Online shopping in FMCG (based on Comeos eCommerce research), presented by Sophie Van Neck (Senior Research Manager at InSites Consulting) on Wednesday October 8, 2014 at UBA Expertise Center Research Panels.
Fong Lau: Fast-tracking into China with cross border e-commerce @AustCham Acc...Fong Lau
Fast-tracking into China with cross border e-commerce
1. Types of cross-border e-commerce
2. Size of the market
3. Reaching the consumers
4. Challenges
5. Key takeaways
Fong Lau: Fast-tracking into China with cross border e-commerce @AustCham Acc...Fong Lau
Fast-tracking into China with cross border e-commerce
1. Types of cross-border e-commerce
2. Size of the market
3. Reaching the consumers
4. Challenges
5. Key takeaways
The European apparel market is undergoing a period of profound transformation. The impact of Covid-19 sent shockwaves throughout the global economy, dislocating international supply chains and reshaping the way consumers live, work, communicate and shop.
China eCommerce Market Analysis Report 2013 – Chapter 1: Industry Review and ...GLG (Gerson Lehrman Group)
With China’s eCommerce market emerges rapidly in recent years, 2013 will mark watershed moment when China surpasses the US to become the top e-shopping market in the world. The size of online shopping transactions in China continues to grow rapidly, with 10 times the increase over 5 years. In 2012, the online shopping transactions hit RMB1,259.4 billion, with an annual growth rate of 66.5%. In this report, we aim to provide you with a wider scope of the current China eCommerce market. What’s more, Chinese e-tailing is not just replacing traditional retail transactions but also stimulating consumption that would not otherwise take place.
Global Powers of Retailing Deloitte 2018Oliver Grave
Global Powers of Retailing Top 250
The 21st annual Global Powers of Retailing identifies the 250 largest retailers around the world based on publicly available data for FY2016 (fiscal years ended through June 2017), and analyzes their performance across geographies and product sectors. It also provides a global economic outlook and looks at the 50 fastest-growing retailers and new entrants to the Top 250.
The top five largest retailers maintained their positions on the leader board. A combination of organic growth, acquisitions, and exchange rate volatility shuffled the rest of the Top 10—which now accounts for 30.7 percent of the overall Top 250’s retail revenue (compared to 30.4 percent last year).
Retailers of fast-moving consumer goods (FMCG) are by far, the largest companies (average retail revenue of nearly US$21.7 billion) as well as the most numerous (135 retailers accounting for 54 percent of all Top 250 companies and two-thirds of Top 250 revenue).
Transformative change, reinvigorated commerce
The rules of retailing are being rewritten in this time of transformative change. Innovation, collaboration, consolidation, integration, and automation will likely be required to reinvigorate commerce, profoundly impacting the way retailers do business now, and in the future. Across the retail industry, disruption of traditional business models has given way to unprecedented and transformative change—change required online and offline to better serve more demanding shoppers and redefining customer experience.
The four trends identified in the report are:
- Building top-notch digital capabilities
- Combining bricks and clicks makes up for lost time
- Creating unique and compelling in-store experiences
- Reinventing retail with the latest technologies
Product Brochure: Trends in Worldwide Internet Retail 2016yStats.com
Product Brochure with summarized information of our publication "Trends in Worldwide Internet Retail 2016".
Find more here: https://www.ystats.com/product/global-b2c-e-commerce-market-trends-2016/
Product brochure global b2 c e-commerce and online payment 2014yStats.com
The yStats.com publication reports that even as forecasted global growth rates slow from close to +20% in 2014 to around 10% by 2018, B2C E-Commerce worldwide is expected to top a trillion euros by that year.
Presentation of Martijn Hos, director of advocacy at Ecommerce Europe, at the Bejing Ecommerce Association on exporting to Europe, The import from Europe and building a Global eCommerce Community. With some great insights on ecommerce in Europe and global customer trends.
As the COVID-19 pandemic has swept across the world, it has impacted almost every aspect of the retail industry, accelerating existing trends and giving rise to new trends in the industry.
These impacts can be divided into two categories: the point of sale and the underlying supply chain. We can think of the point of sale, whether it's a brick-and-mortar store or a website, as the front end of a retail operation, with the supply chain as the corresponding back end.
China’s rise as a global leader in ecommerce has been nothing less than stunning. This year, online retail sales are expected to swell to $1.5 trillion, representing a quarter of China’s total retail
sales volume, and more than the retail sales of the ten next largest markets in the world – combined.
Le marché européen B2C e-commerce poursuit sa croissance
Le marché européen B2C e-commerce a poursuivi sa croissance à deux chiffres en 2015. Avec un taux de 13,3% (2014: 13,6%) de croissance, les ventes B2C en ligne en Europe ont atteint 455,3 milliards € en 2015.
Pour 2016, il est prévu que le taux de croissance va diminuer un peu plus, à 12,0%. En conséquence, le chiffre d'affaires européen B2C e-commerce devrait atteindre la marque de 500 milliards € en 2016 (509,9 milliards €). Ces chiffres proviennent du rapport européen B2C E-commerce, qui a été commandé par Ecommerce Europe et créé par la Fondation E-commerce. Ce rapport donne un aperçu des chiffres de e-commerce européens, y compris les ventes en ligne, le nombre de clients Internet et la part du commerce électronique dans le PIB européen. En outre, le rapport européen B2C E-commerce 2016 offre les principaux chiffres de 25 principaux marchés européens en termes de e-commerce.
Fashion Trends and Business Opportunities in South Korea - SummaryBusiness Finland
South Korea is currently very interesting market for Finnish companies. The market itself holds many business opportunities but also acts as a central entry point to other Asian markets. Export Finland’s South Korea market overview opens up the most interesting internationalization opportunities for Finnish companies.
Having achieved a market size of Approximately $185 Billion in total apparel sales in 2013, China is expected to become the world’s largest apparel market surpassing the US by 2018. Due to the nearly unlimited potential of the market it offers vast opportunities for foreign fashion brands wishing to develop their international business.
We all know that the same survival of most Retail businesses, especially in the Fashion&Luxury field, is now at risk but why?
Is Covid-19 the real cause of this disruption or is this pandemic more of an accelerator of these radical changes?
But, most importantly, what can our firms do to tackle the most dangerous crisis they have ever faced and reinvent their business model?
I have tried to answer all these questions with a deep analysis of the Fashion Retail Business and the suggestion of a set of solutions that will help both SMEs and traditional Retailers to bridge the gap with their competitors transforming this crisis into an opportunity.
Sell to China - Your Complete Category HandbookAzoya
Chinese consumers’ rising needs for overseas products have provided overseas retailers with a wealth of opportunities. However, these opportunities are not evenly distributed among all categories. Some categories are more popular; some are easier to operate; some need to be given extra attention.
This whitepaper takes a deep dive into different categories that are popular among Chinese cross-border online shoppers. Suggestions about marketing, merchandising, logistics and operation will be given based on different categories. You can't miss this all-encompassing handbook!
Vietnam is one of Southeast Asia’s most beautiful countries with over 90 millions population. Vietnam economy has been developing over past 30 years with many achievements and became one of top countries attracting FDI in Asia Pacific. Even Covid-19 pandemic has attached Vietnam economy, however under the intelligent management, we have controled well the pandemic and push the economy grow again.
ASHAVI has consolidated insights from different source of data, providing you the prospect of Vietnam economy beside pandemic impact.
We hope you find useful information in this book.
If you want deeper understanding and market analysis, contact us : www.ashavi.com for more details.
Advantages of Renewable Packaging, presentation of Päivi Harju-Eloranta, Director Sustainability, Stora Enso Renewable Packaging. Primeforma Seminar 28 March 2012, Cologne Germany.
Market Research Report :Ready to eat market in india 2013Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The Ready to Eat Market in India is showing remarkable growth owing to the growing income & consumption levels of the Indian consumers. In addition to this, rapid urbanization is also augmenting the demand for ready to eat products. Urban people suffer from time crunch due to their busy work schedules and this is leading to increased dependence on ready to eat foods. This is further aided with the penetration and availability of a wide variety of ready to eat products in different packaging formats at various retail points. All these factors are indicating towards the bright future of the Indian ready to eat market in the coming years.
The report provides a snapshot of the ready to eat market. It begins with an overview of the major macro economic indicators which highlights the present economic scenario prevalent in India. It is followed by the introduction section which segregates the overall food processing industry into its sub segments, one of which is the packaged foods segment and ready to eat is one of the sub segments of this group. It then moves into the market overview section, which provides an overview of the Indian ready to eat market with details regarding its current market size and growth in the coming years. Segmental share of the market in terms of organized and unorganized sector is also provided. In addition to this, names of major players of RTE market has been mentioned along with the share held by the market leader. After this, the broad classification of the end user segments of ready to eat foods has been discussed. The next section elaborates on the value chain analysis of the sector.
The European apparel market is undergoing a period of profound transformation. The impact of Covid-19 sent shockwaves throughout the global economy, dislocating international supply chains and reshaping the way consumers live, work, communicate and shop.
China eCommerce Market Analysis Report 2013 – Chapter 1: Industry Review and ...GLG (Gerson Lehrman Group)
With China’s eCommerce market emerges rapidly in recent years, 2013 will mark watershed moment when China surpasses the US to become the top e-shopping market in the world. The size of online shopping transactions in China continues to grow rapidly, with 10 times the increase over 5 years. In 2012, the online shopping transactions hit RMB1,259.4 billion, with an annual growth rate of 66.5%. In this report, we aim to provide you with a wider scope of the current China eCommerce market. What’s more, Chinese e-tailing is not just replacing traditional retail transactions but also stimulating consumption that would not otherwise take place.
Global Powers of Retailing Deloitte 2018Oliver Grave
Global Powers of Retailing Top 250
The 21st annual Global Powers of Retailing identifies the 250 largest retailers around the world based on publicly available data for FY2016 (fiscal years ended through June 2017), and analyzes their performance across geographies and product sectors. It also provides a global economic outlook and looks at the 50 fastest-growing retailers and new entrants to the Top 250.
The top five largest retailers maintained their positions on the leader board. A combination of organic growth, acquisitions, and exchange rate volatility shuffled the rest of the Top 10—which now accounts for 30.7 percent of the overall Top 250’s retail revenue (compared to 30.4 percent last year).
Retailers of fast-moving consumer goods (FMCG) are by far, the largest companies (average retail revenue of nearly US$21.7 billion) as well as the most numerous (135 retailers accounting for 54 percent of all Top 250 companies and two-thirds of Top 250 revenue).
Transformative change, reinvigorated commerce
The rules of retailing are being rewritten in this time of transformative change. Innovation, collaboration, consolidation, integration, and automation will likely be required to reinvigorate commerce, profoundly impacting the way retailers do business now, and in the future. Across the retail industry, disruption of traditional business models has given way to unprecedented and transformative change—change required online and offline to better serve more demanding shoppers and redefining customer experience.
The four trends identified in the report are:
- Building top-notch digital capabilities
- Combining bricks and clicks makes up for lost time
- Creating unique and compelling in-store experiences
- Reinventing retail with the latest technologies
Product Brochure: Trends in Worldwide Internet Retail 2016yStats.com
Product Brochure with summarized information of our publication "Trends in Worldwide Internet Retail 2016".
Find more here: https://www.ystats.com/product/global-b2c-e-commerce-market-trends-2016/
Product brochure global b2 c e-commerce and online payment 2014yStats.com
The yStats.com publication reports that even as forecasted global growth rates slow from close to +20% in 2014 to around 10% by 2018, B2C E-Commerce worldwide is expected to top a trillion euros by that year.
Presentation of Martijn Hos, director of advocacy at Ecommerce Europe, at the Bejing Ecommerce Association on exporting to Europe, The import from Europe and building a Global eCommerce Community. With some great insights on ecommerce in Europe and global customer trends.
As the COVID-19 pandemic has swept across the world, it has impacted almost every aspect of the retail industry, accelerating existing trends and giving rise to new trends in the industry.
These impacts can be divided into two categories: the point of sale and the underlying supply chain. We can think of the point of sale, whether it's a brick-and-mortar store or a website, as the front end of a retail operation, with the supply chain as the corresponding back end.
China’s rise as a global leader in ecommerce has been nothing less than stunning. This year, online retail sales are expected to swell to $1.5 trillion, representing a quarter of China’s total retail
sales volume, and more than the retail sales of the ten next largest markets in the world – combined.
Le marché européen B2C e-commerce poursuit sa croissance
Le marché européen B2C e-commerce a poursuivi sa croissance à deux chiffres en 2015. Avec un taux de 13,3% (2014: 13,6%) de croissance, les ventes B2C en ligne en Europe ont atteint 455,3 milliards € en 2015.
Pour 2016, il est prévu que le taux de croissance va diminuer un peu plus, à 12,0%. En conséquence, le chiffre d'affaires européen B2C e-commerce devrait atteindre la marque de 500 milliards € en 2016 (509,9 milliards €). Ces chiffres proviennent du rapport européen B2C E-commerce, qui a été commandé par Ecommerce Europe et créé par la Fondation E-commerce. Ce rapport donne un aperçu des chiffres de e-commerce européens, y compris les ventes en ligne, le nombre de clients Internet et la part du commerce électronique dans le PIB européen. En outre, le rapport européen B2C E-commerce 2016 offre les principaux chiffres de 25 principaux marchés européens en termes de e-commerce.
Fashion Trends and Business Opportunities in South Korea - SummaryBusiness Finland
South Korea is currently very interesting market for Finnish companies. The market itself holds many business opportunities but also acts as a central entry point to other Asian markets. Export Finland’s South Korea market overview opens up the most interesting internationalization opportunities for Finnish companies.
Having achieved a market size of Approximately $185 Billion in total apparel sales in 2013, China is expected to become the world’s largest apparel market surpassing the US by 2018. Due to the nearly unlimited potential of the market it offers vast opportunities for foreign fashion brands wishing to develop their international business.
We all know that the same survival of most Retail businesses, especially in the Fashion&Luxury field, is now at risk but why?
Is Covid-19 the real cause of this disruption or is this pandemic more of an accelerator of these radical changes?
But, most importantly, what can our firms do to tackle the most dangerous crisis they have ever faced and reinvent their business model?
I have tried to answer all these questions with a deep analysis of the Fashion Retail Business and the suggestion of a set of solutions that will help both SMEs and traditional Retailers to bridge the gap with their competitors transforming this crisis into an opportunity.
Sell to China - Your Complete Category HandbookAzoya
Chinese consumers’ rising needs for overseas products have provided overseas retailers with a wealth of opportunities. However, these opportunities are not evenly distributed among all categories. Some categories are more popular; some are easier to operate; some need to be given extra attention.
This whitepaper takes a deep dive into different categories that are popular among Chinese cross-border online shoppers. Suggestions about marketing, merchandising, logistics and operation will be given based on different categories. You can't miss this all-encompassing handbook!
Vietnam is one of Southeast Asia’s most beautiful countries with over 90 millions population. Vietnam economy has been developing over past 30 years with many achievements and became one of top countries attracting FDI in Asia Pacific. Even Covid-19 pandemic has attached Vietnam economy, however under the intelligent management, we have controled well the pandemic and push the economy grow again.
ASHAVI has consolidated insights from different source of data, providing you the prospect of Vietnam economy beside pandemic impact.
We hope you find useful information in this book.
If you want deeper understanding and market analysis, contact us : www.ashavi.com for more details.
Advantages of Renewable Packaging, presentation of Päivi Harju-Eloranta, Director Sustainability, Stora Enso Renewable Packaging. Primeforma Seminar 28 March 2012, Cologne Germany.
Market Research Report :Ready to eat market in india 2013Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The Ready to Eat Market in India is showing remarkable growth owing to the growing income & consumption levels of the Indian consumers. In addition to this, rapid urbanization is also augmenting the demand for ready to eat products. Urban people suffer from time crunch due to their busy work schedules and this is leading to increased dependence on ready to eat foods. This is further aided with the penetration and availability of a wide variety of ready to eat products in different packaging formats at various retail points. All these factors are indicating towards the bright future of the Indian ready to eat market in the coming years.
The report provides a snapshot of the ready to eat market. It begins with an overview of the major macro economic indicators which highlights the present economic scenario prevalent in India. It is followed by the introduction section which segregates the overall food processing industry into its sub segments, one of which is the packaged foods segment and ready to eat is one of the sub segments of this group. It then moves into the market overview section, which provides an overview of the Indian ready to eat market with details regarding its current market size and growth in the coming years. Segmental share of the market in terms of organized and unorganized sector is also provided. In addition to this, names of major players of RTE market has been mentioned along with the share held by the market leader. After this, the broad classification of the end user segments of ready to eat foods has been discussed. The next section elaborates on the value chain analysis of the sector.
This is the full slidedeck of our Best of Galvanize Smartees Webinar, with some inspiring presentations of our latest InSites Conference. This Webinar was hosted on Tuesday 25 October 2016 by Katia Pallini (Content Impact Manager at InSites Consulting)
Surprising failure factors when implementing eCommerce and Omnichannel eBusinessDivante
We work on the large Omnichannel and eCommerce projects in Europe. Therefore, we can see from the inside how many companies approach this topic. Comparing it with the obtained results, we can determine positive and negative factors influencing success with great certainty. In this presentation we share stories of companies that are not mentioned in our case studies. These are the stories of bad choices, leading to failure.
Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
The triangular relationship between the online consumer, the e-commerce vendor and the distribution channel. A story of impact and trends by Lieselotte.
De Comeos e-commerce studie zit al aan de zevende editie en is het grootste e-commerce consumentenonderzoek in België, in samenwerking met InSites Consulting. In deze studie schetsten we een duidelijk beeld van de Belgische e-consument en hoe die evolueert in al zijn aspecten. Hét rendez-vous van het jaar voor iedere handelaar die intensief bezig is met e-commerce en omnichannel.
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGYDuy, Vo Hoang
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
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Mua hàng Thương mại điện tử/ online ngày càng gia tăng, đạt 61% so với 47% vào năm trước
Kênh đặt hàng chính là Mobile app
Thực phẩm trở thành mặt hàng phổ biến được mua online trong mùa Covid-19
Mặc dù thanh toán bằng tiền mặt vẫn phổ biến, tuy nhiên phương thức không tiền mặt gia tăng đáng kể
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Shopee gia tăng sự hiện diện nhờ vào chính sách giá cả, đa dạng chủng loại sản phẩm và hình ảnh mua hàng vui vẻ.
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How Online consumer behaviour influences online and offline sales
Online became the most important medium where consumers learn about brands and products, also in Belgium. The role of online goes thus way beyond driving ‘ecommerce’ but is directly affecting in-store sales. Insight into latest Google consumer study and solutions to stimulate and measure ‘omnichannel’ commerce.
Study about Belgian e-commerce: BeCommerce Trends & Figures 2014. Researched with BeCommerce members who represent about 80% of the Belgian e-commerce market.
6 Shifts you should make when you are in Retailing:
1. Shift from online shop to inspiration
2. Shift from paid to owned/earned
3. Shift from shop to product
4. Shift from silos to multichannel
5. Shift from silos to closed loop
6. Shift to mobile
The BeCommerce Market Monitor covers all B2C market segments, ranging from consumer electronics, through travel, and telecom. All ON and OFFline B2C purchases of products and services are monitored within this research. Providing a comprehensive view on the entire B2C Belgian market.
The BeCommerce Market Monitor was launched in January 2015. This research was initiated by BeCommerce and GfK, and made possible with the support of Google, PostNL België and Wordline.
Neto State of Ecommerce Report: Retail Year in Review 2017Neto
This year, technology has continued to present both challenges and opportunities for almost every industry, and retail has not been immune. Artificial intelligence, voice recognition, virtual reality and the Internet of Things (IOT) have all had a huge impact on both retailers and consumer behaviour.
Consumer habits and preferences are changing with regards to the way they shop, where they shop, when they shop, and how they pay for things. Shoppers expect a seamless, omni-channel experience that delivers the best value, every time.
And it’s up to retailers to deliver.
Learn how your ecommerce business measures up and how you can tailor your business to the changing needs of consumers.
Annual report as to Vietnam EC market. The survey is conducted nearly 1000 consumers in HCM and Hanoi to understand their behaviors of buying online, highlighting the changes from 2016.
The end of average is over: how to bring back our EDGE?InSites on Stage
No need to repeat the VUCA world is here and it is here to stay. While the power of ‘averages’ has successfully served the marketing community for so long, applying average thinking is now turning brands all over the world into zombies with most consumers not caring if 76% of all brands would disappear (Havas Media Group). If brands want to remain relevant and successful, they need to let go of average and embrace the edges. In his talk, Kristof De Wulf shares his view on how brands can benefit from edgy versus average thinking.
Fast-forward to more contextual, more agile and smarter qualitative research, a presentation by Annelies Verhaeghe & Sophie Van Neck for the ESOMAR Qualitative Research Congress on November 7, 2018 in Porto (PT).
Although research communities are probably one of the biggest disruptions happening in our industry in the past years, we believe that there is yet again another game changer around the corner: online chat. Online chat and chat bots will, in our opinion, make qualitative research more agile, more contextual and smarter. To explore the opportunities that chat offers, we decided to set up an experiment with Heineken. Join us on our journey and discover what we think might be the future of qual!
Market Research Today, Tomorrow and the Day after TomorrowInSites on Stage
Market Research in Germany – A picture of the future of the German research industry based on a study among German corporate researchers. Presented by Tom De Ruyck at the Planung & Analyse Insights 2017 event in Frankfurt (DE).
Does the future of your business depend on luck? Only 11% of decisions are taken with input from consumers, yet in these fast-forward times the need for agile consumer connection is growing. Not only do the traditional long linear research cycles need to move towards ongoing ‘test-learn-developed’ cycles, the technological (r)evolution brings many opportunities for research.
Presentation on contemporary consumer conversations by Annelies Verhaeghe as presented at Confirmit’s Mind Your Language Event in London in June 2017.
By its very definition, the pursuit of insights is an exercise in empathy. Surveys, focus groups, data collection, and so on — all just means to empathize with research subjects, to walk in their shoes. Like never before, virtual reality can almost literally put researchers into the shoes of their subjects. Using affordable 360-degree cameras and basic virtual reality, your clients can now experience the world of their consumer.
Rumblings about virtual reality and its promise have been around for years. Now, the promise has arrived. Come to see how virtual reality is already making an impact in our industry. A presentation by Thomas Troch, Business Director at InSites Consulting
The patient is no longer patient. Presentation of Christophe Jauquet (Business Director Health & Medical, InSites Consulting) at the European Health Insurance Conference in Berlin on Friday 23 March, 2017.
Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and how to grow their brand.
But in this abundance of models and theories, marketers might find themselves lost in translation. In this presentation, we aim to simplify the world of marketing and bundle these frameworks in three main Brand Religions beyond the classic ‘Kotler-ian’ thinking, nl penetration, influencers and relationship religions.
SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through research. Following the pilot implementation, we looked back and found a positive impact on high value customers and SkyPriority managers. Customers felt they could better collaborate with SkyTeam, and more importantly, they felt more valued as customers when compared to people who did not take part in the program. Airline managers also had a positive perception of the project and reported improved implementation of the SkyPriority product.
Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today’s marketing standards, as well as better follow the pace of the business. We believe that, in order to make surveys strive again, we need to start embracing the possibilities of smart data integration. We are THE ideal industry to get the most out of ‘small data’. We will offer a framework to describe the different possible flavours of data collection beyond explicit questioning. In addition, we will share, based on a series of data integration experiments with global brands, what the added value is of each type and how they contribute to better insights and a higher return on those insights. Presented by Angie Deceuninck & Annelies Verhaeghe at ESOMAR Congress in New Orleans on Monday September 19, 2016.
Community member disengagement: a fundamental threat for viable research communities, presented by Steven Debaere (PhD IESEG) in collaboration with InSites Consulting at the ASC International Conference in Winchester on September 9, 2016.
This is the full slidedeck of our Smartees Workshop on Turning Insights into Impact, hosted by Tom De Ruyck (Managing Partner, InSites Consulting) in Ghent on Tuesday June 14, 2016.
Shaping your business together with patients Smartees WebinarInSites on Stage
This is the full slidedeck of our Smartees Webinar on 'Shaping your business together with patients', hosted on June 9 and streamed life from our Ghent office. Presentation by Christophe Jauquet (Business Director Health & Medical) & Sarah Van Oerle (Reserach Consultant).
Alieke Stubbe's pitch for the Febelmar Young Talent Award. The challenge? How can the research industry prepare itself today in order to be ready for challenges of tomorrow. With her presentation on the price of privacy Alieke convinced the jury of her talent and was therefore awarded Febelmar Young Talent of 2016.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in Stockholm on Thursday 12 November 2015 by Hakim Zemni (Managing Director, InSites Consulting) & Tom De Ruyck (Managing Partner, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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1. New YorkISydney ILondonI RotterdamI Ghent ITimisoara
www.insites-consulting.com
Based on Comeosresearch study (spring 2014)
E-commerce in Belgium
ByINSITES CONSULTING
Sophie Van Neck | Senior Research Manager FMCG
M +32 472 418 640 | Sophie.vanneck@insites-consulting.com
DateOctober, 2014
3. E-commerce in Belgium
Somecrucialdetails.
METHOD
•Online questionnaire using TalkToChangeresearch community
•Fieldwork: April 3rd -April 18th 2014
•Scope: Belgium
SAMPLE
•n = 996
•Age: 18-70
•Online purchases experience in the last 12 months
COMPOSITION
•Representative for the Belgian population.
•Gender, age and region.
4. E-commerce in Belgium
Somecrucialdetails.
THE VILLAGE
•Qualitative add-on to survey
•After life that focus on discussion
•Top-down & bottom-up
5. E-commerce in Belgium
1.
E-commerce in Belgium
2.
Food in detail
3.
Tokeep in mind
4.
Wrap-up
6. E-commerce in Belgium
1.
E-commerce in Belgium
2.
Food in detail
3.
Tokeep in mind
4.
Wrap-up
8. E-commerce in Belgium
“J'ai déjà pratiqué le e-commerce depuis peut- être 3 anset commandé peut-être 100 objets différents. Frigo,machine à lessiver, taque vitro- céramidue, appareil photo, téléobjectif, pantalon, chemise, décodeur satellite, fromage, saucisson, vins, viande, croquettes pour chien, DVD, livres, jeux, tickets spectacle, fossiles, minéraux, médicaments, Matériels informatiques, Billets d'avions, réservations d'hotels, programme informatique, etc, etc,...Et cela aux US, en Chine, en Italie, en Espagne, en Allemagne, en Pologne, en France, en Australie, en Belgique, etc, etc,…”
10. #1
E-commerce in Belgium
Of the Belgianpopulationhas ever made anonline purchase
52%
52%
2011
2012
59%
2013
61%
2014
Ever purchased
online
11. #1
E-commerce in Belgium
Ever purchased
online
67%
66%
55%
53%
18-27
28-43
44-59
60+
Of the Belgianpopulationhas ever made anonline purchase
gender
social
class
income
12. #2
E-commerce in Belgium
2011
2012
2013
2014
Spending more
compared to last year
17%
16%
24%
28%
20. Top 5 categories for online shopping remain the same compared to 2011, 2012 and 2013. Less than 1 in 10 bought food online.
E-commerce in Belgium
49%
40%
32%
31%
29%
22%
22%
22%
20%
19%
17%
15%
14%
12%
10%
10%
10%
9%
7%
6%
4%
3%
12%
Clothing/ shoes
Hotel / Overnightstay
Books
Event tickets
Boat, plane or train tickets
Personal care products
CD / DVD / Blu-ray / Games
Computer, hardware andsoftware
Electronic appliances
Toys
Household appliances
Telecom
Fun fair tickets
Pharmaceuticalproducts
Digital music
Sportsproducts
Furniture and home decoration
DIY andgarden products
Food
Films or TV series in digital format
Prepared food
Cars, motorbikes, bicycles
Other
Fashion
Books
Electronic appliances
Entertainment
Telecom
Health & Beauty
Interior
Food
Sports
DIY
Other
Toys
21. E-commerce in Belgium
Buying frequence
% bought more than 5 times last year
% Purchased last 12 months
Bought by many people, on a frequent base. This combination generates a high volume
Although not many people buy these products, those who do buy them, do so a lot, this makes these products real niche- products
Low current volume
Bought by many people, on an non- frequent base
Volume generator
Niche
No volume
Specials
22. E-commerce in Belgium
Buying frequence
% bought more than 5 times last year
% Purchased last 12 months
Books
CD / DVD / Blu-ray / Games
Digital music
Computer, hardware and software
Electronic appliances
Telecom
Household appliances
Hotel / Overnight stay
Clothing / shoes
Personal care products
Toys
Event tickets
Boat, plane or train tickets
Films or TV series in digital format
Cars, motorbikes, bicycles
Furniture and home decoration
DIY and garden products
Prepared food
Food
Pharmaceutical products
Sports products
Fun fair tickets
Other
Volume generator
Niche
No volume
Specials
Average frequence
Average penetration
Fashion, books and entertainment (CD, DVD, etc.) are true volume generators. They are bought by a large group of people on a frequent base.
23. E-commerce in Belgium
Buying frequence
% bought more than 5 times last year
% Purchased last 12 months
Fashion, books and entertainment (CD, DVD, etc.) are true volume generators. They are bought by a large group of people on a frequent base.
Books
Telecom
Clothing / shoes
Personal care products
Toys
Prepared food
Sports products
Volume generator
Niche
No volume
Specials
Average frequence
Average penetration
26. 20%
59%
21%
46%
54%
Man
Vrouw
39%
61%
Dutch
French
Region
Gender
Age
Significantlyhigherthantotal(conf. int. 95%)
Significantlylowerthantotal(conf. int. 95%)
Total: 60%
Total: 40%
18-34
35-54
55+
Total: 50%
Total: 50%
Total: 32%
Total: 44%
Total: 24%
E-commerce in Belgium
While young adults are less likely to buy food online than other products, the mid-aged group are more likely to do so.
28. Q: When did you first buy something via the internet (for personal purposes)?
n= 54 | Filter: None
In the past 12 months
1 to 2 years ago
3 to 4 years ago
5 to 6 years ago
7 to 10 years ago
More than 10 years ago
I do notremember
Food
Total
21%
11%
23%
19%
13%
7%
6%
Significantlyhigherthantotal(conf. int. 95%)
Significantlylowerthantotal(conf. int. 95%)
E-commerce in Belgium
Confirming the idea that food e-commerce has a niche target group, we see the uptake the past year is lower than average.
19%
6%
22%
18%
15%
10%
11%
31. 21%
32%
32%
9%
5%
2%
Q: How frequently do you buy something via the internet (for personal purposes)?
n= 54 | Filter: None
Food
Total
Significantlyhigherthantotal(conf. int. 95%)
Significantlylowerthantotal(conf. int. 95%)
Weekly
Monthly
Every 1 to 3 months
Every 3 to 6 months
Every 6 to 12 months
Less than once a year
5%
23%
33%
20%
15%
5%
E-commerce in Belgium
Online food buyers are generally more frequent buyers.
1 in 5 buys food online every week
33. Q: Which new products or services did you buy via the Internet (for personal purposes) in the past 12 months?
n= 54 | Filter: None
Clothing / shoes
Books
Hotel / Overnight stay
Personal care products
Toys
Boat, plane or train tickets
Event tickets
Bank products
Household appliances
CD / DVD / Blu-ray / Games
Pharmaceutical products
Electronic appliances
Computer, hardware and software
Telecom
DIY and garden products
Prepared food
Fun fair tickets
Sports products
Digital music
Furniture and home decoration
Travel assistance / cancellation insurance
Films or TV series in digital format
Cars, motorbikes, bicycles
Other insurances
Other
Food buyersalsobuy…
Total
49%
32%
40%
22%
19%
29%
31%
18%
17%
21%
12%
20%
22%
15%
9%
4%
14%
10%
10%
10%
7%
6%
3%
3%
11%
Significantlyhigherthantotal(conf. int. 95%)
Significantlylowerthantotal(conf. int. 95%)
Online food buyers are generally more frequent & experienced buyers. They buy a third of the product categories significantly more often.
E-commerce in Belgium
66%
40%
40%
40%
39%
38%
35%
30%
30%
29%
27%
27%
27%
24%
24%
19%
16%
13%
13%
13%
10%
9%
3%
5%
6%
35. 12%
38%
36%
10%
0%
4%
Q: Do you spend less or more now than you did 1 year ago?
n= 54 | Filter: None
Food
Total
Significantlyhigherthantotal(conf. int. 95%)
Significantlylowerthantotal(conf. int. 95%)
A lot more
More
Equallymuch
Less
A lot less
No idea
5%
33%
45%
12%
2%
3%
E-commerce in Belgium
Online food buyers tend to spend much more today, than 1 year ago. Especially in comparison with the average online buyer.
39. 8%
5%
15%
38%
35%
Q: How much did you spend online in the past month?
n= 54 | Filter: None
Food
Total
Significantlyhigherthantotal(conf. int. 95%)
Significantlylowerthantotal(conf. int. 95%)
Lessthan€20
Between €20 & €49
Between €50 & €99
Between€100 & €149
More than€150
13%
16%
21%
17%
33%
E-commerce in Belgium
Online food buyers indicate that they spent more money online in the past monthcompared to general online buyers.
42. Q: What are the 3 main reasons why you bought this product online?
n= 54 | Filter: None
Because it saves time
Because I'm able to shop 24 hours a day
Because I avoid crowds
Because it gets delivered to my door
Because I have a wider selection of products/services online
Because I can find products and services at lower prices
Because I get access to special discounts, promotions...
Because I can see whether items are in stock
Because there is more product information online
Because I can compare and review different products/services
Because I get access to products/services that aren't available in my country
Other reason
41%
36%
15%
37%
26%
41%
30%
14%
15%
21%
12%
4%
Food
Total
* % of consumerswhoindicatethisas a top 3 driver
Significantlyhigherthantotal(conf. int. 95%)
Significantlylowerthantotal(conf. int. 95%)
E-commerce in Belgium
Themostimportantdriversforonlinefoodbuyersaresavingtime, availability24/7andavoidingcrowds.Homedelivery,lowerpricesanddiscountsorwiderselectionsarelessimportant.
71%
56%
52%
23%
14%
14%
13%
13%
11%
10%
5%
8%
43. Q: What are the 3 main reasons why you bought this product online?
n= 54 | Filter: None
53%
44%
35%
42%
23%
18%
15%
9%
24%
9%
14%
10%
Food
Purchaseamountof max. €100
* % of consumerswhoindicatethisas a top 3 driver
93%
74%
67%
11%
3%
3%
14%
12%
0%
10%
0%
4%
Purchaseamountof more than€100
E-commerce in Belgium
Thosewhoboughtproductsworthmorethan€100indicatethesamekeydrivers.
Because it saves time
Because I'm able to shop 24 hours a day
Because I avoid crowds
Because it gets delivered to my door
Because I have a wider selection of products/services online
Because I can find products and services at lower prices
Because I get access to special discounts, promotions...
Because I can see whether items are in stock
Because there is more product information online
Because I can compare and review different products/services
Because I get access to products/services that aren't available in my country
Other reason
71%
56%
52%
23%
14%
14%
13%
13%
11%
10%
5%
8%
47. 26%
21%
6%
6%
5%
35%
2%
Q: Which of the following websites did you use for your most recent online purchase?
n= 54 | Filter: None
Collectandgo.be
Delhaizedirect.be
Caddyhome.be
Collivery.be
Eshop.carrefour.eu
Other
I don't remember
Food
2 major players
dominate the food e-commerce market
E-commerce in Belgium
The food e-commerce landscape contains 2 major players, both
online stores of the large food retailers: Colruyt and Delhaize.
48. Q: How satisfiedwereyouwithusingthe e-commerce website afteryourmost recent online purchase?
n= 54 | Filter: None
FOOD
TOTAL
Top 2
86%
86%
E-commerce in Belgium
Over8outof10foode-commerceshoppersaresatisfiedaboutthewebsiteaftertheirmostrecentonlinepurchase.
55%
58%
31%
28%
9%
8%
2%
3%
Very satisfied
Rather satisfied
Neutral
Rather dissatisfied
Very dissatisfied
49. Q: How likely are you to recommend ‘website’ to a friend, on a scale from 0 to 10?
n= 54 | Filter: None
0%
0%
0%
0%
2%
0%
5%
13%
35%
18%
26%
DETRACTORS
NEUTRALS
PROMOTERS
7%
48%
45%
Net Promoter Score
+37
Total: +27
0
1
2
3
4
5
6
7
8
9
10
E-commerce in Belgium
Theextenttowhichpeoplearelikelytorecommendthefoode- commercewebsiteishigherthantheaveragee-commercewebsite.
52. 41%
15%
12%
11%
11%
4%
3%
2%
0%
0%
0%
0%
Payment method
Q: How didyoupayforit?
n= 54 | Filter: None
Online food buyers use more offline paying methods than the average online buyers. Over half pay by card (either at the point of sale or at the door) compared to only 4% among general online buyers.
Offline –By card (credit card, bank card, Proton) at the point of sale
Online –Bank card (Bancontact/Mister Cash)
Offline –By card (credit card, bank card, Proton) at the door
Offline –Bank transfer
Online –Credit card (Visa, MasterCard, American Express...)
Offline –Cash at the point of sale
Online –PayPal
Online –Other
Offline –Cash at the door
Offline –Cheque
Offline –SMS payment
Offline –Other
Food
Total
Significantlyhigherthantotal(conf. int. 95%)
Significantlylowerthantotal(conf. int. 95%)
3%
23%
1%
12%
41%
2%
12%
3%
1%
0%
0%
0%
32%
68%
Online
Offline
VS.
Total: 79%
Total: 21%
E-commerce in Belgium
54. Delivery preference
Q: How do youpreferyouronline purchases‘sector’ tobedelivered?
n= 54 | Filter: None
Pick-up at the shop is much more popular among online food buyers, with 2 in 5 preferring this option. While a similar number also prefer home delivery, it is much lower compared to general online buyers.
Pick-up at the shop
Home delivery
Pick-up at a pick-up point
Delivery at work
Pick-up in a locker (sealed container to be opened with a code)
Other
Does not matter to me
Food
Total
Significantlyhigherthantotal(conf. int. 95%)
Significantlylowerthantotal(conf. int. 95%)
8%
69%
15%
4%
1%
2%
2%
Home delivery
is a close second, however, muchlesspreferredcomparedtothe averageonline buyer.
E-commerce in Belgium
39%
34%
22%
2%
2%
0%
2%
Pick-up at the shopis the most popularoption amongonline food buyers, witha higherpreferenceratecomparedtogeneralonline buyers.
55. Delivery time
Q: Whenshoulditbepossibletohave ‘product’ delivered?
n= 54 | Filter: None
8 out of 10 are okay with delivery between 9am and 6pm and delivery during the week.
Food
Total
Hour
Days of the week
Food
Total
82%
14%
4%
Between 9.00 and 18.00 will do, if I don't have to pay anything extra
It should be possible between 8.00 and 20.00, even if I have to pay something extra
It should be possible 24h/7, even if I have to pay extra
88%
9%
3%
During the week is sufficient, if I don't have to pay anything extra
Also during the weekend, even if I have to pay something extra
Also on Sunday, even if I have to pay something extra
E-commerce in Belgium
81%
15%
4%
81%
14%
5%
9am-6pm
week
between
during
days
57. 20%
9%
50%
0%
21%
Delivery price
Q: How much are you willing to pay for the delivery of the ‘product’ you buy online?
n= 54 | Filter: None
Half of online food buyers are willing to pay between €4,00 and €7,50.
1 out of 5 expects free delivery, while the same amount would be willing to pay over €10,00 for food delivery.
Free
Less than € 4,00
€ 4,00 till € 7,50
€ 7,50 till € 10,00
More than € 10,00
Food Total
Significantly higher than total (conf. int. 95%)
Significantly lower than total (conf. int. 95%)
30%
15%
33%
2%
21%
E-commerce in Belgium
58. 1.
E-commerce in Belgium
2.
Food in detail
3.
Tokeep in mind
4.
Wrap-up
E-commerce in Belgium
59. THINGS TO KEEP IN MIND WHEN AIMING FOR THE STARS.
E-commerce in Belgium
62. E-commerce in Belgium
“I HAVE FAITH IN E-COMMERCE”
39%
59%
2009
2011
66%
2012
60%
2013
60%
2014
63. “Veel bekende websites zijn erg betrouwbaar, waar het meestal fout gaat is bij de bezorging. En achteraf reclameren bij deze bedrijven heeft geen zin want in de kleine lettertjes staat dat zij niet aansprakelijk zijn voor zoek geraakte pakketten of beschadigingen. Als een webwinkel een eigen bezorging heeft zou dit probleem opgelost kunnen zijn.”
E-commerce in Belgium
65. “Pour plus de fiabilité, il faudrait une totale transparence et surtout beaucoup de simplicité. La majorité des sites de ventes en ligne sont destinés à des consommateurs qui connaissent déjà internet. Il serait intéressant de penser à des personnes plus âgées qui ne connaissent pas cet outil et qui sont contraints de l'utiliser parce que c'est dans l'air du temps.”
E-commerce in Belgium
70. “J'avoue ne pas trop prêter attention à la nationalité du site, mais je trouve que les quelques fois que j'ai voulu aller sur un site belge, les prix n'étaient vraiementpas avantageux comparés aux concurrents.”
“Ik koop gewoon op de voordeligste en vooral veiligste website(eender of het Belgisch of buitenlands is).”
The internet has no boundaries. Price is the key differentiator.
E-commerce in Belgium
71. “Ik koop bij buitenlandse websites wegens een groter aanbod, lagere prijs, de goede service(als er een probleem is, antwoorden ze onmiddellijk) en natuurlijk ook het vertrouwen, elke levering komt aan en is correct. De bedrijfsleiders in België wachten veel te lang af alvorens te investeren in nieuwe technologieën, waardoor bedrijven in de buurlanden een grote voorsprong hebben.”
Belgian websites are running behind (offer, usability, service etc.).
E-commerce in Belgium
72. “Les sites belges de vente en ligne ont un train de retard en matière de design. Sur certain sites, on peut voir des vidéos de mannequin défiler avec les vêtements, ce qui permet de se faire une idée du vêtement, avec description complète du mannequin (taille du mannequin....) ce qui permet de savoir si la longueur, la forme du produit nous convient. Certain sites Belges propose ce type de vidéos sur certains produits, mais aucune description du mannequin n'est disponible. Ou on propose la description du mannequin mais pas de vidéos..”
Belgian websites are running behind (offer, usability, service etc.).
E-commerce in Belgium
73. “Een website beheren vraagt veel tijd en vooral kort op de bal spelen is de boodschap. Je moet ook gezien worden in het landschap, liefst zelfs opvallen, dit vraagt flexibiliteit en creativiteit en daar schieten wij, oude Belgen, iets tekort, denk ik.”
Belgian websites are running behind (offer, usability, service etc.).
E-commerce in Belgium
75. 2011
2012
2013
2014
Willingness to use
mobile devices for
purchasing
15%
15%
17%
22%
E-commerce in Belgium
76. “Met mijn mobiel toestel heb ik nog geen grote aankopen gedaan gewoon omdat ik het handiger vind dit via pc te doen thuis op mijn gemak. Wat ik wel doe is een busticketkopen bij de lijn en dat doe ik op regelmatige basis . Het is super handig wanneer je net zoals ik heel dikwijls vergeet om een lijnkaart te kopen op voorhand . En het is ook nog eens voordeliger . Het verschil tussen e- commerce en m-commerce weet ik niet nog nooit van dat laatste gehoord.”
Usability can be a burden.
E-commerce in Belgium
77. “Ik verkies voorlopig toch de e-commerce omdat het mij een veiliger gevoel geef. Zeker als een website naar de digipasscodesvraagt, heb ik er vertrouwen in.”
“De plus, je n'ai pas d'antivirus.”
Payment safety is unclear and impacts trustworthiness.
E-commerce in Belgium
78. SOCIAL MEDIA ARE YOUR FRIENDS. BUT DON’T OVERDO IT.
E-commerce in Belgium
79. 2012
2013
2014
Using social media
to get a price reduction
28%
33%
32%
35%
39%
51%
E-commerce in Belgium
80. E-commerce in Belgium
“Promoten via FB en twitterenzo... vind ik prima. Ik vind het leuk om zo al die bedrijven te volgen en van alle nieuwtjes op de hoogte te blijven . Maar aankopen doen via FB zal ik niet doen.”
“ik gebruik FB al verschillende jaren voornamelijk om in contact te blijven met mijn vrienden. Het stoort mij echter dat ook FB overstelpt wordt met allerlei reclame boodschappen. Voor mij hoeft dit echt niet, als ik iets wil weten of opzoeken over een bedrijf dan zal ik dat gewoon via een zoekmachine opzoeken.
.”
(Big) brands, be aware! You’re entering their environment.
81. “Quant aux entreprises, je trouve qu'il s'agit d'un moyen de communication efficace, viral et qui plus est gratuit ! Donc oui, c'est excellent pour les marques, évidemment. Par contre, ce que je déteste, ce sont les publicités de plus en plus présentes et même envahissantes sur Facebook ! Si je veux être tenue au courant des nouveautés d'une entreprise, j'ai la possibilité de suivre sa page. Pas besoin de me bassiner avec des pubs qui ne m'intéressent pas partout!”
(Big) brands, be aware! You’re entering their environment.
E-commerce in Belgium
82. “Ik denk dat dit voor de kleine zelfstandige een echte kans is om langs deze weg meer reclame te kunnen maken en via fb, ... producten te kunnen verkopen. Want de grote bedrijven onderdrukken deze handelaren een beetje omdat zij een groter aanbod kunnen geven. Zij kunnen via deze kanalen de mensen laten kennismaken met hun website (als die goed werkt) en zo kunnen ze mensen en potentiële klanten lokken.”
(Big) brands, be aware! You’re entering their environment.
E-commerce in Belgium
84. 5%
4%
4%
35%
27%
26%
7%
7%
9%
1%
1%
2%
Q: To what extent have your expectations of the offline store been lower / higher compared to 5 years ago?
n= 996 | Filter: Total online buyers sample
The offer
The shopping experience in general
The expertise of the store staff
Food
Total
Top 2
40%
41%
31%
31%
29%
31%
Significantlyhigherthantotal(conf. int. 95%)
Significantlylowerthantotal(conf. int. 95%)
E-commerce in Belgium
Higher
Lower
Online food buyers have similar expectations towards offline stores as general online buyers.
n= 54
85. E-commerce in Belgium
1.
E-commerce in Belgium
2.
Food in detail
3.
Tokeep in mind
4.
Wrap-up
88. E-commerce in Belgium
Those convinced of food e-commerce are doing it more often and spending more and more.
89. E-commerce in Belgium
Convenience as key reason for online food purchase. Purely choice is made online, payment and delivery is as would be with an offline purchase.
91. www.insites-consulting.com
New York ITimisoara IGhentI RotterdamI London
Evergemsesteenweg195 I 9032 Ghent I Belgium
Thank you!
sophie@insites-consulting.com
@sophievanneck
be.linkedin.com/in/sophievanneck
+32 472 41 86 40
Sophie Van Neck
Senior Research Manager
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