ITU-International Telecommunication UnionIWS- Information Warfare Site
CONTENTSDefinitionMajor E-TailersSectors using E-TailingTypes of E-TailersTriggers of E-TailingBarriers of E-TailingE-Tailing in IndiaSome FactsLatest UpdateConclusion
DEFINITION E-tailing or Electronic retailing may be defined as use of internet to sell goods and services online. E-tailing is the practice of selling retail goods on the internet. It is the abbreviated version of “electronic retailing” which essentially constitutes business to consumer transaction.
SECTORS USING E-TAILINGElectronicsComputer and PeripheralsToys and GamesTravel & TourismHospitalityReal EstateEmploymentPlacement
TYPES OF E-TAILERS E-Tailers Bricks and Pure Play Clicks E-Tailers E-Tailers
Pure Play E-TailersA pure play e-tailer uses the Internet as its primarymeans of retailing. Some of the pure play e-tailersare Buy.com, Amazon.com, etc.
BRICKS AND CLICKS E-TAILERSA brick and click e-tailer uses the Internet to push its goodsor service but also has the traditional physical storefrontavailable to customers. Combining this new type of retailand the old of a general store is a new type of store which ispart of the green economics movement, promoting ethicalconsumerism. The pioneer in this segment in India isoffersforshoppers.com.
TRIGGERS OF E-TAILING Saves time and efforts Convenience of shopping at home Wide variety / range of products are available Good discounts / lower prices Get detailed information of the product Able to compare various models / brands
BARRIERS OF E-TAILING Not sure of product quality Cannot bargain/ Negotiate Not sure of security of transactions / Credit card misuse Need to touch and feel the product Significant discounts are not there Have to wait for delivery
E-TAILING IN INDIA website offering event based online sales for a limited time period on fashion-wear, accessories, lifestyle products, sports Ishita Swarup, founder wear and gear, electronics partner and CEO of and even furniture with 99Labels.com members-only prices that 99labels is an innovative are marked up to 70 % off discount-oriented e-tailing label prices.
FACTS In India, 1 in 3 online shopper „buys‟ online! 80% of all regular online Indians „shop‟ online. (Source: JuxtConsult India Online, 2008) According to Economic Times, Online shopping is globally growing at around 8-10%, In India the growth rate is upwards of 30%. (Source: Economic Times, Dec. 17, 2009)
LATEST UPDATE India Getting Comfortable With Online Shopping Experian Hitwise‟ s research show that shopping is the 10th most popular online activity in India, ranking below social networking, news and travel, but picking up more visits than government, music or sports websites. By international standards, Indian e-commerce is immature - shopping ranks fifth in online activities in the US and fourth in the UK. (Source : Hindustan Times, Nov. 23, 2010)
CONCLUSIONThe e-retail revolution has come up with hugeopportunities and advantages both for the marketer aswell as the consumer. The consumer can now shop 24x7from his home and at his convenience. He can search fora product from a hoard of online shops and dealsavailable. According to an IMRB study, it states thatshopping convenience, time saving and the availability ofa wide range of products were the three major triggers ofthe Indian e-tailing market.