The document discusses the growth of e-commerce and issues for retailers. It notes that while e-commerce was initially seen as superior to traditional retail, larger retailers have found success through multichannel strategies that integrate online and physical stores. This allows them to leverage complementary assets across channels and provide synergies like expanded selection and convenient services. Emerging technologies may further strengthen these multichannel approaches.
E-tailing refers to the selling of retail goods online. It allows companies to sell products to customers virtually without needing a physical storefront. E-tailing has grown significantly in recent years and enabled the development of software tools to help companies create online catalogs and manage the online sales process. Some benefits of e-tailing include reducing business costs and space needs while increasing accessibility of products to customers. However, e-tailing also lacks some of the experiential and sensory aspects of in-person shopping.
The document discusses various topics related to retail outlet selection and purchase decisions, including:
1) Different decision sequences consumers may use when evaluating outlets and brands, such as prioritizing the outlet first or the brand first.
2) Factors that influence a consumer's evaluative criteria for different types of purchases from major grocery shopping to buying a newspaper.
3) Ways the internet draws consumers as an outlet and reasons for consumer apprehension towards online shopping.
4) In-store factors like price reductions, sales personnel, displays, and atmosphere that can impact consumers' product evaluations and purchases.
In the fall of 2006, I did a marketing communications observation on Best Buy for a Marketing Communications course. The observation project was basically a small-scale audit for which I collected as many examples of marketing communications as I could find. These included commercials, print ads, website screenshots, photos of store interiors, and more. I analyzed other customer touch-points for the brand, such as in-store salespeople, telephone customer service, and the store environment. I also touched on consumer brand image perceptions gathered through personal conversations, blog posts and other websites. Finallly, I drew conclusions about the role of Best Buy’s communications in their customer relationships and in the customer experience.
Best Buy failed in the Chinese market for several reasons related to their marketing strategy. They offered higher prices and a focus on customer service rather than low prices, which did not align with Chinese consumer preferences who prioritize low prices over service. Additionally, Best Buy focused on large flagship stores rather than many smaller, convenient locations, and they struggled to compete with local retailers on price. To succeed in China, foreign retailers need to localize their offerings and strategies to the price-sensitive Chinese market.
This document examines how multi-channel consumers' perceptions of retail attributes influence their purchase intentions across different shopping channels for clothing products. It reviews literature on multi-channel retailing and the apparel shopping market. The study uses a survey to understand how consumers perceive attributes like costs, variety, and risks differently for brick-and-mortar stores, catalogs, and the internet. The results found consumers shop more online for variety and convenience, in catalogs and online when perceiving higher costs, and have security concerns in brick-and-mortar stores.
This document discusses omni-channel experiences and the evolution of business models from traditional to omni-channel. It defines key concepts like points of interaction, fulfillment, and return which allow customers to engage with a business across physical and digital channels in a seamless way. It provides examples of companies that offer omni-channel experiences and notes that omni-channel shoppers spend 50% more than single channel shoppers. The document emphasizes the importance of integrating online and mobile channels with existing retail channels to provide customers a unified experience and access to all business information.
Tua will try to make an interesting 30 minute presentation about customer programs in the digital age. Hien Le will discuss how 80% of sales come from 20% of customers, and how to collect customer data to understand different customer types. He outlines several loyalty models including point-based, personalized, tier-based, and partnership models. Finally, he discusses how companies can use behavioral locks, data locks, switching costs and network effects to increase customer retention.
The document discusses the growth of e-commerce and issues for retailers. It notes that while e-commerce was initially seen as superior to traditional retail, larger retailers have found success through multichannel strategies that integrate online and physical stores. This allows them to leverage complementary assets across channels and provide synergies like expanded selection and convenient services. Emerging technologies may further strengthen these multichannel approaches.
E-tailing refers to the selling of retail goods online. It allows companies to sell products to customers virtually without needing a physical storefront. E-tailing has grown significantly in recent years and enabled the development of software tools to help companies create online catalogs and manage the online sales process. Some benefits of e-tailing include reducing business costs and space needs while increasing accessibility of products to customers. However, e-tailing also lacks some of the experiential and sensory aspects of in-person shopping.
The document discusses various topics related to retail outlet selection and purchase decisions, including:
1) Different decision sequences consumers may use when evaluating outlets and brands, such as prioritizing the outlet first or the brand first.
2) Factors that influence a consumer's evaluative criteria for different types of purchases from major grocery shopping to buying a newspaper.
3) Ways the internet draws consumers as an outlet and reasons for consumer apprehension towards online shopping.
4) In-store factors like price reductions, sales personnel, displays, and atmosphere that can impact consumers' product evaluations and purchases.
In the fall of 2006, I did a marketing communications observation on Best Buy for a Marketing Communications course. The observation project was basically a small-scale audit for which I collected as many examples of marketing communications as I could find. These included commercials, print ads, website screenshots, photos of store interiors, and more. I analyzed other customer touch-points for the brand, such as in-store salespeople, telephone customer service, and the store environment. I also touched on consumer brand image perceptions gathered through personal conversations, blog posts and other websites. Finallly, I drew conclusions about the role of Best Buy’s communications in their customer relationships and in the customer experience.
Best Buy failed in the Chinese market for several reasons related to their marketing strategy. They offered higher prices and a focus on customer service rather than low prices, which did not align with Chinese consumer preferences who prioritize low prices over service. Additionally, Best Buy focused on large flagship stores rather than many smaller, convenient locations, and they struggled to compete with local retailers on price. To succeed in China, foreign retailers need to localize their offerings and strategies to the price-sensitive Chinese market.
This document examines how multi-channel consumers' perceptions of retail attributes influence their purchase intentions across different shopping channels for clothing products. It reviews literature on multi-channel retailing and the apparel shopping market. The study uses a survey to understand how consumers perceive attributes like costs, variety, and risks differently for brick-and-mortar stores, catalogs, and the internet. The results found consumers shop more online for variety and convenience, in catalogs and online when perceiving higher costs, and have security concerns in brick-and-mortar stores.
This document discusses omni-channel experiences and the evolution of business models from traditional to omni-channel. It defines key concepts like points of interaction, fulfillment, and return which allow customers to engage with a business across physical and digital channels in a seamless way. It provides examples of companies that offer omni-channel experiences and notes that omni-channel shoppers spend 50% more than single channel shoppers. The document emphasizes the importance of integrating online and mobile channels with existing retail channels to provide customers a unified experience and access to all business information.
Tua will try to make an interesting 30 minute presentation about customer programs in the digital age. Hien Le will discuss how 80% of sales come from 20% of customers, and how to collect customer data to understand different customer types. He outlines several loyalty models including point-based, personalized, tier-based, and partnership models. Finally, he discusses how companies can use behavioral locks, data locks, switching costs and network effects to increase customer retention.
REFLECTION ON NIGERIA'S GROWING E-COMMERCERachael Maiye
- The document discusses the rising e-commerce market in Nigeria, highlighting opportunities and challenges. It analyzes market statistics, consumer profiles, and the major online retail brands like Jumia and Konga.
- Some challenges identified include trust/security issues, poor logistics infrastructure, and quality regulation concerns.
- Recommendations to manage these challenges include strategic brand positioning and leveraging growing mobile penetration, improving the customer experience, and strategic partnerships with banks, payment processors, and logistics companies.
Technological advances like e-commerce, social media, and mobile applications have significantly impacted shopping. E-commerce allows for convenient shopping from home without fees, and retailers can gain valuable customer information online. Social media gives brands new ways to target consumers and display products. Mobile applications enhance the in-store shopping experience and allow seamless multi-channel experiences. The digital age has transformed shopping into a largely online experience integrated with technology.
The document discusses various topics related to electronic retailing and business models. It describes retailers as intermediaries between manufacturers and customers. Amazon is discussed as the biggest online retailer with low prices, easy browsing, product information, and order features. Direct marketing is described where manufacturers sell directly to customers without intermediaries. Dell is used as an example of a direct marketer that sells computers through its website. The document also discusses electronic intermediaries like online stores and malls, as well as different business models for electronic markets including direct vs indirect marketing and global vs regional approaches.
The document discusses various marketing strategies for businesses selling products on eBay. It recommends writing effective listings that highlight benefits over features, building trust with customers through quality customer service and policies, and using eBay's social networking and community features to engage buyers and build brand awareness. Marketing efforts should include newsletters, store modules, networking on discussion boards and groups, and responding quickly to customers.
*If you see the screen is not good condition, downloading please.*
E-commerce customer behavior analysis
- Online Consumer Spending Habits and E-Commerce Checkouts
- Types of E-Shoppers
- Virtual main behavior patterns
This document discusses Tesco's e-commerce business. It addresses drivers of e-commerce like technology and cost efficiency. It also discusses pressures Tesco faces, like competing on price and security issues. The document examines Tesco's B2C business model and different transaction types like online payments. It defines social networking and its pros and cons for marketing. Finally, it outlines benefits of e-commerce for consumers like wider choices and for employees like increased efficiency.
A cross-cultural analysis about the failure of eBay in Chinese marketNawatat Suwansinpan
This document provides an analysis of the failure of eBay in the Chinese market. It discusses key differences between Chinese and American consumer characteristics and shopping behaviors that eBay failed to understand. Specifically, Chinese consumers prefer lengthy conversations and negotiations when shopping, place high importance on establishing trust and relationships, and expect instant communication abilities between buyers and sellers. However, eBay's platform did not allow for these types of interactions. In contrast, Taobao understood Chinese consumer preferences and integrated features like Aliwangwang for instant messaging that helped build trust in transactions. Ultimately, eBay's inability to adapt its model to Chinese cultural norms and priorities led to its failure in China.
The document discusses ecommerce disparities between the US and Chinese markets. It provides an overview of key ecommerce definitions and statistics. Amazon's advantages in the US include its large distribution network and Prime membership fees. However, in China, Amazon faces disadvantages such as high prices due to additional taxes and an inability to match competitors' low-cost shipping. For Amazon to succeed in China, solutions proposed include allowing more third-party sellers and promotions during major shopping holidays when sales surpass those in the US.
The document discusses e-commerce and online retailing. It defines e-commerce as conducting business transactions electronically. There are different types of e-commerce models like bricks and mortar, multi-channel retailers, and pure online retailers. E-commerce provides benefits like being open 24/7, ability to advertise and track customers, and starting an online store is faster and cheaper than a physical one. However, customers may be reluctant to provide personal information online or cannot physically examine products. The document also discusses distribution channels, intermediaries, and direct versus indirect distribution models.
eBay is an online auction and shopping website that was founded in 1995 and connects buyers and sellers globally through three main auction formats. It has grown significantly over the years and now also owns the online payment platform PayPal. While eBay was originally very successful, it has faced increasing competition in recent years from sites like Amazon. The new CEO John Donahoe implemented strategic changes in 2008 to refocus eBay on fixed-price sales rather than auctions, which was controversial but aimed to better meet modern customer demands.
The document provides an overview of eBay, including:
- Its mission to enable trade around the world through its online marketplace.
- Key details on its founding, users, business model, categories, and services.
- Information on its auction process, payment mechanisms, competitors, and marketing strategies.
- An analysis of its strengths, weaknesses, opportunities, and threats.
- Details on its focus on customer relationships, privacy, and ethical policies.
a presentation about eBay from the Book : Principles of Marketing ( 2005), Kotler P., Wong V., Saunders J., Armstrong G., 4th European Edition. This presentation answers the questions that this book gives and also gives a case overview before answering.
This document discusses the rise of social and mobile commerce. It notes that commerce is influenced by many factors including political, social, and technological changes. Social media platforms are playing an increasing role in commerce as people are more likely to buy products they see promoted by their social connections. Mobile commerce is also on the rise as more shopping occurs through smartphones. While mobile devices have limitations like small screens, mobile commerce provides benefits such as convenience and a bridge between offline and online shopping. The document concludes that mobile spending is expected to increase as the process becomes simpler through technology and mobile experiences can replace in-store shopping. It also provides information about Azuyo, a company that develops mobile, web, and social media applications.
Amazon.com – on the Brink of Bankruptcy CaseAkash Patil
The document discusses Amazon's business challenges in late 2000. As an early pioneer in e-commerce, Amazon saw declining profits and stock prices after the dot-com crash. Their key challenge was to achieve profitability by 2001 while facing intense competition and the need to satisfy investors. Potential solutions discussed include reducing costs, partnering with other retailers, expanding services, and improving operations.
B2B marketing refers to marketing techniques used by companies to sell products and services to other businesses. Websites continue to be the primary tool used by professional buyers to evaluate vendors, serving as an ambassador, store, driver for communication, content hub, and proof of being. Mobile marketing also plays an important role in B2B as business interactions increasingly occur on mobile devices. It allows for instant reach, cost effectiveness, engaging customers during needs, and targeting personalized messages. Examples provided websites focusing on B2B include Constant Contact, Taleo, and Alibaba, while mobile-optimized sites highlighted include Etsy and Zapoos.
The document discusses online-to-offline (O2O) commerce strategies. It notes that while e-commerce is growing, the majority of retail sales still occur offline. An effective O2O strategy discovers customers online and uses tools like in-store pickup to persuade them to visit physical stores. This benefits retailers by turning online researchers into offline buyers. O2O helps address challenges of e-commerce like returns and packaging waste by leveraging the efficiencies of brick-and-mortar stores. While online shopping grows, an integrated online and offline approach is needed for long-term retail success.
Ebay has established itself as the dominant online marketplace through its business model and strategic approach. The document outlines Ebay's strengths as the leading online trading forum with global reach and financial strength. It also notes weaknesses such as lack of product descriptions and technology issues. Ebay's strategy to sustain its leadership involves building partnerships, seeking customer feedback, and monitoring for opportunities to broaden its platform, enhance services, and expand internationally.
This document provides an overview of Amazon as an online retail company. It discusses Amazon's founding in 1995 selling books online and its expansion into other product categories. The document outlines Amazon's headquarters, history of acquisitions and international expansions, vision, mission and core values. It describes Amazon's current market position as the largest internet retailer and analyses its strengths, weaknesses, opportunities and threats. The document also discusses Amazon's business model, strategy, targeting, positioning and competition.
E-tailing refers to electronic retailing, which is the sale of goods and services online. The e-tailing process involves customers visiting an e-tailer's website, selecting a product, registering or checking out as a guest, ordering and paying for the product through various methods like credit cards or cash on delivery, and having the product delivered by a third party logistics provider. E-tailing allows retailers to sell a larger variety of inventory globally at lower costs while providing customers flexible shopping hours, but it also faces challenges like high maintenance costs and customers' inability to physically examine products.
This business plan proposes opening a new pizzeria, bar, and restaurant called Town in Highland Park, Los Angeles. Town will purchase an existing pizza business's assets, including its beer and wine license and furniture/equipment. The plan projects Town will be profitable within its first year of operations based on conservative sales forecasts. It will offer pizza, salads, wine, and craft beers in a welcoming yet elevated atmosphere to serve local families and professionals. The goals are for Town to become an iconic neighborhood establishment and deliver excellent quality, service, and growth over the coming years.
COTA is undergoing a Transit System Redesign. In the process, everything about how the service operates will change, including line numbers, roads traveled, and Downtown operations. Explore the packet to see how Express lines will change.
REFLECTION ON NIGERIA'S GROWING E-COMMERCERachael Maiye
- The document discusses the rising e-commerce market in Nigeria, highlighting opportunities and challenges. It analyzes market statistics, consumer profiles, and the major online retail brands like Jumia and Konga.
- Some challenges identified include trust/security issues, poor logistics infrastructure, and quality regulation concerns.
- Recommendations to manage these challenges include strategic brand positioning and leveraging growing mobile penetration, improving the customer experience, and strategic partnerships with banks, payment processors, and logistics companies.
Technological advances like e-commerce, social media, and mobile applications have significantly impacted shopping. E-commerce allows for convenient shopping from home without fees, and retailers can gain valuable customer information online. Social media gives brands new ways to target consumers and display products. Mobile applications enhance the in-store shopping experience and allow seamless multi-channel experiences. The digital age has transformed shopping into a largely online experience integrated with technology.
The document discusses various topics related to electronic retailing and business models. It describes retailers as intermediaries between manufacturers and customers. Amazon is discussed as the biggest online retailer with low prices, easy browsing, product information, and order features. Direct marketing is described where manufacturers sell directly to customers without intermediaries. Dell is used as an example of a direct marketer that sells computers through its website. The document also discusses electronic intermediaries like online stores and malls, as well as different business models for electronic markets including direct vs indirect marketing and global vs regional approaches.
The document discusses various marketing strategies for businesses selling products on eBay. It recommends writing effective listings that highlight benefits over features, building trust with customers through quality customer service and policies, and using eBay's social networking and community features to engage buyers and build brand awareness. Marketing efforts should include newsletters, store modules, networking on discussion boards and groups, and responding quickly to customers.
*If you see the screen is not good condition, downloading please.*
E-commerce customer behavior analysis
- Online Consumer Spending Habits and E-Commerce Checkouts
- Types of E-Shoppers
- Virtual main behavior patterns
This document discusses Tesco's e-commerce business. It addresses drivers of e-commerce like technology and cost efficiency. It also discusses pressures Tesco faces, like competing on price and security issues. The document examines Tesco's B2C business model and different transaction types like online payments. It defines social networking and its pros and cons for marketing. Finally, it outlines benefits of e-commerce for consumers like wider choices and for employees like increased efficiency.
A cross-cultural analysis about the failure of eBay in Chinese marketNawatat Suwansinpan
This document provides an analysis of the failure of eBay in the Chinese market. It discusses key differences between Chinese and American consumer characteristics and shopping behaviors that eBay failed to understand. Specifically, Chinese consumers prefer lengthy conversations and negotiations when shopping, place high importance on establishing trust and relationships, and expect instant communication abilities between buyers and sellers. However, eBay's platform did not allow for these types of interactions. In contrast, Taobao understood Chinese consumer preferences and integrated features like Aliwangwang for instant messaging that helped build trust in transactions. Ultimately, eBay's inability to adapt its model to Chinese cultural norms and priorities led to its failure in China.
The document discusses ecommerce disparities between the US and Chinese markets. It provides an overview of key ecommerce definitions and statistics. Amazon's advantages in the US include its large distribution network and Prime membership fees. However, in China, Amazon faces disadvantages such as high prices due to additional taxes and an inability to match competitors' low-cost shipping. For Amazon to succeed in China, solutions proposed include allowing more third-party sellers and promotions during major shopping holidays when sales surpass those in the US.
The document discusses e-commerce and online retailing. It defines e-commerce as conducting business transactions electronically. There are different types of e-commerce models like bricks and mortar, multi-channel retailers, and pure online retailers. E-commerce provides benefits like being open 24/7, ability to advertise and track customers, and starting an online store is faster and cheaper than a physical one. However, customers may be reluctant to provide personal information online or cannot physically examine products. The document also discusses distribution channels, intermediaries, and direct versus indirect distribution models.
eBay is an online auction and shopping website that was founded in 1995 and connects buyers and sellers globally through three main auction formats. It has grown significantly over the years and now also owns the online payment platform PayPal. While eBay was originally very successful, it has faced increasing competition in recent years from sites like Amazon. The new CEO John Donahoe implemented strategic changes in 2008 to refocus eBay on fixed-price sales rather than auctions, which was controversial but aimed to better meet modern customer demands.
The document provides an overview of eBay, including:
- Its mission to enable trade around the world through its online marketplace.
- Key details on its founding, users, business model, categories, and services.
- Information on its auction process, payment mechanisms, competitors, and marketing strategies.
- An analysis of its strengths, weaknesses, opportunities, and threats.
- Details on its focus on customer relationships, privacy, and ethical policies.
a presentation about eBay from the Book : Principles of Marketing ( 2005), Kotler P., Wong V., Saunders J., Armstrong G., 4th European Edition. This presentation answers the questions that this book gives and also gives a case overview before answering.
This document discusses the rise of social and mobile commerce. It notes that commerce is influenced by many factors including political, social, and technological changes. Social media platforms are playing an increasing role in commerce as people are more likely to buy products they see promoted by their social connections. Mobile commerce is also on the rise as more shopping occurs through smartphones. While mobile devices have limitations like small screens, mobile commerce provides benefits such as convenience and a bridge between offline and online shopping. The document concludes that mobile spending is expected to increase as the process becomes simpler through technology and mobile experiences can replace in-store shopping. It also provides information about Azuyo, a company that develops mobile, web, and social media applications.
Amazon.com – on the Brink of Bankruptcy CaseAkash Patil
The document discusses Amazon's business challenges in late 2000. As an early pioneer in e-commerce, Amazon saw declining profits and stock prices after the dot-com crash. Their key challenge was to achieve profitability by 2001 while facing intense competition and the need to satisfy investors. Potential solutions discussed include reducing costs, partnering with other retailers, expanding services, and improving operations.
B2B marketing refers to marketing techniques used by companies to sell products and services to other businesses. Websites continue to be the primary tool used by professional buyers to evaluate vendors, serving as an ambassador, store, driver for communication, content hub, and proof of being. Mobile marketing also plays an important role in B2B as business interactions increasingly occur on mobile devices. It allows for instant reach, cost effectiveness, engaging customers during needs, and targeting personalized messages. Examples provided websites focusing on B2B include Constant Contact, Taleo, and Alibaba, while mobile-optimized sites highlighted include Etsy and Zapoos.
The document discusses online-to-offline (O2O) commerce strategies. It notes that while e-commerce is growing, the majority of retail sales still occur offline. An effective O2O strategy discovers customers online and uses tools like in-store pickup to persuade them to visit physical stores. This benefits retailers by turning online researchers into offline buyers. O2O helps address challenges of e-commerce like returns and packaging waste by leveraging the efficiencies of brick-and-mortar stores. While online shopping grows, an integrated online and offline approach is needed for long-term retail success.
Ebay has established itself as the dominant online marketplace through its business model and strategic approach. The document outlines Ebay's strengths as the leading online trading forum with global reach and financial strength. It also notes weaknesses such as lack of product descriptions and technology issues. Ebay's strategy to sustain its leadership involves building partnerships, seeking customer feedback, and monitoring for opportunities to broaden its platform, enhance services, and expand internationally.
This document provides an overview of Amazon as an online retail company. It discusses Amazon's founding in 1995 selling books online and its expansion into other product categories. The document outlines Amazon's headquarters, history of acquisitions and international expansions, vision, mission and core values. It describes Amazon's current market position as the largest internet retailer and analyses its strengths, weaknesses, opportunities and threats. The document also discusses Amazon's business model, strategy, targeting, positioning and competition.
E-tailing refers to electronic retailing, which is the sale of goods and services online. The e-tailing process involves customers visiting an e-tailer's website, selecting a product, registering or checking out as a guest, ordering and paying for the product through various methods like credit cards or cash on delivery, and having the product delivered by a third party logistics provider. E-tailing allows retailers to sell a larger variety of inventory globally at lower costs while providing customers flexible shopping hours, but it also faces challenges like high maintenance costs and customers' inability to physically examine products.
This business plan proposes opening a new pizzeria, bar, and restaurant called Town in Highland Park, Los Angeles. Town will purchase an existing pizza business's assets, including its beer and wine license and furniture/equipment. The plan projects Town will be profitable within its first year of operations based on conservative sales forecasts. It will offer pizza, salads, wine, and craft beers in a welcoming yet elevated atmosphere to serve local families and professionals. The goals are for Town to become an iconic neighborhood establishment and deliver excellent quality, service, and growth over the coming years.
COTA is undergoing a Transit System Redesign. In the process, everything about how the service operates will change, including line numbers, roads traveled, and Downtown operations. Explore the packet to see how Express lines will change.
Crawfordville Town Plan Draft Report ChamberChuck Robinson
The document outlines the agenda and goals for a meeting to discuss the Crawfordville Town Plan which aims to define a vision and implementation plan for Crawfordville, Wakulla County's downtown. It summarizes past visioning efforts and recommendations from those workshops. The plan focuses on strategies like land use and zoning changes, incentives, and infrastructure improvements to realize the vision. It proposes alternative construction strategies for a state road project and funding options like grants, public-private partnerships, and a Community Redevelopment Agency.
The presentation provides an overview of the Phase I draft of the Downtown State College Master Plan. It introduces the project partners and leadership committees involved. It discusses the purpose and scope of the master plan, which includes design, placemaking, branding, utilities, transportation, town-gown relations, uses and development, and sustainability. Key findings from the analysis of downtown today are summarized, including its mix of uses, transportation options, and vibrant public life. A vision for downtown's future as a world-class college town is outlined across several themes to be addressed in phases, including marketing, navigation, connectivity, and living. Specific recommendations are made regarding branding, the public realm, and College Avenue.
A presentation that focuses on re-building downtown storefront areas, encouraging community involvement in buying local, and assessing potential for business development.
The document outlines a concept plan to revitalize downtown Big Spring, Texas. The goals are to preserve historic resources, implement a cohesive design theme, and provide safe pedestrian connections, parking, and links to surrounding development. Currently, downtown lacks pedestrian amenities and walkability. The plan recommends constructing new public spaces, improving sidewalks and streetscapes, upgrading utilities, and enhancing a coordinated parking system to create a vibrant downtown that attracts people and businesses. Redeveloping the historic Settles Hotel is seen as a key project.
The document discusses the future of online grocery shopping in the UK. It predicts that online grocery sales will increase dramatically over the next decade and will represent 40% of total grocery sales by 2025. This growth will be driven by factors like personalization of the online shopping experience and the increasing comfort of all generations with online shopping. Retailers can benefit from this growth by increasing revenue through higher online penetration and conversion rates, building loyalty, and improving targeted advertising. The key to growth is personalizing the online experience for each shopper.
The document discusses several topics related to online retail and services. It begins by summarizing key trends in online retail like social shopping and the integration of online and offline operations. It then examines the structure of the US retail market and different retail segments. The document also analyzes the economic viability of online businesses and different business models in online retail. It provides examples of companies representing different models like Amazon, Walmart, and Dell. Finally, it discusses the growth of online services in areas like travel, real estate, and recruiting and how the internet has transformed industries.
E tailingindia webinar-ecommerce-opportunitieseTailing India
This document discusses ecommerce opportunities in India and globally. It begins with an introduction to ecommerce that defines it as buying and selling goods and services via electronic channels like the internet. The webinar structure is then outlined, covering introductions to ecommerce, its building blocks, domestic trends and opportunities, and global opportunities with a Q&A. Various forms of ecommerce like etailing, mobile commerce, social commerce and television commerce are described. The document then covers key topics like the evolution of modern retail, building blocks of a successful ecommerce business, interesting facts about ecommerce in India including its size and challenges, advantages of ecommerce in India and its future. Global opportunities in the US and Europe are also briefly mentioned
E-marketing involves using digital technologies like websites, email, and social media to promote products and services to customers. It allows companies to reach a global audience cost-effectively and get feedback in real-time. Common forms of e-marketing include search engine marketing, email marketing, affiliate marketing, banner ads, and social media marketing. While e-marketing provides opportunities for low-cost global outreach, it also faces challenges like security, technical limitations, lack of trust, and worldwide competition.
Sparo provides an integrated platform that allows online shoppers to donate a portion of their purchase to charity. Their solution is embedded directly into retailers' checkout pages, providing a seamless experience. They aim to initially partner with local charities and retailers, and then expand nationally. Sparo also operates an online tuition assistance program that provides grants to students funded by a percentage of merchant sales. They are seeking $1 million for a 20% equity stake to expand their technology platform, partnerships, and marketing efforts.
flip-kart case study and SWAT analysis after merge Walmart AnubhavMishra70
Flipkart is an Indian e-commerce company that started in 2007 selling books online. It has since expanded into additional product categories and acquired other companies. It aims to provide customers with a wide selection of products and a hassle-free shopping experience. While online retail is growing in India due to increasing internet and smartphone usage, Flipkart faces threats from competitors and needs to continue innovating and optimizing its supply chain to offer competitive prices. Relationship marketing and data analytics can also help Flipkart improve customer retention and targeting.
This document discusses the basics of e-commerce including definitions of key terms like electronic commerce, business-to-consumer transactions, and online storefronts. It outlines the advantages of e-commerce such as a global market, lower costs, and immediate feedback. The document also reviews trends in e-commerce spending and consumer concerns about online shopping.
eRetail trends and 7 actionable steps to maximize your revenueAcapture
eRetail trends and 7 actionable steps to maximize your revenue
The insights from this presentation were discussed by Acapture's research analyst, David Martin, at eRetail Europe 2016, held in Amsterdam, the Netherlands.
Steps to maximize your revenue
Step 1: Breathing space
Step 2: Stay sensitive
Step 3: Let your customer know they can pay the way they want
Step 4: Let it fail before it fails
Step 5: Fill… check… proceed
Step 6: Say it clearly
Step 7: Demand response code and BIN analysis
eCommerce involves using information technology to enhance or transform business processes to achieve business objectives. It includes business-to-business transactions for supply chain automation and efficiency, business-to-consumer retail sales and customer support, and consumer-to-consumer transactions like online auctions. While online retail is growing significantly in the US and globally, certain items like clothing and groceries that require physical touching or trials are still not well-suited for eCommerce. Marketers need both online strategies like search engine optimization and links from other sites as well as traditional offline advertising to promote their websites.
Online retailing in India began in 2004 and has grown significantly over the past decade. It now accounts for 10% of India's GDP and 8% of employment. Some key advantages of online shopping include convenience, a wider selection of products, lower prices, and availability 24/7. While online retailing faces challenges like infrastructure issues, branding and marketing costs, declining margins, and logistics/supply chain management, its scope continues to expand beyond traditional product categories into services. Improving factors such as internet penetration, mobile usage, and payment/logistics options will likely continue driving growth in the Indian e-commerce sector.
E-strategic management involves the formulation and implementation of major goals and initiatives based on an assessment of internal and external environments. E-strategy is the process of creating or modifying a business model for e-business through a sustainable and financially viable model. E-business is the business use of the internet that provides a business benefit like increased revenue or reduced costs. E-commerce involves digital transactions between organizations and individuals using the internet, while e-business refers to digitally enabling internal firm processes and systems. Unique features of e-commerce technology include ubiquity, global reach, universal standards, richness, interactivity, information density, personalization, social technology, and omnichannel experiences.
E-commerce involves the buying and selling of products or services over electronic systems such as the internet and mobile apps. It is driven by technological advances in areas like mobile commerce and online transaction processing. There are three main areas of e-commerce: online retailing, electronic markets, and online auctions. COVID-19 has led to increased online sales but also disruptions to supply chains and staffing. E-commerce companies have responded by focusing on digital initiatives, analytics, safety measures, and contactless delivery.
The document discusses direct marketing and its various forms. It defines direct marketing as connecting directly with targeted consumers to obtain an immediate response and build lasting customer relationships. The major forms of direct marketing include direct mail, catalog marketing, telemarketing, direct response TV marketing, and various digital technologies like online marketing. Online marketing involves company efforts to market products and services over the internet, and many companies have adopted hybrid click-and-mortar business models. The document also outlines some public policy and ethical issues surrounding direct marketing like privacy concerns.
E-commerce provides multiple benefits to consumers such as lower prices, wider selection, and time savings. It involves conducting business online using technologies like the internet, phones, payments systems, and data exchange. While there are challenges like personalization, shipping, and currency issues, e-commerce is growing rapidly in India with the internet user base reaching 384 million. Social media is influencing online purchases and companies are exploring new delivery methods like drones and focusing on mobile apps given India's growing mobile internet usage.
XIU.com is a leading Chinese e-commerce fashion company that has experienced rapid annual sales growth from $8 million in 2009 to a forecasted $120 million in 2012. It sells over 1,000 branded fashion items from 30,000 SKUs through its website to high-income Chinese consumers. The document outlines XIU.com's business model, operations, marketing strategies, and growth opportunities through partnerships with global fashion brands.
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Similar to Business Plan - Dis.com - Enhancing Shopping Experience (20)
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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2. Understanding the American Retail Market and Consumers
According to the 2005 census report there were approx. 50,000 shopping malls
or strip malls in the USA
A majority of the public now owns a smartphone, and mobile devices are playing
an increasingly central role in the way that Americans access online services and
information
US retail e-commerce spending grew by 13% year-over-year to reach $50.2
billion
How can opportunities
and trends be explored?
dis.com | 2
3. The Dis.com business
Consumers
Go to shop with online
discount coupon on
smartphone
Receive alerts of
discounted products
walking pass shops
Shops
Sell discounted product $$$
Download app and create
shopping profile on
smartphone or website for
free
Provide Dis.com
Online Service
Dis.com
Provide online products
search tools (websites and
smartphones)
Promotions and publicity
Shopping Maps
Update discouted
products in Dis.com
system
Pays Dis.com service $$$
dis.com | 3
4. What distinguishes Dis.com from competitors?
Dis.com
Online shopping fees
Memberships
Delivery process
All products with at least 10% of discount
Not only discounted products retrieved
on online search
Online reservation of discounted product
to pick at the shop
Shopping area maps and products search
features
Alerts of discounted products on
smartphones based on the user profile
and proximity to the shops
dis.com | 4
5. Value Curve
Benefits
Value and Features
Time Saving
Notifications
Alerts and messages
User Interaction
Smartphones
Ease of Use
Technological features
Optional Features
User profiles
Customized
Increased volume of sales
Advertising
Price to Shops / Cost Benefit
Relative Level
Dis.com
Competitors
dis.com | 5
6. Product Competitive Advantage
• Partnership with Shopping Outlets. E.g.: Name Brand Outlets – Sawgrass
Mills, Premium Outlets
• Partnership with Major Malls
• Scalability of Business
dis.com | 6
7. Segment Description
• Tourists
• Medium and low income consumers
• High income value seekers
Segmentation
Tourists
Medium income
High income
dis.com | 7
8. Industry Characteristics & Barriers
• Barriers market entering
Tourist access to local
network if not using free wifi
Limited use of smart phone in
medium income groups
New process of discount
shopping
Online vs direct store
purchase
Trust habit
Initial network effect
•
Barriers to increased sales
Malls competition
Shops competition
Fad element
dis.com | 8
9. Pricing Analysis
• Fixed Cost
Monthly fee for the shops – Allows shops to appear in dis.count search
system
150 $
• Variable Cost
Pricing to control needs
Depends on number of products announced
Depends on days announced of each product
1 $ / product / day
dis.com | 9
10. Harvest Potential
As Is Scenario
• USA Population: 313.9 million
• 50 states
• Approximately 50,000 shopping malls or strip malls in the USA
Start Up
• First Area: Florida – Tourist destination of approximately 90 million tourists a year
• 32 malls in first year ~ 40 shops per mall ~ 1280 shops
Roll Out
• Areas with high tourist rates – E.g.: New York; California
• Areas with high rate of medium income inhabitants – E.g.: Universities, Immigrant areas
• 512 malls in fifth year ~ 1% total malls in USA ~ 20,480 shops
• Expected $250 income per shop
20480
10240
Shops
5120
1280
Year 1
2560
Year 2
Year 3
Year 4
Year 5
dis.com | 10
11. Potential Financial Return vs Investment Required
• Amount needed from investors
$ 2,000,000
• Return Rate To Investor
20%
• IRR of Business
13%
• Monthly Sales after 5th year
$5.120.000,00
•Valuation after 5th year
$49.850.000,00
• Share to Investor after 5th year
12%
dis.com | 11