SlideShare a Scribd company logo
• HISTORY

• CONSUMERS OF ONLINE SHOPPING
• MARKET SHARE

• ADVANTAGES
• DISADVANTAGES
• IMPACT OF REVIEWS ON CUSTOMERS
• must have access to the Internet .
• Must have a valid method of payment in order to complete a
transaction.
• generally, higher levels of education,
• and personal income
• Increased exposure to technology.
• E-Commerce sales totaled $142.5 billion, representing about 8% of
retail product sales in the United States .

• The $26 billion worth of clothes sold online represented about 13% of
the domestic market, it has become one of the most popular crossshopping categories.
• FORRESTER RESEARCH estimates that the United States online
retail industry will be worth $279 billion in 2015.There were 242
million people shopping on-line in China in 2012.
For developing countries and low-income households in developed
countries, adoption of e-commerce in place of or in addition to
conventional methods is limited by a lack of affordable Internet access.
•

According to Forrester, the e-commerce market in India is set to
grow the fastest within the Asia-Pacific Region at a CAGR (compound
annual growth rate) of over 57% between 2012–16.
One of the great
benefits of online
shopping is the ability
to read others' reviews
of a product, be they
experts or simply fellow
shoppers.
LACK OF FULL COST DISCLOSURE

PHISHING
PRIVACY
About six in 10 (59%) online shoppers say usergenerated customer product reviews have a significant
or good impact on their buying behavior.
Online shopping
Online shopping

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Online shopping

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  • 2. • HISTORY • CONSUMERS OF ONLINE SHOPPING • MARKET SHARE • ADVANTAGES • DISADVANTAGES • IMPACT OF REVIEWS ON CUSTOMERS
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  • 6. • must have access to the Internet . • Must have a valid method of payment in order to complete a transaction. • generally, higher levels of education, • and personal income • Increased exposure to technology.
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  • 8. • E-Commerce sales totaled $142.5 billion, representing about 8% of retail product sales in the United States . • The $26 billion worth of clothes sold online represented about 13% of the domestic market, it has become one of the most popular crossshopping categories. • FORRESTER RESEARCH estimates that the United States online retail industry will be worth $279 billion in 2015.There were 242 million people shopping on-line in China in 2012. For developing countries and low-income households in developed countries, adoption of e-commerce in place of or in addition to conventional methods is limited by a lack of affordable Internet access.
  • 9. • According to Forrester, the e-commerce market in India is set to grow the fastest within the Asia-Pacific Region at a CAGR (compound annual growth rate) of over 57% between 2012–16.
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  • 11. One of the great benefits of online shopping is the ability to read others' reviews of a product, be they experts or simply fellow shoppers.
  • 12. LACK OF FULL COST DISCLOSURE PHISHING PRIVACY
  • 13. About six in 10 (59%) online shoppers say usergenerated customer product reviews have a significant or good impact on their buying behavior.