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SEO ON PAGE OPTIMIZATION
- 1. ON PAGE OPTIMIZATION SEPTEMBER 2023 https://digitalpundit.in/
- 2. What is SEO “SEO is search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for products you sell. 2
- 3. 1. On page optimization. 2. Off page optimization. 3 SEO IS DIVIDED INTO MAIN PART.
- 4. on-page SEO include headings and subheadings, internal linking, and images and alt text. These are all elements on the page that, when optimized, can help your website content rank higher on search engines and drive more traffic. 4
- 5. 5 ON PAGE OPTIMIZATION On page search engine optimization is the most important part in the process of SEO. This technique includes the optimization of text, image, tags, structure, internal links , headers.
- 6. 6 1. Title Tag Optimization 2. Meta Tag Optimization 3. Robots.txt 4. URL Optimization 5. Anchor Text Optimization 6. Image Optimization 7. H1 Tag / Alt Tags 8. Keywords Research 9. Content Optimization
- 7. IMAGE 7 1.TITLE TAG OPTIMIZATION • Title tags are a major factor in helping search engines understand what the page is about. • They help searchers understand the content on your page. • A title tag should be short but descriptive enough for your visitor to identify you & your business. Help for giving Page title or Title tag 1. The primary target keyword should appear first. 2. Each page should have unique title. 3. The <title> tag is the first element in the <head> section of your page, this makes it find by google. META TAG OPTIMIZATION
- 8. • The meta description appears on google search results page under the page title. This small text be considered as a selling snippet, if a search, finds it appealing he is likely to click and go inside your page to find out more information. Description should be unique and relible. Don’t forget to put your main keyword in the meta description tag.. 8 2. DESCRIPTION TAG
- 9. 9 • A robot.txt files tell search engine crawler which pages & files the crawler can’t request from your site. This is used mainly avoid overloading your site with request. How to use https://ginandgrace.com/robots.txt • To check robots.txt of any website • Some you get your txt files in wordpress go the seo option -> tootls-> files editor your will get robots txt files.
- 10. 10 • The website pages url should include the primary target keyword. • Use keywords in URLs and filename. • Have a targeted keyword embedded into the webpage. • Begin with domain name and categories must be named in such a way that they become keywords.
- 11. 11 • Anchor text is a visible text which is clickable. • It hyperlink display to another location. • It act as a reference to the user & act as a recommendation to google • The anchor text is given as : • <a herf=‘’’’></a>
- 12. 12 • Image optimization it will not be easy for google to identify the details of the image by viewing its URL. • If the file name of the image given is related to the content it will also be helpful for google. • Google will also check the surrounding content of the image to get its detail. • We can also images from other published website then it should be specified under image courtesy.
- 13. 13 • Heading can be displayed in different sizes. <h1> is the highest & <h6> is the lowest • The title is represented in <h1> tag. An important point is the that if title is not given in the web page then google will take the heading in <h1> tag is title. • If <h1> is not there then <h2> will taken. So while giving <h1> tag do not give it to more than one heading. It will confusion to google.
- 14. 14 • The role of content is most important the major search engines those website who have best unique content. • Content is a essential as it improves the keywords. • If you have content revelant keyword, the search engines give better response. • The content writing, don’t forget main keywords.
- 15. 15 • Keywords are ideas & topics that define what your content is about, in trme SEO they are the words & phrase that searchers. • Primary keyword : Primary keyword is the most important while optimizing the site. • Secondary keyword : secondary keyword is the one that are less important & support primary keyword for marketing. • Long tail keyword : long tail keyword are combined of 2-3 keyword phrase TYPES OF KEYWORDS
- 16. 16 • Internal links is the link from one page to another page on the same domain. • They’re simply text hyperlinks from one page to another page on your website. External link Internal links • External link is a link from your web sites to another web site, External links also called an outbound links.
- 17. Digital pundit Email: punditdigital@gmail.com Web site: NO : 9173749033