Online marketing of tata docomo
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Tata Docomo aims to increase brand awareness and communicate improved plans, tariffs, schemes and services to youth through social media. They will use Facebook and Twitter to quickly reach and interact with users to understand trends and preferences. The main communication idea is to engage users through contests, posts and comments with continued participation ensured by distributing gifts and vouchers. They will create a Facebook page and Twitter account to constantly interact with users and address queries.
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Brands across all industries are increasingly seeing the relevance and value in building a Knowledge Center – a dedicated channel (Blog, Facebook, YouTube, etc.) filled with up-to-date, entertaining and meaningful content targeted to your core and secondary audiences. Knowledge Centers have proven to be capable of solving many of today's common business challenges such as strengthening customer service, improving your brand's value, enhancing public perception and sentiment and generating new customer interest. In this webinar, we will explore how a diversity of organizations – from large Fortune 500 corporations to small non-profits – are publishing powerful content to establish an empowered and dynamic community of loyal customers.Similar to Online marketing of tata docomo (20)
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11
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Online marketing of tata docomo
- 1. Online Marketing of Tata Docomo -Anusree Menon
- 2. Brand Communication Objective + Target Audience Target audience- Youth To increase brand awareness To enable better communication amongst end users To communicate the improvised plans and tariffs and various schemes and services
- 3. Social Media Platforms (Which and Why) Facebook and Twitter Both being the quickest and the easiest way to reach out to the users Gather quicker responses and address to the grievances on the grass root level Increased amount of interaction that will help to know the emerging trends among youth and their preferences and distastes
- 4. Mainline Communication Idea (BIG Idea)
- 5. BIG Idea Engage maximum user interactions through contests, posts, comments and quizzes. Ensure continued user participation through distribution of promised gifts and vouchers
- 6. Leverage of the BIG Idea on Social Media Platforms Create a Facebook Fan page and a twitter account Keep a constant interaction between the users and address to their queries and ideas.
- 7. THANK YOU