 to 5 keywords in this tag.

9.  Robot Meta Tag
Robot meta tag an important part of SEO. It consists of two main parts.
1. Robot Meta Tag
2. Robot.txt
1. Robot Meta Tag
The Robot meta tag is available inside the session. Robot meta tags of are 4 types.
• Index, follow()- This is a common robot meta tag widely used. The main purpose
of this tag is that the spider or bot will index the whole website. The spider or bot
will not only index your first web page excluding also other web pages.
• No index, follow()- We use this meta tag for the spider or bot will not look at this
page but crawl through the take a break of pages on your website.
• Index, no follow()- This means you are telling the spider or bot, that he will not
give the impression of being at this page and stop there.
• No index, no follow()- This robot meta tag will help you if you want to your web
page or website, the spider or bot is not look at this page or nighters crawl
throughout the rest of pages on your website.

10. 2. Robot.txt
• We can say about robot.txt is a part of On-Page SEO. This is very helpful,
because we want to stop particular some html pages, images and image folder also.
That time Robot.txt will help you. This is a very easy way to stop images or html
pages. The major search engines (google,yahoo, msn etc…) read robot.txt file.
A robot would like to visit the website url for example:
http://www.abc.co.in. It will confirm first
http://www.abc.co.in/robot.txt, and get:
User-agent: *
Disallow: /
"User-agent: *" this section applies all robots and the Disallow: / inform the robot
that should visit any pages of the website.

11. 6. Heading Tag
 Heading tags are very helpful measurements in SEO.
 There are six heading tags in HTML (H1, H2, H3, H4, H5, and H6).
 Mostly we use only three tags (H1, H2 or H3). H1 tag is big tag an HTML.
 According to HTML and search engines the H1 tag is a very valuable tag.
We use H1 tag only one time in an HTML page. Always try to use a
keyword inside the H1 tag.
 We use H2 tag for subheading. H2 tag we can use three to four times in a
page.
 H3 heading tag is use for sub-section of secondary heading. So using H3
heading tag, this means represent different subdivisions of content.

12. 7. Link Tags
 Link title is the most important part of On-Page SEO. It gives following
benefits.
 User Friendly – User friendly means 100% web sites have links. When
users come at links, the link title display and link title also help the user
what kind of information in this link?
 Search Engines Friendly – According to SEO link title is compulsory. We
use best keyword in the link title. This way is get better keyword density,
helpful for optimization time.
 So the benefit is “leading web designing company” this is a keyword
who put on the link title tag, search engines like this and defiantly improve
your ranking. Finally we will not left any link without the title tag. Every
links are important.

13. 8. Content
 Content is defined as soul of SEO.
 The role of content is most important because the major search engines
love those websites who have best unique content.
 Content is so essential, as it improves the keyword density.
 If you add a content using keyword density, the search engines give better
response.
 While writing the content, don't forget using the main keywords or
keyword phrase.

14. 9. Keyword Density
• Keywords plays an important role in SEO.
• Keyword are the key elements which are match against the search strings in
search engine result.
• Keyword selection is an important point to remember, because it helps in the
optimization of your webpage.
• There are many ways which you can use to select an appropriate keyword for
your webpage.
• First do an analysis of keyword which are searched by the users the most in search
engine, then go through the keywords your competitors have taken and finally
select a keyword which you think describes your website the best.

15. Popular Tools & Website for SEO
• Woo Rank
• SEO Quake
• W3C Validator
• Traffic Travis
• Opensite Explorer
• Majestic seo
• Semrush
• Raven tools