Online shopping has grown significantly in recent years, with e-commerce sales in the US totaling $142.5 billion in 2015, representing 8% of all retail sales. Consumers of online shopping generally have higher education, income, and exposure to technology. While online shopping provides advantages like easy access to reviews, it also poses disadvantages such as potential privacy and security issues. Customer reviews have been shown to significantly impact the buying behaviors of 59% of online shoppers.