A presentation given at the University of West Georgia in 2010 outlining the process of implementing a social media strategy and monitoring for success. I outlined the four Ps of Marketing, problems, concerns, solutions and results of social media strategy implementation and execution.

1. Trio Media Group
Dana Jones
Social Media & Interactive Specialist

2. About Me
1. Graduated from UWG in 2008
2. My major was Marketing
3. I completed my first half marathon
this year

3. Things I do
1. Manage social media and interactive
marketing campaigns
2. Learn about new interactive strategies and
follow breaking news in the marketing
industry
3. Consult with clients/ co-workers about
marketing strategies

4. Campaigns

5. Comcast On Demand – Get Local Atlanta
Product
Get Local Atlanta programming
Place
Channel 1 on Demand
Promotion
Facebook and Twitter
Price
Cost of Comcast cable subscription

6. Problems and Concerns
• Get Local Atlanta is a new channel on Demand
• More people are needed to manage the social
media
• Low engagement

7. Solutions
• Get Local Atlanta is a new channel on Demand
We launched a Facebook campaign,
targeted to areas where Comcast
provides service.

8. Solutions
• More people are needed to manage the social
media
Two people now manage the social media. The
Executive Producer & Marketing Manager
from Comcast and me.

9. Solutions
• Low engagement
Spread the word about the programs through
product giveaways tied to the programming. Run
Facebook ads targeting people who would be
interested in potential shows, events or
giveaways.

12. PSA Healthcare
Product
Medically fragile care for children and adults
Place
Nationwide
Promotion
Print, Direct Mail
Price
Cost of medically fragile care

13. Problems and Concerns
• Branding: Is it PSA or PSA Healthcare?
• How can we improve our online presence?
• How can we recruit more effectively?

14. Solutions
• Branding: Is it PSA or PSA Healthcare?
It is PSA Healthcare. We make sure to proofread
copy materials and always refer to the
company as PSA Healthcare on social media
websites.

15. Solutions
• How can we improve our online presence?
Create a new website with the new branding.
Start our social media websites now (July
2009), before the competition so that we can
stay ahead.

16. Solutions
• How can we recruit more effectively?
Advertise jobs on CareerBuilder and Yahoo
Hotjobs. Add a jobs tab to our Facebook page.

20. PSA Healthcare
Product
Medically fragile care for children and adults
Place
Nationwide
Promotion
Print, Direct Mail, Social Media, Email Marketing, Featured
promotion on job websites like CareerBuilder
Price
Cost of medically fragile care

21. How did we measure success?
• Increased number of applicants
• Engaged following on Facebook and Twitter
• Industry recognition for successful social
media campaigns
• Feedback from nurses
• Other campaigns are using our strategy on
social media sites

23. Things I learned at UWG
• Career Center
• Cheerleading & group projects
• Networking
• Punctuality
• Professionalism
•Involvement

24. Things I use most
• Microsoft Office
• Everything I learned in marketing courses
•Teamwork
•Networking

25. Things I wish I’d paid more attention to
1. Corporation Finance, Accounting and Economics
2. Internship opportunities while I was a student
3. G.P.A

26. Things you should do
•Intern
•Be involved on campus and in the community
•Network
•Mock Interviews
•Feedback on resume
•Create a professional online presence

27. Things to do today
1. Set up a Linkedin account
2. Make sure your online presence looks
professional
3. Create a portfolio

28. Resources

30. Know what these are
• Facebook
• Twitter
• YouTube
• LinkedIn
• Foursquare

31. Networking Places
• Twitter
•Facebook status updates
•Networking events
•Linkedin Groups

32. And Lastly…
• Connect with me!
Linkedin.com/in/danaejones
Twitter.com/thegreatdanaj
Facebook.com/danaejones

33. Questions?