Technology continues to advance and embed itself into every aspect of our lives, we need to better understand when, how and why consumer use this tech.
Online Grocery prices have been following a similar pattern as the offline ones, with online prices rising slightly faster over the last 5 years cumulatively. Steel and Aluminum tariffs affected Appliances both online and offline. While the CPI rose after the March 2018 tariff implementation, the DPI showed a tampering in the deflation.
Computers shows a slightly steeper decline in prices online vs offline. For some categories the online and offline worlds are starting to blur into one. The CPI and DPI for TVs is remarkably similar. The online prices for Toys have started to exhibit a slower deflation in the last few years, diverging from the CPI. Sporting Goods show a much quicker deflation online, possibly caused by a quicker product turnover online.
Tis the season for holiday shopping, and this year is gearing up to be the biggest we have ever experienced. This year Adobe Insights is predicting that online holiday sales will grow 14.8% YoY, reaching almost $125 Billion.
Adobe Digital Insights has released its 2018 online Holiday shopping recap report. From record breaking revenue numbers on mobile devices, exponential B.O.P.I.S. (Buy Online Pick-Up In Store) growth, to the hottest products sold throughout the season, this report has everything you need to analyze and understand the busiest time of year for retailers.
Adobe Digital Insights Holiday Recap Report 2017Adobe
Adobe Digital Insights releases it's 2017 Holiday season recap report. Adobe finds that online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted)
The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday.
Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone.
Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices.
Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days.
With eCommerce growth expected to slow, down 13% from 14.3% in 2018 to 12.4% this year we wanted to determine if there were regional/demographic/behavioral differences.
Adobe Digital Insights just released its 2019 online Holiday shopping recap.From record breaking shopping days, to the battle between big and small retailers, this report has it all.
Adobe Digital Insights Digital Dollar Q2 2018Adobe
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the second quarter of 2018 focuses on e-commerce trends in the U.S. and the U.K. as well as within U.S. regions. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonymized data from the Adobe Analytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
The upcoming holiday season will be the biggest online shopping extravaganza yet. So says Adobe Digital Insights (ADI), which predicts an 13.8% growth year-over-year, with holiday online sales reaching over $100 billion.
Online Grocery prices have been following a similar pattern as the offline ones, with online prices rising slightly faster over the last 5 years cumulatively. Steel and Aluminum tariffs affected Appliances both online and offline. While the CPI rose after the March 2018 tariff implementation, the DPI showed a tampering in the deflation.
Computers shows a slightly steeper decline in prices online vs offline. For some categories the online and offline worlds are starting to blur into one. The CPI and DPI for TVs is remarkably similar. The online prices for Toys have started to exhibit a slower deflation in the last few years, diverging from the CPI. Sporting Goods show a much quicker deflation online, possibly caused by a quicker product turnover online.
Tis the season for holiday shopping, and this year is gearing up to be the biggest we have ever experienced. This year Adobe Insights is predicting that online holiday sales will grow 14.8% YoY, reaching almost $125 Billion.
Adobe Digital Insights has released its 2018 online Holiday shopping recap report. From record breaking revenue numbers on mobile devices, exponential B.O.P.I.S. (Buy Online Pick-Up In Store) growth, to the hottest products sold throughout the season, this report has everything you need to analyze and understand the busiest time of year for retailers.
Adobe Digital Insights Holiday Recap Report 2017Adobe
Adobe Digital Insights releases it's 2017 Holiday season recap report. Adobe finds that online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted)
The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday.
Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone.
Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices.
Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days.
With eCommerce growth expected to slow, down 13% from 14.3% in 2018 to 12.4% this year we wanted to determine if there were regional/demographic/behavioral differences.
Adobe Digital Insights just released its 2019 online Holiday shopping recap.From record breaking shopping days, to the battle between big and small retailers, this report has it all.
Adobe Digital Insights Digital Dollar Q2 2018Adobe
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the second quarter of 2018 focuses on e-commerce trends in the U.S. and the U.K. as well as within U.S. regions. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonymized data from the Adobe Analytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
The upcoming holiday season will be the biggest online shopping extravaganza yet. So says Adobe Digital Insights (ADI), which predicts an 13.8% growth year-over-year, with holiday online sales reaching over $100 billion.
The online shopping season is upon us, and it's shaping up to be the biggest year yet. Adobe is predicting over $143B in online spend. Consumers will be relying heavily on their smartphones, spending $14B more this season.
Adobe Digital Insights Holiday Recap Report 2016Adobe
The 2016 holiday season couldn’t have ended on a happier note, with retailers watching $91.7 billion in online revenue flow in, for an 11% increase year-over-year. Search came through as a good driver of online sales, while mobile missed the mark from a transaction perspective. Read more in the Holiday Recap Report.
Adobe Digital Economy Project -- November 2017Adobe
In the U.S., topline inflation is down in November across DPI categories for the first time after two months of inflation (-0.9% in the all-items index and -1.1% in the all-items less grocery index). Prices are slightly up in the year-over-year in the all-items index (0.3%) and down for the all-items less grocery index (-1.1%).
In November, monthly deflation was driven by consumer products, consistent with the holiday shopping season: televisions (-9.4%), tablets (-6.9%), and appliances (-7.1%).
In the midst of the holiday travel booking season all flights showed 1.7% MoM inflation, while domestic flights increased 1.3% MoM. Consistent with typical travel patterns, international and domestic hotels showed month-over-month deflation (-1.1% and -4.6%, respectively).
In grocery, deflation in November (-0.5%) was driven by beverages materials including coffee and tea (-1.6%), ice cream and related products (-1.5%), fats and oils (-1.0%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.4% MoM in November resulting in a 3.8% year-over-year for the twelve months ending in November
Contrary to last month where almost all states showed inflation, all states in November showed deflation consistent with nationwide holiday discounts.
Adobe Digital Economy Project -- October 2017Adobe
In the U.S., topline inflation is up across DPI categories for the second consecutive month after five straight months of deflation (0.5% in the all-items index and 0.4% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.2%) and down for the all-items less grocery index (-1.8%).
In October, inflation outside of travel was primarily in pet products (1.3% MoM inflation), appliances (1.0%), and grocery, alcohol, and apparel (all 0.7% MoM inflation).
In the midst of the holiday travel booking season all flights showed 2.6% MoM inflation, while domestic flights increased 2.9% MoM. Consistent with typical travel patterns, international and domestic hotels showed month-over-month deflation (-3.7% and -2.1%, respectively).
Deflation in October outside of travel occurred in tablets (-3.6% MoM), televisions (-1.6%), and toys (-1.1%).
In grocery, inflation in October (0.7%) was driven by fruits and vegetables (1.4%), beverage materials including coffee and tea (1.3%), and juice and non-alcoholic beverages (1.2%)
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.7% MoM in October, resulting in a 3.5% year-over-year for the twelve months ending in October.
Inflation is widespread across the U.S. in September with nearly all states (49) showing inflation in October (or near-zero positive inflation) with only 2 states showing deflation month-over-month.
Adobe Insights took a dip into the political realm through the eyes of a marketer. How does all of this political activity impact consumers digital habits? From visit share by device, app growth, and CPMs in video ads within voting districts. We looked at over 150B visits, 3.1B social mentions & 83B video ad impressions to bring about some very interesting insights.
This last quarter, defined by the holidays craze, saw voice assistant sales double and wireless chargers sales triple. Wireless headphones outsold wired ones for the first time. This last quarter's total revenue was 14.7% larger than Q4 last year for online retailers focused on Consumer Electronics.
Adobe Analytics’ survey of key decision makers at 403 U.S. retailers reveal valuable insights about how they plan to engage consumers this holiday shopping season.
2013 was the shortest online shopping season since 2002 with only 27 days between Thanksgiving and Christmas. Despite the condensed season, online sales grew by 18% over last year, and November plus December accounted for 27% of total annual sales for the average US retailer; a higher share than any other country.
Adobe Digital Insights -- Prime Day Results 2019Adobe
As Prime Day comes to a close this year, Adobe Digital Insights recaps day 2 of the summers biggest online retail shopping holiday. From the categories that saw the biggest discounts to which marketing channels drove the highest share of revenue.
Consumers spent $83 billion online during the 2015 holiday season, 12.7% more than they spent in 2014, according to data from Adobe Digital Index (ADI). What’s more, between November 22 and December 22, there were 31 days of at least $1 billion in online sales, a drastic increase in billion-dollar days over years past. Also, the biggest growth year-over-year (YoY) in online sales, according to ADI, occurred the week before Christmas.
2016 Holiday Shopping Predictions: Europe And Asia-PacificAdobe
New analysis by Adobe Digital Insights finds that holiday spending will increase $15.8B year-over-year in 13 countries tracked. The main finding is that going online to shop is still about deals, but convenience factors are on the rise.
Adobe Digital Insights Digital Dollar Q1 2018Adobe
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the first quarter of 2018 is the first release of a new quarterly series of reports focusing on retail and economics. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonoymized data from the Adobe An-alytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
Adobe Digital Insights surveyed more than a 1,000 consumers about their usage, ownership, and thoughts around voice assistant devices, with some interesting insights on Smart Speakers like Amazon's Alexa or the Google Home.
Adobe Digital Insights -- Diversity In Advertising 2019 Adobe
As part of Adobe's look into the 25th anniversary of digital advertising, and to get to the root of whether or not diversity in advertising has changed in the eyes of the people who consume it, Adobe conducted a global survey of over 2000 consumers. We looked across generation, gender, ethnicity and sexual orientation in the United Kingdom and the US to reveal some interesting takeaways and understand how diversity in creative and the way diverse ads are delivered and targeted translate into brand advocacy and consumer engagement.
Adobe Digital Economy Project - December 2016Adobe
The Adobe Digital Economy Project’s Digital Price Index finds that the last month of 2016 shows several categories with MoM inflation between November and December, including televisions (7.8%), appliances (6.0%), tablets (5.4%), electronics (2.8%), and toys (2.7%). At the close of the holiday shopping season, prices increased between November and December for all categories (except toys) by a larger margin in 2016 than in 2015 (1.9% average increase in 2015 vs. 3.6% increase in 2016). Despite these large MoM increases, almost all categories show continued cumulative deflation year-over-year, especially in televisions (-19.8%), tablets (-16.1%), electronics (-9.7%), and toys (-6.9%)
The Adobe DPI also introduces three new categories this month: alcoholic beverages, auto parts, and tools & home improvement products. In the U.K., the Adobe DPI shows significant MoM inflation for computers (3.9%), slight inflation for groceries (0.4%) and slowing deflation (0.7%) for televisions. Across the pond, computer prices rose as they did in the U.S. while televisions bucked the U.S. trend and saw MoM price declines in December.
Adobe Digital Economy Project – November 2016Adobe
The Adobe Digital Economy Project finds that overall U.S. results signal a slight uptick in inflation, a strong labor market, and a stable housing market. Holiday season discounts resulted in steep deflation in November for categories such as televisions (-12.9% Month over Month), appliances (-6.7%), tablets (-6.2%), toys (-4.5%) and domestic hotels (-4.5%) . International flights saw a 1.9% MoM increase in November while flights to Europe saw 5.1% deflation driven by double-digit MoM deflation for flights to Madrid’s MAD (-10.3%) and Rome’s FCO (-11.6%). Groceries, a category that represents the largest share of consumer spending in the DPI showed 0.5% deflation MoM. In the U.K., the DPI shows the first MoM increase in the price index for computers (1.0%), an increase in the price of groceries (0.5%), and a slowing of deflation for TVs (-0.7%), suggesting that Brexit impacts on durable imports coupled with a strong U.S. dollar could be pushing prices upward.
Adobe Digital Economy Project -- September 2017Adobe
In the U.S., topline inflation is up across DPI categories for the first time in after five months of deflation (0.5% in the all-items index and 0.5% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.6%) and down for the all-items less grocery index (-2.2%).
In September, inflation was primarily in travel, consistent with the beginning of the holiday travel booking season: domestic flights are up 1.5% month-over-month, while domestic hotels are showing prices up 1.6%. On the retail side, tablets (2.8% MoM), apparel (1.1% MoM), and toys (1.1% MoM) showed the largest levels of inflation in September.
Deflation in September was concentrated in int’l flights (-4.0% MoM), televisions (-1.5% MoM), and appliances (-0.8%).
In grocery, inflation in September (0.4%) was driven by dairy products other than milk (other dairy products are showing 1.4% inflation MoM, ice cream at 0.9%), eggs (0.8%) and flour (0.7%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.1% MoM in August and up 3.0% year-over-year for the twelve months ending in September.
Inflation is widespread across the U.S. in September with 42 states showing inflation in September (or near-zero positive inflation) with only 9 states showing deflation month-over-month. Inflation in general is driven by price increases in hotels and flights.
Adobe Digital Insights reveals its latest report, based on over 183 billion visits to U.S. Online video data based on 12 billion
plays of TVE & 9 billion ad impressions, E-mail analysis based on 150 billion e-mails sent via Adobe Campaign in 2017. With insights ranging from personalization, to relevant ad channels, and how one size does not fit all for video completions.
Technology is a conduit for new experiences at any age, income, or level of tech savviness. Each year at the Consumer Electronics Show we get a glimpse into the future, and Adobe is in a unique space to see how consumers are adopting and utilizing this technology in their day to day lives.
The Neto State of Ecommerce Report charts the transformation of ecommerce over the year to bring you data, insights and trends from thousands of Australian retailers across a range of verticals. Some of the key findings:
• 30% growth in average sales across all verticals
• $130 average basket size (with 5% year-on-year growth)
• Top performing verticals: fashion, homewares, motor parts
• Biggest spenders: food & alcohol
• 122% growth in pay later (Afterpay, Zip)
• 1/3 of total sales come through marketplaces
Plus insights from our partners eBay, Google, PayPal, Sendle and SmartrMail, this report provides a really in-depth look at ecommerce and online from every angle.
The online shopping season is upon us, and it's shaping up to be the biggest year yet. Adobe is predicting over $143B in online spend. Consumers will be relying heavily on their smartphones, spending $14B more this season.
Adobe Digital Insights Holiday Recap Report 2016Adobe
The 2016 holiday season couldn’t have ended on a happier note, with retailers watching $91.7 billion in online revenue flow in, for an 11% increase year-over-year. Search came through as a good driver of online sales, while mobile missed the mark from a transaction perspective. Read more in the Holiday Recap Report.
Adobe Digital Economy Project -- November 2017Adobe
In the U.S., topline inflation is down in November across DPI categories for the first time after two months of inflation (-0.9% in the all-items index and -1.1% in the all-items less grocery index). Prices are slightly up in the year-over-year in the all-items index (0.3%) and down for the all-items less grocery index (-1.1%).
In November, monthly deflation was driven by consumer products, consistent with the holiday shopping season: televisions (-9.4%), tablets (-6.9%), and appliances (-7.1%).
In the midst of the holiday travel booking season all flights showed 1.7% MoM inflation, while domestic flights increased 1.3% MoM. Consistent with typical travel patterns, international and domestic hotels showed month-over-month deflation (-1.1% and -4.6%, respectively).
In grocery, deflation in November (-0.5%) was driven by beverages materials including coffee and tea (-1.6%), ice cream and related products (-1.5%), fats and oils (-1.0%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.4% MoM in November resulting in a 3.8% year-over-year for the twelve months ending in November
Contrary to last month where almost all states showed inflation, all states in November showed deflation consistent with nationwide holiday discounts.
Adobe Digital Economy Project -- October 2017Adobe
In the U.S., topline inflation is up across DPI categories for the second consecutive month after five straight months of deflation (0.5% in the all-items index and 0.4% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.2%) and down for the all-items less grocery index (-1.8%).
In October, inflation outside of travel was primarily in pet products (1.3% MoM inflation), appliances (1.0%), and grocery, alcohol, and apparel (all 0.7% MoM inflation).
In the midst of the holiday travel booking season all flights showed 2.6% MoM inflation, while domestic flights increased 2.9% MoM. Consistent with typical travel patterns, international and domestic hotels showed month-over-month deflation (-3.7% and -2.1%, respectively).
Deflation in October outside of travel occurred in tablets (-3.6% MoM), televisions (-1.6%), and toys (-1.1%).
In grocery, inflation in October (0.7%) was driven by fruits and vegetables (1.4%), beverage materials including coffee and tea (1.3%), and juice and non-alcoholic beverages (1.2%)
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.7% MoM in October, resulting in a 3.5% year-over-year for the twelve months ending in October.
Inflation is widespread across the U.S. in September with nearly all states (49) showing inflation in October (or near-zero positive inflation) with only 2 states showing deflation month-over-month.
Adobe Insights took a dip into the political realm through the eyes of a marketer. How does all of this political activity impact consumers digital habits? From visit share by device, app growth, and CPMs in video ads within voting districts. We looked at over 150B visits, 3.1B social mentions & 83B video ad impressions to bring about some very interesting insights.
This last quarter, defined by the holidays craze, saw voice assistant sales double and wireless chargers sales triple. Wireless headphones outsold wired ones for the first time. This last quarter's total revenue was 14.7% larger than Q4 last year for online retailers focused on Consumer Electronics.
Adobe Analytics’ survey of key decision makers at 403 U.S. retailers reveal valuable insights about how they plan to engage consumers this holiday shopping season.
2013 was the shortest online shopping season since 2002 with only 27 days between Thanksgiving and Christmas. Despite the condensed season, online sales grew by 18% over last year, and November plus December accounted for 27% of total annual sales for the average US retailer; a higher share than any other country.
Adobe Digital Insights -- Prime Day Results 2019Adobe
As Prime Day comes to a close this year, Adobe Digital Insights recaps day 2 of the summers biggest online retail shopping holiday. From the categories that saw the biggest discounts to which marketing channels drove the highest share of revenue.
Consumers spent $83 billion online during the 2015 holiday season, 12.7% more than they spent in 2014, according to data from Adobe Digital Index (ADI). What’s more, between November 22 and December 22, there were 31 days of at least $1 billion in online sales, a drastic increase in billion-dollar days over years past. Also, the biggest growth year-over-year (YoY) in online sales, according to ADI, occurred the week before Christmas.
2016 Holiday Shopping Predictions: Europe And Asia-PacificAdobe
New analysis by Adobe Digital Insights finds that holiday spending will increase $15.8B year-over-year in 13 countries tracked. The main finding is that going online to shop is still about deals, but convenience factors are on the rise.
Adobe Digital Insights Digital Dollar Q1 2018Adobe
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the first quarter of 2018 is the first release of a new quarterly series of reports focusing on retail and economics. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonoymized data from the Adobe An-alytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
Adobe Digital Insights surveyed more than a 1,000 consumers about their usage, ownership, and thoughts around voice assistant devices, with some interesting insights on Smart Speakers like Amazon's Alexa or the Google Home.
Adobe Digital Insights -- Diversity In Advertising 2019 Adobe
As part of Adobe's look into the 25th anniversary of digital advertising, and to get to the root of whether or not diversity in advertising has changed in the eyes of the people who consume it, Adobe conducted a global survey of over 2000 consumers. We looked across generation, gender, ethnicity and sexual orientation in the United Kingdom and the US to reveal some interesting takeaways and understand how diversity in creative and the way diverse ads are delivered and targeted translate into brand advocacy and consumer engagement.
Adobe Digital Economy Project - December 2016Adobe
The Adobe Digital Economy Project’s Digital Price Index finds that the last month of 2016 shows several categories with MoM inflation between November and December, including televisions (7.8%), appliances (6.0%), tablets (5.4%), electronics (2.8%), and toys (2.7%). At the close of the holiday shopping season, prices increased between November and December for all categories (except toys) by a larger margin in 2016 than in 2015 (1.9% average increase in 2015 vs. 3.6% increase in 2016). Despite these large MoM increases, almost all categories show continued cumulative deflation year-over-year, especially in televisions (-19.8%), tablets (-16.1%), electronics (-9.7%), and toys (-6.9%)
The Adobe DPI also introduces three new categories this month: alcoholic beverages, auto parts, and tools & home improvement products. In the U.K., the Adobe DPI shows significant MoM inflation for computers (3.9%), slight inflation for groceries (0.4%) and slowing deflation (0.7%) for televisions. Across the pond, computer prices rose as they did in the U.S. while televisions bucked the U.S. trend and saw MoM price declines in December.
Adobe Digital Economy Project – November 2016Adobe
The Adobe Digital Economy Project finds that overall U.S. results signal a slight uptick in inflation, a strong labor market, and a stable housing market. Holiday season discounts resulted in steep deflation in November for categories such as televisions (-12.9% Month over Month), appliances (-6.7%), tablets (-6.2%), toys (-4.5%) and domestic hotels (-4.5%) . International flights saw a 1.9% MoM increase in November while flights to Europe saw 5.1% deflation driven by double-digit MoM deflation for flights to Madrid’s MAD (-10.3%) and Rome’s FCO (-11.6%). Groceries, a category that represents the largest share of consumer spending in the DPI showed 0.5% deflation MoM. In the U.K., the DPI shows the first MoM increase in the price index for computers (1.0%), an increase in the price of groceries (0.5%), and a slowing of deflation for TVs (-0.7%), suggesting that Brexit impacts on durable imports coupled with a strong U.S. dollar could be pushing prices upward.
Adobe Digital Economy Project -- September 2017Adobe
In the U.S., topline inflation is up across DPI categories for the first time in after five months of deflation (0.5% in the all-items index and 0.5% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.6%) and down for the all-items less grocery index (-2.2%).
In September, inflation was primarily in travel, consistent with the beginning of the holiday travel booking season: domestic flights are up 1.5% month-over-month, while domestic hotels are showing prices up 1.6%. On the retail side, tablets (2.8% MoM), apparel (1.1% MoM), and toys (1.1% MoM) showed the largest levels of inflation in September.
Deflation in September was concentrated in int’l flights (-4.0% MoM), televisions (-1.5% MoM), and appliances (-0.8%).
In grocery, inflation in September (0.4%) was driven by dairy products other than milk (other dairy products are showing 1.4% inflation MoM, ice cream at 0.9%), eggs (0.8%) and flour (0.7%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.1% MoM in August and up 3.0% year-over-year for the twelve months ending in September.
Inflation is widespread across the U.S. in September with 42 states showing inflation in September (or near-zero positive inflation) with only 9 states showing deflation month-over-month. Inflation in general is driven by price increases in hotels and flights.
Adobe Digital Insights reveals its latest report, based on over 183 billion visits to U.S. Online video data based on 12 billion
plays of TVE & 9 billion ad impressions, E-mail analysis based on 150 billion e-mails sent via Adobe Campaign in 2017. With insights ranging from personalization, to relevant ad channels, and how one size does not fit all for video completions.
Technology is a conduit for new experiences at any age, income, or level of tech savviness. Each year at the Consumer Electronics Show we get a glimpse into the future, and Adobe is in a unique space to see how consumers are adopting and utilizing this technology in their day to day lives.
The Neto State of Ecommerce Report charts the transformation of ecommerce over the year to bring you data, insights and trends from thousands of Australian retailers across a range of verticals. Some of the key findings:
• 30% growth in average sales across all verticals
• $130 average basket size (with 5% year-on-year growth)
• Top performing verticals: fashion, homewares, motor parts
• Biggest spenders: food & alcohol
• 122% growth in pay later (Afterpay, Zip)
• 1/3 of total sales come through marketplaces
Plus insights from our partners eBay, Google, PayPal, Sendle and SmartrMail, this report provides a really in-depth look at ecommerce and online from every angle.
Receive insights from CEA’s leading economists on what’s trending, what’s disrupting, and what types of technology consumers have on their gift lists this holiday season.
Report: Adobe Digital Economy Project May 2016Adobe
Adobe's fourth monthly installment of the Digital Economy Project (DEP) covers key trends in pricing of online goods, housing, and job search. In terms of price data, the latest Digital Price Index (DPI) for May incorporates which price points within product categories are driving changes in prices.
Digital 2019 Southeast Asia Ecommerce Spotlight (September 2019) v01DataReportal
All the data, trends, estimates, and forecasts you need to understand the state of ecommerce across Southeast Asia in 2019. Read our in-depth analysis and get additional context at https://datareportal.com/ecommerce-in-southeast-asia-2019
Let Us Entertain You! Analysis of Consumer Entertainment Choices Across Conne...John Feland
Recent analysis presented at the Telecom Council's Deep Dive on Entertainment examining consumer entertainment activities across connected devices, including Smartphone, Tablets, Laptops, and All-In-Ones. The presentation details which behaviors are top of mind for consumers among Doing Work, Surfing the Web, Watching Movies, Playing Games or Listening to Music. The presentation also dives deep into how consumer entertainment behaviors differ between smartphone and tablet brands.
Argus Insights is a new type of market intelligence company, founded by tech industry veterans looking for better ways to connect the dots between technology innovation and consumer adoption. Argus Insights sits between traditional research firms, and Social Analytics companies, to provide focused and actionable analysis on where consumers are taking the market, who is winning and why. More than just a buzz meter, proprietary consumer demand metrics have beaten Wall Street estimates on iPhone unit sales 10 of the last 12 quarters. Global coverage of Smartphones, Wearables, Tablets, Home Automation, Internet of Things and more lets Argus Insights bridge intelligence gap between the quarterly forecasts. Real-time analytics cut through the branding buzz to expose how technology and innovation are driving consumer adoption.
The Adobe Digital Index (ADI) “Holiday 2015 Predictions” are in, and if the forecast is on the mark, it’s quite a jolly one for brands and retailers. One key number: Cyber Monday is expected to hit $3 billion in online sales for the first time, a 13.2% increase year-over-year (YoY).
Would you know how to do E-Commerce in Canada?
This cross-border whitepaper gives you insights in the Canadian E-Commerce market. While covering the lastest trends, purchase behaviour and delivery preferences, this whitepaper helps you entering the Canadian market.
Enjoy reading!
Euler Hermes analyzes “consumer electronics” a rapidly changing, dynamic industry, highly competitive and influenced by technological developments. While total factory level sales of consumer electronics products are expected to increase 2% to $211 billion in 2014 and another 1.2% in 2015, intense competition and pricing transparency still threaten margins.
The U.S. Smartphone Market is growing 60%, the Smartphone industry is recreating itself, ther are new key players.
On the post Apple iPhone 4 era, new challenges have been faced to launch Smartphones impacfully. The way that Apple has done has raised the bar.
To be a serious competitor it is necessary to consider more factors when putting together a Smartphone marketing strategy.
Adobe Digital Economy Project - September 2016Adobe
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2. US CONSUMER ELECTRONICS REPORT | January 2019
METHODOLOGY
• Adobe Analytics measures 80% of online transactions at the largest 100 U.S. web retailers**
• Report based on aggregate and anonymized consumer data, comprised of over 55+ billion visits to
over 250 retailers in the United States.
• For comparison purposes, some retail segments have been broken by their primary product lines
• Consumer Electronics
• Apparel & Accessories
• Home Furnishings & Decoration
Data from
**Source: Internet Retailer 2018
2
Adobe Advertising CloudAdobe Experience Cloud Adobe Analytics Cloud
3. US CONSUMER ELECTRONICS REPORT | January 2019
Main takeaways
Consumer Electronics retailers:
• Depend on strong holiday season to meet yearly online revenue performance goals
• Rely less on smartphones than other sectors due to nature of purchasing process; seeing steady growth in share of
revenue
• Enjoy a small advantage in video ad budgeting with an overall CPM less than most retailers
Consumers buying habits:
• Leverage the desktop much more than mobile when purchasing consumer electronics; video ad format reflects
this preference
• Take advantage of door busters on Thanksgiving and Black Friday; 50% of Holiday Weekend shopping done on
those two days
• Basket size varies across markets (DMA) because of mix of products with higher prices, not because there are more
items in the cart
• Continue to blur the line between laptops and tablets as screen size inches toward each other
3
4. US CONSUMER ELECTRONICS REPORT | January 2019
Retailers, Including Consumer Electronics, Rely on Q4 to Make the Year
All retailers rely on Q4 to drive business
performance.
Consumer Electronics ranks just behind
Apparel & Accessories in terms of share
revenue coming in fourth quarter.
No segment showed more than 10% change
YoY suggesting consumers continue to delay
purchases until Q4.
4
5. US CONSUMER ELECTRONICS REPORT | January 2019
Smartphone Share of Revenue Lags Other Sectors
Buying Consumer Electronics involves research and comparing specs, as a
result 80% of revenue comes from purchases made from desktops – nearly
50% more than the more impulsive Apparel & Accessories segment (55%
Desktop). 5
6. US CONSUMER ELECTRONICS REPORT | January 2019
Smartphone Share of Revenue Continues to Grow
Revenue contribution from purchases
made from smartphones has doubled
since January 2016 (+106%).
Growth rate slightly ahead of other retail
sectors; but started from a lower point
(7%)
6
7. US CONSUMER ELECTRONICS REPORT | January 2019
Retailers Put Video Ads Where the Buyers Are
Following the money, Consumer
Electronics retailers focus on delivering
desktop impressions (64%)
Apparel & Accessories and Home
Furnishings bet on mobile video (+50%),
with the latter leveraging connected TV
devices.
7
8. US CONSUMER ELECTRONICS REPORT | January 2019
Relative Price Parity (CPM) Across Key Formats
Consumer Electronics retailers rank
second to Apparel & Accessories in
overall CPM required to reach consumers
($9.05 to $8.35 for 9 months ending Sep
2018)
Mobile video ads don’t extract too much
of a premium (+3% overall)
8
9. US CONSUMER ELECTRONICS REPORT | January 2019
Black Friday More Important than Cyber Monday to Consumer Electronics
While Cyber Monday has higher total
online sales than Black Friday ($7.9B vs.
$6.2B) Black Friday is more important to
Consumer Electronics retailers.
Consumer Electronics record half of their
5-day holiday weekend on Thanksgiving
and Black Friday when products are “door
busters”
9
10. US CONSUMER ELECTRONICS REPORT| 2019
Prices Drop for Key Categories on Thanksgiving
Holiday Weekend remains best time to get good deals..
• Prices of toys dropped this year as retailers fought to capture Toys R Us consumers; 31% vs. 19% last year.
• Televisions showed similar discounts in the last two years;
• Computers showed a more steady decrease through out the season ahead of the Thanksgiving drop.
Thanksgiving
Nintendo Switch
Beats
Hot Wheels
Red Dead Redemption 2
HatchiBabies
Black Friday
Laptops (Dell and Lenovo)
L.O.L. Surprise
Fingerlings
Let’s Go Pikachu/Eevee
God of War
Cyber Monday
Fingerlings
L.O.L. Surprise
Nintendo Switch
Laptops (Dell and Apple)
LG TVs
Discount from 1
Oct to Cyber
Monday
Top Products
10
2018 2017
-18% -14%
-19% -21%
-31% -19%
11. Across the top 50 US markets, there is a $58 difference in
average order value during the Holiday Season
• New York topped the list this season at $299 followed by
Houston at $291
• Top 10 averaged $283
• Greenville/Ashville, NC recorded the lowest at $211 just below
Atlanta at $219
• Bottom 10 averaged $226
US CONSUMER ELECTRONICS REPORT | January 2019
Consumers Shop Differently Across Markets (DMA)
11
Note: Top 10/Bottom 10 DMAs listed in appendix
• Order value driven primarily by higher-priced items as
opposed to more items in the cart.
• Price accounts for 85% of the difference – product mix
• Number of items in the cart accounts for just 15% of
the difference
12. Tablets are losing their niche screen position between smartphones and laptops
• Laptops have gotten on average 1” smaller, while smartphones have gotten on average 1” larger. Now at a 9.1” difference (4.7 vs. 13.8).
• Share of visits from tablets has decreased by 30% in the last 4 years.
• By comparison, share of visits from smartphones have increased 54% over the same time period.
US CONSUMER ELECTRONICS REPORT | January 2019
Bigger Smartphones & Smaller Laptops Leave Little Space For Tablets
12
13.
14. Based on largest 50 Designated Market Areas (DMA)
US CONSUMER ELECTRONICS REPORT | January 2019
Top/Bottom Markets Based on Average Order Value
14
Top 10 Markets (DMA) Avg. Order Value
New York (501) $299.14
Houston (618) $291.39
San Francisco-Oak-San Jose (807) $286.34
Los Angeles (803) $284.62
Austin (635) $284.46
Pittsburgh (508) $281.78
Denver (751) $280.17
Washington DC (Hagrstwn) (511) $279.32
Las Vegas (839) $276.16
Phoenix (Prescott) (753) $269.39
Bottom 10 Markets (DMA) Avg. Order Value
Jacksonville (561) $234.44
Hartford & New Haven (533) $233.06
St. Louis (609) $230.25
Greensboro-H.point-W.salem (518) $228.82
Charlotte (517) $228.21
Grand Rapids-Kalmzoo-B.crk (563) $225.03
Kansas City (616) $224.97
Harrisburg-Lncstr-Leb-York (566) $220.82
Atlanta (524) $219.18
Greenvll-Spart-Ashevll-And (567) $211.20