THE TRADITIONAL OR ONLINE APPROACH TO SOUTHEAST ASIAN MARKETING
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This document discusses opportunities in the Philippine retail market from a consumer perspective. It notes that the large Philippine population and segment of consumers with high disposable incomes and progressive culture means the domestic market could equal or surpass other Southeast Asian markets. However, most foreign franchise online marketing is not tailored to Asian consumer behaviors. Additionally, only 3% of Filipinos own credit cards, so alternative payment systems would need to cater to a wider audience beyond credit card users to fully tap the market opportunities.
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Retailing formats;
Retail Strategies.
Characteristics of Retailing, Scope of Retailing, Functions of Retailing, History of Retailing In India, Trends in Retailing, Emerging Trends In Retail, Retailing Formats
Steps involved in developing a retail strategy,
We Like Project
Ramesh Chembath is the AVP of Sales and Marketing at Godrej Appliances. The document discusses key issues and challenges in rural marketing, including a large and diverse rural market, infrastructure challenges, and standard of living issues. It also outlines effective rural marketing strategies like utilizing rural media and distribution channels like local markets. The role of IT in retail is described, including tools for inventory management, forecasting, and point-of-sale systems. Record management processes like creation, maintenance, and disposition are also summarized.
REFLECTION ON NIGERIA'S GROWING E-COMMERCE
- The document discusses the rising e-commerce market in Nigeria, highlighting opportunities and challenges. It analyzes market statistics, consumer profiles, and the major online retail brands like Jumia and Konga.
- Some challenges identified include trust/security issues, poor logistics infrastructure, and quality regulation concerns.
- Recommendations to manage these challenges include strategic brand positioning and leveraging growing mobile penetration, improving the customer experience, and strategic partnerships with banks, payment processors, and logistics companies.
Impact of e commerce on indian retail
Will the e-commerce success make the ride rough for Indian brick and mortar retailers ? or will it be the much needed shot in the arm for Indian Retail ?
AsiaNext - Volume 4 - Indonesia
The document discusses strategies for engaging Indonesia's emerging middle class consumers. It notes that Indonesia's GDP per capita has exceeded $3,600 and around 50 million people have entered the middle income bracket in recent years. The middle class spends significant amounts at mini-marts and supermarkets and values convenience and innovation. Companies like 7-Eleven have successfully tapped into middle class social habits by providing free WiFi and hosting events. Both online and offline marketing approaches will be needed to reach Indonesia's diverse middle class consumers, including digital, TV, and in-store promotions emphasizing value, convenience, and social engagement.
Fdi mr
This document provides an introduction and proposal for a minor project on foreign direct investment (FDI) in multi-brand retail in India. It outlines the background and debate around allowing FDI in multi-brand retail. The objectives are to examine growth and future scenarios of FDI in India and study its importance in the current retail sector. Research questions are posed around the role, benefits, and impacts of FDI on small retailers, farmers, and food inflation. Secondary data sources will be used to conduct an exploratory, descriptive, and analytical study of the multi-brand retail sector and driving forces behind FDI.
Food and e-commerce: case China
Esitys: Jonna Wibelius, Food from Finland | Elintarvikealan vientivalmennus 24.3.2017: www.evira.fi/pkvienti/vientivalmennus
Sector study
This document provides an overview of the retail industry in India and globally. It discusses the history and evolution of retailing from ancient Rome to modern times. Key developments in India include the emergence of kirana stores and the entry of manufacturers into retailing in the 1980s and multi-brand retailers in the 1990s. The document examines the global retail scenario in countries like Brazil, Peru and Colombia. It also outlines factors influencing global retailing like e-commerce, mobile commerce and social commerce. Major Indian retailers are profiled and the growth prospects, challenges and government policies regarding the industry are summarized.
Sector study
This document provides an overview of the retail industry in India and globally. It discusses the history and evolution of retailing from ancient Rome to modern times. Key developments in India include the emergence of kirana stores and the entry of manufacturers into retailing in the 1980s and multi-brand retailers in the 1990s. The document reviews the global retail scenario in countries like Brazil, Peru and Colombia and factors influencing the global sector such as e-commerce, mobile commerce and social commerce. It also examines the Indian retail scenario, major players, stock performance, revenue analysis and SWOT analysis of the industry. Government policies on FDI in retail and challenges facing the industry are also summarized.
The rise of mobile in myanmar
Foreign businesses began their journey in Myanmar in 2011 when the country opened up to the outside world. Since then, the landscape has presented an unpredictable but exciting opportunity for marketers.
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THE TRADITIONAL OR ONLINE APPROACH TO SOUTHEAST ASIAN MARKETING
- 1. Ronald Aniceto June 12, 2012
- 2. General Perspective A look at merchandise retailing from a consumers' perspective, considering user- friendly qualities in touch with today's department store shopping, easy access shopping-cart, and a variation of payment system that caters to a wider market beyond the credit card population.
- 3. The Markets • The Philippine market by in itself can equal if not outdo the rest of Southeast Asian markets combined (Indonesia, Malaysia, Thailand, Singapore) considering its large population and deep markets of internet penetration for a certain market segment with large disposable income, progressive culture. Even Indonesia with the largest population, has yet to develop into the digital age. Malaysia, a country with the largest GDP of all southeast Asian nations, and better disposable incomes, do not have enough numbers to fulfill a significant business.
- 4. Foreign “Brands” & Franchises • The current management of most foreign franchise online marketing are formulated based on territories with different consumer cultures, and usage of mass marketing depending largely on online marketing. The Asian markets (most specially Southeast Asia) currently do not constitute similar consumer behaviour vs. its western counterparts.
- 5. The Media Business • Ad agency will have tendencies to hold back use of online marketing as it will eventually affect their traditional business (Although a few of the larger agencies are developing their digital sense that will favour them in the long-run). An applied Integrated Communications Marketing designed and formulated by in-house marketing would be ideal.
- 6. In a digital sense... • Being “born” into a digital business has a large disparity with one that is slowly “sliding” into it.
- 7. The Domestic Market • Only 3.0% of the total Philippine population owns a credit card. The most feasible markets are the higher income groups, of a certain age group (part of the credit card population, controls 80% of household spending).